Group 1: Youth Empowerment in Rural Development - The revitalization of rural areas is both a responsibility and an opportunity for the youth, who are becoming key drivers of rural development through various initiatives such as short videos to promote agricultural products and the preservation of cultural heritage [1] - Young individuals are actively engaging in modern agricultural practices, such as scientific planting and the use of technology to enhance productivity and sustainability in farming [1][4] Group 2: Case Study of Li Qiang in Heilongjiang - Li Qiang, a 33-year-old mushroom farmer, has successfully integrated technology into traditional farming by using sensors and data monitoring to optimize the cultivation of wood ear mushrooms, resulting in significant improvements in yield and quality [4][5] - His innovative approach led to a 20% increase in the price of his selenium-enriched mushrooms, which contain three times the selenium content of regular mushrooms, benefiting local farmers by increasing their average annual income by 42,000 yuan [5] Group 3: Case Study of Shen Zhidan in Fujian - Shen Zhidan, a content creator, returned to her hometown to promote local agricultural products through short videos, significantly increasing visibility and sales for local specialties [6][7] - She established a standardized processing facility for agricultural products and formed partnerships with local cooperatives to ensure quality control, resulting in a 300% increase in annual sales for her brand [8][9] Group 4: Case Study of Yu Kangkan in Yunnan - Yu Kangkan, a traditional paper-making artisan, has revitalized the ancient craft of Dai paper-making by incorporating modern technology and marketing strategies, leading to the production of over 10 million sheets annually and generating over 10 million yuan in income for the village [10][12] - The integration of traditional techniques with modern equipment has expanded the product range and improved the aesthetic appeal of Dai paper products, enhancing their marketability [11][12]

Core Viewpoint - The article highlights the active role of youth in rural revitalization, showcasing their contributions in technology, entrepreneurship, and cultural preservation, which injects new energy into rural development [1][10]. Technology "Responsibility" - Young individuals are reshaping agricultural production through innovative techniques, such as vertical strawberry farming and modernized planting methods [2][4]. - Zhang Xiaolin, a returnee from university, improved strawberry cultivation by enhancing soil quality and reducing pesticide use, resulting in an increased income of over 10,000 yuan per acre [5]. - In Chengdu, agricultural manager Shu Xingyu has implemented full mechanization in farming processes, managing over 40,000 acres and investing nearly 4 million yuan in upgrading seedling centers [6][8]. Entrepreneurship "Responsibility" - Chen Kun, a 95-born entrepreneur, has developed an ecological model combining oil tea trees, goats, and fish, addressing local concerns and enhancing economic benefits [7][8]. - His company, Jiangshan Qinyuan Agricultural Development, has established over 3,000 acres of self-operated planting bases, with a projected revenue exceeding 30 million yuan in 2024, of which over 30% comes from overseas markets [8]. Cultural "Responsibility" - Yuan Xiaoxin, founder of a plant dyeing workshop in Chongqing, aims to preserve traditional dyeing techniques while integrating local cultural elements into her products, achieving significant popularity among tourists [9]. - As the youngest village committee director, she promotes rural tourism and encourages villagers to start various local businesses, thereby enhancing collective economic growth [9][10].

