近日，央行发布2025年第二季度支付体系运行总体情况。 具体从银行卡业务看，截至二季度末，全国共开立银行卡100.68亿张，环比增长0.68%。其 中，借记卡93.54亿张，环比增长0.81%；信用卡和借贷合一卡7.15亿张，环比下降0.83%。 同时，二季度银行卡交易以及转账业务、消费业务笔数均较一季度明显增加，但存现、取现 业务笔数出现下降，且整体银行卡交易金额规模有所缩减。 值得注意的是，信用卡和借贷合一卡量下降趋势明显，今年二季度较上季度减少600万张， 较去年末减少1200万张，较2022年最高位的8.07亿张下降超11%，至今已连续下滑11个季 度。 二季度银行卡交易笔数明显增加， 整体交易规模缩减 央行近期发布的2025年第二季度支付体系运行总体情况显示，截至二季度末，全国共开立银 行账户152.38亿户。开立单位银行账户1.16亿户，其中，基本存款账户8075.15万户；开立个 人银行账户151.22亿户。 | 银行卡相关数据 | 2025年二季度 | 2025年一季度 | 环比变化 | | --- | --- | --- | --- | | | | | ( % ) | | 开立银行卡 | 1 ...

Core Insights - The domestic credit card market is undergoing significant changes, including reduced benefits, discontinuation of certain products, and closure of credit card centers, indicating a transformation trend in the industry [2][4]. Group 1: Adjustments in Credit Card Benefits - Several banks, including China Merchants Bank and Everbright Bank, have announced adjustments to high-end credit card benefits, focusing on increasing usage thresholds, modifying point accumulation rules, and reducing high-cost benefits [3][4]. - Specific changes include the adjustment of the annual fee waiver rules for credit cards, with new conditions requiring higher spending to qualify for fee waivers [3]. Group 2: Product Discontinuation - Many banks, such as Agricultural Bank of China and Postal Savings Bank, have stopped issuing certain credit card products, particularly co-branded cards in sectors like aviation and e-commerce, citing business strategy adjustments and service quality improvements [4][5]. Group 3: Shift in Business Strategy - The credit card industry is transitioning from an expansion-focused model to a more refined approach, emphasizing value creation and customer-centric strategies [5][6]. - The market environment and internal banking needs are driving this shift, with banks focusing on optimizing operations and enhancing customer engagement through tailored offerings [6][7]. Group 4: Future Development Directions - Future strategies will focus on deepening customer value, particularly for high-net-worth individuals, by creating tiered benefit systems and integrating various financial services [7]. - The industry is moving towards a model that prioritizes quality over quantity, aiming to enhance customer retention and profitability through comprehensive financial service offerings [7].

Core Viewpoint - The credit card business landscape in China is undergoing significant restructuring, shifting from a customer acquisition focus to a value-driven approach, with banks increasingly prioritizing loan installment services over traditional credit card offerings [1][9][10]. Summary by Sections Credit Card Benefits Adjustment - Many banks, including China Bank and Citic Bank, have announced adjustments to their credit card offerings, particularly high-end cards, by increasing usage thresholds and reducing benefits [3][4]. - The trend of diminishing credit card benefits is evident, with consumers reporting a decrease in redeemable rewards and increased point requirements for benefits, indicating an average devaluation of at least 11% in points [3][4]. Suspension of Co-branded Cards - Several banks, including China Bank, have decided to suspend the issuance of certain co-branded credit cards, citing business strategy adjustments and cost control as primary reasons [6][7]. - The maintenance costs associated with co-branded cards are high, and if the costs outweigh the benefits, banks are less inclined to renew partnerships [7]. Shift Towards Loan Installment Services - Banks are increasingly focusing on loan installment services as the credit card market matures, with a notable rise in marketing for these services compared to traditional credit card offerings [9][10]. - The competitive landscape has shifted, with alternative payment methods like Douyin Pay and Huabei capturing significant market share, prompting banks to reduce credit card marketing expenses [9]. Closure of Credit Card Centers - Over 40 credit card centers have been closed this year, reflecting a broader trend of banks adapting to digital transformation and changing consumer behavior [11]. - The shift towards online channels is becoming more pronounced as banks seek to enhance operational efficiency and respond to the challenges posed by digital payment solutions [11]. Future Directions - The future of credit card services may involve integrating various banking services, such as savings, investments, and loans, to enhance customer retention and profitability [12]. - There is potential for technological advancements to improve digital service experiences and optimize risk management, focusing on high-frequency consumer segments for tailored benefits [12].

