Core Viewpoint - The article discusses the launch of the AI Shield system by Jiu San Lu Digital Media, which uses AI technology to help companies manage and mitigate negative online sentiment, particularly in the restaurant and retail sectors. Group 1: Crisis in Corporate Reputation - Companies face not only market competition but also potential risks from online sentiment, where a single negative comment can trigger a crisis [2] - The restaurant and retail industry is particularly vulnerable to rapid and widespread negative sentiment, often leading to significant impacts on brand reputation and sales [2] Group 2: AI Shield System - The AI Shield system represents a technological breakthrough in sentiment management, designed specifically for modern enterprises [3] - It features advanced monitoring capabilities, continuously scanning popular social media platforms and news sites for potential threats to a company's reputation [3] Group 3: Deep Analysis and Problem Identification - The system not only monitors but also conducts deep analysis to identify the root causes, dissemination paths, and impact of negative sentiment [3][4] - For example, a well-known beauty brand faced negative comments due to product quality issues, which were found to be exacerbated by competitor sabotage [4] Group 4: Techniques for Mitigating Negative Information - One of the core functions of the AI Shield system is to suppress negative information in search results, effectively lowering its visibility [4] - This is achieved through scientific SEO strategies, including content optimization and the publication of positive information on authoritative platforms [4] Group 5: Industry Leadership and Technological Strength - Jiu San Lu Digital Media is recognized as a leader in the industry, having developed a unique "consumption scenario-based sentiment response system" tailored for the restaurant and retail sectors [8] - Their proprietary "Tianyan Consumption Version" AI sentiment system can accurately identify negative emotions in user comments and provide early warnings [8] Group 6: Comprehensive Sentiment Management - Effective sentiment management requires a full-process protective system, from monitoring and early warning to response and recovery [13] - Companies should prioritize industry compatibility, response speed, and cost-effectiveness when selecting sentiment management partners [13]

Core Insights - The training session aimed to enhance the legal compliance awareness and reputation risk management effectiveness of private equity institutions in Shenzhen [1][2] - The current market sentiment towards public opinion management is characterized by high attention, low tolerance, and high demands for handling public sentiment [1] - The training is part of a broader initiative to improve the public opinion response capabilities of private equity institutions, addressing existing deficiencies in this area [2] Group 1: Training Objectives and Participation - The training attracted over 150 representatives from private equity institutions, indicating strong interest in improving public opinion management [1] - The session focused on enhancing the compliance and reputation management skills of private equity firms in the Shenzhen area [1] Group 2: Key Recommendations and Strategies - Recommendations included increasing awareness, strengthening public opinion monitoring and management, and enhancing media cooperation [1][2] - Institutions were advised to develop a multi-tiered response mechanism for public opinion risks based on the nature, impact, and severity of the sentiment [2] Group 3: Regulatory Context and Support - The training aligns with the ongoing "Clear and Bright" campaign by the Central Internet Information Office to combat online chaos and improve market ecology [2] - The China Securities Regulatory Commission emphasizes the importance of managing public sentiment and addressing false information in the capital market [2]

Core Viewpoint - The company has established a public opinion management system to enhance its ability to respond to various public opinions, protect investor rights, and mitigate impacts on its stock and business reputation [2][3]. Group 1: General Principles - The public opinion management system aims to address negative or false media reports, rumors, and information that could affect investor decisions and stock price fluctuations [2]. - Public opinion is categorized into major public opinion, which significantly impacts the company's public image and operations, and general public opinion, which encompasses all other types [2][3]. Group 2: Organizational Structure and Responsibilities - The company has formed a public opinion management working group led by the chairman, with responsibilities including decision-making on public opinion handling and coordinating external communications [3][4]. - The board office is tasked with collecting and managing public opinion information, analyzing its impact, and reporting to the working group [4][5]. Group 3: Response and Handling of Public Opinion - The company emphasizes rapid response, coordinated communication, and proactive engagement in managing public opinion crises [5][6]. - A structured reporting process is in place for departments to report public opinion information, ensuring timely and accurate communication [6][7]. Group 4: Accountability and Confidentiality - The company holds personnel accountable for failing to follow public opinion management procedures, with potential disciplinary actions for causing losses [7][8]. - Confidentiality obligations are imposed on employees and consultants regarding undisclosed significant information, with penalties for breaches that harm the company [7][8].