Core Viewpoint - The article highlights the importance of intangible cultural heritage (ICH) in China, emphasizing the role of individuals in preserving and passing down these cultural treasures, with a focus on the stories of two representative inheritors of traditional crafts: Chang Yangyang in paper-cutting and Wang Yan in woodblock printing [2][4][11]. Group 1: Chang Yangyang and Paper-Cutting - Chang Yangyang, a post-90s inheritor of Henan's paper-cutting, engages students in labor-themed paper-cutting activities, showcasing the art's cultural significance beyond mere decoration [2][4]. - His childhood memories of watching his grandmother cut window flowers inspired him to pursue paper-cutting seriously after winning a bronze medal in a national competition in 2010, leading him to dedicate his life to this art form [6][8]. - Despite initial skepticism from his parents regarding his career choice, Chang Yangyang sought guidance from experienced artists and scholars, ultimately achieving national recognition and contributing to the designation of Mengjin paper-cutting as a provincial intangible cultural heritage in 2015 [8][9]. Group 2: Wang Yan and Woodblock Printing - Wang Yan, a fourth-generation inheritor of Tianjin's Yangliuqing woodblock printing, has been involved in the craft for 19 years and is currently leading a project to revive ancient prints through modern reinterpretation [11][13]. - The Yangliuqing woodblock printing tradition, recognized as a national intangible cultural heritage, has been preserved through meticulous techniques including sketching, wood carving, and coloring [11]. - Wang Yan's efforts in the "Old Version Revival" project aim to blend traditional techniques with contemporary aesthetics, making traditional art more appealing to younger consumers and enhancing cultural recognition [13].

Core Viewpoint - The article highlights the successful integration of green energy in the barbecue festival in Jiayuguan, promoting both environmental sustainability and enhancing the quality of local cuisine, while also boosting tourism along the Silk Road [1][5]. Group 1: Event Overview - The Jiayuguan Barbecue Festival, known for its historical significance dating back over 1700 years, attracts numerous visitors and showcases local culinary traditions [1]. - The festival features a vibrant atmosphere with numerous stalls and a blend of food and cultural entertainment, drawing large crowds of citizens and tourists [4]. Group 2: Energy Supply and Management - The State Grid Jiayuguan Power Supply Company has implemented a detailed power supply plan to ensure the delivery of abundant wind and solar energy to various markets and cultural venues during the festival [2][5]. - The company has mobilized a team of technical staff to conduct thorough inspections of power equipment and lines, ensuring safety and reliability of electricity supply throughout the event [2][7]. Group 3: Safety and Emergency Response - The company has optimized its emergency response mechanisms and enhanced safety risk management to improve the power grid's resilience against natural disasters and unexpected incidents [7]. - Innovative inspection methods, including drone surveillance and visual monitoring of power lines, have been employed to ensure the safety of electricity supply during the festival [7].

Core Viewpoint - The innovative creation of a traditional phoenix crown using recycled materials by three university students highlights the integration of environmental consciousness with cultural heritage, showcasing the potential for modern interpretations of traditional crafts [1][4]. Group 1: Project Background - The project originated from a university course aimed at fostering creativity and problem-solving skills through practical activities, including the use of waste materials to create new products [1][2]. - The students were inspired by traditional craftsmanship and sought to reinterpret the phoenix crown using modern materials, reflecting their passion for handcrafting and traditional arts [1][4]. Group 2: Materials and Techniques - Approximately 20 discarded aluminum cans were utilized to create the crown, demonstrating a "waste-to-treasure" approach that aligns with the project's environmental theme [2][4]. - The design incorporated various techniques, such as cutting and painting the cans to mimic traditional metalwork, and innovative use of packaging materials to enhance the crown's aesthetic [2][3]. Group 3: Cultural Significance - The design of the crown was based on Ming dynasty styles, enriched with contemporary artistic elements, emphasizing the importance of historical research in the creative process [3][4]. - The students expressed that the project deepened their understanding of traditional Chinese aesthetics, including the symbolic meanings of colors and patterns used in the crown [4][5]. Group 4: Personal Insights and Future Perspectives - The experience of creating the crown allowed the students to appreciate the dedication involved in traditional craftsmanship and the challenges faced by artisans [4][5]. - The students believe that modern platforms, such as social media, can effectively bridge the gap between traditional crafts and younger generations, fostering a renewed interest in cultural heritage [5][6].

