文旅融合

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无人机点亮山城夜空,重庆文旅借势起飞
艾瑞咨询· 2025-08-07 00:05
Core Viewpoint - The "Charming Chongqing" drone light show, which started on April 19, 2025, has become a significant cultural tourism event, showcasing the integration of technology and local culture, and marking Chongqing's emergence in the low-altitude economy [1][2][12]. Group 1: Event Highlights - On June 17, 2025, Chongqing set a Guinness World Record with 11,787 drones participating in a light show, attracting approximately 4 million spectators and generating over 3 billion online views [2][4]. - The event has been described as a phenomenon, significantly enhancing Chongqing's cultural tourism influence and leading to a 2.7 times increase in daily visitor numbers [4][10]. Group 2: Economic Impact - The drone light show is part of Chongqing's strategic focus on low-altitude economy, which includes a comprehensive "all-domain airspace + industrial ecosystem" approach [4]. - The event contributed to a rise in tourist stay duration from 4 days to 5.5 days, with over 20% of visitors coming from outside the province, indicating strong appeal to the 31-50 age demographic [4][10]. Group 3: Strategic Initiatives - Chongqing's cultural tourism department is implementing five key strategies for growth: creating tourism products, building cultural identity, stimulating consumer activity, enhancing service efficiency, and optimizing market conditions [10]. - In the first half of 2025, Chongqing reported a retail sales total of 830.037 billion yuan (up 4.5% year-on-year) and welcomed 235 million domestic tourists (up 8.6%) [10]. Group 4: Online Engagement - The event generated significant online engagement, with over 3 billion social media exposures and more than 18 million interactions across platforms like Douyin, Xiaohongshu, and Weibo [6][10]. Group 5: Cultural Integration - The drone light show exemplifies the deep integration of technology and local culture, enhancing the tourist experience and driving the development of the low-altitude economy [12].
推进业态产品模式创新 云南楚雄以品牌赋能文旅发展
Jing Ji Ri Bao· 2025-08-06 22:01
Core Insights - The 2025 Chuxiong Yi Torch Festival is set to enhance cultural tourism experiences, featuring 10 key activities and over 60 boutique events, transforming from a traditional ethnic celebration into a cultural tourism integration IP [1] - Chuxiong aims to become a tourism hub, with significant investments and initiatives to deepen the integration of culture and tourism, promoting a unique lifestyle experience in Yunnan [1] Investment and Economic Growth - In the first half of the year, Chuxiong achieved a tourism investment of 4.932 billion yuan, representing a year-on-year increase of 23.8% [1] - The region welcomed 26.968 million domestic tourists, a growth of 2.33%, generating tourism revenue of 24.657 billion yuan, which is a 9.48% increase year-on-year [1] Cultural and Economic Development - The Chuxiong Yi embroidery industry has seen substantial growth, with the number of operating entities increasing from 538 to 2,233 and the output value rising from 800 million yuan to 1.13 billion yuan from 2022 to 2024 [1] - The local government emphasizes the importance of culture in driving tourism and economic development, aiming to enhance brand recognition and service quality in the tourism sector [2]
一条地铁线的“到来”与“带来”
Xin Hua Ri Bao· 2025-08-06 21:51
