本报（chinatimes.net.cn）记者刘佳 见习记者 林佳茹 北京报道 区域性中小银行正密集加入联名信用卡"停卡潮"。 近期，多家机构接连发布公告，宣布停止发行旗下联名信用卡。这一曾被银行视作拓展年轻客群、冲刺 发卡量的"利器"，如今正悄然退场。 记者梳理发现，今年以来，停发联名信用卡的银行范围已覆盖国有大行、股份制银行及区域性银行，涉 及电商、文娱、出行等多个合作场景。 对于这一现象，苏商银行研究员薛洪言对《华夏时报》记者分析，当前信用卡行业已从规模扩张转向价 值深耕，竞争核心变为客户综合贡献与风险控制能力的比拼。"中小银行加入'停卡潮'，清晰反映出行 业从规模导向全面转向价值导向、从粗放经营迈向精细化运营的深刻转变。" 12月24日，青田农商银行发布公告，正式停止发行丰收京东联名卡。这并非个例，而是浙江农商联合银 行的统一调整——因业务合作变动，其旗下多家农商行将集体停发该款联名卡。公告显示，存量卡可正 常使用至有效期，但自2026年1月13日起，新客一分购、券包月月领等京东专属权益将终止，挂失补 卡、到期续卡也将统一换发为丰收浙富卡。 无独有偶，武汉农商银行也将从明年1月1日起，停止发行淘票票& ...

低折扣率成常态 这是光大银行2025年发行的第4期信用卡不良资产ABS。此前，该行推出3期发行规模分别为2.7亿元、 2.4亿元、1.9亿元，对应入池基础资产未偿本息费余额分别为538,744.69万元、457,031.25万元、 360,735.45万元，折扣率分别为5.01%、5.25%、5.27%和4.81%。截至目前，光大银行2025年信用卡不良 资产ABS累计发行规模达10亿元，覆盖未偿本息费余额合计197.07亿元。 这个折扣率在同期的银行信用卡不良资产ABS中处于较低水平。以12月12日浦发银行发布的浦鑫归航 2025年第八期不良资产支持证券发行说明书为例，发行总额为4.08亿元，基础资产为不良类个人信用卡 债权，全部未偿债权本息费余额为647,413.06万元。折扣率约为6.30%。 据资产证券化分析网不完全统计，2025年以来已有16家银行参与信用卡不良资产ABS发行，累计推出产 品71只，合计发行规模达166.46亿元（不含光大银行第八期ABS和浦发银行第八期ABS）。与此同时， 银登网不良资产转让业务也呈现活跃态势，平安银行、民生银行、中国银行等多家机构密集挂牌转让信 用卡不良资产包。 ...

Core Viewpoint - The credit card market is undergoing significant adjustments, with many banks, especially smaller ones, halting the issuance of co-branded credit cards due to rising costs and risks associated with these products [1][5][6]. Group 1: Market Trends - The trend of halting credit card issuance is not isolated, as it has become a common practice among both national and regional banks throughout the year [1][6]. - Major banks, including China Construction Bank and Postal Savings Bank, have collectively stopped issuing over 100 credit card products since the beginning of 2025, with co-branded cards being a significant portion of these [6][11]. - The total number of credit cards in circulation has decreased by 100 million over the past three years, indicating a shift away from the previous era of aggressive expansion [10][11]. Group 2: Bank Strategies - Banks are transitioning from a focus on quantity to quality in their credit card offerings, prompted by regulatory changes and market dynamics [11][12]. - The recent adjustments include the closure of credit card centers and the integration of credit card functionalities into main banking apps, reflecting a strategic shift towards efficiency and cost reduction [14][15]. - The halting of co-branded cards is seen as a necessary step for banks to concentrate resources on more viable products and improve operational efficiency [8][9]. Group 3: Future Directions - The future of credit card business is expected to focus on three main transformation directions: integrating various service scenarios, upgrading technology for better digital experiences, and deepening customer segmentation to enhance value creation [16].

