在扬州半程马拉松赛迎来20周年之际，一份特殊的"礼物"悄然而至：2025年12月，这项承载着无数 跑者记忆的赛事，获评为世界田联路跑赛事最高级别"白金标"，成为全省首个、全国第二个获此殊荣的 半程马拉松。 这份荣誉的获得是扬州持续深耕"活力赛事名城"的结果。"近年来，我们对具有影响力的赛事矩阵 进行扩容升级。"扬州市体育局副局长乔志刚表示，该市已构建起"国际国家级重大赛事—区域性品牌赛 事—大运河自主IP赛事—一县一品特色赛事—群众性赛事"层次分明的五级赛事体系。 在赛事体系滋养下，各类特色赛事精彩绽放：中国国际皮划艇马拉松挑战赛暨2025年"京杭大运 河"皮划艇马拉松系列赛总决赛吸引来自全球300名选手同场竞技；2025年全国少年儿童击剑锦标赛2000 余名少年儿童参与角逐，参赛人数创历届之最；"扬超"高邮队VS江都队第二轮门票开售仅18分钟，便 被抢购一空；连续举办3年的大仪镇"牛大帅"村BA累计吸引现场观众超万人次…… 赛事的"星星之火"，如何形成消费的"燎原之势"？扬州以发展赛事经济为引领，打造"赛事品牌新 体系、城市消费新生态、消费增长新赛道""三新"体系。通过提振体育休闲消费，推动体育消费市场持 ...

（来源：辽宁日报） 转自：辽宁日报 2025—2026赛季国际雪联单板滑雪障碍追逐世界杯东北亚站比赛精彩瞬间。 本报记者 朱才威 昨日，随着男子组赛季总冠军兰伯特举起奖杯，2025—2026赛季国际雪联单板滑雪障碍追逐世界杯东北亚站比赛在沈阳东北亚国际滑雪场圆满收官。这场辽 宁首次承办的国际雪联A级赛事，不仅让22个国家和地区的200余名顶尖选手过足"雪瘾"，更让沈阳的冬日因冰雪赛事沸腾，实现了赛事精彩、消费火热、 城市出圈的多重收获。 选手夸 赛道很棒城市"很酷" "沈阳的赛道帮我攒足了在米兰冬奥会创造佳绩的信心！"女子组冠军、法国选手佩雷拉赛后难掩激动。这是她9年来的第二个世界杯冠军，紧凑且富有挑战 性的赛道让她全程专注。 英国名将班克斯更是收获1金1铜加赛季总冠军。她直言沈阳赛道"体验感满分"："虽然不算长，但设计特别紧凑，最后一段直道须全神贯注才能保持领先， 这种挑战太过瘾了。"首次来沈阳的她，赛后计划带着队友逛街、品美食，"听工作人员说沈阳有很多好玩的地方，我想好好感受这座'很酷'的城市。" 奥地利选手杜塞克第四次来华，却是第一次到沈阳，"这里的人特别热情，赛道也很专业。"作为首日男子组冠军，他说在 ...

副省长楚天运出席开幕式并宣布比赛开幕。 本次赛事由国际雪联、国家体育总局冬运中心主办，由中国滑雪协会、辽宁省体育局、辽宁省商务 厅、沈阳市人民政府及沈阳东北亚国际滑雪场联合承办，赛程从1月16日持续至18日。作为米兰冬奥会 前最后一站积分赛，赛事吸引力十足，共有来自22个国家和地区的200余名顶尖选手参赛，为争夺冬奥 会入场券展开激烈角逐。 为保障赛事成功举办，沈阳东北亚国际滑雪场特邀国际专业团队全程提供技术指导，从赛道设计、 竞赛组织到服务保障均严格对标国际标准。举办赛事，将为辽宁筹办2028年第十五届全国冬季运动会积 累宝贵经验，推动我省冰雪运动普及，促进文体旅商深度融合，为辽宁振兴发展注入强劲冰雪力量。 1月17日，2025-2026赛季国际雪联单板滑雪障碍追逐世界杯东北亚站，在沈阳东北亚国际滑雪场正 式开幕。这是辽宁省首次承办国际雪联A级赛事，标志着我省冰雪赛事筹办能力迈上新台阶。 ...

