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上海外滩“新地标” 亮相 吸引全球互联网内容创作者
Huan Qiu Wang Zi Xun· 2025-07-17 19:54
Core Points - The Shanghai Bund FTC officially commenced operations on July 17, 2023, becoming a new landmark for internet content creators in Shanghai [1][3] - The FTC is located in a prime area near the Nanjing East Road shopping district and spans seven floors dedicated to supporting high-quality internet content creators [1][3] Government Support Initiatives - Shanghai has introduced the "Hu Jiu Tiao" policy, which includes measures to support internet content creation, aiming to attract global creators [3] - The policy includes financial incentives, with up to 10 million RMB (approximately 1.4 million USD) available annually for outstanding public service platforms and incubators within designated creative zones [3][4] - The city encourages the opening of landmark attractions and cultural venues to creators and aims to facilitate the overseas expansion of quality content [3] Community Engagement - Notable internet content creators attended the FTC's launch event, highlighting the growing interest in China's creative landscape [3] - Creators are encouraged to produce cross-cultural and multilingual content to showcase the interesting aspects of Chinese culture [3]
集结大V、UP主,锚定优质内容创作:上海是懂“聚变”的
Di Yi Cai Jing· 2025-07-17 13:41
Core Points - Shanghai has introduced the "Hu Jiu Tiao" policy to support high-quality internet content creation, attracting numerous creators and influencers [1][2] - The policy aims to provide comprehensive support for content creators, including shared facilities and resources to reduce operational costs [1][4] - The initiative has led to the establishment of content creation hubs in Yangpu and Huangpu districts, equipped with professional studios and resources for creators [4][5] Group 1: Policy Overview - "Hu Jiu Tiao" is a comprehensive policy aimed at supporting internet content creators, making Shanghai the first tier-one city to implement such measures [2][5] - The policy encourages the development of a content creation ecosystem by integrating existing industry strengths and platforms in the two districts [5][6] - Yangpu district has introduced 18 measures across six dimensions to enhance support for content creators, focusing on digital economy and innovation [5][6] Group 2: Facilities and Resources - The "V Gathering Place" in Yangpu and the FTC in Huangpu provide professional facilities such as photography studios and sound recording rooms for content creators [4][5] - These hubs aim to foster collaboration among creators and facilitate connections with businesses for promotional opportunities [4][6] - Huangpu district will also establish a service center to provide comprehensive support for market registration, tax consultation, and copyright protection [5][6] Group 3: Creator Recognition and Community - The policy addresses the social recognition of content creators, enhancing their professional identity and societal acceptance [7][8] - It aims to create a community atmosphere among creators, promoting knowledge sharing and collaboration [5][7] - The initiative includes optimizing the evaluation system for freelance creators and small enterprises, enhancing their career development opportunities [7][8] Group 4: Incentives and Attractiveness - The policy has attracted attention from overseas creators, highlighting the potential for new opportunities in Shanghai [9] - Platforms like Douyin, Bilibili, and Xiaohongshu are offering cash and traffic incentives to support content creators [9] - Awards and recognition programs are being established to enhance the visibility and credibility of creators in the industry [9]
上海外滩FTC启幕,打造互联网优质内容创作新地标
Di Yi Cai Jing· 2025-07-17 13:15
Core Viewpoint - Huangpu District is launching targeted policy measures in four areas: traffic, content, monetization, and services to create a comprehensive support system for high-quality internet content creation [1][4]. Group 1: Policy Measures - Huangpu District is focusing on activating industry scale by providing financial support to internet platform companies, MCN institutions, and quality creators [4]. - The district emphasizes nurturing a prosperous ecosystem through a three-dimensional support structure of "space + services + funds" to build a creative ecosystem [4]. - Huangpu aims to leverage content as a link to break industry boundaries and promote deep integration of content creation with local特色资源 [4]. Group 2: Infrastructure and Services - The newly established Bund FTC serves as a creative service community for internet content creators, featuring over 4,700 square meters of space and a focus on creativity, trendiness, and fun [1][3]. - A comprehensive service station and internet content creation promotion center have been set up within the Bund FTC to provide one-stop services such as market registration, tax consultation, policy application, and copyright confirmation [5]. - A "special service package" is offered to key institutions and talents, covering the entire lifecycle from registration to project incubation [5]. Group 3: Economic Impact and Growth - Huangpu District has seen a strong trend in technological innovation and industrial development, with the number of high-tech enterprises expected to exceed 200 by 2024 and 480 new tech private enterprises introduced [4]. - The district is leveraging the headquarters effect of Xiaohongshu and the advantages of the fintech industry to attract high-quality content creators in finance, technology, and fashion [4]. - The recent initiatives by Shanghai to support high-quality internet content creation aim to establish globally influential content creation clusters in Huangpu and Yangpu districts [6].
