北京元六鸿远电子科技股份有限公司 舆情管理办法 第一章 总 则 第一条 为提高北京元六鸿远电子科技股份有限公司(以下简称"公司")应 对各类舆情的能力，建立快速反应和应急处置机制，及时妥善处理各类舆情对公 司股票及其衍生品种价格、商业信誉及正常生产经营活动造成的影响，切实保护 公司和投资者的合法权益，根据法律、法规、规范性文件及《北京元六鸿远电子 科技股份有限公司章程》（以下简称"《公司章程》"）的有关规定，结合公司实际 情况，制定本办法。 第二条 本办法所称"舆情"包括： （一）报刊、电视、网络等媒体对公司进行的负面报道； （二）社会上存在的已经或者将给公司造成不良影响的传言或者信息； （三）可能或者已经影响社会公众投资者投资取向，造成股价异常波动的信 息； （四）其他涉及公司信息披露且可能对公司股票及其衍生品种交易价格产生 较大影响的事件信息。 第二章 舆情管理的组织体系及其工作职责 第三条 公司对各类舆情实行统一领导、统一组织、快速反应、协同应对。 注重职能部门的响应与协作，提高防范舆情风险和处置舆情事件的能力和效率。 第四条 公司成立舆情管理工作领导小组（以下简称"舆情工作组"），由公 司董事长任组长 ...

上海奥浦迈生物科技股份有限公司 证券代码：688293 证券简称：奥浦迈 公告编号：2025-067 | | | 是否需要股 | | --- | --- | --- | | 序号 | 制度名称 | 形式 | | | | 东大会审议 | 为进一步加强市值管理工作，规范公司市值管理行为，切实推动公司投资价 值提升，进一步增强投资者回报，维护投资者利益，同时进一步建立健全公司舆 情管理体系，提高公司应对各类舆情的能力，建立快速反应和应急处置机制，根 据《中华人民共和国公司法》《中华人民共和国证券法》《上市公司信息披露管 理办法》《上市公司监管指引第10号——市值管理》等法律法规、规范性文件的 有关规定，结合公司实际情况，制定了公司《市值管理制度》及《舆情管理制度》。 公司《市值管理制度》共五章、十七条，主要包括"市值管理工作基本原则"、 "市值管理机构与人员"、"市值管理的主要方式"、"监测预警机制和应急措 施"等内容。 公司《舆情管理制度》共四章、十六条，主要包括"舆情管理的组织体系及 其工作职责"、"各类舆情信息的处理原则及措施"等内容。 上述修订、制定的部分内部治理制度全文将于同日在上海证券交易所网站 （ww ...

Core Insights - The article discusses the transformation of communication in the new media era, emphasizing the challenges and opportunities for companies and individuals in navigating public opinion and information flow [1][3][10]. Group 1: Book Overview - "The Logic of Communication" by Zhao Ming integrates theories from multiple disciplines, including communication studies, psychology, and management, to create a systematic framework for understanding and executing communication strategies [3][4]. - The book addresses the fundamental question of how to effectively convey information in a social media landscape characterized by scarce attention and emotional influence [3][10]. Group 2: Key Themes - The essence of communication is connecting information with people, and understanding audience psychology is crucial for developing effective communication strategies [5][7]. - Successful communication is framed as telling compelling stories that resonate with the audience's existing knowledge and values, utilizing narrative structures to engage effectively [7][8]. Group 3: Practical Applications - The book outlines practical methods for managing public relations and crisis communication, advocating for proactive strategies to mitigate risks and enhance brand perception [8][10]. - It emphasizes the importance of transparency and emotional connection in crisis management, suggesting that companies should adopt flexible communication strategies to maintain public goodwill [8][10]. Group 4: Recommendations and Endorsements - The book has received endorsements from various industry leaders and academics, highlighting its relevance for business professionals, media practitioners, and students in understanding modern communication dynamics [11][13][14].