Core Viewpoint - The credit card market is undergoing a significant transformation from "scale competition" to "value deepening," with banks actively shedding inefficient products and focusing on enhancing core competitiveness through digital upgrades and self-controlled ecosystems [1][3][4]. Industry Adjustments - Several banks, including Bank of China and Citic Bank, have announced the discontinuation of certain credit card products, particularly co-branded cards, effective from August 31, 2025 [2][3]. - The adjustments are driven by the need to optimize product structures and improve service quality in response to changing market conditions and consumer demands [2][3]. Market Dynamics - Over 80% of credit card features are highly similar, leading to minimal differentiation among products [3]. - The penetration rate of consumer credit through platforms like Alipay and JD.com reached 38% in 2024, indicating a shift in consumer behavior and a diminishing role for banks as mere funding channels [3]. - The credit card delinquency rate rose to 2.1% in 2024, with some banks exceeding 5%, highlighting the imbalance between revenue and risk [3]. Regulatory Influence - New regulations, such as the notice issued in January 2024, require banks to eliminate products with a "sleeping card" rate exceeding 20%, prompting many banks to stop issuing underperforming credit cards [4]. Strategic Focus - Banks are shifting their focus from traditional credit card offerings to creating a comprehensive ecosystem that integrates various consumer needs, such as shopping, travel, and entertainment [6][7]. - The emphasis is on building self-controlled ecosystems and enhancing user engagement through innovative product offerings tailored to younger consumers [6][8]. Future Trends - The industry is expected to evolve towards a multi-dimensional development approach, including ecosystem building, technological empowerment, and segmented customer operations [9]. - The trend indicates a move away from physical cards towards digital financial services, with credit cards becoming integrated into broader financial solutions [10].

Core Viewpoint - The credit card sector is undergoing significant restructuring as 40 credit card centers have ceased operations in 2025, reflecting a shift from an incremental growth phase to a competitive, saturated market [1][3][4] Group 1: Industry Trends - The credit card industry is transitioning from rapid growth to a focus on existing customer bases, necessitating operational efficiency and cost reduction [4][5] - The number of credit cards and combined credit and debit cards in circulation has decreased for ten consecutive quarters, indicating market saturation [6] - The industry is expected to evolve towards digitalization and ecosystem integration, enhancing service quality and customer experience [9][10] Group 2: Bank Actions - Major banks, including Bank of Communications, Minsheng Bank, and Guangfa Bank, have closed multiple credit card centers to optimize resources and reduce operational costs [3][4] - The restructuring aims to consolidate operations under branch management, improving efficiency and aligning with regulatory expectations for enhanced operational quality [5][6] - Banks are increasingly adopting localized strategies to better meet customer needs while leveraging centralized resources for efficiency [8][10] Group 3: Future Outlook - The credit card industry is entering a new cycle characterized by heightened competition and a focus on quality over quantity in customer acquisition [9][10] - Future strategies may include integrating credit card services with wealth management and loan products to create a comprehensive financial service ecosystem [9][10]

