从滨海沙滩到酒店景区，全省各地游客玩水享清凉 亚龙湾海滩上，来自北京的李女士一家正带着5岁的儿子堆沙堡。孩子用小铲子将海水与细沙混 合，堆出一个个不同形状的沙堡。"这里真是太舒服了，孩子玩得不愿意走。"李女士说。 吹海风 赶海潮 游海底 午后，亚龙湾、大东海的浅海区成了水上项目的"欢乐场"。有家庭组团体验香蕉船，随着快艇的牵 引，在海面上划出一道道白色的弧线。还有一艘艘摩托艇在海面上风驰电掣，游客感受着别样的清凉与 刺激。 海南日报全媒体记者 李艳玫 在三亚蜈支洲岛、陵水分界洲岛等海岛型景区，游客们正排队体验潜水项目。在教练的带领下，他 们换上潜水装备，潜入海底，邂逅五彩斑斓的鱼群和珊瑚。"进入暑期，来潜水的游客数量增多，大家 都想亲眼看看海底的景观。"蜈支洲岛旅游区企管部负责人陈宏说。 7月11日清晨的三亚亚龙湾，潮水涌动，细软的沙滩已经铺满阳光。不少游客早早来到海边，赤脚 踩在沙滩上，感受海浪轻抚脚背的惬意。暑期，海南各海滩、滨海景区、酒店泳池吸引众多游客前来消 暑纳凉，享受夏日的清凉与欢乐。 可以体验海底种珊瑚的"珊瑚保卫营"项目受到亲子客群的欢迎。这是海南景区首个珊瑚移植生态体 验产品，目前已吸引近3 ...

家人们，四川那可是一块人见人爱的风水宝地！它就像一颗镶嵌在中国西南地区的璀璨明珠，散发着独特的魅力。这里的自然风光简直绝了，有宛如人间 仙境的九寨沟，五彩斑斓的湖水在阳光的照耀下闪烁着迷人的光芒，仿佛是大自然打翻了调色盘；有高耸入云的贡嘎雪山，圣洁的雪顶直插云霄，让人不 禁心生敬畏；还有峨眉山，金顶的佛光如梦似幻，吸引着无数游客前来探寻。 四川的人文历史也十分厚重，都江堰水利工程历经两千多年的风雨洗礼，至今仍在发挥着重要作用，彰显着古代人民的卓越智慧；武侯祠里，仿佛能听到 三国时期的金戈铁马声，感受到英雄们的壮志豪情；乐山大佛依山而凿，雄伟壮观，是世界上最大的石刻坐佛，让人不得不感叹古代工匠的精湛技艺。四 川，就像一本永远翻不完的精彩书籍，每一页都藏着无尽的惊喜。 我前不久带着爸妈去四川玩了四天，报的是当地团，导游琳琳可太靠谱啦！她就像我们的专属旅行管家，把行程安排得妥妥当当，让我们一家人玩得舒舒 服服的。而且这一趟下来，人均花销才1000 - 1500元之间，真的超级实惠！包含了住宿、门票、交通等好多费用呢。要是你也想带着爸妈来一场说走就走 的四川之旅，赶紧联系这位四川当地金牌导游琳琳，她的电话是：130 ...

"老子带了10年的团，手里面从来没有过一只漏网之鱼""不允许未购买翡翠、中药的游客上车""不消费就不 让走"……随着文旅市场日益活跃，强制消费问题再次凸显，成为监管重点。 这些违规案例中的强制购物手段也是花样百出。 比如2025年2月，松某某在导游证已被注销的情况下，提供导游服务并于行程中在旅游大巴车上向游客发表"你 不要觉得你能浑水摸鱼""老子带了10年的团，手里面从来没有过一只漏网之鱼"等言语强迫游客参加购物活 动，并向游客兜售物品。 还有，导游何某某2025年2月在带团过程中对游客发表"不消费就不让走"的胁迫性言语。 日前，文化和旅游部（下称"文旅部"）公布了新一批旅游市场强制消费问题典型案例。此次公布案例共16宗， 不少案例指向了旅行社低价恶性竞争，强制消费的问题。值得一提的是，有多宗与新媒体平台线上揽客相关。 据悉，2025年上半年，全国共出动文化市场综合执法人员14.2万余人次，检查经营单位5万余家次，办结案件 1600余个。 低价团是强制消费"重灾区" 16宗案例中，强制购物成为低价团核心乱象，11宗案例与低价旅游团相关。涉事旅行社普遍以"零团费"或低于 成本价揽客，通过安排购物获取高额回扣填补 ...