“沪九条”扶持互联网优质内容,青年创作者如何超越流量焦虑
Sou Hu Cai Jing· 2025-07-17 09:39
Core Viewpoint - Shanghai has officially launched the "Shanghai Measures to Support High-Quality Internet Content Creation" (referred to as "Nine Measures"), aiming to establish a globally influential and leading internet content creation hub within five years [1][4]. Group 1: Policy Support and Financial Incentives - The "Nine Measures" specifically support the Huangpu and Yangpu districts in building a globally influential internet content creation hub, with annual rewards of up to 10 million yuan for outstanding public service platforms and incubators [1]. - For impactful content that tells the stories of Shanghai and China, creators can receive up to 100,000 yuan in rewards at the municipal level, with priority for national and municipal honors [1]. - Shanghai is establishing a special fund to address funding issues for creators and small businesses, providing interest subsidies of up to 50% of the market loan rate [1]. Group 2: Resource and Talent Development - Huangpu and Yangpu districts are highlighted for their resource endowments and ecological foundations, with significant internet companies like Xiaohongshu and Bilibili located in these areas [2][4]. - The districts have unique advantages, such as Huangpu's rich cultural resources and Yangpu's educational resources, with 11 higher education institutions contributing to talent availability [4]. Group 3: Opportunities for Creators - The core goal of the "Nine Measures" is to attract domestic and international creators, positioning Shanghai as a global "dream factory" for internet content [4]. - The policy encourages young creators to explore unique perspectives on "Shanghai stories" and leverage shared resources in the creation hubs to enhance their work [6]. - Creators are advised to focus on long-term development and the value of content rather than just short-term traffic metrics, emphasizing the importance of quality and professional skills [6][7].
网红:上海政府送了我200平房子
券商中国· 2025-07-17 01:28
Core Viewpoint - Shanghai has launched the "Hujiao" policy to support high-quality internet content creation, aiming to attract creators and enhance the industry ecosystem [1] Group 1: Policy Initiatives - The "Hujiao" policy includes measures to incentivize quality content creation, improve industry support services, open content creation scenarios, and enhance career development pathways [1] - Yangpu District is set to release its own support policies for creating a hub for internet content creators [1] Group 2: Impact on Content Creators - Notable internet content creator G Sengdong has moved into a new 200 square meter office at the "V Gathering Place" in Yangpu, benefiting from significant tax and subsidy incentives [2] - G Sengdong's team enjoys a rental agreement with the first year free, a 75% reduction in the second year, and a 50% reduction in the third year, allowing for greater creative potential [2] - G Sengdong, known for his viral content and over 5 million followers, transitioned from a successful advertising career to full-time content creation, highlighting the growing opportunities in the internet content industry [2]
上海的创作者联盟:把中国故事,讲给世界听
第一财经· 2025-07-16 06:38
Core Viewpoint - The article discusses Shanghai's initiative to support high-quality internet content creation through a series of financial incentives and policies, aiming to establish the city as a global hub for content creators [1][2]. Group 1: Policy Initiatives - Shanghai's new policy document includes nine major support measures for internet content creation, emphasizing financial investment to attract top creative talent [1]. - The policy outlines specific funding amounts, such as a maximum of 10,000 yuan for impactful content that tells Shanghai and China's stories, and up to 1 million yuan annually for public service platforms in designated creative districts [4][5]. - The initiative encourages hosting high-profile events like global creator conferences and