在发卡策略上，银行分化明显。部分机构主动压降存量，清理睡眠卡：邮储银行结存卡量从0.40亿张降 至0.38亿张，交通银行从0.63亿张降至0.60亿张。而招商银行和中信银行则通过精准营销推动累计发卡 量分别增至0.74亿和1.26亿张。 德勤认为，整体来看，行业正从"以量取胜"转向"以质取胜"。（经济观察网） 【#全国信用卡三年减少1亿张# 】作为观察中国消费信心、居民杠杆水平与零售金融风险的重要窗口， 信用卡市场正经历一场持续三年的深度出清。12月2日，中国人民银行发布《2025年第三季度支付体系 运行总体情况》显示，截至三季度末，全国信用卡和借贷合一卡存量为7.07亿张，较2022年6月末的历 史高点8.07亿张累计减少1亿张，已连续12个季度下滑。 这一趋势不仅反映居民预防性储蓄上升与消费动能减弱，也凸显银行在强监管与资产质量压力下主动收 缩低效发卡。与此同时，截至今年上半年末信用卡不良贷款率攀升至2.40%，多家银行密集通过银登中 心批量转让逾期资产，仅11月邮储银行、平安银行、民生银行与中国建设银行湖南省分行四机构拟转让 未偿本息即超过72亿元，标志着不良处置已成为信用卡业务转型中的核心环节。 信用 ...

11月14日，民生银行信用卡中心发布公告，拟通过银登中心转让总规模达51.42亿元的个人信用卡不良 贷款资产包。该资产包涉及未偿还本金约24.47亿元，未偿利息及相关费用约26.95亿元，全部为"损 失"类五级分类信用贷款。此次转让已于11月28日在银登中心平台以多轮竞价方式开展。值得注意的 是，该行此前在3月份发布的多期信用卡不良转让公告中，起拍价大多在未偿本息总额的8%左右。 记者梳理发现，除上述银行外，中国银行、华夏银行、平安银行、上海银行及广州农商银行等多家机构 近期也纷纷挂牌信用卡不良资产包，持续推进信用卡不良资产批量转让工作，且此类项目的成交折扣多 低于一折。 上海金融与法律研究院研究员杨海平表示，近期，多家银行低折扣密集转让信用卡不良贷款，主要有三 方面原因：其一，当前转让的信用卡不良贷款逾期时间较长，且已采取多种催收措施仍难以回收，处置 难度较高；其二，在严监管背景下，银行优化资产质量、出清不良贷款的意愿强烈，需通过快速处置降 低风险敞口；其三，从市场供求来看，目前信用卡不良资产估值整体处于低位，买方议价能力较强，推 动转让折扣走低。 近期，多家银行密集在银行业信贷资产登记流转中心（以下简称" ...

Core Insights - The credit card industry in China is undergoing a transformation from rapid expansion to a focus on refinement and optimization of user experience, with a significant reduction in the number of credit cards issued over the past three years [1][4]. Industry Overview - The number of credit cards in China has decreased by over 90 million in recent years, with the total number standing at 715 million as of June 2023, marking a decline for 11 consecutive quarters [4]. - Major banks have reported declines in credit card loan balances and transaction volumes, indicating a broader trend of contraction within the industry [4]. Factors Driving Transformation - Regulatory policies have been implemented to guide the credit card business, including restrictions on issuing cards based solely on quantity and limiting the proportion of inactive cards [8]. - The rise of alternative payment methods, such as Huabei and Bai Tiao, has diverted users away from traditional credit cards, particularly among younger consumers [9]. - Changing consumer demands have led to a preference for fewer, more useful credit cards, resulting in cancellations of less utilized cards [9]. - Banks have been reducing cardholder benefits to manage operational costs, which has contributed to the decline in card ownership [10]. Strategic Adjustments - Despite the overall contraction, credit cards continue to play a vital role in facilitating payments and consumer spending [11]. - Banks are shifting their focus from quantity to quality, emphasizing product innovation and deeper integration with consumer spending habits [11]. - Various banks are adapting their strategies to target specific consumer segments, such as the elderly and young people, and are exploring partnerships with e-commerce platforms [12]. - Regulatory adjustments are being made to foster innovation in the credit card sector, including the exploration of online account opening and activation processes [13]. Future Outlook - The credit card industry is expected to maintain a positive growth trajectory, with banks encouraged to adopt differentiated services and leverage digital technologies for product innovation [15].