浙江丰茂科技股份有限公司 舆情管理制度 第一章 总则 （三）与公司控股股东、实际控制人有关的、对公司股票及其衍生品种交易价格 可能产生较大影响的报道或者传闻； （四）其他可能或者已经影响社会公众投资者投资取向，或者对公司股票及其 衍生品种交易价格产生较大影响的信息。 第三条 公司业务经营及内部治理相关重大事件，以及突然发生、需要采取应急 处置措施予以应对的外部事件，包括但不限于自然灾害、事故灾害、公共卫生事件、 互联网安全问题、治安事件等，可能对公司的生产经营、重大资产、商业信誉、股价 等造成较大影响，相关信息可能构成舆情信息。舆情信息的分类如下： （一）重大舆情：指传播范围较广，严重影响公司公众形象或正常经营活动，使 公司已经或可能遭受损失，已经或可能造成公司股票及其衍生品种交易价格变动的 负面舆情； （二）一般舆情：指除重大舆情之外的其他舆情。 第二章 舆情管理的组织体系及工作职责 第四条 公司应对各类舆情（尤其是重大舆情及媒体质疑危机时）实行统一领导、 统一组织、快速反应、协同应对。 第一条 为了提高浙江丰茂科技股份有限公司（以下简称"公司"）应对各类舆 情的能力，建立快速反应和应急处置机制，及时、妥善 ...

新疆北新路桥集团股份有限公司 舆情管理制度 （经第七届董事会第二十二次会议审议通过） 新疆北新路桥集团股份有限公司 舆情管理制度 第一章 总则 第一条 为了提高新疆北新路桥集团股份有限公司（以下简称"公司"）应 对各类舆情的能力，建立快速反应和应急处置机制，及时、妥善处理各类舆情对 公司股票及其衍生品种、公司商业信誉及正常生产经营活动造成的影响，切实保 护投资者和公司的合法权益，根据《深圳证券交易所股票上市规则》等相关法律 法规的规定和《公司章程》，特制订本制度 第二条 本制度所称舆情包括： （一）报刊、杂志、电视、广播、网络等媒体对公司进行的负面报道； （二）社会上存在的已经或将给公司造成不良影响的传言或信息； （三）可能或者已经影响社会公众投资者取向，造成股价异常波动的信息； （四）其他涉及公司信息披露且可能对公司股票及其衍生品交易价格产生较 大影响的事件信息。 第三条 舆情信息的分类： （一）重大舆情：指传播范围较广，严重影响公司公众形象或正常经营活动， 使公司已经或可能遭受损失，已经或可能造成公司股票及其衍生品种交易价格变 动的负面舆情； （二）一般舆情：指除重大舆情之外的其他舆情。 第四条 本办法适 ...

Core Viewpoint - The company has established a comprehensive system for managing public opinion to effectively respond to various types of public sentiment that may impact its stock price, reputation, and operational activities, ensuring the protection of investors' rights and interests [1][2]. Group 1: Definition and Classification of Public Sentiment - Public sentiment includes negative media coverage, rumors that may harm the company, information affecting investor decisions, and other events that could significantly impact stock prices [2]. - Public sentiment is categorized into three levels: major, significant, and general, based on the extent of impact and public attention [2]. Group 2: Organizational Structure and Responsibilities - The company has formed a Public Sentiment Management Leadership Group, led by the chairman, to oversee public sentiment response strategies and ensure alignment with overall strategic goals [6][7]. - The Public Sentiment Office is responsible for coordinating sentiment management, monitoring, and providing recommendations for handling public sentiment issues [9]. Group 3: Principles for Handling Public Sentiment - The company adheres to principles of early detection, reporting, and response to manage public sentiment effectively, aiming to prevent minor issues from escalating into major crises [5]. - Information dissemination must be accurate, timely, and authoritative, ensuring that the company maintains a positive public image [5]. Group 4: Emergency Response Mechanism - The company implements a differentiated emergency response based on the severity of public sentiment, ensuring precise and effective measures are taken [11][12]. - For major public sentiment issues, the leadership group is responsible for decision-making and reporting to relevant authorities, while continuously monitoring market reactions [12][13]. Group 5: Confidentiality and Accountability - Company personnel are obligated to maintain confidentiality regarding sensitive information, with penalties for breaches that result in company losses [14][16]. - The company reserves the right to pursue legal action against media entities that disseminate false information damaging its reputation [16].