innovation competitions, with funding support of up to 200,000 yuan for individual projects [5]. Group 2: Impact on Content Creators - Content creators express optimism about the new policies, viewing them as a significant boost for the industry, with one creator stating that it feels like a "spring" for creators [2]. - The policies aim to alleviate the financial burdens faced by creators, addressing high initial costs and long profit cycles by providing direct financial support [5]. Group 3: Strategic Focus Areas - The policy specifically targets Huangpu and Yangpu districts for the development of globally influential content creation hubs, leveraging the existing industry strengths in these areas [6]. - The article highlights the importance of platforms like Bilibili and Xiaohongshu, which have a substantial user base and creator community in Shanghai, contributing to the city's content ecosystem [7][8]. Group 4: Global Outreach - The initiative also aims to promote Chinese stories internationally, with platforms like Xiaohongshu and Bilibili playing a crucial role in connecting with global audiences [9][10]. - Xiaohongshu has seen an influx of international users, facilitating cultural exchanges and enhancing its global presence [9]. - The article notes that companies like Yuewen Group are successfully expanding Chinese literature overseas, reaching nearly 300 million users globally [12].
服务“量身定制” 共助优质内容创作
Jie Fang Ri Bao· 2025-07-16 01:47
Core Viewpoint - Huangpu District aims to establish itself as a hub for high-quality internet content creation by implementing various support measures for creators and platform enterprises [1][2][6] Support Measures - Huangpu will provide rewards up to 1 million yuan for talent meeting the "high-quality content creator" standards and offer shared office spaces and facilities like studios for creators [1][2][3] - Platform enterprises and MCN organizations will receive support based on their influence and the quality of content creators they attract, with subsidies up to 5 million yuan available [2][4] Infrastructure and Facilities - The district will create specialized content creation spaces equipped with shared facilities, offering annual support of up to 300,000 yuan for qualified creators and up to 500,000 yuan for operational entities [3][4] - A one-stop service center will be established to assist creators with various administrative and legal services [3] Events and Activities - Huangpu will support significant professional events and brand activities aimed at high-quality internet content creators, providing subsidies up to 5 million yuan for eligible projects [4] - The district encourages collaboration between creators and various sectors to enhance content creation and distribution [4] Talent Development - Initiatives will be launched to establish a professional series for "internet high-quality content creators," including free training programs to enhance creators' skills [5] - Support will be provided for creators to promote their work internationally, utilizing new media and technology [5]
“沪九条”,来了!针对充电宝,国家又出手了!吉利汽车、极氪,合并→
新华网财经· 2025-07-16 00:29
Group 1: Government Initiatives - Shanghai Municipal Party Committee and the Cyberspace Administration of Shanghai launched "Several Measures to Support Quality Internet Content Creation," outlining nine support policies including financial incentives, talent policies, scene construction, and overseas support [1][6] - The Ministry of Industry and Information Technology is soliciting opinions on the revision of the "Mobile Power Safety Technical Specifications," which will impose stricter technical standards on mobile power supplies, including power banks [3][4] Group 2: Economic Data - The National Bureau of Statistics reported that China's GDP for the first half of the year reached 660,536 billion yuan, with a year-on-year growth of 5.3%. The primary, secondary, and tertiary industries grew by 3.7%, 5.3%, and 5.5% respectively [3] - The second quarter GDP growth