Group 1 - The core message of the news is the launch of a themed publicity campaign by Minsheng Bank's Jinan Zhangqiao branch, aimed at enhancing public financial literacy and protecting financial rights under the slogan "Protecting Financial Rights, Supporting a Better Life" [1][2] - The campaign started on September 15 and focuses on the economic needs and concerns of the local community in Zhangqiao District, utilizing systematic knowledge dissemination and risk alerts to empower financial consumers [1][2] - The bank has set up a "Financial Knowledge Promotion Zone" in its lobby, where trained financial managers provide one-on-one consultations on practical topics such as deposit insurance and fraud prevention, along with distributing informative brochures [1] Group 2 - The "Financial Services into Enterprises" initiative involves the bank visiting key manufacturing and small enterprises to offer tailored financial knowledge lectures, covering topics like payroll card security and proper use of credit products [2] - The campaign has shown significant results, with over 700 promotional materials distributed and more than 1,200 individuals reached, including elderly clients and employees who successfully identified telecom fraud [2] - Looking ahead, the bank plans to establish a long-term mechanism for financial knowledge dissemination, updating promotional content quarterly and forming a "Financial Promotion Alliance" with communities and enterprises [2]

Core Viewpoint - The article highlights the proactive measures taken by Minsheng Bank's Jinan Zhangqiao branch to enhance financial consumer rights and awareness through a dedicated campaign aimed at educating the public about financial safety and knowledge [1][3]. Group 1: Campaign Initiatives - The campaign titled "Protecting Financial Rights, Supporting a Better Life" was launched on September 15, focusing on educating consumers about financial risks and rights [1]. - The branch organized targeted financial knowledge presentations in communities and enterprises, specifically addressing the needs of elderly individuals and new residents [1][2]. - Interactive elements such as a "Q&A" section were included in the promotional area to engage the public and enhance learning interest [2]. Group 2: Specialized Services - The branch established a "Financial Consumer Rights Protection Promotion Zone" with easy-to-understand materials and video content to facilitate learning [2]. - Staff members received specialized training to provide one-on-one consultations, explaining complex financial concepts like deposit insurance and investment risks [2]. - The branch implemented senior-friendly services, including a care station with magnifying glasses and wheelchairs, and prioritized service for elderly and disabled customers [2]. Group 3: Future Plans - Minsheng Bank's Jinan Zhangqiao branch plans to establish a regular outreach mechanism, conducting monthly financial education sessions in communities and businesses [3]. - A customer feedback mechanism will be introduced to continuously improve service processes based on client needs [3]. - The branch aims to cultivate a team of "Financial Knowledge Ambassadors" to enhance the effectiveness of financial education efforts [3].