Core Viewpoint - The company has established a public opinion management system to enhance its ability to respond to public sentiment and mitigate the impact of negative information on its stock and business operations [1][2]. Group 1: General Principles - The public opinion management system aims to quickly address various types of public sentiment that may affect the company's stock price and reputation [1]. - Public sentiment includes negative or false media reports, rumors, and any information that could influence investor behavior [1][2]. Group 2: Organizational Structure and Responsibilities - The company has formed a public opinion response team, which includes members from the securities, legal, and public relations departments [2]. - The public opinion response team is responsible for assessing the impact of public sentiment and coordinating external communications [2][3]. - A monitoring team has been established to conduct 24-hour surveillance of online information related to the company [2][3]. Group 3: Handling Principles and Measures - Public sentiment is categorized into major and general sentiment, with major sentiment having a broader impact on the company's image and operations [3][4]. - The company emphasizes timely, coordinated, targeted, and prudent responses to public sentiment [4]. - The reporting process for public sentiment includes immediate notification to the securities department and management for further action [4][5]. Group 4: Accountability - Employees and insiders are obligated to maintain confidentiality regarding undisclosed significant information, with penalties for breaches that cause company losses [5]. - The company reserves the right to pursue legal action against media that disseminate false or misleading information [5]. Group 5: Implementation and Interpretation - The public opinion management system will be executed in accordance with national laws and the company's articles of association [5]. - The board of directors is responsible for interpreting the system, which becomes effective upon approval [5].

Core Viewpoint - The company has established a public opinion management system to enhance its ability to respond to various public opinions and protect investor rights, in compliance with relevant laws and regulations [1][2]. Group 1: General Principles - The public opinion management system aims to address negative media coverage, rumors, and information that may affect the company's reputation and stock price [1]. - Public opinion is categorized into major public opinion, which significantly impacts the company's image and operations, and general public opinion, which is less severe [1][2]. Group 2: Organizational Structure and Responsibilities - The company has formed a public opinion management working group led by the chairman, with members from senior management and relevant departments [2][3]. - The working group is responsible for decision-making, investigation of public opinion incidents, and communication with regulatory bodies [2][3]. Group 3: Information Collection and Reporting - The board office leads the collection and analysis of public opinion information, tracking stock price fluctuations and assessing risks [3][4]. - All departments and subsidiaries must cooperate in reporting public opinion information promptly and accurately [4][5]. Group 4: Principles and Measures for Handling Public Opinion - The company emphasizes quick response, sincere communication, proactive engagement, and fair treatment in handling public opinion [5][6]. - Major public opinion incidents require immediate investigation, communication with media, and timely updates to investors [6][7]. Group 5: Confidentiality and Accountability - Internal departments and personnel are obligated to maintain confidentiality regarding public opinion incidents and their handling [6][7]. - The company reserves the right to pursue legal action against individuals or entities that disseminate false information affecting its reputation [6][7].

Core Viewpoint - The company has established a public opinion management system to enhance its ability to respond to various public opinions, protect investor rights, and mitigate impacts on stock prices and business reputation [2][4]. Group 1: General Principles - The public opinion management system aims to address information that affects the company's stock price, reputation, and normal operations, including negative media reports and rumors [2][4]. - The system applies to the company and its departments, subsidiaries, and affiliates [2]. Group 2: Organizational Structure and Responsibilities - A public opinion response leadership group has been formed, consisting of the chairman, board secretary, and other senior management to lead the handling of public opinion [3]. - The leadership group is responsible for decision-making, assessing the impact of public opinion, coordinating external communications, and reporting to regulatory authorities [3][4]. Group 3: Principles and Measures for Handling Public Opinion - The company emphasizes quick response, coordinated communication, and a proactive attitude in handling public opinion [4][5]. - Specific measures include self-inspection, timely communication with the Shanghai Stock Exchange, and maintaining open channels for investor communication [5][6]. Group 4: Accountability - The company holds internal departments and personnel accountable for breaches of confidentiality regarding significant undisclosed information, with potential penalties for violations [6]. - Media that disseminate false or misleading information may face legal action from the company to protect its reputation and investor interests [6]. Group 5: Implementation and Effectiveness - The public opinion management system will be executed in accordance with national laws and regulations, and the board of directors is responsible for its formulation and revision [8]. - The system will take effect upon approval by the board of directors [8].

