Core Insights - The 2025 Shanghai Tourism Festival has successfully established itself as a major flow entry point for the city, achieving record numbers in both visitor reception and tourism consumption [1][2][3] - The festival aims to enhance Shanghai's international influence and market competitiveness, positioning it as a leading destination for inbound tourism and urban travel [1][2] Group 1: Festival Overview - The festival lasted for 93 days, from July 5 to October 6, 2025, under the theme "Entering Beauty and Joy," focusing on being a festival for the people [2] - Six major goals were set for the festival, including full-age friendly products and global co-hosting of events, expanding the activity supply to 500 items [2][3] Group 2: Visitor Statistics - During the summer tourism season, Shanghai received 96.98 million visitors, a year-on-year increase of 1.54%, with total tourism consumption reaching 152.4 billion yuan, up 27% [3] - In the classic activity season, 65.82 million visitors were received, with total tourism consumption at 160.8 billion yuan, reflecting a 10.6% increase [3] Group 3: Consumption Activation - The festival implemented strategies to optimize supply and activate consumption, leading to a significant increase in overall city consumption [4] - Promotional activities during the festival resulted in a 51.04% increase in ticket sales and a 54.43% rise in consumption amounts [4] Group 4: Digital Integration - The festival created a digital entry point for shopping and interaction, enhancing online and offline consumption [5] - Collaborative campaigns with various platforms led to significant consumer engagement and spending [5] Group 5: Regional Impact - The festival's main events coincided with the opening of the Shanghai Lego Land, attracting over 600,000 visitors and boosting nearby hotel occupancy rates [6] - Various districts organized themed events to enhance local tourism experiences, contributing to a vibrant consumption landscape [6] Group 6: Global Promotion - The festival featured a grand parade that attracted 246,000 attendees, showcasing Shanghai's cultural vitality and diversity [7] - The event's reach extended to various regions, creating a national tourism festival framework [8] Group 7: Service Enhancement - The festival promoted a comprehensive service system to solidify Shanghai's position as a preferred urban destination [9] - Various cultural and artistic events were organized to enhance the overall visitor experience [9] Group 8: Technological Integration - The festival introduced innovative products that combined technology and cultural experiences, driving consumer engagement [11][12] - Initiatives aimed at enhancing the tourism experience through smart services and digital platforms were implemented [10][12]

（央视财经《天下财经》）国庆中秋假期期间，全国多地景区迎来客流高峰。在四川广元，剑门关蜀道景区 融合多元文化与前沿科技，为游客打造了古今交融的特色文旅体验。 作为古蜀道重要节点的昭化古城，"双节"期间也精心策划了非遗展演、国风快闪、刘备入城等沉浸式文旅体 验活动。此外，徒步游也成为体验蜀道的热门方式，每日超4000人用脚步丈量蜀道天雄关段。 据统计，剑门关蜀道景区长假前五日接待游客44.03万人次，同比上涨7.57%。 节日里的剑门关景区人头攒动，高空险道"猿猱道"与标志性关楼前游客排起长龙，成为热门打卡地。景区推 出了"背诵《蜀道难》免门票"活动，游客们踊跃参与，诵读声不绝于耳。 背诵活动要求参与者全文背诵《蜀道难》且停顿不超过五秒，成功者即可获赠当日门票。 为提升游览舒适度，今年剑门关景区首次引入髋部助行外骨骼设备，为山地行走提供精准助力。 四川广元市剑门关蜀道景区管委会主任 廖兴泉：通过策划开展丰富多彩的文化活动，剑门关、昭化古城游客 数量再创新高。 转载请注明央视财经 编辑：王昕宇 ...

中新网杭州10月6日电(林波)10月6日，中秋佳节，浙江省非物质文化遗产馆的"浙派好礼"非遗研创中心 人头攒动。30余款融合传统技艺与现代审美的非遗月饼、糕点礼盒集中亮相。 从国家级非物质文化遗产代表性项目"邵永丰麻饼制作技艺"制作的"邵永丰麻饼"，到杭州市余杭区级非 物质文化遗产代表性项目"余杭传统茶点制作技艺"制作的"桑甜茶点"，一场"舌尖上的非遗"盛宴正在这 里上演。 "这不像月饼，倒像艺术品！"杭州游客李女士拿着一个"雕漆月饼"爱不释手。 这款月饼在造型上，将平阳漆器制作技艺与平阳道鑫糕点制作技艺创造性融合，色泽鲜艳，款式众多， 雕花似锦，每一笔一画皆显匠人之心血与智慧。 在浙江，非遗跨界融合已成常态。 近日，五芳斋与嘉兴市中医医院共创"低糖米糕月饼"。 (浙江省非物质文化遗产馆供图) 五芳斋与嘉兴市中医院共创的"月饼处方"——低糖米糕，融入党参、黄精等食材，让美味与养生兼得； 绍兴黄酒小镇的"微醺市集"让历史悠久的黄酒焕发新生，游客不仅能品尝黄酒特调，还能了解从一粒米 到一坛酒的酿制过程；宁波象山石浦渔港古城的老街中，依然可以看到一盏盏以螃蟹、大虾、黄鱼等海 鲜、鱼类为原型的鱼灯活灵活现，尽显渔家风 ...

