文旅融合
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“冷资源”变“热经济” 一场演唱会如何让哈尔滨冰雪旅游“声”意火爆?
Zhong Guo Jing Ji Wang· 2026-01-05 04:37
据了解,所有进入冰雪大世界的游客均能共享这场音乐盛宴,这不仅是哈尔滨"宠客"温度的延续,更是 携程与冰雪大世界以"内容附加值"提升景区核心吸引力、做大客流基础的共赢之举。用一场顶格配置的 演出,为游客的冰雪之旅创造了超越期待的高光时刻,也将"如歌的旅程"打造为城市文旅的闪亮名片。 园区内设置了NFC打卡抽奖、社交互动专区等环节,携程吉祥物"Yoyo"现场派发主题衍生产品,进一步 增强游客的沉浸体验。哈尔滨中央大街、西城红场等核心商圈设立的近10处第二现场"暖屋直播"点位, 将整场演唱会的热度进一步扩散,实现全城同步共享跨年狂欢。 演唱会亦聚焦本土艺术新秀的培育,通过校企合作机制,联合哈尔滨师范大学音乐学院推出"城市新 声"环节,让优秀学生原创作品登上主舞台,为音乐与地域文化的传承注入可持续力量。零点时分,无 人机编队与烟花表演在冰雪夜空交织出梦幻画卷,将现场气氛推向高潮,完成了一次"声景交融"的文旅 体验升级。 新年伊始,万象更新。携程数据显示,自哈尔滨冰雪大世界跨年日开票以来,哈尔滨的机票预订量同比 增长82.41%,周边酒店预订间夜量同比提升80.57%。一场演唱会,何以成为点燃整座城市的火种?它 背后, ...
2026 数字经济助力文旅融合新业态创新交流会举办
Xin Lang Cai Jing· 2026-01-05 04:16
Core Insights - The "2026 Digital Economy Empowering Cultural Tourism Integration New Business Model Innovation Exchange Conference" was successfully held, focusing on the theme of "Enhancing New Quality Consumption and Innovative Business Scenarios" to explore the integration of "Digital Intelligence + Cultural Tourism + Emotional Consumption" for high-quality development in the cultural tourism industry [1][4] - The conference launched the International Lover's Day (1314 Love Shopping Festival), establishing a cultural milestone on January 3rd and 4th at 13:14, aiming to create a new model of "online intelligent consumption + offline immersive cultural tourism" [1][4] Group 1 - Experts discussed the transition of consumption from "material satisfaction" to "emotional resonance," highlighting the importance of emotional consumption in the current market [3] - The integration of digital economy and technology empowerment is emphasized as a key factor for upgrading cultural tourism business models [3] - Strategic partnerships were formed between Beijing 1314 Technology Co., Love Shopping Festival (Beijing) International Business Group, and various brands across food, beauty, and technology sectors, aiming to create a cross-industry integrated ecosystem [3] Group 2 - The 1314 Love Shopping Festival emotional IP aims to meet consumers' spiritual needs through emotional connections while optimizing cultural tourism consumption experiences with digital technology [4] - The conference served as a collaborative innovation platform for government, enterprises, and research institutions, promoting the integration of emotional IP with the cultural tourism industry [6] - The emotional anchor and technological engine of this new paradigm in cultural tourism are expected to continuously release consumption potential and contribute to high-quality economic development [6]
荡心谷文旅研究院院长杨帆:元旦假期量价双升,三大赛道表现亮眼
Xin Lang Cai Jing· 2026-01-05 03:02
炒股就看金麒麟分析师研报,权威,专业,及时,全面,助您挖掘潜力主题机会! 来源:苏马荡-荡心谷 2026年元旦假期旅游市场研究报告:量价双升,三大赛道表现亮眼 荡心谷文旅研究院院长 杨帆 本报告基于文化和旅游部官方数据、国内主流OTA平台监测数据、重点景区运营数据及荡心谷文旅研究 院消费者行为调查综合分析而成。研究旨在客观呈现2026年元旦假期旅游市场运行状况,深入剖析消费 趋势与结构变化,为文旅产业高质量发展提供数据参考。 一、市场总体表现:韧性复苏,量价双升 据文化和旅游部数据中心测算,2026年元旦假期3天,全国国内出游1.42亿人次,较2024年同期增长 5.19%;国内出游总花费847.89亿元,同比增长6.35%;人均消费597.11元,客单价同比增长1.1%。与 2019年同期相比,日均游客量增长15%,市场恢复态势持续向好,且呈现"量价齐升"的良性发展特征。 交通运输部1月4日发布数据显示,2026年元旦假期(1月1日至3日)全社会跨区域人员流动量为5.95亿 人次,日均1.98亿人次,同比2025年同期日均增长19.62%。其中,高速公路及普通国省道非营业性小客 车人员出行量累计4.42亿人 ...