Core Insights - The article emphasizes the development of tourism in ethnic regions of China, leveraging unique cultural resources to enhance visitor experiences and promote cultural heritage [6][10]. Group 1: Ethnic Tourism Development - Ethnic costumes, traditional crafts, and unique architecture serve as rich resources for tourism, creating immersive experiences for visitors [6]. - The rise in tourist numbers has revitalized the protection and development of ethnic cultures, injecting new vitality into local communities [6]. Group 2: Case Studies of Ethnic Regions - In Yanbian Korean Autonomous Prefecture, the Korean Folk Customs Park has transformed into a comprehensive tourism destination, featuring traditional Korean houses and cultural performances [8][9]. - The number of photography shops around the folk park has surged from fewer than five to nearly a thousand, indicating robust growth in local tourism [11]. Group 3: Cultural Heritage and Experience - In Guizhou's Miao and Dong Autonomous Prefecture, traditional crafts like batik and silver forging are integrated into tourism, allowing visitors to engage in hands-on experiences [12][13]. - The region has developed over 600 cultural products and simplified traditional crafts into accessible activities, attracting numerous tourists [12]. Group 4: Local Community Engagement - In Kashgar, local residents have opened homestays and cultural experience points, allowing tourists to immerse themselves in local life and traditions [14][15]. - The Kashgar Ancient City has seen significant tourist traffic, with approximately 13.06 million visitors and a total tourism revenue of 3.291 billion yuan in the first half of 2025 [15].

今年的政府工作报告中提出，要大力提振消费、提高投资效益，全方位扩大国内需求。如何推动"非遗 +旅游"，进一步提升文旅消费市场活力，笔者认为可以从以下三个方面着手。一是推动跨界融合与链 条延伸，构建"非遗+旅游"产业生态。在横向跨界融合上，深度拓展"非遗+"多元业态，积极推动"非遗 +教育""非遗+康养""非遗+演艺""非遗+文创"的深度融合，构建复合型消费场景。在产业的纵向延伸方 面，强化以非遗为核心的上下游贯通。以荣昌卤鹅为例，可以从上游"生态养殖农场"到中游生产加工过 程中的"非遗技艺研究院+现代食品产业园"，再到下游"一店一非遗"的构建，形成完整产业链。通过横 向融合与纵向延伸的双向发力，推动"非遗+旅游"实现从单一经营模式向多元共生的产业生态的转型升 级。二是强化科技赋能，为"非遗+旅游"消费带来新体验。这方面的工作，主要是要充分利用数字技 术，以"虚实结合、古今对话"的创新方式，推动"非遗+旅游"体验从平面化、单一感官化向立体化、多 感官交互化的体验模式转型。三是深度整合各类资源，打造非遗消费新空间和新场景。在空间维度上， 可以将非遗元素融入特色民宿、城市公共空间和乡村生活空间，让非遗贴近大众日常生 ...

Core Insights - The "Summer Research Study: Exploring Beijing" tourism promotion event has launched 10 themed research study travel routes aimed at enhancing summer tourism experiences for students [1][2] - Over 120 cultural and tourism venues across 16 districts in Beijing are offering exclusive discounts and packages for students, including reduced ticket prices and special offers [2][3] - The initiative aims to provide immersive and thematic educational travel products, allowing students to learn through exploration and experience [1][2] Group 1: Themed Travel Routes - The 10 themed travel routes include various educational themes such as geological exploration, insect observation, stargazing, and industrial research, with nearly 40 points of interest [1][4] - Specific routes include: 1. Science and Technology Practice Enlightenment Line 2. Cave and Ancient Human Geological Archaeology Line 3. Natural Mysteries and Ancient Village Exploration Line 4. Brilliant Light and Color Art Appreciation Line 5. "Going to Beijing for Exams" Red Footprint Pursuit Line 6. Traditional Opera and Intangible Cultural Heritage Experience Line 7. Grand Canal Culture and Sub-center Development Perception Line 8. "Two Parks and One River" and Western Beijing Ancient Road Exploration Line 9. Great Wall Stargazing and Star Town Exploration Line 10. Paleontology and Geological Science Knowledge Line [4][5] Group 2: Discounts and Offers - Various cultural and tourism venues are providing special summer research study packages, with ticket prices as low as 55 yuan for students and special discounts for exam candidates [2] - Notable offers include discounted tickets for exhibitions and unique experiences at locations such as the Beijing Science Center and the AI Magic Laboratory [2][3] Group 3: Market Adaptation - The Beijing Municipal Bureau of Culture and Tourism is adapting to market demands by optimizing summer tourism experiences, positioning Beijing as a popular destination for educational travel [3]

