他介绍，其公司已通过自建直播带货、与跨境主播合作、运营海外新媒体账号等方式，让消费者直观感 受东莞鞋履的品质细节与设计巧思，"这种'制造硬实力+传播软实力'的结合，有效提升了我们在海外市 场的品牌认知度。"他呼吁东莞企业不仅要做好产品，更要讲好品牌故事；不仅要开拓市场，更要传递 价值；不仅要"走出去"，更要"走进去、走上去"。 来自叙利亚、拥有三百多万粉丝的网红Zein表示，如今的东莞不仅具备顶尖的产业链与工匠精神，更不 断推出充满科技感与设计感的产品，"我们愿成为一座桥梁，通过镜头和文字，连接东莞与全球消费 者，真实展现东莞制造的实力与匠心。" 东莞市贸促会党组书记、会长陈国良表示，东莞制造正经历从"产品输出"向"品牌输出"的关键转型，本 次活动是东莞拓宽优质莞货销售渠道、拓展企业出海路径的一次创新实践。东莞市贸促会将持续推 动"制造+流量"深度融合，助力东莞企业与新媒体资源对接，让莞货借助流量东风，进入全球更多市场 与家庭。(完) 获颁发"莞货出海品牌推荐官"证书。许青青 摄 东莞皮革鞋业协会会长、东莞迪宝鞋业董事长尹积琪表示，他亲历了"东莞制造"从"贴牌代工"向"自主 品牌"转型的阵痛，也见证了东莞以匠 ...

Core Insights - The report by QuestMobile indicates that by October 2025, the monthly active user base of post-00s on Taobao is expected to reach 155 million, reflecting a year-on-year growth of 11.6%, significantly outpacing other e-commerce apps [1] - The overall monthly active user count for post-00s across the mobile internet is projected to hit 179 million, with a year-on-year increase of 10.1%, representing 14% of all internet users [3] User Engagement and Consumption Trends - Post-00s exhibit a high level of internet engagement, with an average monthly usage time of 217.6 hours and 3,296.7 sessions, both showing increases of 3.7% and 4% respectively compared to the previous year [3] - The willingness to consume among post-00s remains stable, with nearly 95% falling into the high willingness and capability categories, primarily spending between 1,000 to 2,999 yuan, indicating strong consumption potential and a mature consumption structure [3] Interest and Consumption Characteristics - Post-00s show significant interest in sharing, food, and anime/culture, with their e-commerce consumption extending beyond mere shopping to include cyclical and emotional spending [5] - The demand for IP-linked products in the gold jewelry sector has surged, with numerous brands launching thousands of new IP collaboration products on Tmall, driven by the purchasing power of the post-95 and post-00 demographics [5] - The "Guzi economy" is identified as a key driver for post-00s, particularly in the areas of trendy toys and IP culture, with substantial growth in sales during events like Double 11, where over 300,000 new toy products were released [5] Platform-Specific Insights - On the Xianyu platform, there has been explosive growth in both the Guzi and trendy toy markets, with the trading volume for Guzi reaching a historical high and a 167% increase in sales for national style Guzi [5] - The second quarter saw a more than 300% increase in trendy toy trading volume, with a 43.4% year-on-year growth in the number of monthly consumers, and an average spending of 218 yuan per transaction [5]

淘宝天猫上《疯狂动物城2》周边热卖。 图源 淘宝 电影散场，消费未止。无数观众走出影院后的第一站，便是打开淘宝搜索相关周边。平台数据显示，"疯 狂动物城周边""疯狂动物城盲盒"等相关关键词，搜索量均环比上月暴涨超1000%，玩具潮玩行业相关产品 销售额环比上月增长超600%，消费群体以年轻用户为主。这场由"狐兔CP"引领的消费热潮，在淘宝上迅 速转化为真实购买力。 过往，电影衍生品往往滞后于影片热度，但这次，《疯狂动物城2》实现了罕见的"同步狂飙"。电影上映 首日，淘宝相关衍生品搜索量激增，52TOYS推出的"完美拍档"系列盲盒、迪士尼官方童趣回归玩偶、泡 泡玛特MOLLY联名系列、周大福与老凤祥推出的联名黄金饰品等，均成为热搜爆款。这种"电影上映即购 物车清空"的现象背后，是品牌基于淘天数据洞察，早在电影上映前数月就开始的精密布局，更是平台高 效撮合供需、引爆市场的集中体现。 目前，淘宝上已有超过2万款相关周边商品在售，覆盖潮流玩具、黄金首饰、服饰家居、数码配件等多元 品类。潮玩盲盒是此次热潮的核心赛道，其中能够精准复刻电影情感内核的产品最为突出。52TOYS推出 的"疯狂动物城棉花糖系列""疯狂动物城完美 ...