was 5.2%, with a quarter-on-quarter increase of 1.1% [3] Group 3: Corporate Developments - Geely Holding Group announced the signing of a merger agreement between Geely Automobile and Zeekr Technology, with Geely acquiring all outstanding shares of Zeekr, offering shareholders the option of cash or stock exchange [3][14] - Bubble Mart expects its revenue for the six months ending June 30, 2025, to grow by no less than 200% year-on-year, with profits potentially increasing by no less than 350% [13][14] - Xpeng Huitian announced the completion of a $250 million Series B financing round, indicating a $100 million amount for the B2 round [13][15] Group 4: Market Trends - The banking sector has shown an upward trend, with several A-share listed banks, including Xiamen Bank and Shanghai Pudong Development Bank, seeing stock price increases of over 30% this year [8] - The eleventh batch of national drug centralized procurement has been initiated, focusing on quality control and compliance in the procurement process [5] Group 5: Strategic Partnerships - Ningde Times signed a strategic cooperation agreement with T3 Mobility to advance Robotaxi business development, leveraging its battery swap and intelligent technology solutions [13][16] - BMW China partnered with Momenta to develop a smart driving assistance solution based on a large model, applicable to multiple vehicle models [13][16]
上海的创作者联盟:把中国故事,讲给世界听
Di Yi Cai Jing· 2025-07-15 12:57
Core Viewpoint - Shanghai is committed to creating a prosperous content ecosystem that emphasizes local storytelling while also reaching a global audience, aiming for a dual win of cultural and commercial value [1][10]. Group 1: Policy Initiatives - The Shanghai Municipal Propaganda Department and the Cyberspace Administration of Shanghai released a document titled "Several Measures to Support High-Quality Internet Content Creation," which includes nine support policies aimed at fostering a global hub for internet content creation [1]. - The policies include financial incentives, such as a maximum reward of 100,000 yuan for impactful content that tells Shanghai and Chinese stories, and up to 1 million yuan annually for public service platforms in designated content creation districts [3][4]. - The document encourages hosting high-profile events to attract global content creators, with funding support of up to 200,000 yuan for individual projects [3]. Group 2: Economic Impact - The policies aim to alleviate the high initial costs and long profit cycles faced by content creators by providing direct financial support [4]. - The focus on Huangpu and Yangpu districts for content creation is strategic, leveraging their existing industry strengths and platform resources [4][6]. - The initiatives are expected to attract more quality content resources to Shanghai, including creators and related AI tools and services [6]. Group 3: Global Outreach - The measures also emphasize promoting Chinese stories internationally, aligning with national strategies to enhance cultural influence [8]. - Platforms like Bilibili and Xiaohongshu are pivotal in this effort, with Bilibili having 368 million monthly active users and Xiaohongshu exceeding 350 million, both fostering a vibrant creator economy [5][6]. - The document highlights the success of companies like Yuewen Group in expanding Chinese web literature overseas, reaching nearly 300 million users across over 200 countries [8].
落户、奖励、评职称!上海出台“沪九条”
Guo Ji Jin Rong Bao· 2025-07-15 12:41
如果你有心做好"内容创作",可以来上海。 为支持互联网优质内容创作,营造良好行业生态,7月15日,上海市委宣传部、市委网信办推出《上海市关于支持互联网优 质内容创作的若干举措》(下称《若干举措》),明确九条扶持政策(即"沪九条"),涉及资金激励、人才政策、场景建设、 出海扶持等方面。 黄浦、杨浦打造优质内容创作集聚区 向全球优质内容创作者发出"英雄帖",上海诚意满满。 《若干举措》支持黄浦区、杨浦区建设在全球范围具有影响力、引领力的互联网优质内容创作集聚区,对集聚区内成效显 著的公共服务平台,以及全市范围内表现突出的孵化器、产业园区,市级层面按市促进文化创意产业发展专项资金管理要求, 每年提供最高1000万元奖励。值得注意的是,黄浦区、杨浦区正是网友熟悉的小红书、B站的总部所在地。 该政策将围绕"优质""创作""集聚区"三大核心,聚焦解决互联网内容创作企业与创作者的痛点难点,力求使其在上海杨 浦"被看见""受尊重""能成长"。支持政策从"免、奖、服、投、补、管"六个维度推出18条措施,打造政策立方体"YOUNG立 方",助力铸造优质内容创作"六边形战士"。 具体来看,在成本减免("免")方面,将对"V聚场"入 ...