Core Viewpoint - The credit card business of commercial banks is entering a critical phase of stock competition and deep transformation, with several banks adjusting their installment business rules, raising market concerns [1][2]. Group 1: Industry Adjustments - On October 22, Everbright Bank announced it will officially discontinue the "self-selected installment" service starting December 9, 2025, affecting all credit cards that had this feature activated before that date [1]. - Industrial and Commercial Bank of China (ICBC) will optimize the installment periods for credit card bill installments and consumption transfers, ceasing long-term installment services exceeding 36 months, effective December 5, 2025 [1]. - The concentrated actions of multiple banks outline a clear trajectory of industry adjustments [1]. Group 2: Factors Driving Changes - Regulatory requirements are compelling banks to adjust installment business rules, ensuring compliance and preventing excessive credit issuance [2]. - Banks aim to optimize credit structures and control financial risks, as rising credit card delinquency rates necessitate adjustments in installment fees, terms, and entry thresholds [2]. - The need for sustainable development is pushing banks to shift from aggressive growth strategies to refined calculations of funding, operations, and risk costs [2]. - The adjustments are intended to reshape customer relationships, moving from a reliance on installment fees to enhancing customer loyalty through diversified services [2]. Group 3: Impacts on Banks and Customers - In the short term, banks may face challenges such as slowed growth in installment business scale and direct impacts on fee income [3]. - Long-term benefits include improved asset quality and a shift towards digital and refined customer operation models [3]. - Customers with lower credit qualifications may experience tighter installment qualifications and reduced favorable rates, while overall transparency in installment costs and repayment terms is expected to improve [3]. Group 4: Recommendations for Banks - Banks are encouraged to integrate financial services deeply into diverse consumption scenarios, moving beyond traditional "payment + installment" frameworks [4]. - Enhancing digital service experiences through financial technology and personalized services is recommended, utilizing big data and AI for better risk pricing [4]. - Innovation in products and models is essential, with flexible installment options and increased customer autonomy in repayments [4]. - Ongoing customer education on financial knowledge and responsible borrowing is crucial to foster a rational consumption mindset [4].

Core Viewpoint - The credit card business of commercial banks is entering a critical phase of stock competition and deep transformation, with multiple institutions adjusting their installment business rules, raising market attention [1][2]. Group 1: Industry Adjustments - On October 22, Everbright Bank announced it will officially discontinue the "self-selected installment" service starting December 9, 2025, affecting previously activated accounts but not impacting outstanding installment transactions [1]. - Industrial and Commercial Bank of China (ICBC) will optimize its credit card installment and consumption transfer installment services, ceasing long-term installment options exceeding 36 months, effective December 5, 2025 [1]. - The concentrated actions of various banks outline a clear trajectory of industry adjustments [1]. Group 2: Factors Driving Changes - Regulatory requirements are compelling banks to adjust installment business rules, ensuring compliance and preventing excessive credit issuance [2]. - Banks aim to optimize credit structures and control financial risks, as rising credit card delinquency rates necessitate adjustments in installment fees, terms, and entry thresholds [2]. - The need for sustainable development is pushing banks to shift from aggressive growth strategies to refined financial management and pricing strategies [2]. - The adjustments are intended to reshape customer relationships, moving from a reliance on installment fees to enhancing customer loyalty through diversified services [2]. Group 3: Impacts on Banks and Customers - In the short term, banks may face challenges with slowed growth in installment business and reduced fee income, but long-term benefits include improved asset quality and a shift towards digital and refined customer operations [3]. - Customers with weaker credit profiles may experience tighter installment qualifications and reduced favorable rates, while overall transparency in installment costs and repayment terms is expected to improve [3]. - The credit card business is transitioning from a focus on scale expansion to a more detailed approach, evolving into a comprehensive financial service platform [3]. Group 4: Recommendations for Banks - Banks are encouraged to integrate financial services deeply into diverse consumption scenarios, providing comprehensive solutions that combine payment, installment, and benefits [4]. - Enhancing digital service capabilities through financial technology, utilizing big data and AI for personalized service, and implementing differentiated risk pricing are recommended [4]. - Innovation in products and models, such as flexible installment options and customer education on rational borrowing, is essential for improving customer experience and maintaining profitability [4].