Core Insights - The opening of Nanjing Metro Line 5 marks a significant milestone for the city, enhancing connectivity and urban development [1][2][3] Group 1: Transportation Impact - Line 5 serves as a crucial transportation link, improving transfer efficiency within the city's metro network and connecting key urban areas [2] - The line integrates various cultural and historical resources, enhancing the overall travel experience and promoting tourism [2] Group 2: Economic and Urban Development - The completion of Line 5 is expected to revitalize local businesses and stimulate economic growth in the surrounding areas, particularly in the old city [2][3] - The government plays a vital role in overseeing major public projects, ensuring that they align with community needs and strategic planning [2] Group 3: Future Development Potential - The line's opening is seen as a catalyst for high-quality development in adjacent regions, necessitating strategic planning for resource utilization and urban integration [3] - There is a focus on enhancing the synergy between culture, commerce, and tourism to position Nanjing as an international consumption center [3]
【铭记历史 缅怀先烈】河南新县:英雄山河换新颜 乡村振兴谱新篇
Yang Shi Wang· 2025-08-06 11:53
Core Viewpoint - The article highlights the development of Xinxian County in Henan, which is leveraging its revolutionary history and unique industries to promote rural revitalization and improve local living standards [1] Group 1: Historical Significance - Xinxian County is located in the Dabie Mountain area, which served as a crucial defense against Japanese forces during the Anti-Japanese War [1] - The region is home to the second-largest revolutionary base established by the Communist Party of China, producing eight Red Army units [1] Group 2: Economic Development - Since the 18th National Congress, Xinxian has made significant improvements in living standards, with urban and rural areas undergoing substantial transformations [1] - Fourteen old residential communities have been renovated, and seven urban renewal projects are in progress [1] - The county is actively developing specialty industries such as traditional Chinese medicine and oil tea, contributing to increased income for local residents [1] - The total scale of traditional Chinese medicine resources in Xinxian exceeds 290,000 acres, employing over 40,000 people [1] Group 3: Tourism and Cultural Integration - Xinxian is promoting cultural tourism by leveraging its 365 revolutionary sites, having been selected as a national all-region tourism demonstration zone and a pilot county for the integration of red tourism [1] - The "Red Dabie No. 1 Tourist Road," spanning 52 kilometers, connects various tourist attractions that were significant during the war [1] - In 2024, Xinxian is expected to receive 13.98 million tourists, generating a total tourism revenue of 9.4 billion yuan [1]
阳光媒体集团与中青旅、古北水镇开启三年战略合作新篇章
Zheng Quan Ri Bao Wang· 2025-08-06 07:43
本报讯 (记者李乔宇)8月5日,阳光媒体集团控股有限公司(以下简称"阳光媒体集团")董事长杨 澜,中青旅(600138)控股股份有限公司(以下简称"中青旅")党委书记、董事长倪阳平,首席品牌官 徐晓磊,北京古北水镇旅游有限公司(以下简称"古北水镇")董事长郭俊华、副总裁刘永胜,阳光媒体 集团高级副总裁田雷等嘉宾共同出席2025天下女人国际论坛新闻发布会。据悉,该届论坛将于8月29日 至31日在北京古北水镇举办。在此次发布会上,阳光媒体集团与中青旅及古北水镇未来三年战略合作计 划正式开启。 发布会现场,阳光媒体集团分别与中青旅、古北水镇签署了战略合作协议。未来三年内,阳光媒体集团 将与中青旅达成多层次、多领域、全方位的战略合作,并以古北水镇为契机,围绕女性内容IP开发、沉 浸式体验空间打造、文化活动共创等领域展开全方位合作,共同将古北水镇建设成为展示女性创造力、 链接商业价值与社会价值的标杆性文旅目的地。 倪阳平在致辞中表示:"中青旅携手阳光媒体集团在旗下古北水镇共同举办2025天下女人国际论坛,是 一次极具意义的跨界合作。古北水镇拥有司马台长城等顶级资源,具有独特的北方水乡风情,是助力文 化和旅游国际传播的国 ...