电影散场，消费未止。无数观众走出影院后的第一站，便是打开电商平台搜索相关周边。淘宝平台数据显示，"疯狂动物城周边""疯狂动物城盲盒"等相关 关键词，搜索量均环比暴涨超1000%，玩具潮玩行业相关产品销售额环比增长超600%，消费群体以年轻用户为主。这场由"狐兔CP"引领的消费热潮，迅 速转化为真实购买力。 过往，电影衍生品往往滞后于影片热度，但这次，《疯狂动物城2》实现了罕见的"同步狂飙"。电影上映首日，线上相关衍生品搜索量激增，52TOYS推出 的"完美拍档"系列盲盒、迪士尼官方童趣回归玩偶、泡泡玛特MOLLY联名系列、周大福与老凤祥推出的联名黄金饰品等，均成为热搜爆款。业内人士分 析，这种"电影上映即购物车清空"的现象背后，是品牌基于淘天数据洞察，早在电影上映前数月就开始的精密布局，更是平台高效撮合供需、引爆市场的 集中体现。 据不完全统计，目前，淘宝上已有超过2万款相关周边商品在售，覆盖潮流玩具、黄金首饰、服饰家居、数码配件等多元品类。潮玩盲盒是此次热潮的核 心赛道，其中能够精准复刻电影情感内核的产品最为突出。52TOYS推出的"疯狂动物城棉花糖系列""疯狂动物城完美拍档系列"两套盲盒，将"过来抱 抱" ...

新浪科技讯 12月4日下午消息，时隔九年，《疯狂动物城2》上映，朱迪和尼克重返银幕。淘宝天猫平 台数据显示，电影上映后，"疯狂动物城"相关搜索量环比暴涨超1000%，玩具潮玩行业相关产品销售额 环比增长超600%，消费群体以年轻用户为主。 据介绍，电影上映首日，淘宝相关衍生品搜索量激增，52TOYS推出的"完美拍档"系列盲盒、迪士尼官 方童趣回归玩偶、泡泡玛特MOLLY联名系列、周大福与老凤祥推出的联名黄金饰品等，均成为热搜爆 款。 据介绍，电影上映首日，淘宝相关衍生品搜索量激增，52TOYS推出的"完美拍档"系列盲盒、迪士尼官 方童趣回归玩偶、泡泡玛特MOLLY联名系列、周大福与老凤祥推出的联名黄金饰品等，均成为热搜爆 款。 目前，淘宝上已有超过2万款相关周边商品在售，覆盖潮流玩具、黄金首饰、服饰家居、数码配件等多 元品类。 责任编辑：江钰涵 目前，淘宝上已有超过2万款相关周边商品在售，覆盖潮流玩具、黄金首饰、服饰家居、数码配件等多 元品类。 责任编辑：江钰涵 新浪科技讯 12月4日下午消息，时隔九年，《疯狂动物城2》上映，朱迪和尼克重返银幕。淘宝天猫平 台数据显示，电影上映后，"疯狂动物城"相关搜索量环比 ...

