消费者对家庭清洁用品和家居饰品的需求，显示出家庭场景消费的品质化趋势。"80后""90后"人群是家 庭日用品消费的中坚力量。这一年龄段的消费者多为家庭组建者，既注重高效清洁解决方案，也愿为提 升家居氛围投入。抽纸、去渍笔等实用清洁品与装饰摆件、文创饰品同步热销，反映出这一群体对"功 能"与"美感"的双重追求。 洁净宜居的家庭环境显著提高幸福指数。数据显示，家用清洁品中，抽纸以占比近3成的成交量遥遥领 先，成为家庭必备的高频消耗品。普通洗衣液、卷纸、垃圾袋和湿巾紧随其后，满足了家庭清洁和卫生 的多元需求。从消费群体来看，女性以6成的占比成为家用清洁品的主要购买者。消费者倾向于选择高 效、精细的清洁工具。消费偏好显示，女性消费者更偏爱吸色片、真丝羊毛洗衣液和内衣洗衣液等，聚 焦衣物和家居用品的精细护理，体现出她们对品质和呵护感的重视。相比之下，男性消费者更关注功能 性产品，鞋油、灭鼠用品和垃圾桶成为他们购买生活用品的首选。 家居饰品成为增添家庭生活温馨氛围的"点睛之笔"。桌面摆件、玻璃膜/贴等成为最受欢迎的家居装饰 选择，给节日和家庭聚会带来仪式感。从增速上看，装饰坐盘/挂盘成交量同比增长超10倍，成新晋"人 气 ...

Core Insights - The report from Peking University's National School of Development presents the first online consumption brand index based on real consumer data, indicating a stable growth trend in consumption quality in China from 2023 to 2025 [1][2] Group 1: Consumption Quality Trends - The Chinese online consumption brand index is projected to increase from 59.42 in Q1 2023 to 63.38 in Q1 2025, reflecting an average brand score increase of nearly 4 points [1] - The jewelry brand consumption index is expected to rise by nearly 8 points over two years, with emerging brands like Laopu Gold achieving significant sales growth [4][5] Group 2: Brand Performance - The top brands in the online consumption index include Huawei, Xiaomi, and Apple, with scores ranging from 95.30 to 87.46 for the top ten brands [4] - New toy brands such as Blokus and Light and Night have entered the top 500 brand list, indicating a shift in consumer preferences towards emotional and healing experiences [5] Group 3: Policy and Regional Insights - National subsidies have significantly boosted the consumption quality, particularly in home improvement and appliance sectors, with indices showing growth of around 5 points [7] - The report highlights a rapid growth in the consumption brand index in western regions, attributed to e-commerce initiatives like the "Xinjiang Free Shipping" campaign [7]

据悉，"全球品牌中国线上500强榜单"（CBI500）和 "线上品牌购买力指数"（BPI）发布也于同日发 布。 （文章来源：新华财经） 同时中国线上消费品牌指数呈现出与线上市场相符的季度波动规律。受"618""双11"购物节活动影响， 消费品牌指数在二季度、四季度均出现显著上升趋势，且在四季度的上升幅度显著高于二季度。 指数显示，3C数码行业消费品牌指数最高，评分处于75-85分区间，意味着该行业不仅几乎不存在"无品 牌"商品，且大部分消费者倾向于购买该行业的头部品牌产品。宠物用品行业的消费品牌指数展现出较 为显著的增长，显示消费者在宠物用品购买过程中品牌意识不断增强。较为意外的是，玩具潮玩行业的 消费品牌指数低于50。尽管乐高、泡泡玛特等品牌在该行业占据主导地位，但近年来，行业涌现出诸多 新品牌，并迅速获得了广大消费者认可。 研究团队认为，淘宝、天猫平台用户相对稳定、分布相对较广，与研究目标契合。团队在淘宝、天猫的 支持下，整合了访问量、搜索词、成交金额、会员成交、店铺好评等几乎所有的可得指标。这也是电商 平台首次大力度地支持学术机构进行消费品质研究。 新华财经北京5月21日电（记者丁雅雯、吴慧珺）"中国线 ...