元旦吸金31.93亿元,静安百余场文旅活动迎新
Guo Ji Jin Rong Bao· 2026-01-05 01:56
1月4日,记者从静安区文化和旅游局获悉,2026年元旦假期,紧扣"策马迎新 邂逅静安"核心主题,静安区深度融合海派文化底蕴与马年生肖意蕴, 以"文旅+非遗+消费+科技"四维联动为引擎,精心打造覆盖全龄段、贯穿全时段、渗透全场景的百余场高品质文旅活动,构建起"处处是景、时时可玩"的 假日生态。 同时,静安区构建立体化宣传矩阵,元旦假日宣传累计曝光量达222.8万次,持续放大"静安=元旦迎新核心目的地"的品牌认知。全周期传播精准触 达,推出三天两晚CityWalk线路,邀请中外优质达人实地探访,发布体验内容累计阅读量超10万次;整合资源布局春节宣传,实现跨年宣传无缝衔接。数 字化赋能拓宽渠道,与大众点评等平台深度合作,推出线下文旅路线宣传手册,线上话题曝光量达1.7亿。品牌价值持续沉淀,以"旅超"活动为纽带,串 联核心资源,彰显静安"国际范"与"烟火气"并存的独特魅力,让"策马迎新,邂逅静安"品牌形象深入人心。 此次元旦假期,静安区以文化为魂、以融合为翼、以创新为径,不仅为市民游客献上了一场兼具温度与质感的新年盛宴,更以广泛的品牌影响力,彰 显了文旅融合对区域发展的强劲拉动作用。 未来,静安将持续深化文旅商体展联 ...
三亚文旅市场实现“开门红”
Hai Nan Ri Bao· 2026-01-05 01:41
Core Insights - Sanya's tourism market experienced a strong start in 2026, with significant increases in both visitor numbers and consumer spending [2] - The city received a total of 650,800 visitors from January 1 to 3, marking a year-on-year growth of 17.84% [2] - Total tourism revenue reached 1.299 billion yuan, reflecting an 18.37% increase compared to the previous year [2] Visitor Statistics - Sanya Phoenix International Airport recorded 1,350 flights, a year-on-year increase of 22.84% [2] - The train station served 198,300 passengers, showing a growth of 34.71% year-on-year [2] Duty-Free Sales Performance - Duty-free sales during the three-day period amounted to 469 million yuan, representing a remarkable year-on-year growth of 103.9% [2] Policy and Product Development - The growth in Sanya's tourism is attributed to continuous investment in policy-driven initiatives, product innovation, and service system optimization [2] - The city is actively integrating tourism resources to create a diverse product system, including coastal health, marine research, and low-altitude tourism [2] Enhanced Visitor Experience - New interactive activities, such as flash mobs and themed check-in events, have enriched the visitor experience [2] - The city organized food festivals and promotional activities to stimulate holiday consumption [2] Safety and Service Improvements - Service details and safety measures have been enhanced, including "warm-hearted" activities at airports and train stations [3] - Comprehensive safety checks and training exercises have been conducted to improve emergency response capabilities [3]
【安康】加快建设全国性综合交通枢纽城市
Shan Xi Ri Bao· 2026-01-05 00:28
安康市地处秦巴山区腹地,群山环抱的地理环境造就了秀美的自然风光,但也曾深深制约着这里的 发展。 西渝高铁西康段、康渝段加速建设,全市公路总里程达2.68万公里,安康富强机场常态化运营至全 国11个主要城市的航线……如今,一条条纵横交错、通江达海的交通大动脉穿越崇山峻岭,让天堑变成 通途,"人享其行、物畅其流"的愿景正加快实现。 西康高铁今年通车 看公路,宁石高速、G541紫阳汉王至洞河、G345新建至宁陕等重点公路项目建成通车;看水运, 安康境内汉江航道里程680公里,汉江白河至丹江口段断航34年后实现复航;看航空,富强机场通达北 京、上海、广州等城市,年旅客吞吐量突破40万人次。 "作为全省唯一'水陆空铁'四种运输方式齐备的城市,我们将不断补短板、强弱项,持续完善现代 化综合交通运输体系,推动交通运输向智能化、绿色化、融合化方向升级。"安康市交通运输局副局长 王上说。 人均公路网密度居全省第一 路通百业兴 "水陆空铁"通八方 2025年12月22日,西康高铁安康西站建设现场机器轰鸣、焊花飞溅,工作人员各司其职、密切配 合,热火朝天地开展各项施工作业。 "目前,安康西站站房结构施工及屋面钢结构网架提升工程已全 ...
