Investment Rating - The report assigns an "Accumulate" rating for the company, marking it as the first coverage with a target price range of 22.73 to 26.52 CNY, corresponding to a valuation of 30-35 times earnings for 2025 [5]. Core Viewpoints - The company is a leading player in the controller industry, with a strong focus on AI integration and intelligent development, indicating robust growth momentum [1][4]. - The smart controller market in China is expected to grow by 12.10% in 2024, significantly outpacing global growth rates, positioning the company as a key player in this expanding market [2][47]. - The company has achieved substantial revenue growth, with Q1 2025 revenue reaching 2.585 billion CNY, a 30.44% increase year-on-year, and net profit growing by 75.41% to 169 million CNY [1][4]. Summary by Sections 1. Company Overview - The company has over 20 years of experience in the smart controller sector, with a diverse operational structure that includes 22 service centers, 5 R&D centers, and 9 manufacturing bases globally, with 30% of production capacity located overseas [1][14]. - The company holds over 2,000 core patents, showcasing its strong R&D capabilities and extensive product applications across various sectors including home appliances, electric tools, and automotive electronics [1][14]. 2. Market Growth and Trends - The smart controller market is projected to grow significantly, with the automotive electronics sector expected to see a 47.97% increase in revenue to 816 million CNY in 2024 [2][48]. - The demand for smart home appliances is on the rise, with the retail sales of all home appliance categories in China expected to reach 907.1 billion CNY in 2024, reflecting a 6.4% growth [2][56]. 3. Financial Performance - The company’s revenue is forecasted to grow from 75.07 billion CNY in 2023 to 96.59 billion CNY in 2024, with a year-on-year growth rate of 28.66% [4][28]. - The net profit attributable to the parent company is expected to increase significantly, with projections of 700.82 million CNY in 2025, representing a 92.38% growth from the previous year [4][28]. 4. R&D and Innovation - The company invests heavily in R&D, with expenditures reaching 619 million CNY in 2024, accounting for 6.40% of total revenue, and aims to maintain a strong technological edge in the industry [33][34]. - The integration of AI technologies into product offerings is a key focus, with initiatives like the "Perception Plan" for interactive technologies and collaborations with tech firms to enhance product capabilities [3][39]. 5. Customer Base and Partnerships - The company has established a diverse customer base, partnering with renowned global brands such as Haier, Whirlpool, and BYD, which enhances its market position and credibility [40][42]. - Recognition from industry partners, such as the "Outstanding Partner Award" from Haier, underscores the company's reliability and quality in the smart controller market [42].

Core Viewpoint - The company reported a decline in revenue and net profit for 2024, but showed signs of recovery in Q1 2025, particularly in non-recurring net profit, indicating potential growth in various business segments [1][7]. Financial Performance - For 2024, the company achieved revenue of 3.573 billion yuan, a year-on-year decrease of 7.45%, and a net profit of 252 million yuan, down 44.17% [1]. - In Q4 2024, revenue was 1.034 billion yuan, up 14.90% year-on-year, while net profit was 80 million yuan, down 32.01% [1]. - In Q1 2025, revenue reached 859 million yuan, a year-on-year increase of 12.45%, with net profit of 77 million yuan, up 37.81% [1]. Market Insights - The global smart controller market is projected to grow from 1.89 trillion USD in 2023 to approximately 1.98 trillion USD in 2024, with China's market expected to grow from 3.44 trillion yuan to 3.87 trillion yuan, reflecting a CAGR of 13.01% [1]. - The global new tobacco market is expected to grow by 12.7% in 2024, reaching 38.85 billion USD [2]. - The Chinese automotive electronics market reached 1.0973 trillion yuan in 2023, with an expected growth to 1.1585 trillion yuan in 2024 [2]. Product Performance - Revenue from smart control components was 1.145 billion yuan, down 13.96% year-on-year, primarily due to delays in new project capacity [3]. - Revenue from innovative consumer electronics was 1.137 billion yuan, a slight decrease of 1.55% year-on-year, with electronic cigarette sales showing stable growth [3]. - Automotive electronics revenue was 614 million yuan, up 19.43% year-on-year, benefiting from policies promoting vehicle upgrades [3]. - Health environment products saw a significant decline in revenue, down 53.14% year-on-year, due to increased market competition [3]. Financial Metrics - The gross margin for 2024 and Q1 2025 was 28.36% and 28.82%, respectively, showing a slight year-on-year decrease and increase [5]. - Operating cash flow for 2024 was 431 million yuan, down 37% year-on-year [6]. Future Outlook - The company anticipates continued improvement in performance across multiple business segments, including electronic cigarettes, automotive electronics, and health environment products, with projected revenues of 4.494 billion yuan, 5.366 billion yuan, and 6.031 billion yuan from 2025 to 2027 [7].