山东泰安:演艺经济驱动文旅产业升级
Zhong Guo Jing Ji Wang· 2025-08-06 05:29
Core Insights - The performance "Chinese Taishan. Fengshan Ceremony" has become a landmark project in Taishan tourism, integrating natural scenery, cultural themes, and local customs into a 70-minute show, attracting significant visitor interest over 16 years [1] - Starting from the end of 2024, a comprehensive upgrade of the performance will be launched, with the revamped version set to premiere on May 1, 2025, showing a 39% increase in attendance and a 57% increase in net revenue during the "May Day" holiday [1] - The upgraded performance has positively impacted surrounding businesses, with hotel occupancy rates increasing by 50%, restaurant revenues rising by 60%, and sales of tourism products growing by 50% within a 3-kilometer radius of the venue [1] Industry Trends - The "performance economy" is becoming a crucial factor in attracting tourists and boosting cultural tourism consumption in Tai'an, with various immersive performances enhancing visitor engagement and local economic activity [2] - The city is focusing on creating new cultural tourism formats and narratives to transform visitor traffic into longer stays and repeat consumption, exemplified by the success of local performances [2] - In 2024, Tai'an received 94.29 million domestic tourists, generating a tourism revenue of 90.27 billion, marking a growth of 12.3% and 12.6% respectively, with an average stay of 2.12 days for external visitors, reflecting a 10.4% increase [3]
筑梦古村,世外桃源展新颜——建德市打造传统村落保护利用新标杆
Hang Zhou Ri Bao· 2025-08-06 03:27
新叶村。 上吴方村的非洲鼓乐队。 古韵新生: 八月的新叶村,粉荷映照青瓦,溪水穿巷而过,千年古村在盛夏的绿意中焕发新生。不久前,建德 市大慈岩镇新叶村成功入选浙江省传统村落保护利用典型案例名单,成为浙西古村落保护与振兴的标 杆。新叶村的成功入选,仅仅是建德传统村落保护利用工作的一个缩影。在建德这片土地上,36个国 家、省、市级传统村落星罗棋布,其中19处"世外桃源"摘得"中国传统村落"的桂冠。 "农村是我国传统文明的发源地,乡土文化的根不能断,农村不能成为荒芜的农村、留守的农村、 记忆中的故园。"习近平总书记强调,要"加强传统村落、传统建筑保护传承利用,推动优秀传统文化创 造性转化、创新性发展"。在这一重要精神指引下,建德市以保护和发展为双翼,通过"政府主导、社会 资本合作、专家学者把关、人民群众参与",探索出一条"古村落保护+文旅融合+民生改善"的创新路 径。 乡愁古韵延绵不断,文化传承生生不息。这方被新安江滋养的土地,正以文化为笔、民生为墨,书 写新时代古村落保护与发展的华章。 "更重要的是机制创新。"叶向滨指着不远处的一处民宿说,"我们首创'三权分置'模式:国有公司管 理所有权,经营者拿70%收益,村集 ...
贵州毕节举办民族非遗大巡游
Ren Min Ri Bao Hai Wai Ban· 2025-08-06 01:42
近2小时的巡游和表演吸引了大量市民和游客,人潮不断涌向巡游队伍,掌声、欢呼声不绝于耳。最后 出场的"洞天福地·花海毕节"主题花车,将百里杜鹃、织金洞、九洞天、阿西里西等毕节景区元素巧妙 融合,演员们手持特色道具,展示毕节文旅魅力。 本报电(记者朱金宜)日前,贵州省毕节市2025年"多彩非遗 魅力毕节"民族非遗大巡游在七星关区举 行。活动现场,10个特色方阵1100余名非遗传承人及演员身着绚丽的民族服饰,迈着整齐的步伐,将彝 族莫轰(唢呐)、大方漆器、金钱棍舞等非遗以极具创意的形式一一呈现,让广大市民和游客近距离感 受毕节非遗的独特魅力。 本次巡游全程3.2公里,巡游队伍自深圳路启程,当街开展文艺演出。市民和游客纷纷掏出手机拍照, 十字路口一时成了欢乐的海洋。"我早上8点起来散步,到这里看到这么多人,也跟上去看看,没想到这 么精彩。"来自广东的避暑游客陈先生看着表演,情不自禁鼓起掌来。 火把熊熊,月琴声声,男女老少伴随着悠扬的芦笙翩翩起舞,多姿多彩的民族文化在这里交流交融,各 族同胞在这里携手展示昂首奋进的时代新姿。 此次巡游活动是毕节市2025避暑旅游季的配套活动之一。今年避暑旅游季活动以"自然凉·毕燃嗨"跟 ...