齐鲁晚报齐鲁壹点姜曼 乡村休闲游持续火热， 注重"慢生活"体验 乡村休闲人气依然旺盛，很多外地游客选择留在景区过节。而景区通过场景化的表达方式，为游客提供独特的乡村体验。在竹泉村，晒秋景观、空中步 道、秋千蹦床、滑梯水车，让很多亲子家庭乐不思蜀，解锁欢乐时光。"今年国庆假期比较长，我们在这里预定了民宿。"来自河北邯郸市的张先生今年带 着孩子和父母，一家五口人自驾来到临沂市沂南县竹泉村景区游玩，他说，往年都是在家过节，今年和家人在一起，就选择留在当地过中秋，也算是一种 难忘的旅行体验。 此外，全市"文旅+"融合展现魅力。各大景区通过融合科技、潮流、疗愈、展会等多元要素，提升游客体验和社交分享价值。如醉东风.乡村艺栈将机器人 机器狗表演、稻田艺术展、国潮朋克集等潮流元素激烈碰撞，创造出赛博朋克美学实验场；龙园第二届动漫嘉年华、神奇科学秀、国粹国风潮、恐龙主题 演出，极大提升游客游玩乐趣和社交分享价值；马泉养心谷将"马文化+禅修+疗愈"深度融合，推出森林盲盒寻宝、"马到成功"互动、"晨钟暮鼓"慢生活仪 式、"西游"主题演出，接待中高端客群2000余人次；沂第三十四届远通车展汇聚60余品牌，融合VR游戏、市集美食及非 ...

Group 1 - The Ministry of Culture and Tourism has launched a nationwide cultural and tourism consumption month, featuring over 29,000 events and distributing more than 480 million yuan in subsidies [1] - There is a significant shift in consumer demand from traditional sightseeing to deeper, personalized cultural experiences, driving innovation in the cultural tourism industry [1] - Innovative cultural products, such as immersive performances and hands-on experiences, are enhancing the cultural value and appeal of tourism offerings [1] Group 2 - The integration of cultural tourism with sports and performing arts is creating new consumption models, such as "traveling with events" and "attending performances in different cities" [2] - Local governments are implementing strategies like ticket discounts and special consumption vouchers to convert event attendees into tourism consumers, exemplified by initiatives in Sichuan [2] - The synergy between core cultural tourism activities and various service elements is stimulating potential consumer demand and fostering a positive economic cycle [2] Group 3 - The incorporation of advanced technologies like virtual reality and AI is enhancing the service experience in the cultural tourism sector [3] - Innovative projects, such as immersive cultural performances and smart agricultural tourism, are emerging across the country, showcasing the fusion of technology and culture [3] - The deep integration of technology with cultural tourism is improving product interactivity and service optimization, contributing to the resilience and growth of the holiday economy [3]

多样化文旅新产品、新场景和消费新体验，成为不少游客假期出行热门选择。南充阆中古城首 创"文创即门票"模式，将景区门票变身文创产品，迅速成为游客争相入手的"新宠"；广元剑门关景区引 入"人体骨骼"机械设备助力游客登山，推出"飞越剑门关"低空旅游项目，打造"智能科技+文旅"沉浸体 验；自贡方特"驯龙狂欢节"夜间上演"龙宝诞生仪式"，恐龙IP成为"顶流"；广安不夜城上新"月上渠江· 宋韵华章"嘉年华，宋风巡游、宋代点茶体验持续火爆。 四川日报讯（四川日报全媒体记者 王晋朝）10月5日，记者从四川省推进文化和旅游深度融合发展 领导小组办公室获悉，截至当天15时，全省纳入统计的A级景区接待游客713.56万人次、门票收入 7942.75万元，同比分别增长12.3%、10.59%。全省图书馆、文化馆、博物馆接待群众130.65万人次。 ...