聚焦数商兴产，组织助农惠农电商活动。结合产业基础和区位优势，依托各地电子商务产业园、县域直播电商中心，电子商务公共服务中心，通过资源对 接、网红达人直播等形式，促进产销高效衔接。定西在抖音、京东等电商平台开设定西特色产品专区，集中展示和销售中药材、宽粉等优势特色产品，提 升产品知名度，扩大网络销售。武威举办凉州十七巷"武威特产市集"，同步开展直播带货，线上线下融合，实现助农增收。 为贯彻落实党中央、国务院和省委省政府关于提振消费重要部署，切实增强经济活力，按照商务部总体安排，紧抓五一消费旺季，省商务厅于2025年4月 28日至5月12日期间，组织开展甘肃省"第七届双品网购节"活动,促进我省消费潜力释放。据监测，活动期间全省实现网络零售额35亿元，较去年同期增长 10.1%。 聚焦外贸优品，发挥电商优势拓内销。推动千里丝路、礼县远亮、菽美豆制品等20家跨境企业入驻陇南电商平台，同时鼓励企业通过抖音、快手、视频号 对自有产品进行宣传展示，促进核桃、苹果、苹果脆片、腐竹等外贸优品通过国内电商平台销售额达1200万元。 聚焦品牌品质，助力"甘味出陇"。围绕"品甘味、购品质、享生活"消费元素，扩大甘味品牌影响力，推动品 ...

今年"五一"假期，国内文旅市场再现强势复苏场面。记者发现，小众/反向、亲子宠游、农耕体验、网红国潮、深度定制等细分赛道纷纷崛起，市场对差异 化体验的需求愈发明显，折射出人们的文旅消费观念正从"规模扩张"向"品质升级"转化。 值得一提的是，"毛孩子"经济成为这个假期新的市场亮点，带宠物出游让节日更带"萌感"。 今年"五一"假期，包括广东省在内，多地文旅火力全开，争相解锁超燃玩法。携程报告显示，国内热门旅游目的地中，北京、上海、杭州、广州、成都、重 庆、南京、武汉、深圳、西安靠前。"拼假潮"的助推之下，超长线游急速升温，青海、新疆、宁夏、甘肃等长线热门目的地景区门票销售额同比有1-2倍的 大幅增长。 "五一"玩一场躲避人海的智慧游戏 节日期间，众多目的地推出了丰富多彩的文旅活动，为游客带来一场又一场别开生面的文旅盛宴。在社交网络的驱动下，"网红城市"效应仍在无限放大。年 轻游客一边被社交媒体上各类精彩的旅行内容所吸引，引发"拔草"狂潮，一边热衷于在旅途中通过社交平台分享见闻，形成的滚动式传播效应，吸引更多游 客"种草"网红城市。 平台分析认为，从"1小时高铁直达"热门线路看，不仅覆盖北京、上海、广州等热门一线旅游 ...

Core Points - The China Down Industry Association has officially launched a quality grading project for down products aimed at promoting high-quality and reasonably priced down products [1] - The project is part of a broader initiative by the State Administration for Market Regulation to enhance quality and boost consumption in line with high-quality development strategies [1] - The national standard GB/T 45266—2025 for quality grading of down products will be implemented on February 28, 2025, covering various down products such as quilts, mattresses, sleeping bags, and pillows [1] Industry Developments - The quality grading project will utilize third-party testing institutions recognized by the China Down Industry Association to ensure scientific and impartial quality assessments [2] - A total of 4 committee unit laboratories and 33 third-party laboratories have been certified to support the technical framework for the quality grading standards [2] - The association will create a dedicated section on its website and WeChat account to update consumers on the brands and products that meet the quality grading standards [2] Consumer Engagement - The China Down Industry Association will introduce specialized quality grading tags and care labels as part of its consumer recommendation strategy, providing third-party endorsement for quality graded products [2] - The quality grading tags will facilitate brand promotion and market outreach for products that meet the established quality standards [2]

多方数据显示，今年"五一"假期，入出境旅游市场热度持续提升，其中入境游市场增长尤为明显。 据文化和旅游部日前发布的数据，今年"五一"假期，缅甸、韩国、马来西亚、澳大利亚、英国、泰国、 菲律宾、俄罗斯、越南、日本等为主要入境旅游客源地，占外国游客总数的57.4%；日本、韩国、新加 坡、越南、马来西亚、泰国、印度尼西亚、澳大利亚、柬埔寨、俄罗斯等为主要出境旅游目的地。 多家在线旅游平台数据也显示，今年"五一"假期，出境游订单量同比增长两成，入境游订单量同比实 现"翻倍"增长。其中，日本、韩国、泰国、马来西亚、新加坡、美国、越南、印度尼西亚、澳大利亚、 意大利等为出境游热门目的地，上海、深圳、广州、北京、成都、重庆、杭州、珠海、西安、青岛等城 市则为热门入境游目的地。 今年"五一"假期，旅游市场再度升温。 据文化和旅游部数据中心测算，今年"五一"假期5天，全国国内出游3.14亿人次，同比增长6.4%；国内 游客出游总花费1802.69亿元，同比增长8.0%。 《中国经营报》记者注意到，今年"五一"假期，入出境旅游市场热度双升，其中多平台入境游订单量同 比实现"翻倍"增长。在出行热度升温下，国内、国际航线民航旅客吞吐 ...