Core Insights - The recent personnel changes at the credit card center of Guangfa Bank have attracted industry attention, with the new general manager expected to be Kuang Bo, currently the general manager of the retail financial department at the bank [1][2] - This change is part of a broader trend, as two other joint-stock banks have also recently appointed new leaders for their credit card centers, indicating a wave of leadership transitions in the sector [1][3] Personnel Changes - Kuang Bo is set to replace Jin Qian, who has been serving as the general manager of the credit card center in addition to his role as chief credit officer [2] - The approval of new general managers for the credit card centers at China Minsheng Bank and Ping An Bank has been confirmed by regulatory authorities [4][12] Industry Trends - The credit card industry is facing significant challenges, with the total number of credit cards and combined credit cards declining for 11 consecutive quarters, dropping by 12 million cards compared to the end of the previous year [11] - Guangfa Bank's credit card overdraft amount decreased from 424.88 billion yuan at the end of 2023 to 392.84 billion yuan, marking a significant decline [11] - Minsheng Bank reported a reduction in credit card loans and overdrafts, with total amounts decreasing from 477.25 billion yuan to 449.90 billion yuan [12] Performance Metrics - Guangfa Bank's credit card non-performing rate increased to 2.19%, up by 0.6 percentage points from the end of 2023 [11] - Minsheng Bank's credit card non-performing rate rose from 3.28% to 3.68% [12] - Ping An Bank's credit card receivables decreased by 9.23% to 394.87 billion yuan, while its non-performing rate improved to 2.30% [12][13] Consumer Behavior - The decline in credit card usage is attributed to the rise of mobile payments and changing consumer habits, with a shift towards smaller, more frequent transactions [11][13] - Analysts suggest that credit cards need to evolve beyond mere payment tools to become comprehensive financial service platforms that integrate credit management and consumer rights [14]

Core Viewpoint - The article highlights the surge in consumer spending during the extended holiday period, prompting banks to launch various credit card promotions to capture market share, while emphasizing the need for a long-term strategy beyond short-term marketing tactics [1][5][7]. Group 1: Consumer Trends - During the holiday season, domestic travel intentions increased by 30% year-on-year, and outbound travel demand grew by over 40% [1]. - Banks are responding to this consumer enthusiasm by offering targeted credit card promotions that include discounts, cashback, and exclusive offers across various spending categories [1][3]. Group 2: Bank Strategies - Major banks such as Bank of China, Agricultural Bank of China, and China Merchants Bank have introduced special credit card offers for the holiday season, focusing on travel, shopping, and dining [3][4]. - For instance, Bank of China launched a "Double Festival Global Travel" campaign, providing significant discounts and cashback for cardholders traveling to popular destinations [3]. Group 3: Marketing Effectiveness - Analysts note that promotional strategies like cashback and discounts effectively meet immediate consumer needs and can significantly boost credit card usage during holiday periods [5][9]. - However, there is a call for banks to integrate these short-term promotions with a sustainable long-term benefits system to enhance customer loyalty and usage frequency [5][9]. Group 4: Industry Challenges - Despite the promotional activities, the credit card industry faces growth challenges, with many banks reporting a decline in transaction volumes compared to previous years [7][8]. - For example, while China Merchants Bank led the industry with a transaction volume of 2.02 trillion yuan, it still experienced an 8.54% decrease year-on-year [7]. Group 5: Future Directions - Banks are focusing on transforming their credit card business by optimizing customer acquisition strategies and enhancing service offerings to adapt to changing market conditions [8][10]. - There is an emphasis on deepening the integration of credit cards into everyday consumer scenarios and improving risk management through advanced data analytics [9][10].