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信用卡业务转型
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年内28家信用卡分中心“退场”区域性收缩与业务模式转型并行
Zheng Quan Ri Bao· 2025-04-28 18:39
Core Insights - The closure of credit card branches by national commercial banks indicates a shift from extensive expansion to refined operations in the industry [1][2][3] - The trend of closing credit card centers is driven by risk control and cost optimization considerations, particularly in regions with economic slowdown and population outflow [2][3] - The transition to localized management of credit card operations is a strategic response to changing market dynamics and aims to enhance operational efficiency [4][5] Summary by Sections Industry Trends - Since April, national commercial banks have accelerated the closure of credit card branches, with notable closures by Bank of Communications, China Minsheng Bank, and Guangfa Bank [1][2] - A total of 28 credit card branches have been closed by these banks since 2025, with a focus on regions like Northeast and North China [2][3] Strategic Shifts - The shift from centralized management to localized operations is highlighted as a core strategy for 2024, allowing banks to leverage local resources and improve service efficiency [4][5] - The closure of redundant branches is seen as a necessary step to optimize resource allocation amid declining card issuance and consumption [3][5] Future Outlook - Experts suggest that banks should focus on digital transformation, risk management, and differentiated product offerings to adapt to the evolving market [6][7] - The move towards online credit card services is viewed as an inevitable trend, driven by the dominance of online scenarios and the advantages of lower costs [7]
业绩分化涨跌互现 信用卡“寒冬”已过?
Core Insights - The credit card industry is experiencing significant performance divergence among banks, with a notable reduction in credit card stock and transaction volumes in 2024 [1][2] - Banks are adjusting their business strategies and enhancing risk control measures while restructuring their organizational frameworks to adapt to the current economic downturn [1][7] - The credit card business is expected to face both opportunities and challenges as the Chinese economy stabilizes and consumer markets recover starting in 2025 [1][11] Performance Trends - As of the end of 2024, major banks like China Merchants Bank and Ping An Bank reported declines in credit card circulation and transaction volumes, with Ping An Bank's circulation down by 12.92% [2][4] - The total number of credit cards in China decreased by 5.14% year-on-year, with the overall number of bank cards growing only slightly by 1.29% [2][6] Risk Management and Strategy Adjustments - Banks are focusing on risk management and adjusting their credit card business strategies, with an emphasis on improving asset quality and managing risks throughout the credit lifecycle [7][8] - The number of overdue credit card loans has increased, with the total amount of overdue loans reaching 1.42% of the total credit card balance by the end of 2024, the highest level in seven years [5][6] Market Dynamics - The credit card business is transitioning from aggressive growth to a focus on existing customer bases, with banks increasingly prioritizing localized management and tailored services [9][10] - The shift towards refining operations and enhancing customer engagement is seen as a tactical adjustment rather than a strategic retreat, aimed at optimizing resource allocation [9][10] Future Outlook - With the implementation of policies aimed at boosting consumption, the credit card business is anticipated to enter a new growth phase in 2025, supported by the overall recovery of the consumer market [11]