Core Insights - The Northeast Super League (referred to as "Northeast Super") has achieved impressive sponsorship results with a total intended sponsorship amount exceeding 50 million yuan and nearly 40 companies expressing cooperation intentions across various sectors including energy, finance, automotive, and cultural tourism [1] Group 1: Social Influence and Commercial Value - The first layer of value stems from the extensive social influence and communication power, establishing the foundation for commercial value. The inaugural "Northeast Super" covers over 100 million people across Liaoning, Jilin, Heilongjiang, and eastern Inner Mongolia, featuring a total of 34 matches, which can reach tens of millions of viewers [2] - The event has already generated significant online buzz, with related topics on platforms like Douyin and Kuaishou exceeding 100 million views, reflecting the local passion for football and cultural identity [2] Group 2: Economic Driving Force through Cultural and Commercial Integration - The second layer of value lies in the economic driving force of integrating culture, sports, and commerce, amplifying commercial value. The Northeast Super is expected to replicate successful models from other leagues, potentially driving significant tourism and consumption in the region [3] - The event can introduce various linked products such as "ticket + scenic discount" and "event package + hot spring accommodation," integrating local dining and cultural resources to create unique tourism routes [3] Group 3: Regional Collaboration and Development - The third layer of value is found in the deepened regional collaboration, enhancing the commercial value's radiative capacity. The event breaks down regional barriers, promoting cooperation among eight core cities in event operation, resource sharing, and market development [4] - It facilitates the joint development of cultural and tourism resources across the region, creating unique travel routes that connect various local attractions and promote mutual market expansion [4] Group 4: Long-term Industrial Driving Force for Regional Revitalization - The fourth layer of value relates to the industrial driving force for revitalizing Northeast China, expanding the long-term commercial value. The event aims to activate idle sports venue resources and create jobs in event operations, security services, and venue setup [5] - In the long term, it is expected to cultivate local sports operation talents and develop a Northeast-specific sports IP, promoting related industries such as sports equipment manufacturing and training [5] - The anticipated sponsorship of 50 million yuan is just the beginning, as the event's influence and regional industrial collaboration are expected to unlock significant economic development potential [5]

记者11日从辽宁省体育局获悉，东北地区城市足球联赛（简称"东北超"）将于5月23日启动。辽宁省体 育局局长曹阳表示，这场由东北三省、内蒙古自治区体育局联合主办的赛事，将聚焦文旅黄金季，推动 东北足球振兴与文体旅商融合发展。 曹阳介绍，首届"东北超"将集结八支城市代表队参赛，分别来自辽宁沈阳、大连，吉林长春、延边州， 黑龙江哈尔滨、鸡西，以及内蒙古呼和浩特、通辽。"赛事突出'城市属性'，要求各队在名称、主场运 营及社区连接上深度扎根，强化市民认同感与荣誉感。"曹阳说。 不同于传统的单一主场开幕模式，首届"东北超"将由三省一区的省会城市于5月23日同步举办开幕式， 并在开幕式后同时打响揭幕战。"选择5月23日开赛，是赛事筹备方经过多重考量的最优解。"曹阳表 示，一方面，东北地区旅游季于5月中旬全面开启，赛事与文旅旺季同频共振，能有效推动文体旅商深 度融合，吸引更多游客与球迷参与，助力沿线城市旅游经济发展；另一方面，从气候条件来看，以最北 侧的哈尔滨为例，近五年5月中旬平均气温为17.5摄氏度、最低温10摄氏度，适宜的温度既能保障球员 发挥，也能提升观众观赛体验。 据了解，"东北超"球员须为16至40周岁的中国男性 ...

晚上8时，开场哨声响起。在万人齐呼的热烈氛围下，双方展开激烈争夺。快速逼抢、篮板争夺、换位协防……篮球场上两队球员间精彩的攻防场面接连上 演，令人目不暇接，球迷们的情绪随着每一次得分、每一次防守而高涨。第一节，青秀区队以15:14领先武鸣区队。 双方球员展开攻防。 本报记者林显威 摄 本报讯（记者林显威）1月10日晚，2025年南宁市篮球黄金联赛（以下简称"邕BA"）在青秀区全新打造的刘圩镇斑山球场展开总决赛首回合争夺，青秀区队 以77:60战胜武鸣区队。今晚，双方继续在斑山球场较量，进行第二回合比赛。 10日晚，新落成的斑山球场座无席、热闹非凡。万人观赛的盛况展现了南宁全民健身热潮。不少观众表示，他们提前一个多小时便赶到现场，等待"邕 BA"巅峰对决。据悉，仅武鸣区就有2000多名群众到场观赛，有的集体乘坐大巴车，有的驾驶私家车自发前来。 为了营造更为热烈的赛事氛围，青秀区还组织辖区文创、水果、肉类、饮品、面点等22个商家到场开展展销活动，将赛事打造成了一场内容丰富的文体旅商 融合盛宴。 没能获得总决赛首回合胜利，武鸣区队球员查陆锋表示，青秀区队新主场热烈的氛围确实给他们带来了一定压力，青秀区队较高的三分球 ...

Core Viewpoint - The 2025 China Athletics Association 10km Elite Race Finals took place in Meishan, Sichuan, showcasing strong competition among top athletes from across the country [1][3]. Group 1: Event Overview - The event featured prominent athletes such as Mao Jinhui, Jiang Fakun, and Zhang Deshun, with Mao winning the men's group in 28 minutes and 59 seconds, while Zhang secured the women's group title in 31 minutes and 54 seconds [1]. - The race was certified by the World Athletics (WA), the International Marathon and Distance Running Association (AIMS), and the China Athletics Association (CAA), ensuring adherence to high standards [3]. Group 2: Participant Experience - Participants received personal race video services and had access to a dedicated shuttle service connecting major city points to the race venue, enhancing convenience for athletes [3]. - The race route was designed to highlight Meishan's cultural and ecological charm, featuring scenic locations such as Taihe Park and Su Di Park, with a total elevation gain of 6 meters and a straight path ratio of 96.5% [3]. Group 3: City Development Strategy - Meishan aims to become a "Fashion Sports City" by integrating sports into urban development, using events as a catalyst for growth and breaking down barriers between culture, sports, tourism, and commerce [5]. - The city plans to deepen its "Sports+" integration strategy, enhancing its spatial layout and fostering nationally influential event IPs to boost the sports industry and promote a higher quality of cultural and commercial integration [5].