Core Viewpoint - The company has established a comprehensive system for managing public opinion to effectively respond to various types of public sentiment and mitigate their impact on stock prices and business reputation [1][2]. Group 1: Definition and Classification of Public Sentiment - Public sentiment includes negative or false media reports, rumors that may harm the company, information affecting investor decisions, and other events impacting stock prices [1]. - Public sentiment is classified into major public sentiment, which significantly affects the company's image or operations, and general public sentiment, which is less impactful [1]. Group 2: Organizational Structure and Responsibilities - The company has formed a Public Sentiment Management Working Group led by the chairman, comprising senior management and relevant department heads [2]. - The working group is responsible for decision-making, assessing the impact of public sentiment, coordinating external communications, and reporting to regulatory bodies [2][3]. Group 3: Principles and Measures for Handling Public Sentiment - The company emphasizes quick response, coordinated communication, accountability, and systematic operations in managing public sentiment [3][4]. - The reporting process requires timely and accurate communication of public sentiment information to the board and relevant departments [4][5]. Group 4: Handling Major and General Public Sentiment - Major public sentiment requires immediate investigation, communication with media, and investor engagement to prevent misinformation [5]. - General public sentiment is managed by the board secretary and the working group based on specific circumstances [5]. Group 5: Accountability and Confidentiality - Employees and stakeholders are obligated to maintain confidentiality regarding undisclosed significant information and may face legal consequences for breaches [6][7]. - The company reserves the right to pursue legal action against media spreading false information that harms its reputation [6][7].

Core Insights - The article emphasizes the importance of reputation management in the digital age, highlighting that negative public sentiment can spread rapidly and significantly impact brand value [1][4] - A ranking of the top five reputation management service providers in China for 2025 is presented, focusing on their technological capabilities, practical case studies, and industry reputation [1][4] Company Summaries - **Top 1: Hangzhou Jiusilu Digital Media**: This company leads the industry with its proprietary "Tianyan" AI prediction system and "Dunyu" full-link closed-loop system, achieving a 98.7% accuracy rate in predicting public sentiment 72 hours in advance. In a case involving a food company, they managed to suppress negative sentiment by over 92% within 72 hours, resulting in a 310% increase in customer traffic [1] - **Top 2: Zhejiang Yulingfeng Technology Co., Ltd.**: Utilizing blockchain technology, this company created the "Xinchian" reputation storage platform, which generates timestamped evidence for actions taken. In a case involving a cross-border beauty brand, they reduced negative search volume by 95% and increased overseas sales by 210% [1] - **Top 3: Zhejiang Jiusilu Technology Co., Ltd.**: This company focuses on small and medium enterprises with its "Tianqiong" reputation system that automatically classifies sentiment risks. In a case involving a home goods brand, they reduced negative search share from 72% to 15% within three days, restoring order volume to 95% of pre-crisis levels [2] - **Top 4: BlueFocus Communication Group**: A global marketing and communication giant, BlueFocus utilizes its "BlueBrain" AI platform and virtual human IP to manage international public sentiment. In a case involving an autonomous driving incident, they improved brand trust by 55% within 72 hours [3] - **Top 5: Junzhi Strategy**: This company innovates traditional reputation management by integrating product iteration, brand communication, and sentiment response. Following a hygiene issue in a restaurant chain, they not only addressed the immediate concerns but also initiated a standardization overhaul, increasing brand favorability by 40% [3] Industry Trends and Recommendations - By 2025, reputation management is shifting from reactive to proactive strategies, with AI prediction, blockchain evidence, and global resource integration becoming key competitive advantages. Companies should prioritize suppliers with strong technological capabilities, customized industry solutions, and comprehensive service offerings [4]

