Investment Rating - The investment rating for the company is not explicitly stated in the provided documents, but the report indicates a focus on exploring new growth opportunities and strategic adjustments [1]. Core Viewpoints - The company is undergoing a deep transformation strategy in 2024, focusing on "whole home integration, product leadership, digital intelligence, and service excellence" to identify new growth points [1]. - The company aims to build integrated capabilities and expand into niche channels, leveraging opportunities from the domestic market adjustments and accelerating brand expansion into new markets [2]. - The company is committed to product innovation based on customer needs, enhancing its product lineup and service offerings to maintain market competitiveness [3]. Summary by Sections Financial Performance - In 2024, the company achieved revenue of 5.258 billion yuan, a year-on-year decrease of 14.0%, and a net profit attributable to shareholders of 385 million yuan, down 35.2% [1]. - For Q1 2025, the company reported revenue of 818 million yuan, a slight decrease of 0.3%, and a net profit of 42 million yuan, down 10.9% [1]. - The overall gross margin for 2024 was 36.27%, a decrease of 0.80 percentage points, with a net profit margin of 7.33%, down 2.40 percentage points [4]. Business Segments - Retail business revenue in 2024 was 2.533 billion yuan, down 18.94%, with a gross margin of 34.45% [2]. - Bulk business revenue was 1.684 billion yuan, down 16.18%, with a gross margin of 36.37% [2]. - Overseas business revenue grew to 205 million yuan, an increase of 37.25%, with a gross margin of 27.97% [2]. Product Strategy - The company reported revenues for its main product categories in 2024: kitchen cabinets at 2.394 billion yuan, custom wardrobes at 2.121 billion yuan, and wooden doors at 373 million yuan, with respective year-on-year changes of -15.62%, -15.35%, and -9.05% [3]. - The company is enhancing its product system to cover a full range of spaces and price points, launching the 10th generation showroom to provide personalized whole-home solutions [3]. Profitability and Forecast - The company forecasts net profits attributable to shareholders for 2025, 2026, and 2027 to be 416 million yuan, 443 million yuan, and 471 million yuan, respectively, with corresponding P/E ratios of 11.5X, 10.7X, and 10.1X [5].

Investment Rating - The investment rating for the company is not explicitly stated in the provided documents, but the report indicates a focus on exploring new growth opportunities and strategic adjustments in response to market conditions [1]. Core Viewpoints - The company is undergoing a deep transformation strategy in 2024, focusing on "whole-home integration, product leadership, digital intelligence, and service excellence" to identify new growth points [1]. - The company is actively adjusting its business model to capture opportunities in the domestic market, particularly in the context of existing housing and national subsidies, while also expanding its brand internationally [2]. - The company aims to enhance its product offerings and services to meet one-stop needs and personalized full-space design, particularly in the home improvement sector [2]. - The company is committed to maintaining a leading product strategy, continuously innovating around customer needs, and expanding its product system across various categories and price ranges [3]. Financial Performance Summary - In 2024, the company reported total revenue of 5.258 billion yuan, a year-on-year decrease of 14.0%, and a net profit attributable to shareholders of 385 million yuan, down 35.2% year-on-year [1][7]. - The company's gross margin for 2024 was 36.3%, a decrease of 0.80 percentage points compared to the previous year, while the net profit margin was 7.33%, down 2.40 percentage points [4]. - The company’s revenue from retail business in 2024 was 2.533 billion yuan, a decline of 18.94% year-on-year, while the revenue from overseas business increased by 37.25% to 205 million yuan [2][3]. - The company’s earnings per share (EPS) for 2025 is projected to be 0.95 yuan, with a price-to-earnings (P/E) ratio of 11.45 times [5][7]. Operational Efficiency - The company maintained a healthy operational capacity with a cash dividend amount of 262 million yuan and a payout ratio of 67.95% as of the first quarter of 2025 [4][5]. - As of the first quarter of 2025, the company’s inventory turnover days were 204.45 days, a decrease of 24.67 days year-on-year, indicating improved inventory management [4].

Investment Rating - The investment rating for the company is "Buy" (maintained) [1][6]. Core Views - The company achieved a revenue of 10.49 billion yuan in 2024, a year-on-year decrease of 10.0%, while the net profit attributable to the parent company was 1.37 billion yuan, an increase of 8.7% [6]. - In Q1 2025, the company reported a revenue of 2.04 billion yuan, down 3.5% year-on-year, and a net profit of 0.01 billion yuan, down 92.7% [6]. - The company is expected to benefit from its whole-house strategy and government subsidies for replacing old products, which will drive an increase in average transaction value [6]. - The company maintains a multi-brand, full-category, and omni-channel strategy, which is expected to continue to support growth [6]. Financial Performance Summary - In 2024, the company's gross margin was 35.4%, and the net profit margin was 13.7%, an increase of 2.3 percentage points year-on-year [7]. - For Q1 2025, the gross margin was 32.6%, and the net profit margin was 0.9%, a decrease of 7.4 percentage points [7]. - The company forecasts net profits of 1.407 billion yuan, 1.543 billion yuan, and 1.578 billion yuan for 2025, 2026, and 2027 respectively, with corresponding EPS of 1.46, 1.60, and 1.64 yuan [6][10]. Revenue Breakdown - In 2024, the company's main brand, Sophia, generated revenue of 9.45 billion yuan, a decrease of 10.5%, while the average transaction value increased by 19.1% to 23,370 yuan [8]. - The Milan brand saw an increase in revenue of 8.1% to 0.51 billion yuan, with an increase in average transaction value of 8.7% [8]. - The company’s revenue from wardrobes and related products was 8.33 billion yuan, down 11.5%, while the revenue from cabinets and related products was 1.25 billion yuan, up 0.7% [8]. Financial Summary and Valuation Metrics - The company’s total market capitalization is 14.648 billion yuan, with a circulating market capitalization of 9.909 billion yuan [1]. - The projected P/E ratios for 2025, 2026, and 2027 are 10.4, 9.5, and 9.3 respectively [10]. - The company’s return on equity (ROE) is projected to be 15.9%, 15.7%, and 14.5% for 2025, 2026, and 2027 respectively [10].