2025四川省文化发展10件大事揭晓
Si Chuan Ri Bao· 2026-01-05 00:27
●中外元首都江堰临水品茗,中国"治"慧展现世界意义 ●"锦绣天府·安逸四川"硬核出圈,文旅融合焕发新气象 ●《哪吒之魔童闹海》创造世界影史纪录,"家里家外"闪耀"灼灼韶华" ●金熊猫奖再披盛装,绘就美美与共文明新图景 ●激情"川超"燃动绿茵,全民共享文体盛宴 ●文明创建结出硕果,时代新风洋溢巴蜀 ●第十四届中国艺术节花开川渝,五万余场文艺演出嗨翻全年 ●濛溪河遗址入选全国十大考古新发现,填补东亚现代人演化关键空白 ●中国新闻奖获奖数再创新高,全媒叙事解码万千气象 ●首开古籍保护地方立法,典册守护文明薪火 宣传部会同有关部门(单位)和市(州)等组织开展了2025四川省文化发展十件大事征集评选活动。经 提名推荐、媒体推选、专家评审等环节,2025四川省文化发展十件大事集中发布。 巴风蜀韵,文脉深厚。2025年,四川文化发展硕果盈枝。感悟大国智慧中的"水之道"、聆听文旅深 度融合发展的回响、触摸"四川造"文化产品的澎湃脉动……一系列高光时刻刷屏全网、浸润人心。四川 深入挖掘巴蜀文化深厚底蕴,不断激活文化创新创造活力,文化发展出彩出圈。 2023年至今,四川省连续3年发布文化发展十件大事。这一发布活动,是全省文化领域 ...
中国传统音乐点亮沉浸式旅游新体验
Xin Lang Cai Jing· 2026-01-04 23:11
Core Insights - The article emphasizes the transformative power of traditional Chinese music in enhancing immersive tourism experiences, highlighting its ability to evoke deep emotional connections and cultural understanding among visitors [1][2][3]. Group 1: Role of Music in Tourism - Traditional music serves as a direct sensory experience that transcends cultural barriers, allowing tourists to engage with the environment on a physical level without needing to understand the cultural context [2][3]. - Research in music cognition indicates that music perception involves a dynamic integration of the brain, body, and environment, suggesting that music can activate physical responses in listeners, enhancing their overall experience [3]. Group 2: Unique Characteristics of Chinese Traditional Music - Chinese traditional music utilizes rhythm, timbre, and melody to create a "body language" that resonates beyond linguistic and cultural differences, fostering a collective enjoyment among listeners [4][6]. - The rhythmic structure of Chinese music, characterized by "regular" and "free" patterns, encourages natural bodily responses, allowing tourists to engage physically with the music [4][5]. - The dynamic timbre of traditional instruments reflects regional cultural identities, creating a "local imprint" that enhances emotional resonance during immersive experiences [6]. Group 3: Immersive Tourism Design Strategies - The article proposes three integrative design paths for enhancing tourism experiences through music: 1. Transitioning from passive listening to active participation, where tourists become co-creators of the musical experience [8]. 2. Creating multi-sensory environments that combine music with visual and tactile elements to deepen immersion [9]. 3. Implementing personalized music experiences based on physiological feedback, allowing for dynamic adaptation to individual needs [10][11]. Group 4: Cultural Depth in Tourism - The design of music experiences can be tailored to the cultural familiarity of tourists, providing deeper engagement for those with higher cultural knowledge while offering accessible experiences for those less familiar [11].