类似地，成都导游何某某对游客发表"不消费就不让走"的胁迫言论，更擅自提前离团，最终被重罚，罚 款20000元。新疆导游陈某则编造"经营零负团费是违规的，旅行社会到旅游局报备没有为自己续费的客 人""为你提供服务的人从你身上看不到价值，只能证明你是没有价值的""你续费的时候心不甘情不愿， 后面你没有地方住，只能你自己承担责任，你随便去投诉"等虚假言论恐吓游客，要求游客消费。 此外，诱导欺骗消费手段多样。四川导游呷某某在带团时，竟谎称"蛹虫草陈皮口服液是药品，是液体 氧，目前部队在用"的不实言语欺骗游客消费。更为恶劣的是，北京导游明某为推销商品，编造"女孩为 游客提供特殊服务，游客为女孩买玉"等低俗虚假言论诱骗游客购物，其本人及所属旅行社均受到严厉 惩处。 通报还提到，擅自安排自费项目与兜售物品问题频发。陕西中超旅行社授意导游向游客推销合同外自费 项目"探秘·沉睡帝陵"XR体验馆和"秦俑情"自费项目并收取门票提成，并要求不参加自费项目的游客等 待其他游客参加完自费项目后统一前往兵马俑景区参观游览。郴州导游李某某因在车上销售土特产金额 未达预期而对游客态度恶劣。厦门鹭之旅旅行社则因安排游客进店购物收取回扣被查处。 ...

Group 1 - The core idea of the articles revolves around leveraging sports events to boost local tourism and economy in Qingchuan County, integrating sports with cultural and culinary experiences to enhance visitor engagement and spending [1][2][3][4][6] - Qingchuan County has successfully hosted over 12,000 basketball matches since the inception of the "Baba Basketball" platform, attracting more than 6,800 teams, which has significantly increased local foot traffic and business opportunities [4][5] - The county's strategy includes a "1+20+N" model, where the central basketball park serves as the hub, radiating to 20 towns and incorporating various local activities to create a vibrant "Baba Economy" [4][10] Group 2 - The integration of sports events with local culture and cuisine has led to a notable increase in tourism revenue, with a reported 33.4% year-on-year growth in comprehensive tourism consumption during the recent May Day holiday, totaling 470 million yuan [6][13] - Local businesses have thrived due to the influx of visitors, with many previously idle shops now bustling with activity, resulting in the establishment of 38 new businesses in just six months [5][10] - The "Baba Economy" has diversified, with various local events and activities enhancing the overall visitor experience, leading to increased income for local residents and a more sustainable economic model [8][12][13]

"老子带了10年的团，手里面从来没有过一只漏网之鱼""不允许未购买翡翠、中药的游客上车""不消费就不让走"……随着文旅市场日益活跃，强 制消费问题再次凸显，成为监管重点。 日前，文化和旅游部（下称"文旅部"）公布了新一批旅游市场强制消费问题典型案例。此次公布案例共16宗，不少案例指向了旅行社低价恶性竞争，强制消 费的问题。值得一提的是，有多宗与通过新媒体平台线上揽客相关。 据悉，2025年上半年，全国共出动文化市场综合执法人员14.2万余人次，检查经营单位5万余家次，办结案件1600余个。 低价团是强制消费"重灾区" 16宗案例中，强制购物成为低价团核心乱象，11宗案例与低价旅游团相关。涉事旅行社普遍以"零团费"或低于成本价揽客，通过安排购物获取高额回扣填补 亏损。 如2025年4月，厦门鹭之旅旅行社有限公司接待14名游客参加"福厦之旅双飞七日游"低价旅游团队，收取的团费低于实际接待成本，安排游客进入6家购物店 进行消费并收取回扣。 比如2025年2月，松某某在导游证已被注销的情况下，提供导游服务并于行程中在旅游大巴车上向游客发表"你不要觉得你能浑水摸鱼""老子带了10年的团， 手里面从来没有过一只漏网之鱼" ...

"老子带了10年的团，手里面从来没有过一只漏网之鱼"、放言"不允许未购买翡翠、中药的游客上 车"、"不消费就不让走"……随着文旅市场日益活跃，强制消费问题再次凸显，成为监管重点。 日前，文化和旅游部（下称"文旅部"）公布了新一批旅游市场强制消费问题典型案例。此次公布案例共 16宗，不少案例指向了旅行社低价恶性竞争，强制消费的问题。值得一提的是，有多宗与通过新媒体平 台线上揽客相关。 据悉，2025年上半年，全国共出动文化市场综合执法人员14.2万余人次，检查经营单位5万余家次，办 结案件1600余个。 这些违规案例中的强制购物手段也是花样百出。 比如2025年2月，松某某在导游证已被注销的情况下，提供导游服务并于行程中在旅游大巴车上向游客 发表"你不要觉得你能浑水摸鱼""老子带了10年的团，手里面从来没有过一只漏网之鱼"等言语强迫游客 参加购物活动，并向游客兜售物品。 低价团是强制消费"重灾区" 16宗案例中，强制购物成为低价团核心乱象，11宗案例与低价旅游团相关。涉事旅行社普遍以"零团 费"或低于成本价揽客，通过安排购物获取高额回扣填补亏损。 如2025年4月，厦门鹭之旅旅行社有限公司接待14名游客参加"福 ...