Group 1 - The article highlights the significance of Huasi inlay as a representative of Chinese fine gold craftsmanship, emphasizing its rich historical and cultural value [1] - A seminar titled "Zan Gu Zhu Jin: One City, One Intangible Cultural Heritage - Huasi Inlay Inheritance and Innovation" was held in Beijing, where experts discussed the integration of traditional techniques with modern innovation [1] - Zhao Guiling, a former researcher at the Palace Museum, showcased exquisite examples of palace Huasi, noting that these artifacts often symbolize auspicious themes such as longevity and prosperity [1] Group 2 - Zhang Fan, a professor at the Central Academy of Fine Arts, aims to infuse contemporary aesthetics into Huasi inlay, drawing inspiration from traditional Chinese architecture and landscape painting [2] - Cai Zhonghua, general manager of Chaohongji Jewelry Co., emphasized the importance of integrating intangible cultural heritage into modern life, stating that true inheritance involves making traditional skills relevant today [2] - Sun Dongning, academic director of the Chinese Academy of Intangible Cultural Heritage, proposed three key concepts for the development of intangible cultural heritage: ecological, digital, and emotional [2]

4月20日，2025年"非遗焕新购物月"暨浙江省"茶和天下·共享非遗"活动在浙江省湖州市长兴县大唐贡茶院启动。辛选集团主播杨润心（蛋蛋） 开启非遗专场直播，总销售额达1.75亿元，共带货155.6万件商品，掀起一阵非遗购物风暴。 在20日上午的启动仪式上，蛋蛋说，非遗不是藏在博物馆里的文物，而是靠人传承的老手艺、老艺术、老习俗，是中华文化留给我们的宝藏， 是匠人们传承百年的绝活和技艺。她希望通过非遗好物走进直播间，让非遗成为大家美好生活的新元素。 蛋蛋表示，本次直播共精选了上百款来自全国的非遗好物。非遗是民族文化基因的载体，通过直播等创新形式，让更多人了解非遗背后的故事 与技艺，能够增强民族文化认同感与自豪感，推动传统文化的传承与发展，也能带动相关产业发展。 蛋蛋称："这场直播虽然不能将中国非遗完全展示，但能让大家足不出户了解非遗知识，为非遗传承尽一份力，让更多人爱上非遗，这就是最 大的意义。"（古雨） 中午12点，蛋蛋非遗专场正式开播，数十万用户第一时间涌入，抢购心仪的好物，多款非遗好物在蛋蛋直播间"出圈"。其中，一款保仁堂枳椇 纯露产品深受消费者喜爱，销量超23.5万盒；一款来自江苏省的非遗产品五指毛桃茯 ...

转自：新华财经 近日，兴业银行乌鲁木齐分行携手乌鲁木齐市天山区委宣传部、乌鲁木齐市天山区公安分局反诈中心、 中国银联股份有限公司新疆分公司、富德生命人寿保险股份有限公司新疆分公司等单位，在国际大巴扎 举办了一场别开生面的"非遗扬文明，反诈护好人"宣传活动，旨在通过将非遗与反诈宣传巧妙融合，提 升群众对新型诈骗手段的防范意识。 王女士也说道："有奖答题这个环节特别好，让我们在愉快的氛围里轻松记住了反诈要点。"现场群众对 活动给予高度评价，并表示今后会多多参与此类活动。 此次"非遗扬文明，反诈护好人"宣传活动的成功举办，是兴业银行乌鲁木齐分行积极履行社会责任、践 行"金融为民"理念的生动体现，也为非遗传承与创新提供了新的思路。 通过创新的形式和丰富的内容，让非遗在新时代焕发出新活力，有效提升了群众的反诈意识和能力，为 营造安全、和谐的社会环境贡献力量。 未来，该行将继续与相关单位加强合作，开展更多宣传活动，持续为群众的财产安全保驾护航，让金融 知识惠及千家万户。(关祥） 编辑：赵鼎 活动在热烈的氛围中拉开帷幕。天山区公安分局干警带来了改编的"反诈版"《曾经的你》，熟悉的旋律 配上朗朗上口的反诈歌词，吸引不少群众跟 ...