砥砺奋进满目新 "城"势而上立潮头 长沙城发集团以改革之笔绘就城市发展新图景 贾凯清 张晶 唐明 时代浪潮奔涌向前，城市建设与发展的宏大叙事正不断谱写着崭新篇章。 砥砺奋进，"城"势而上。在国企改革深化提升行动收官的关键节点，长沙城发集团坚持以"城市开发"为核，"城市建设、 城市运营、产融投资"为极的"一核三极"业务布局，始终践行"让城市生活更美好"的承诺，以一系列新气象、新成绩、新 成果，回应着新时代赋予的使命与嘱托。 今年以来，长沙城发集团锚定全市战略部署和中心工作，加快转型升级、夯实发展根基，呈现出了"总体向好、稳中有 进"的良好态势，营业收入、净利润、缴纳税收持续快速增长，企业综合实力节节攀升，形象度、知名度、美誉度更加彰 显……翻开2025年长沙城发集团锐意进取的奋斗篇章，"满目皆新"的壮志豪情与昂扬姿态，正为长沙高质量发展注入源 源动力。 以"串珠成线，连点拓面，空间再造，产业重塑，缔造城市之美"为纲领，长沙城发文旅集团深挖"山水洲城"独特禀赋， 打造起"文旅+资产+服务"融合发展平台，形成"景点为核心、交通为配套、新消费为外延"的旅游产业生态。 成立一年之余，长沙城发文旅集团已交出一份亮眼答卷— ...

Core Viewpoint - The Orange Isle in Changsha has become a significant cultural and tourism destination, attracting 17 million visitors annually, and serves as a platform for youth to connect personal growth with national rejuvenation [1][2]. Group 1: Cultural and Educational Initiatives - The Orange Isle features various cultural and educational projects, including the immersive theater "Youth of the Same Class" and the "Orange Isle Red: Seeking Light" red education classroom, enhancing the cultural tourism product matrix [2]. - Since its premiere in 2023, "Youth of the Same Class" has held over 1,600 performances, attracting more than 150,000 audience members with an average occupancy rate of 81%, predominantly among the post-90s and post-00s generations [2]. Group 2: Visitor Experience and Engagement - The scenic area offers a blend of natural beauty and cultural experiences, with historical sites like the original Orange Isle Inn transformed into a non-material cultural heritage museum, showcasing over a thousand local heritage items [2]. - Visitors express a deep appreciation for the site, with many considering it a must-visit location in Changsha, highlighting its significance in fostering respect for the land [2].

Core Insights - Changsha has become a top travel destination, ranking in the national top 10 for popular summer tourist cities, with 97.4 million visitors and a total expenditure of 103.7 billion yuan in the first half of the year, reflecting year-on-year growth of 7.65% and 5.65% respectively [1] New Business Models - A new dining and entertainment model has emerged in Changsha, exemplified by a hotel that transforms into a comedy theater at night, attracting young visitors and enhancing their experience [2] - The city is focusing on creating a youth-friendly environment, with numerous small theaters contributing to vibrant local culture and commerce [2] Innovative Products - The introduction of an "improvisational comedy bus" allows audience interaction to shape the performance, providing a unique and immersive entertainment experience [4] - The "snack music festival" at Malanshan Duck's Mouth Park attracted over 20,000 attendees, combining music and food to create a new consumption experience [5][6] New Activities - The "Fifth Red Storytelling Contest" showcased red culture and tourism, while the "Red Pursuit Season" initiative promotes red tourism through free distribution of themed passports and maps [7] - Changsha is actively collaborating with other cities to enhance tourism through route development and promotional policies, showcasing a "cultural tourism+" model [7] International Promotion - Changsha's tourism promotion in Hong Kong emphasizes the city's vibrant culture and accessibility, aiming to attract more international visitors [8] - In 2024, Changsha received 777,800 inbound tourists, with a significant portion from Hong Kong, highlighting its appeal as a popular destination for travelers from various regions [9]

Core Insights - The integration of culture and technology is creating new cultural industries and enhancing economic development in Hunan, with significant advancements in digital cultural heritage and virtual production technologies [1][2][3]. Group 1: Cultural and Technological Innovations - The "Shanhai" digital cultural heritage platform has digitized over 30,000 artifacts within 10 months, attracting over 30 million users [1]. - The virtual music program "Singer 2025" incorporates AR technology, allowing online audiences to participate in real-time [1]. - The use of algorithms by Hunan Mango Smart Art Technology has improved digital artifact collection efficiency while reducing costs by 80% [2]. Group 2: New Business Models and Revenue Growth - The audio-visual industry in Hunan is projected to exceed 282.76 billion yuan in revenue by 2024, marking a 9.7% year-on-year growth [3]. - The virtual production short drama "Qiliao Life" achieved over 500 million views with a production time of only 14 days [2]. Group 3: Cultural Heritage and Community Engagement - The restoration of ancient stone inscriptions using AI technology has enhanced cultural appreciation, with a digital experience center set to open in December 2024 [4]. - Traditional performances are being modernized to attract younger audiences, exemplified by the adaptation of the traditional flower drum opera [4]. Group 4: Supportive Ecosystem and Infrastructure - The "Jin Furong" fund, with a total scale of 300 billion yuan, includes a dedicated sub-fund for cultural and technological integration [7]. - The establishment of the Ma Lan Mountain video cultural creation park has attracted numerous high-tech enterprises and cultural companies, fostering a collaborative environment [6][7].

Core Viewpoint - The company aims to maintain steady growth while focusing on high-value mainstream content, and is expanding into "technology + culture tourism + sports" sectors to ensure a dual leap in revenue and profitability by 2025 [3][8]. Group 1: Content Creation and Performance - Content creation is the core competitive advantage of the company, with the series "Guarding Liberation West" achieving over 1.6 billion views on Bilibili and a Douban rating of 9.2 [4]. - The medical documentary series "Hello, Pediatrician" has nearly 1 billion views, while "Shining Pediatricians" has close to 600 million views, with the third season expected to launch in June [4]. Group 2: Technological Advancements - The company has developed a comprehensive service platform for network dramas, completing over 624 pre-examination services and facilitating more than 110 transactions [5]. - The company has secured a major data procurement project, indicating strong technical capabilities in multi-camera video production [5]. Group 3: Cultural Tourism Initiatives - The company’s cultural tourism subsidiary has launched the immersive performance "Youth Theater of the Same Class," which saw a 30% increase in audience numbers during the recent holiday [6]. - The "Changsha Eye" project is set to enhance local tourism, with completion expected in the second half of 2025 [6]. Group 4: Sports Sector Expansion - The company plans to acquire 100% of Changsha Sports Industry Co., which operates the Changsha Marathon, with projected revenue of 69.68 million yuan in 2024 [7]. - The company is actively preparing for the 2025 Changsha Marathon and aims to host multiple national sports events [7]. Group 5: Future Outlook and Challenges - The company achieved a 29.37% revenue growth in 2024, but faced challenges with a net loss leading to a delisting risk warning [8]. - Management expresses confidence in surpassing 300 million yuan in revenue and returning to profitability through the synergy of its three main business areas [8].