Core Viewpoint - The credit card industry in China is experiencing a significant transformation, shifting from expansion to a focus on quality and efficiency, as evidenced by the increasing number of banks discontinuing co-branded credit card products [12][19]. Group 1: Market Trends - Since January 1, 2025, at least seven major banks have announced the discontinuation of at least 22 co-branded credit card products, indicating a trend of product adjustments in the credit card market [2][6]. - Major banks, including China Bank and Citic Bank, have stopped issuing various co-branded credit cards, with reasons primarily cited as "business adjustments" or "contract expiration" [4][6]. Group 2: Product Adjustments - Co-branded credit cards, which are partnerships between banks and profit-oriented institutions, are being phased out due to their unsustainable cooperation models and imbalanced overall returns [9][10]. - Banks are transitioning to standard credit cards for existing co-branded cardholders, with changes in reward structures and benefits [4][6]. Group 3: Regulatory Environment - The regulatory framework has tightened, with new guidelines from the former CBIRC and the People's Bank of China mandating banks to focus on quality over quantity in credit card issuance [10][12]. - The new regulations require banks to limit the ratio of dormant credit cards to no more than 20%, prompting a reevaluation of credit card strategies [10][12]. Group 4: Consumer Behavior - The credit card market is increasingly catering to younger consumers, who have diverse interests and consumption needs, necessitating banks to innovate and tailor products accordingly [18][19]. - The decline in credit card issuance and usage reflects a broader trend of market saturation and the need for banks to refine their customer engagement strategies [12][13]. Group 5: Future Outlook - The discontinuation of co-branded credit cards is seen as a necessary step towards a more refined and efficient credit card business model, focusing on high-value customer segments and innovative product offerings [15][19]. - The industry is expected to evolve towards precision marketing and enhanced customer experiences, leveraging digital technologies and data analytics [7][19].

Group 1 - The core viewpoint of the articles highlights a significant increase in travel demand during the summer, with a 70% rise in the number of travelers and an 80% increase in GMV compared to the previous year [1] - Various banks are launching credit card promotions to capture the booming travel market, offering cashback, discounts, and double points to attract consumers [1][3] - The credit card business of commercial banks is undergoing a transformation from scale expansion to quality improvement, facing challenges such as market saturation and regulatory tightening [2][6] Group 2 - Banks are targeting the summer economy with tailored credit card offers, such as cultural-themed cards and partnerships with local attractions to enhance customer engagement [3][4] - Several banks are focusing on outbound travel, providing substantial cashback and discounts for international spending, indicating a strategic push to cater to travelers [4] - The initiatives by banks align with government policies aimed at boosting consumption, reflecting a proactive response to optimize the consumer environment [5] Group 3 - The promotional activities are primarily aimed at attracting new customers, particularly recent graduates, as banks shift their focus from sheer volume to effective growth metrics [6] - Experts suggest that future competition among banks will evolve from price wars to a focus on comprehensive service capabilities, emphasizing the need for deep integration with the travel industry [7]

Core Viewpoint - The credit card industry is undergoing a significant transformation driven by digitalization, with banks shifting from scale expansion to value reconstruction, as evidenced by the closure of off-site credit card centers [1][2]. Group 1: Industry Transformation Pressures - The credit card industry's adjustment is a result of multiple intertwined contradictions, including historical issues from aggressive expansion, leading to increased credit risk and higher non-performing loan rates [3][4]. - Regulatory policies have imposed strict constraints, pushing banks to focus on quality over quantity in their credit card operations, as highlighted by the guidelines issued in July 2022 [4][5]. - The rise of mobile payments and alternative credit products has disrupted traditional credit card usage, necessitating banks to adapt by reducing ineffective operations and focusing on customer value [6][9]. Group 2: Strategic Value of Credit Cards - Despite industry contraction, credit cards remain a vital source of income for banks and play a crucial role in promoting domestic consumption [8][10]. - The transformation emphasizes a shift from scale to quality, focusing on building a customer value-centric operational system [8][10]. Group 3: Product Innovation and Ecosystem Development - Banks are moving from broad offerings to targeted solutions, embedding credit card products into specific consumer scenarios, enhancing user engagement and transaction frequency [9][10]. - The development of a multi-dimensional ecosystem is underway, integrating credit cards with various financial services and consumer experiences, thereby extending customer lifecycle value [11][12]. Group 4: Intelligent Operations and Risk Management - The adoption of AI and big data is reshaping operational efficiency and risk management in the credit card sector, improving user experience and enabling precise risk control [13][14]. - Banks are transitioning to a dynamic risk management system that leverages real-time data for credit assessments and customer segmentation [14]. Group 5: Future Outlook - The credit card industry's evolution signifies a shift from quantity to quality, with a focus on service efficiency and customer value exploration [16][17]. - Future competition will hinge on the ability to integrate financial services into consumer journeys, the depth of technology application, and the level of ecosystem development [16][17].

