Investment Rating - The report initiates coverage with a "Buy" rating for the company [3][7]. Core Views - The company is positioned as a leading controller manufacturer, benefiting from a long-term growth trajectory driven by both traditional and emerging markets. The growth logic is not limited to existing market competition but focuses on expanding into new markets and acquiring new customers [6][22]. - The company has a strong global presence, with over 68% of its revenue coming from overseas clients in 2024, supported by five production bases in four countries [6][53]. - The automotive controller segment is maturing, with significant long-term orders and partnerships with major Tier 1 suppliers, indicating a peak in order deliveries is approaching [6][41]. - The report highlights two key product categories with growth potential: Hands Off Detection (HOD) and smart glass control systems, both of which are expected to see substantial market growth [6][41]. Financial Data and Profit Forecast - The company is projected to achieve total revenue of 12,397 million yuan in 2025, with a year-on-year growth rate of 28.3% [2]. - The net profit attributable to shareholders is expected to reach 691 million yuan in 2025, reflecting a significant year-on-year increase of 89.8% [2]. - Earnings per share are forecasted to be 0.75 yuan in 2025, with a projected gross margin of 19.7% [2]. - The return on equity (ROE) is anticipated to improve to 12.9% in 2025 [2]. Market Position and Growth Drivers - The company has diversified its business structure, focusing on smart controllers for home appliances, electric tools, automotive electronics, and intelligent products, which are all experiencing robust growth [36][41]. - The home appliance segment is expected to grow steadily, while the automotive electronics segment is projected to see rapid growth rates of 80% in 2025 [8][41]. - The company has established a strong customer base, including partnerships with major global brands such as Electrolux, Whirlpool, and BYD, which enhances its market competitiveness [31][32]. Global Operations - The company has strategically established production bases in Vietnam, Italy, Romania, and Mexico to optimize its global supply chain and respond quickly to local market demands [57][62]. - The overseas production capacity accounts for 30%-40% of the company's total capacity, ensuring it can meet future business development needs [60][62].

Investment Rating - The report assigns an "Accumulate" rating for the company, marking it as the first coverage with a target price range of 22.73 to 26.52 CNY, corresponding to a valuation of 30-35 times earnings for 2025 [5]. Core Viewpoints - The company is a leading player in the controller industry, with a strong focus on AI integration and intelligent development, indicating robust growth momentum [1][4]. - The smart controller market in China is expected to grow by 12.10% in 2024, significantly outpacing global growth rates, positioning the company as a key player in this expanding market [2][47]. - The company has achieved substantial revenue growth, with Q1 2025 revenue reaching 2.585 billion CNY, a 30.44% increase year-on-year, and net profit growing by 75.41% to 169 million CNY [1][4]. Summary by Sections 1. Company Overview - The company has over 20 years of experience in the smart controller sector, with a diverse operational structure that includes 22 service centers, 5 R&D centers, and 9 manufacturing bases globally, with 30% of production capacity located overseas [1][14]. - The company holds over 2,000 core patents, showcasing its strong R&D capabilities and extensive product applications across various sectors including home appliances, electric tools, and automotive electronics [1][14]. 2. Market Growth and Trends - The smart controller market is projected to grow significantly, with the automotive electronics sector expected to see a 47.97% increase in revenue to 816 million CNY in 2024 [2][48]. - The demand for smart home appliances is on the rise, with the retail sales of all home appliance categories in China expected to reach 907.1 billion CNY in 2024, reflecting a 6.4% growth [2][56]. 3. Financial Performance - The company’s revenue is forecasted to grow from 75.07 billion CNY in 2023 to 96.59 billion CNY in 2024, with a year-on-year growth rate of 28.66% [4][28]. - The net profit attributable to the parent company is expected to increase significantly, with projections of 700.82 million CNY in 2025, representing a 92.38% growth from the previous year [4][28]. 4. R&D and Innovation - The company invests heavily in R&D, with expenditures reaching 619 million CNY in 2024, accounting for 6.40% of total revenue, and aims to maintain a strong technological edge in the industry [33][34]. - The integration of AI technologies into product offerings is a key focus, with initiatives like the "Perception Plan" for interactive technologies and collaborations with tech firms to enhance product capabilities [3][39]. 5. Customer Base and Partnerships - The company has established a diverse customer base, partnering with renowned global brands such as Haier, Whirlpool, and BYD, which enhances its market position and credibility [40][42]. - Recognition from industry partners, such as the "Outstanding Partner Award" from Haier, underscores the company's reliability and quality in the smart controller market [42].