扬子晚报网10月6日讯(通讯员纪安璐记者万凌云姜天圣)游船摇橹、光影夜游、国潮市集、人气文创……这个中秋国庆"双节"假期，镇江文旅市场迎来了 消费热潮。各大景区在"游"的基础上不断延伸消费链条，推出一批兼具文化味与烟火气的"二次消费"项目，让游客在看风景之余，更愿意停留、乐于体 验，掀起假日经济新热潮。 现场 现场 传统项目焕新颜"慢体验"成新宠 国庆假期，金山湖畔游人如织，游船码头一派繁忙。金山湖画舫、自驾船等传统项目依然是游客的"假期标配"，而今年新上线的"金山摇橹船"项目，更成 了不少游客的"心头好"。 "摇橹声轻、茶香袅袅，特别有江南韵味。"来自苏州的游客王先生一边欣赏湖景，一边感叹。伴随着船工轻摇橹桨，游客可在船上品茗听曲，耳畔传来讲 解员娓娓道来的金山故事。该项目推出首日便预约火爆，包船量几近饱和。 现场 现场 夜游添诗意"月圆金山湖"成爆款 夜幕降临，北固湾码头灯火璀璨，"月圆金山湖"画舫夜游项目热度飙升。发光的"月亮上写诗"装置映照江面，游客争相打卡留念；"落日灯火"休憩区茶香 弥漫，节日气息浓厚。 活动现场，专业舞蹈老师化身"嫦娥NPC"，在甲板上翩翩起舞，《但愿人长久》《归乡》等舞蹈节目引 ...

央视网消息：国庆中秋假期，文旅市场繁荣，消费火热，新场景新业态不断涌现，人们在丰富多彩的特色活动中享受休闲假日 时光。 京津：全新打造"生态+商业"消费场景 这个假期，各地打造多元场景，丰富市民的假日体验。据统计，10月1日至4日，北京全市接待游客总量1423.4 万人次。在西山 脚下、永定河畔，"两园一河"首批项目永定河集迎来了全国各地的游客，全新打造的"生态+商业"消费场景，让人们尽享休闲时光。 四川兴文：体育+文化 感受民族传统习俗 四川兴文仙峰山旅游度假区热闹非凡，当地结合木兰精神与苗族文化底蕴，开启一场体力与文化的追梦之旅。活动特别设置了 篝火晚会、长桌宴等苗族传统习俗体验项目，参与者与游客可以深度感受苗乡古韵与自然风光。 多地文旅结合产品燃爆假期 在湖南常德柳叶湖上，来自67个国家和地区的世界旅游小姐，通过竞赛和才艺展示，角逐全球总冠军。这场不同民族服饰的精 彩演绎，为游客们带来一场世界文化交融的美丽盛宴。 在安徽明光，无人机+非遗表演+机器人+烟花秀，燃爆这个假期。 夜幕降临，来自全国各地的游客齐聚湖北咸宁三国赤壁古战场，重温三国历史，感受千年文化魅力。 天津文旅市场和假日经济双双升温。根据商旅 ...

新华社记者 王全超 摄 【1】 【2】 【3】 【4】 【5】 【6】 这是10月5日拍摄的重庆磁器口古镇长街宴活动现场（无人机照片）。 位于嘉陵江边的重庆磁器口古镇始建于北宋年间。近年来，当地统筹推动文旅融合与城市更新，在保留 古镇原有街巷布局的基础上，把传统文化融入街区、植入景点，让这座千年古镇焕发出新的生机。 10月5日，重庆磁器口古镇摆起长街宴，吸引众多游客前来品美食、赏民俗表演，共迎中秋佳节。 ...

Core Insights - The tourism and consumption in Guangxi is experiencing a vibrant and international trend during the holiday season, with a significant influx of both domestic and international tourists [1][4] Group 1: Tourism Trends - The revival of direct flights from Seoul to Guilin has boosted tourist arrivals, with over 150 Korean tourists on the first flight [3] - New tourism experiences such as camping and water sports along the Li River are attracting foreign visitors, enhancing the appeal of traditional scenic spots [3] - The night camping experience at Haokun Lake has become a popular attraction, especially among international students from Thailand and Laos [3] Group 2: Cross-Border Consumption - The Dongxing port has seen a surge in cross-border shopping, with Vietnamese coffee and handicrafts drawing large crowds [5][6] - The "cross-border day trip" has become a popular option, with over 2,000 tourists processing their exit at the Pingxiang border on October 1 [7] - The integration of duty-free shopping, night markets, and cultural products is enhancing the cross-border economic landscape [7][8] Group 3: Service Upgrades - The tourism service system in Guangxi is evolving with the introduction of bilingual signage, mobile payments, and foreign currency transactions, improving the overall visitor experience [9] - The recovery of inbound tourism is evident, with visitors from countries like South Korea, Japan, Malaysia, and Thailand flocking to Guangxi [9] - The blending of Southeast Asian culinary offerings with local Chinese brands is creating a competitive and diverse market environment [9]