Core Viewpoint - The financial regulatory bureau in Linyi, Shandong, is implementing a series of innovative measures under the theme "Protecting Financial Rights and Supporting a Better Life" for the 2025 annual campaign, aimed at enhancing financial literacy among the public [1] Group 1: Organizational Initiatives - A specialized meeting was held to deploy the promotional week activities, establishing a leadership group to ensure coordinated efforts among financial institutions [1] - A training session was conducted to educate on the prevention of illegal financial activities, creating a dual defense system of internal control and external supervision [1] Group 2: Community Engagement - The financial regulatory bureau launched a rural financial education campaign across 17 towns, utilizing various methods such as banners, loudspeakers, and interactive games to educate rural residents on financial risks and inclusive financial policies [3] - Community outreach was enhanced through a grid management model, where banking and insurance institutions provided on-site education and risk awareness to residents [6] Group 3: Commercial Sector Focus - Promotional activities were tailored for local merchants and consumers in shopping areas, focusing on fraud prevention and consumer rights, thereby boosting compliance awareness among businesses and risk recognition among consumers [9] Group 4: Interactive Learning - Night market events were organized to engage the public in financial knowledge through interactive quizzes and case studies, making learning enjoyable [12] - A warning education program was conducted for financial professionals to reinforce ethical standards and customer-centric service [12] Group 5: Impact and Outreach - Since the launch of the financial education campaign, over 12,000 informational brochures have been distributed, with more than 3,000 on-site consultations conducted, reaching over 20,000 urban and rural residents [13]

Core Viewpoint - The company is actively enhancing public financial literacy and risk prevention capabilities through a series of educational activities aimed at protecting the rights of financial consumers and investors [1]. Group 1: Activity Organization - The company has established a special working group for the financial education campaign, emphasizing the importance of detailed planning and organization prior to the event [1]. - A comprehensive meeting was held to discuss the implementation of the campaign, ensuring all personnel were well-informed and assigned specific roles [1]. Group 2: Public Engagement - During the campaign, consumer protection volunteers engaged with the community by hanging banners and distributing financial knowledge materials, aiming to improve residents' awareness of risk prevention [2]. - The campaign included a focus on elderly individuals, using simple language to explain financial scams related to high-yield investments and health product promotions, thereby enhancing their self-protection capabilities [2]. - Information boards were set up in the community to display important details about licensed banking and insurance institutions, facilitating residents' access to consultation and complaint channels [2]. Group 3: Internal Training - The company conducted internal training sessions to promote the "suitable principle," which aims to ensure that employees provide appropriate products or services through the right channels to consumers [3]. - This training is intended to regulate employee behavior and maintain market order, thereby protecting consumers' legal rights [3]. Group 4: Future Initiatives - The company plans to use this campaign as a foundation for ongoing financial literacy initiatives, exploring innovative methods and enriching the content of future promotional activities [3]. - The commitment to social responsibility is emphasized, with the goal of contributing to the healthy and stable development of the financial market [3].

Group 1 - The core theme of the financial education campaign is "Protecting Financial Rights and Supporting a Better Life" [1] - The campaign involved various activities targeting different demographics, including fishermen, students, enterprises, communities, and rural areas [1][10] - The campaign successfully distributed tens of thousands of promotional materials and directly served over ten thousand people, enhancing public awareness of financial risk prevention and rational decision-making [10] Group 2 - In fishing villages, local branches provided practical knowledge on preventing illegal fundraising, telecom fraud, and insurance claims, using local dialects for better understanding [1] - In schools, the campaign focused on educating students about avoiding "campus loans" and "trap loans," fostering rational consumption and awareness of illegal lending traps [3] - In enterprises, the campaign promoted compliance in financial practices, helping businesses understand consumer rights protection and the proper use of financial tools [4] Group 3 - Community outreach included one-on-one consultations and interactive sessions aimed at enhancing fraud prevention knowledge among residents, particularly the elderly [6] - In rural areas, the campaign utilized local markets and gatherings to educate farmers and seniors about financial risks and rights protection, contributing to rural revitalization and financial stability [8] - The company aims to continue its commitment to social responsibility by innovating service models and expanding outreach to safeguard public financial security [10]