“苏超”第八轮主场城市游客量增长24.67%
Xin Hua Ri Bao· 2025-08-05 23:08
本报讯 (记者 付奇) 上周末,"苏超"第八轮比赛战火再燃,各地以赛事为纽带,持续推动文旅融合、 消费升级。8月2日、3日,"苏超"第八轮期间,徐州、连云港、淮安、盐城、镇江、宿迁等6个主场城市 银联异地消费同比增长19.36%,游客量同比增长24.67%,其中主场城市接待客场城市游客量同比增长 356.06%。 供给方面,各主场城市推出的"文旅大礼包"重磅上新——连云港花果山、盐城大丰荷兰花海、宿迁三台 山等景区景点均向客场球迷免门票,并精心筹备"苏超"专场活动。徐州文旅整合非遗美食、景区景点等 文旅资源,为来自扬州的球迷准备500份文旅礼包,包含徐州米线、非遗馓子等特色美食,以及专项优 惠措施手册、徐州美食地图、消费代金券。淮安联合美团平台面向球迷与游客推出1000万元线上消费补 贴,涵盖餐饮套餐、景点门票、品质酒店等多重优惠。为迎接南通球迷,镇江文旅精心准备特色伴手 礼,在火车站设置"锅盖面品鉴站"。 "苏超"的举办,也让主场城市的体育场馆成为文旅活动的重要阵地。赛事期间,各地文旅以体育场馆为 核心,联合周边的景区、酒店、餐饮、商业等企业,形成全方位文旅体商联动发展格局。 据了解,第八轮赛事期间,设立在 ...
淬炼“民酒”初心 铸造“北京名片”
Bei Jing Ri Bao Ke Hu Duan· 2025-08-05 21:07
Core Viewpoint - The Beijing Erguotou industry is establishing a new benchmark for high-quality development in the liquor sector, with the recognition of Beijing Erguotou as a traditional advantageous food production area by the Ministry of Industry and Information Technology [1][16]. Group 1: Historical and Cultural Significance - Erguotou is deeply embedded in Beijing's cultural identity, representing the city's collective memory and emotional palate, and is considered a "taste window" for outsiders to understand Beijing [3][4]. - The production of Erguotou has a rich history, with its techniques dating back to the Qing Dynasty, and it has been praised by literary figures throughout history [3][4]. Group 2: Production Techniques and Quality - The unique geographical and climatic conditions of Beijing significantly influence the quality of Erguotou, affecting the microbial communities involved in the fermentation process [4][6]. - The traditional production techniques, such as "steaming and boiling" and "earth vat fermentation," are critical to ensuring the quality and flavor of the final product [6][9]. Group 3: Market Performance and Brand Value - In 2019, the parent company of Niulanshan, Shunxin Agriculture, achieved over 10 billion yuan in white liquor revenue, and by 2024, the brand value reached 76.467 billion yuan [7]. - Niulanshan has established a vast distribution network with over 2.53 million active terminals across the country, making it a household name in the liquor market [7]. Group 4: Technological Innovation - Niulanshan integrates traditional craftsmanship with modern technology, investing in research and development in collaboration with top institutions to enhance production processes [9][10]. - The company has developed a microbial resource library that supports the stability and quality of Erguotou, ensuring consistent flavor profiles [9][10]. Group 5: Consumer Engagement and Marketing - Niulanshan has adapted to changing consumer preferences by enhancing the taste profile of Erguotou and engaging younger audiences through innovative marketing strategies [12]. - The brand has successfully utilized social media and popular culture to increase its visibility and relatability among younger consumers [12]. Group 6: Cultural Promotion and Tourism - The establishment of the Niulanshan Erguotou Cultural Park aims to promote the history and craftsmanship of Erguotou, attracting nearly 120,000 visitors annually [14]. - The company collaborates with tourism departments to create industrial tourism routes, enhancing the cultural experience associated with Erguotou [14]. Group 7: International Expansion - Niulanshan is positioning itself for international markets by participating in global liquor exhibitions and promoting Erguotou as a representative of Chinese liquor culture [15][16]. - The company aims to explore new consumption scenarios, such as cocktails, to broaden its market reach and appeal to diverse consumer preferences [15][16].