Core Insights - The younger generation is increasingly engaged in purchasing collectibles and trendy toys, indicating a shift in consumer behavior towards emotional value rather than practicality [2][20] - The toy and trendy toy market in China is projected to reach approximately 153.6 billion yuan by 2025, with a year-on-year growth of 26%, highlighting it as a significant new consumption trend [2][11] - Tmall has established itself as the leading online platform for trendy toys, capturing 75.8% of the market share during the first phase of the Double 11 sales event in 2025 [5][11] Market Dynamics - The Tmall platform has seen a consistent double-digit growth in the trendy toy sector during the Double 11 period, with over 300,000 new products launched and more than 10,000 merchants experiencing doubled growth [2][10] - The trend of limited edition releases and the cultural significance of collectibles have created a unique consumer experience, where purchasing items at original prices is perceived as a victory [9][10] - The collaboration between Tmall and major IP companies like miHoYo and Bubble Mart has led to significant sales achievements, with some products reaching sales figures exceeding 500 million yuan [13][19] Consumer Behavior - The consumer base for trendy toys is expanding across various age groups, from elementary school students to older generations, indicating a broad appeal [8][28] - The emotional connection and community aspect of collecting trendy toys are driving consumers to engage in late-night purchases and participate in exclusive sales events [9][30] - The rise of "star trendy toys" associated with popular figures has further accelerated sales, showcasing the intersection of fandom and consumerism [28][30] Strategic Positioning - Tmall's long-term strategic investments in the trendy toy sector have established a robust infrastructure that supports brands in logistics, marketing, and consumer engagement [14][18] - The platform's ability to provide comprehensive support for brands, including data insights and marketing strategies, has positioned it as a critical player in the growth of the trendy toy market [23][24] - Tmall's focus on emotional value and community engagement is reshaping the landscape of consumer goods, making it a fertile ground for emerging brands and trends [30][22]

Group 1 - The "618" shopping festival is a significant indicator of new trends in the consumer market, with promotional activities starting in mid-May and lasting over a month, marking the longest duration for "618" [1] - Simplified subsidy rules and the "trade-in" policy have effectively boosted sales of products like mobile phones and home appliances, with record-breaking sales in categories such as home appliances and 3C digital brands during the first four hours of the event [3][4] - The shift in consumer behavior from price sensitivity to a focus on quality and rational consumption is evident, as platforms are adjusting their traffic distribution mechanisms accordingly [4] Group 2 - The summer season has seen a rise in sales for practical cooling products, while younger consumers are increasingly drawn to items that provide emotional value, such as multifunctional pillows [5][6] - The "618" event has led to a significant increase in the sales of new products, with a 153% year-on-year growth in transaction volume for brand new items by June 12 [5] - The trend of experiential and scenario-based consumption is gaining traction, with consumers showing a preference for products that enhance home automation and convenience [6] Group 3 - Offline retailers are actively engaging in promotional activities during "618," with significant growth in sales reported, such as a 30% increase in revenue for stores implementing the "trade-in" policy [9] - Cross-border e-commerce is also thriving, with a notable increase in order volume during "618," rising from approximately 50,000 orders per day last year to around 80,000 this year [9][10] - The implementation of customs guarantee insurance has streamlined the customs process for companies, reducing costs and improving efficiency during the "618" period [10] Group 4 - The overall consumer landscape is shifting towards high-quality, scenario-based, and experiential consumption, driven by policy support and expanding demand [12] - The government aims to enhance consumer capacity and willingness, improve the consumption environment, and promote the supply of quality products to stabilize market development [12]

Group 1 - The annual "618" shopping festival has shown significant growth in various sectors, particularly in home appliances, home decor, and 3C digital products, with overall transaction volume increasing by double digits year-on-year [1][2] - New consumer categories such as IP toys, pets, beauty care, and gold jewelry have also seen record sales during the event, indicating a shift in consumer preferences [1][4] - The promotion period for major platforms has been extended, with JD.com extending its event to 38 days, allowing for greater consumer engagement and decision-making time [2][3] Group 2 - The government subsidy program has positively impacted sales in home appliances and consumer electronics, with a reported sales boost of 1.1 trillion yuan from the trade-in program [2][3] - Instant retail platforms like Meituan have significantly contributed to sales growth, with Meituan's flash purchase data showing a twofold increase in overall transaction volume compared to the previous year [6] - The integration of online and offline retail strategies is expected to reshape the retail landscape, with the instant retail market projected to exceed 2 trillion yuan by 2030 [7] Group 3 - The youth consumer demographic is increasingly driving sales in the toy and trendy play sectors, with notable growth in the blind box market and a surge in demand for high-end toys [4][5] - The "riding economy" and "pet economy" are emerging as strong new consumer segments, attracting significant investment and interest from market players [5] - The overall performance of the domestic consumption sector is expected to remain strong, with certain categories like beauty care and gold jewelry showing promising growth potential [5]