在重点人群服务方面，该支行特别关注老年人、青年群体等金融脆弱人群，通过案例剖析、情景模拟等 方式，揭露虚假宣传、非法中介等常见诈骗手法。引导公众树立正确的金融消费观念，通过正规渠道选 择金融产品，自觉抵制高息诱惑，守好"钱袋子"。 本次宣传周活动成效显著，累计发放宣传折页八十余份，覆盖客户一百余人次。民生银行潍坊诸城支行 将以此次宣传周为契机，持续践行"以人民为中心"的理念，推动金融教育工作常态化、精准化，让金融 知识走进千家万户，为构建和谐金融环境、助力美好生活贡献民生力量。 为深入贯彻落实国家金融监督管理总局及总分行关于开展2025年金融教育宣传周活动的统一部署，民生 银行潍坊诸城支行以"保障金融权益 助力美好生活"为主题，自9月15日起全面启动金融知识普及系列活 动，多措并举提升市民金融素养和风险防范能力，彰显金融企业社会责任。 在厅堂阵地宣传方面，支行精心打造金融知识宣传专区，通过主题展架、折页手册、电子屏滚动播放等 多种形式，普及防范电信诈骗、识别非法金融广告、理性投资理财等实用知识。大堂经理和客服专员化 身金融知识宣讲员，通过典型案例讲解，帮助客户树立理性消费观念，增强自我保护意识。生动有趣的 短 ...

Group 1 - The core theme of the financial knowledge promotion activity is "Protecting Financial Rights and Supporting a Better Life" aimed at enhancing financial literacy and risk awareness among community residents [1] - The event was well-prepared with promotional materials such as banners, display boards, and brochures, creating an engaging atmosphere that attracted many residents [2] - The bank staff employed differentiated strategies for various age groups, focusing on common scams for the elderly and promoting rational consumption and borrowing for the younger demographic [2] Group 2 - The activity included practical demonstrations for the elderly on using mobile banking for basic transactions, helping them access convenient financial services [2] - The bank staff provided clear explanations on personal information protection and safe card usage, emphasizing the importance of safeguarding personal data in financial transactions [2] - The bank plans to continue its mission of "Serving the Public and Caring for Livelihoods" by increasing financial knowledge dissemination through diverse promotional activities in various community settings [3]

Group 1 - The core viewpoint of the article emphasizes the importance of financial education and risk prevention to protect the public's financial security, particularly targeting vulnerable groups such as the elderly and small business owners [1][4]. Group 2 - The bank conducted community outreach specifically aimed at elderly clients, providing face-to-face education on identifying counterfeit currency and the process for handling it, while also addressing common scams targeting seniors [2]. - A financial knowledge salon was organized in collaboration with China Life Insurance, where bank staff and insurance agents discussed prevalent financial scams and provided practical advice to enhance participants' risk management skills [3]. Group 3 - In commercial areas, the bank engaged the public through interactive sessions on deposit insurance, addressing common concerns about the safety of savings and emphasizing that both personal and business deposits are protected [4]. - The series of outreach activities received positive feedback from community residents and business owners, with the bank planning to continue focusing on the needs of elderly clients and small enterprises while innovating its financial education approach [4].

活动现场，工作人员针对不同群体的需求，开展了精准化的知识普及。面向商圈商户，重点讲解了电信 诈骗的常见手段、非法集资的识别特征及危害，帮助商户筑牢资金安全"防护墙"；面向过往消费者，则 围绕理性消费观念、个人信息保护要点以及非法金融广告的识别方法等内容进行宣传，引导消费者树立 健康的金融消费理念。 为提升商圈商户及消费者的金融风险防范意识，9月18日，工银安盛人寿淄博中支积极响应2025年金融 教育宣传周活动号召，携手工商银行高新支行共同走进假日花园附近商圈，开展了一场"面对面"的金融 知识宣传活动。 此次"进商圈"宣传活动，通过贴近群众的互动形式，将金融知识送到了商户和消费者身边，有效提升了 大家的风险防范能力和自我保护意识。未来，工银安盛人寿淄博中支将持续联合合作银行，开展更多形 式多样的金融知识普及活动，切实履行金融机构的社会责任，为营造安全、健康的金融环境贡献力量。 ...