Core Viewpoint - Old industrial cities are transforming their development through the integration of culture and tourism, utilizing industrial heritage as a key to unlock new opportunities [1] Group 1: Activation of Industrial Heritage - Numerous old factories and warehouses are creatively repurposed into cultural and creative parks, such as Shenyang Hongmei Cultural and Creative Park, Chongqing Eling Second Factory Cultural Park, and Wuhan "Hanyang Zao" Cultural Park, enhancing their functionality for exhibitions, performances, and consumption [1] - The combination of steel structures and artistic ambiance turns industrial heritage into immersive cultural tourism spaces, becoming new city landmarks that attract visitors [1] Group 2: Deep Integration of Culture, Sports, and Tourism - Cities like Shenyang leverage concert economies to stimulate consumption, while Qingdao utilizes its coastal and beer culture to host music festivals, and Liuzhou promotes tourism through its local culinary specialty [1] - These cities are reshaping their urban appeal by using distinctive industrial resources as leverage [1] Group 3: Emotional Connection and Soft Power - The warmth of the city is reflected in the interactions between local vendors and visitors, as seen in Shenyang's market, where vendors emphasize the natural quality of their products, contributing to the city's competitive edge in cultural tourism [1] - This genuine connection forms a compelling aspect of the city's soft power [1] Group 4: Pathway to High-Quality Development - The integration of culture and tourism provides a clear pathway for the transformation of old industrial cities, preserving urban memories while promoting industrial upgrades [1] - This approach aligns with the cities' inherent advantages and contemporary demands, facilitating innovative paths for high-quality development [1]

Core Viewpoint - The 2025 China Table Tennis Club Super League Finals will commence on December 26 in Nanjing, featuring matches for both boys' and girls' under-7 categories, highlighting the event as a significant cultural and sporting occasion in the city [1]. Group 1: Event Details - The finals will take place at the Nanjing Youth Olympic Sports Park, with the boys' final between Cheng Zihe and Chen Zi'ang, and the girls' final between Song Ziyi and Li Xiao [1]. - The event is positioned as not only a sports competition but also an opportunity to explore Nanjing's rich historical and cultural heritage [1]. Group 2: Tourism and Cultural Integration - Nanjing has launched a "1+3" promotional activity to enhance the integration of culture, sports, and tourism, offering various discounts and experiences related to the Super League Finals [3]. - Key attractions include the Qinhuai River, which offers popular night cruises, and the Seven Bridges Wetland Park, known for its historical significance and scenic beauty [3]. Group 3: Local Attractions and Activities - The Nanjing Jiulong Mountain Park has introduced a trendy project called the Jinling Matrix, featuring extreme sports like high-altitude climbing and bungee jumping, appealing to adventure-seeking visitors [4]. - Discounts are available for various local attractions, including the Hongshan Zoo and immersive exhibitions at the Grand Bao'en Temple site [4]. Group 4: Table Tennis Culture in Nanjing - Nanjing is recognized for its strong table tennis culture, with several venues such as the Wutai Mountain Sports Center and the Nanjing Olympic Sports Center offering facilities for both professional and recreational play [5]. - The Songde Community Table Tennis Cultural Center serves as a significant cultural landmark, showcasing the history and achievements of table tennis in the community [5]. Group 5: Accessibility and Community Engagement - Nanjing boasts 4,453 table tennis tables across the city, with public parks like the Xuanzhu Lake Park providing free access to facilities, fostering community engagement in the sport [6]. - Major sports venues implement free or low-cost access policies during holidays, promoting interest in table tennis among urban youth [6].

Group 1 - The final schedule for the 2025 Nanning Basketball Golden League (referred to as "Yong BA") has been confirmed, with the first match set to take place on January 10, 2026, featuring the Qingxiu District team against the Wuming District team [1] - The finals will follow a best-of-five format, with the second match on January 11, 2026, and subsequent matches on January 17, 18, and a potential fifth match on January 24 if necessary [1] - Both teams demonstrated strong performance in the regular season, finishing with identical records of 19 wins and 3 losses, totaling 41 points, with Qingxiu District narrowly leading the standings [1] Group 2 - Qingxiu District team has a home-court advantage, known for its "devil's home court" atmosphere, with an average attendance of over 6,000 spectators per game [2] - In terms of scoring, Wuming District team has shown higher average points in both regular and playoff seasons, with key player Lu Jiaping averaging 20.25 points per playoff game [2] - Qingxiu District team excels in teamwork and defensive strategies, led by veterans, which contributes to their competitive edge despite lower individual scoring averages [2] Group 3 - The finals will not only showcase the basketball competition but also include cultural and commercial activities, enhancing the overall experience for attendees [3]