Core Insights - The Chinese credit card industry is experiencing a significant decline, with the total number of issued cards reverting to levels seen at the end of 2019, marking a continuous decrease over nine consecutive quarters [1][12]. Group 1: Decline in Credit Card Issuance - As of the end of 2024, the number of active credit cards and combined credit and debit cards is projected to be 727 million, a decrease of 5.14% from the end of 2023, equating to a loss of 40 million cards [1]. - The total credit card issuance has dropped by 80 million cards compared to the fourth quarter of 2022, reflecting a persistent downward trend [1]. Group 2: Bank Responses to Declining Credit Card Business - Several banks, including the Bank of Communications, have begun shutting down credit card sub-centers, with 23 closures reported in 2024 alone [2]. - Many banks are integrating credit card operations into their retail banking divisions, moving away from dedicated credit card departments due to the declining business [4]. - A significant number of credit card products have been discontinued, with the Agricultural Bank of China ceasing the issuance of 80 credit card types in 2024 [5]. Group 3: Decrease in Credit Card Spending - Credit card transaction volumes have also seen a decline, with the Bank of Communications reporting a 12.81% drop in total spending from 2023 to 2024, amounting to a reduction of 360 billion yuan [7]. - Overall, major banks have reported decreases in credit card spending, with the Industrial and Commercial Bank of China, for example, seeing a 4.91% decline in transaction amounts [8]. Group 4: Factors Contributing to the Decline - Regulatory changes have led to a significant cleanup of dormant credit cards, with over 120 million cards removed from circulation by mid-2024 [12]. - The rise of third-party payment platforms like Alipay and WeChat Pay has diminished the market share of credit card transactions, which now account for only 35% of offline transactions [12]. - Economic factors, including stagnant income growth and rising unemployment among young people, have led to a more cautious approach to credit card usage [15]. Group 5: Future Outlook - The decline in credit card usage is seen not as a sign of industry failure but as a necessary transition towards more refined banking operations, emphasizing the need for banks to adapt to changing market conditions and consumer preferences [18].

Group 1 - The core viewpoint is that commercial banks are actively closing credit card centers in various locations due to a shift from growth to a competitive market focused on existing customers [1][3][4] - As of April 30, 2024, nearly 30 banks have closed their credit card centers, with notable closures by Bank of Communications and Minsheng Bank [1][2] - The People's Bank of China reported a decline in the total number of credit cards and loans, with a total of 727 million cards by the end of 2024, a year-on-year decrease of 5.14% [1] Group 2 - The performance of credit card businesses in 2024 reflects a slowdown, with significant declines in card issuance, active card numbers, and consumer spending [2][3] - For instance, Postal Savings Bank reported a credit card consumption amount of 993.1 billion yuan, down approximately 12% year-on-year [2] - The shift in credit card business strategy is characterized by a move from centralized management to localized operations, aiming to provide comprehensive financial services tailored to local customers [3][4] Group 3 - The increasing pressure of non-performing loans in the credit card sector has prompted banks to focus on cost reduction and efficiency improvement [4][5] - Experts suggest that banks should adjust their credit card business strategies to offer differentiated products and services, targeting specific customer segments [4][5] - There is a call for banks to develop early warning models for risk management and enhance the disposal of non-performing credit card assets [5]