Core Viewpoint - The event organized by ICBC-AXA Life in Zibo aims to enhance public financial literacy and mitigate financial risks, contributing to a better financial environment [1] Group 1: Event Overview - On September 15, ICBC-AXA Life Zibo branch conducted a financial education campaign in Chen Ying Village, themed "Protecting Financial Rights and Supporting a Better Life" as part of the 2025 Financial Education Promotion Week [1] - The campaign included setting up consultation booths, distributing promotional materials, and providing on-site explanations to educate villagers about financial knowledge [3] Group 2: Target Audience and Focus Areas - Special emphasis was placed on educating the elderly about fraud prevention, with staff discussing common scams such as "impersonation of public security and judicial personnel," "health product scams," and "pension scams" [3] - The staff advised elderly participants to safeguard personal information and to communicate with family or consult law enforcement when encountering suspicious situations [3] Group 3: Financial Awareness and Education - The campaign also addressed the issue of high-yield investment traps, guiding villagers to be wary of false advertising promising "high returns with zero risk" and to develop a correct understanding of financial management [3] - The event received positive feedback from the villagers, who reported an increased understanding of financial knowledge and enhanced awareness of fraud prevention [3] Group 4: Future Initiatives - ICBC-AXA Life Zibo branch plans to continue conducting various financial knowledge dissemination activities to expand outreach and improve effectiveness, aiming to integrate financial knowledge into rural communities [3]

在营业网点，悬挂并张贴"保障金融权益助力美好生活"的活动口号与宣传海报。同时，在网点均设 立"金融周"教育宣传专区，配备专业人员为来访客户提供咨询服务，并集中摆放宣传材料，营造浓厚的 学习氛围，使金融知识宣传常态化、阵地化。 针对金融服务相对薄弱的贫困村屯，人保财险德惠支公司特别组织宣传小队开展上门服务。宣传人员深 入村屯中，亲手递送精心制作的《金融健康检测表》及活动宣传折页。这种面对面的交流方式，不仅有 效传递了风险防范知识，更切实打通了金融教育的"最后一公里"，让金融知识与风险提示直达基层群 众。 此次活动，人保财险德惠支公司不止于普及金融知识，更以实际行动践行金融服务优化升级，积极发挥 金融对消费的助力作用。"风险提示送上门"的服务模式，既为乡村客户带去实用指引，也进一步拉近了 服务距离，让金融服务更有温度、更接地气。（李智霖） 编辑：穆皓 转自：新华财经 为强化消费者权益保护，提升公众金融知识素养，中国人民财产保险股份有限公司德惠支公司积极响应 上级公司号召，在县域地区深入开展"人保县域行，风险提示送上门"金融教育宣传周活动。活动将专业 的金融知识与风险提示送到百姓身边，以实际行动守护人民群众的美好生 ...

活动以"国风+金融+文旅"为创新载体，打造沉浸式游园场景，设置国风换装体验、金融知识互动展位、传统游戏挑战和文艺演出等多项内容。参与者可身 着汉服漫步古风市集，在投壶、猜灯谜、蒙眼敲鼓等游戏中，轻松掌握假币识别、反诈防非、理性投资等实用金融知识。完成打卡集章任务还可兑换精美礼 品，真正实现"玩中学、学中乐"，让"国风入耳、金融入心"的氛围愈发浓厚。 转自：新华财经 为提升社会公众金融素养，维护金融消费者和投资者合法权益，9月20日，在国家金融监督管理总局海南监管局、海南省委金融委员会办公室、中国人民银 行海南省分行及中国证券监督管理委员会海南监管局的指导下，交通银行海南省分行主办的"保障金融权益、助力美好生活"2025年海南省金融教育宣传周进 社区活动——云洞沉浸式国风游园会在海口举行。活动将传统国风文化与金融知识普及深度融合，为市民游客带来一场别开生面的沉浸式金融学习体验。 交行海南省分行相关负责人表示，本次游园会是该行推动金融教育进社区、融入生活，践行金融工作政治性与人民性的具体实践。未来，该行将继续探索大 众喜闻乐见的宣传形式，扎实推进金融消费者权益保护工作，为优化地方金融生态、助力美好生活持续贡献交行 ...