从"规模扩张"转向"品质升级" 业内专家认为，透过"五一"假期文旅市场的表现，可印证文旅消费正从"规模扩张"转向"品质升级"，市 场对差异化体验有着强烈需求，我国文旅消费还应进一步提质增效。 个性化体验需求凸显 "这样的雪山和落日值得千千万万次！"来自深圳的朱女士5月4日在社交平台记录下自己在新疆伊犁恰西 国家森林公园的激动瞬间。 这个假期有不少游客像朱女士一样选择"拼假"游玩，助推了超长线旅游升温。根据携程发布的《"五 一"假期旅行数据报告》，与去年同期相比，青海、新疆、宁夏、甘肃等长线目的地的景区门票销售额 出现1至2倍的大幅增长。 上海证券报记者梳理发现，为满足游客的多元需求，全国多地纷纷在"五一"假期创新特色消费场景，推 出丰富演艺节目，举办多彩文旅活动。据飞猪发布的《2025年"五一"假期出游快报》（下称《快 报》），尽管上海、北京、杭州、广州、成都、深圳、南京、重庆、武汉、西安等超大城市及特大城市 5月4日，游客在河南省郑州市金水区郑州记忆1952油化厂旅游休闲街区游览。 新华社图 依然是今年"五一"境内游的热门目的地，但长线游的小众目的地热度也出现飙升，新疆北屯、西藏昌 都、青海果洛、云南怒江、 ...

Core Insights - The "May Day" holiday showcased a robust recovery in China's tourism market, with a total of 1.467 billion cross-regional trips, averaging 293 million trips per day, representing an 8% year-on-year increase [1] - The domestic tourism market demonstrated steady growth, with long-distance travel destinations performing well and self-driving tourism seeing both volume and price increases [1] - The trend of "downward tourism" is becoming more pronounced, with significant increases in hotel bookings in county-level cities, indicating a shift in consumer preferences towards deeper experiences rather than just popular attractions [2][3] Domestic Tourism Trends - The number of hotel bookings in county-level cities increased by over 80% year-on-year, with a 30% increase in bookings reported by another platform [2] - Popular destinations for relaxation included Zhejiang's Tonglu County and Anhui's Huaining County, contrasting with overcrowded major cities [2][3] - The average tourism revenue in 1,866 county-level regions reached 4.295 billion yuan, with a 41.19% increase in total revenue and a 35.18% increase in visitor numbers year-on-year [2] Inbound Tourism Dynamics - Inbound tourism orders surged by 130% during the "May Day" holiday, with major cities like Shanghai and Shenzhen becoming popular destinations [4] - Cultural experiences and diverse tourism activities are key drivers attracting foreign tourists, with unique local events like the "plowing festival" in Guangxi drawing significant interest [4] - The "China shopping" trend among foreign tourists was stimulated by policies such as tax refunds and visa exemptions, leading to substantial increases in spending [5] Consumer Spending Patterns - Alipay reported a 180% year-on-year increase in spending by inbound tourists during the first three days of the holiday, with a focus on Chinese-made products [5] - The outbound tourism market also saw a 20% increase in orders, with 177 new international flight destinations added compared to the previous year [5] - The overall tourism market reached a three-year high, with various new cultural and festive activities enhancing consumer engagement and spending [5]

Core Insights - The domestic cultural tourism market in China has shown a "blossoming" trend during the May Day holiday, with long-distance travel destinations gaining popularity, particularly in regions like Chengdu and Yunnan [1][2] - The inbound tourism market has experienced a strong recovery, with inbound travel orders increasing by 130% year-on-year, driven by new policies such as a 240-hour visa-free entry and shopping tax refunds [1][7] Domestic Tourism Trends - The "please 4 days off and 11 days off" trend has led to longer travel periods, with small towns becoming popular destinations for "reverse tourism," showing a 30% increase in hotel bookings in county-level cities [2][5] - High-star hotels have seen a significant increase in bookings, with a growth of over 80% for high-star hotels in county towns, indicating a shift towards "urban leisure and rural micro-vacations" [5][6] - The rise of music festivals and cultural events has contributed to the tourism boom, with over 100 music events held during the holiday, leading to a 180% increase in related package orders [5][6] Inbound Tourism Dynamics - The new tax refund policies have stimulated inbound tourism, with a predicted daily average of 2.15 million people entering and exiting the country during the holiday, a 27% increase from the previous year [7] - Major cities like Shanghai, Shenzhen, and Guangzhou have emerged as popular inbound travel destinations, with significant increases in hotel bookings from foreign tourists [8][9] Cultural Experience and Consumer Behavior - There is a growing demand for diverse cultural experiences among foreign tourists, with local food experiences seeing a 6.8 times increase in orders during the holiday [9] - The trend of "shopping tourism" has gained traction, with cities like Shanghai and Shenzhen experiencing substantial growth in inbound travel orders, indicating a shift in foreign tourists' travel patterns [9][12]