杭州元旦文旅市场迎来“开门红”
Mei Ri Shang Bao· 2026-01-04 22:26
Group 1: Overall Market Performance - Hangzhou's cultural tourism market experienced a significant boost during the 2026 New Year's holiday, attracting 6.6019 million visitors and generating ticket revenue of 79.9778 million yuan, with a 15.9% year-on-year increase in visitors from outside the city [1] - The average hotel booking volume in Hangzhou surged by 280% year-on-year on New Year's Day, with overnight visitors reaching 1.032 million, marking a 7.1% increase [2] Group 2: Consumer Trends and Preferences - The search volume for "New Year travel" increased by 125% year-on-year, with the post-00s demographic making up 39% of travelers, indicating a strong preference for experiential and ceremonial activities [3] - Personalized cross-year packages offered by local inns, featuring activities like bonfire parties and tea gatherings, achieved an average occupancy rate of 75.76% [2] Group 3: Cultural and Entertainment Activities - Various cultural events and markets, such as the "New Year Treasure Hunt" and traditional performances, attracted over 90,000 participants, showcasing the city's rich cultural heritage [4] - The integration of food, non-heritage activities, and local markets created a vibrant atmosphere, enhancing the overall visitor experience during the holiday [4] Group 4: Winter Sports and Activities - The cold weather and snowfall led to a surge in winter sports tourism, with ski resorts in nearby areas seeing a 930% increase in orders, while local ski venues also performed well [5] - Hangzhou's ice and snow amusement parks received approximately 33,000 visitors during the holiday, reflecting the growing popularity of winter activities [5]
产业兴乌蒙 乡村谱新篇
Xin Lang Cai Jing· 2026-01-04 20:03
Core Viewpoint - Zhaotong City has transformed from a poverty-stricken area to a vibrant economy by focusing on industrial development, agricultural enhancement, and tourism integration, leading to significant income growth for its residents [2][10]. Agricultural Development - Zhaotong has prioritized agriculture as its primary economic driver, achieving an annual growth rate of approximately 8.5% in rural residents' disposable income, surpassing national and provincial averages [2][3]. - The city has successfully transitioned traditional agricultural products like apples, gastrodia, and potatoes from low-value to high-value markets, with apple production expected to reach 130,000 tons and a total output value exceeding 15 billion yuan in 2024 [3][4]. - The introduction of advanced agricultural techniques has led to significant improvements in yield and efficiency, such as a 30% increase in apple yield and a 70% reduction in water usage [3]. Industrial Growth - Zhaotong has shifted from a reliance on traditional industries to developing green energy and advanced manufacturing sectors, with investments exceeding 85 billion yuan and a 28.4% increase in energy industrial output value since the end of the 13th Five-Year Plan [5][6]. - The city is establishing large-scale industrial clusters in green energy, silicon-aluminum, and phosphate-based materials, with the green silicon-aluminum industry projected to grow from 4.3 billion yuan to 25.1 billion yuan by 2024 [6]. Tourism Integration - Zhaotong is leveraging its natural beauty and cultural heritage to boost tourism, with a focus on summer and winter tourism, leading to over 10 million visitors in 2025 and generating 8.4 billion yuan in tourism revenue [8][9]. - The development of rural tourism has revitalized local economies, with villages seeing the establishment of guesthouses and restaurants, significantly increasing local employment opportunities [9]. Employment and Entrepreneurship - The city has implemented a dual approach to employment, facilitating both outward migration for work and local job creation, resulting in over 2.6 million people finding stable employment [10][11]. - Initiatives such as "work-for-relief" projects have successfully created jobs for nearly 200,000 individuals, with a projected increase in labor remuneration to 1.08 billion yuan by 2025 [11].