Core Insights - The annual "618" e-commerce promotion has become a powerful driver for consumer potential and industry upgrades, showcasing a rise in new consumption trends and the acceleration of Chinese brands [1] - The dual incentives of national subsidies and e-commerce promotions have significantly boosted quality consumption enthusiasm, leading to explosive sales growth across various categories [2] Group 1: Consumer Behavior and Trends - Consumers are increasingly attracted to quality upgrades, with notable purchases driven by substantial platform and national subsidies, such as a domestic smartphone priced over 6000 yuan and a slim refrigerator [1] - The EDC (Everyday Carry) trend is gaining traction, with a reported transaction scale exceeding 1.5 billion yuan on Taobao, particularly among younger consumers aged 18 to 24 [3] - The popularity of derivative products from copyright works, referred to as "谷子" economy, is rapidly growing, with overseas orders seeing triple-digit growth during the "618" event [4] Group 2: Sales Performance - Sales in key categories during "618" saw remarkable year-on-year growth, including mobile communications (88%), home appliances (161%), and cooking essentials (138%) [2] - The price segment of 4000 to 6000 yuan for mobile phones experienced a 50% increase in transaction volume, while AI laptops and large-screen TVs saw increases of 151% and 260%, respectively [2] Group 3: Instant Retail and Market Dynamics - The "618" event has successfully integrated online and offline channels, resulting in increased orders for physical stores, with instant retail showing explosive growth [5] - JD's instant retail business achieved over 25 million daily orders during "618," with more than 150,000 quality dining establishments joining the platform [6] - The simplification of promotional rules and the introduction of instant retail reflect platforms' responsiveness to changing consumer demands for quality and value [6]

Core Insights - The young consumer power is increasingly evident in the toy and trendy toy market, with explosive growth in sales and a significant number of merchants achieving high sales milestones during the Tmall 618 event [1][4][12] Market Performance - As of June 12, 2023, the Tmall toy and trendy toy industry saw six merchants surpassing 100 million yuan in sales, nearly 100 merchants exceeding 10 million yuan, and 16 products breaking the 10 million yuan mark [1] - The industry experienced a three-digit year-on-year growth for over 2,400 Tmall trendy toy stores, with the number of merchants surpassing last year's 618 event [1][4] Market Share and Growth - Tmall's trendy toy market holds a dominant 70% market share, nearly three times that of the second competitor, indicating a strong competitive position [4][6] - The category of blind boxes, figurines, and related products saw a staggering 71.5% growth year-on-year in May 2023 [4] Consumer Trends - The "Guzi" (domestic trendy toys) market is outpacing the "Rizi" (Japanese trendy toys) market in both transaction volume and growth rate, with a significant increase in overseas orders [7][8] - The EDC (Every Day Carry) toy category has surpassed 150 million yuan in sales, with a notable increase in male consumer engagement [9][12] Product Launches and Sales - Tmall introduced approximately 20,000 new products from around 2,000 IPs during the 618 event, with several stores achieving over 10 million yuan in sales on launch day [7][8] - The "LABUBU" brand saw significant interest, with related searches exceeding 500,000 and sales surpassing 1 million yuan in May 2023 [10] Cultural Impact - The popularity of domestic IPs is driving sales growth, with a notable increase in transactions for products related to films and celebrities [8] - The Tmall platform is recognized as the leading platform for trendy toys, influencing brand strategies across the industry [12]