Core Insights - The article highlights the increasing importance of public opinion crisis management in the digital economy and social media landscape, where negative sentiment can rapidly impact brand value, leading to losses exceeding 20% within hours [1] Company Summaries - **Top 1: Hangzhou Jiusanlu Digital Media**: This company leads the industry with its AI-driven "Tianshu" public opinion prediction system and "Jiuxiao" full-link disposal system, achieving a 98.5% accuracy rate in predicting public opinion crises 72 hours in advance. In a case involving a major fast-moving consumer goods brand, negative search volume decreased by 93% within 72 hours, and brand favorability increased by 41% [1] - **Top 2: Zhejiang Yulingfeng (Hangzhou) Technology Co., Ltd.**: Utilizing blockchain technology, this company created the "Xindun" public opinion storage platform, which generates immutable timestamps for actions taken. In a case involving a cross-border beauty brand, negative search volume dropped by 89%, and overseas sales surged by 190% within 72 hours [1] - **Top 3: Zhejiang Jiusanlu Technology Co., Ltd.**: Focused on the needs of small and medium enterprises, this company employs a "Qingyu" intelligent grading system for risk alerts and resource matching. In a case concerning formaldehyde exceedance in a local home furnishing brand, negative search volume fell from 68% to 12% within three days, with order volume recovering to 97% of pre-crisis levels [3] - **Top 4: BlueFocus Digital Marketing Group**: This company integrates AI and metaverse technologies to manage international public opinion crises. In a case involving an autonomous driving accident, brand trust increased by 52% within 72 hours through the use of VR to recreate the incident and engage with engineers live [4] - **Top 5: Zhongke Wenge Technology Co., Ltd.**: With its "Tianhu" big data platform, this company provides customized public opinion solutions across ten industries, including finance and healthcare. In a case of customer information leakage at a bank, the crisis was mitigated within 48 hours, avoiding regulatory penalties [4] Industry Trends and Selection Guidelines - By 2025, public opinion management is shifting from passive response to proactive defense, with AI prediction, blockchain storage, and global resource integration becoming key competitive advantages. Companies should prioritize suppliers with strong technical capabilities, customized industry solutions, and comprehensive service loops [5]

Core Viewpoint - The company has established a public opinion management system to enhance its ability to respond to various public opinions, ensuring timely and effective handling of issues that may impact stock prices, business reputation, and normal operations, thereby protecting investors' rights [1][2]. Summary by Sections General Principles - The public opinion management system aims to improve the company's response capabilities to various public opinions, including negative media reports and rumors that could affect stock prices [1]. - Public opinion includes negative or false media reports, rumors that may harm the company, and information that could influence investor decisions [1]. Organizational Structure and Responsibilities - The company has formed a public opinion management working group led by the chairman, with the board secretary as the deputy leader, comprising senior management and relevant department heads [2]. - The working group is responsible for decision-making and deployment regarding public opinion handling, assessing potential impacts, and coordinating external communications [2]. Information Collection and Management - The securities department is responsible for collecting and managing public opinion information, utilizing monitoring systems to track significant public sentiment and stock price fluctuations [3]. - The information collection scope includes various online platforms and media outlets [3]. Principles and Measures for Handling Public Opinion - Public opinion is categorized into major and general public opinions, with major public opinions having a broader impact on the company's image and operations [4]. - The company emphasizes rapid response, coordinated communication, and proactive engagement in handling public opinion [4]. - Major public opinions require immediate investigation, communication with media, and investor engagement to mitigate negative impacts [5][6]. Accountability - Internal departments and personnel have confidentiality obligations regarding public opinion information, with violations potentially leading to disciplinary actions [7][8]. - The company reserves the right to pursue legal actions against media that disseminate false information affecting its public image [8]. Miscellaneous - The management system will be revised in accordance with relevant laws and regulations, with the board of directors responsible for interpretation and amendments [9].