暑热正盛，长沙文旅热度比天气更"燃"，全国乃至世界各地的游客纷至沓来。从市文旅广电局获 悉：长沙稳居全国热门出行目的地TOP10，上榜暑期十大热门旅游城市；今年上半年，长沙共接待国内 外游客9740.24万人次，实现游客总花费1037.03亿元，分别同比增长7.65%、5.65%。在这些亮眼的数据 背后，离不开长沙文旅始终紧扣"三张文化名片"，积极回答两道"融合命题"，不断推进文旅新业态、新 产品、新模式，丰富文旅产品供给，给予市民游客多元化的旅行体验。 新业态开启新体验 "在座有工作的举手，都不用上班啊？"台上是演员们的幽默调侃，台下是笑得前仰后合的观众。家住侯 家塘附近的市民王女士就表示："之前在线上和小剧场也看过脱口秀，但是这种把剧场开到酒店里的形 式是第一次见，感觉十分新奇。住酒店还有脱口秀听，感觉开到了年轻游客的心上。" 长沙一直致力于打造年轻人友好城市，也是年轻游客向往的诗和远方。长沙不断推出新业态，给予游客 焕然一新的游览娱乐体验。近年来，长沙就着力小剧场建设，星罗棋布的小剧场遍布长沙各地，一台戏 带火一个街区、一个商圈、一座城市。 在橘子洲，《恰同学少年》青春剧场就运用现代化的声光电技术，打造 ...

Core Insights - The integration of culture and technology is creating new cultural industries and enhancing economic development in Hunan, with significant advancements in digital cultural heritage and virtual production technologies [1][2][3]. Group 1: Cultural and Technological Innovations - The "Shanhai" digital cultural heritage platform has digitized over 30,000 artifacts within 10 months, attracting over 30 million users [1]. - The virtual music program "Singer 2025" incorporates AR technology, allowing online audiences to participate in real-time [1]. - The use of algorithms by Hunan Mango Smart Art Technology has improved digital artifact collection efficiency while reducing costs by 80% [2]. Group 2: New Business Models and Revenue Growth - The audio-visual industry in Hunan is projected to exceed 282.76 billion yuan in revenue by 2024, marking a 9.7% year-on-year growth [3]. - The virtual production short drama "Qiliao Life" achieved over 500 million views with a production time of only 14 days [2]. Group 3: Cultural Heritage and Community Engagement - The restoration of ancient stone inscriptions using AI technology has enhanced cultural appreciation, with a digital experience center set to open in December 2024 [4]. - Traditional performances are being modernized to attract younger audiences, exemplified by the adaptation of the traditional flower drum opera [4]. Group 4: Supportive Ecosystem and Infrastructure - The "Jin Furong" fund, with a total scale of 300 billion yuan, includes a dedicated sub-fund for cultural and technological integration [7]. - The establishment of the Ma Lan Mountain video cultural creation park has attracted numerous high-tech enterprises and cultural companies, fostering a collaborative environment [6][7].

Core Viewpoint - The company aims to maintain steady growth while focusing on high-value mainstream content, and is expanding into "technology + culture tourism + sports" sectors to ensure a dual leap in revenue and profitability by 2025 [3][8]. Group 1: Content Creation and Performance - Content creation is the core competitive advantage of the company, with the series "Guarding Liberation West" achieving over 1.6 billion views on Bilibili and a Douban rating of 9.2 [4]. - The medical documentary series "Hello, Pediatrician" has nearly 1 billion views, while "Shining Pediatricians" has close to 600 million views, with the third season expected to launch in June [4]. Group 2: Technological Advancements - The company has developed a comprehensive service platform for network dramas, completing over 624 pre-examination services and facilitating more than 110 transactions [5]. - The company has secured a major data procurement project, indicating strong technical capabilities in multi-camera video production [5]. Group 3: Cultural Tourism Initiatives - The company’s cultural tourism subsidiary has launched the immersive performance "Youth Theater of the Same Class," which saw a 30% increase in audience numbers during the recent holiday [6]. - The "Changsha Eye" project is set to enhance local tourism, with completion expected in the second half of 2025 [6]. Group 4: Sports Sector Expansion - The company plans to acquire 100% of Changsha Sports Industry Co., which operates the Changsha Marathon, with projected revenue of 69.68 million yuan in 2024 [7]. - The company is actively preparing for the 2025 Changsha Marathon and aims to host multiple national sports events [7]. Group 5: Future Outlook and Challenges - The company achieved a 29.37% revenue growth in 2024, but faced challenges with a net loss leading to a delisting risk warning [8]. - Management expresses confidence in surpassing 300 million yuan in revenue and returning to profitability through the synergy of its three main business areas [8].