Core Viewpoint - The company has established a comprehensive system for managing public opinion to effectively respond to various types of public sentiment and protect its brand image and investor interests [2][3]. Group 1: Definition and Classification of Public Sentiment - Public sentiment includes negative or false media reports, rumors that may harm the company, information affecting investor decisions, and other events impacting stock prices [2]. - Public sentiment is classified into major public sentiment, which significantly affects the company's image or operations, and general public sentiment, which is less impactful [2]. Group 2: Organizational Structure and Responsibilities - The company's board of directors leads the public sentiment management efforts, with the option to form an emergency response team as needed [3]. - The board and the emergency team are responsible for decision-making, assessing the impact of public sentiment, coordinating external communications, and liaising with regulatory bodies [3]. Group 3: Response and Handling of Public Sentiment - The company must respond quickly to public sentiment, maintain consistent external communication, and actively engage with media to clarify doubts [4][5]. - For major public sentiment, the company should investigate the situation, communicate with media, strengthen investor relations, and issue clarifications as necessary [5]. Group 4: Accountability and Confidentiality - Employees and related personnel have a confidentiality obligation regarding undisclosed major information, with penalties for breaches that cause company losses [6]. - The company reserves the right to pursue legal action against external parties spreading false information that damages its reputation [6]. Group 5: Applicability and Enforcement - The established system applies to the company and its subsidiaries, with enforcement based on national laws and the company's articles of association [6]. - The board of directors is responsible for interpreting the system, which takes effect upon approval [6].

Core Viewpoint - The company has established a public opinion management system to enhance its ability to respond to various public opinions, ensuring timely and effective handling of issues that may impact its stock price, commercial reputation, and normal operations [1][2]. Group 1: General Principles - The public opinion management system aims to protect investors' legal rights and is based on relevant laws and regulations, as well as the company's actual situation [1]. - Public opinion includes negative media reports, rumors that may harm the company, information affecting investor sentiment, and other events that could significantly impact stock prices [1]. Group 2: Organizational Structure and Responsibilities - The company has formed a public opinion handling leadership group, led by the chairman, to coordinate responses to various public opinions [2]. - The leadership group is responsible for decision-making, assessing the impact of public opinion, coordinating external communications, and reporting to regulatory bodies [2][3]. Group 3: Principles and Measures for Handling Public Opinion - Public opinion is categorized into major and general public opinions, with major public opinions having a broader impact on the company's image and operations [3][4]. - The company emphasizes quick response, coordinated communication, proactive engagement, and systematic operations to manage public opinion effectively [4][5]. Group 4: Reporting and Response Procedures - The company has established a reporting process for public opinion, requiring timely and accurate reporting from relevant departments [5][6]. - In the case of major public opinion incidents, the leadership group will convene to make decisions and monitor developments closely [5]. Group 5: Accountability and Legal Obligations - Employees and related personnel are obligated to maintain confidentiality regarding undisclosed significant information, with penalties for violations [6][7]. - The company reserves the right to pursue legal action against media that disseminate false or misleading information that harms its reputation [6][7].

Core Viewpoint - The company has established a public opinion management system to enhance its ability to respond to various public opinions, ensuring timely and effective handling of issues that may impact its stock price and reputation [1][2]. Group 1: General Principles - The public opinion management system aims to improve the company's response capabilities and protect investors' rights [1]. - Public opinion includes negative media reports, rumors, and information that may affect investor sentiment and stock price [1]. - The overall principle of public opinion response is to scientifically address issues, highlight guidance, and focus on effectiveness [1]. Group 2: Organizational Structure and Responsibilities - The company has formed a public opinion handling leadership group, led by the chairman, to oversee the management of public opinion [2]. - The leadership group is responsible for decision-making regarding the initiation and termination of public opinion handling efforts [2]. - The board office is tasked with collecting and analyzing public opinion information, monitoring stock price fluctuations, and reporting to the board secretary [2]. Group 3: Handling Principles and Measures - Public opinion information is categorized into major and general public opinions, with major public opinions having a broader impact on the company's image and operations [3]. - The company must maintain sensitivity to public opinion, respond quickly, and coordinate external communication during crises [3][4]. - The reporting process for public opinion information involves immediate notification to the board secretary and appropriate escalation based on the severity of the situation [4][5]. Group 4: Accountability and Legal Considerations - Internal departments and personnel have confidentiality obligations regarding public opinion information, with violations potentially leading to disciplinary actions [5][6]. - The company reserves the right to pursue legal action against media entities that disseminate false or misleading information that harms its reputation [6]. Group 5: Implementation and Amendments - The public opinion management system will be executed in accordance with national laws and regulations, with the board responsible for any necessary amendments [7].

Core Viewpoint - The company has established a comprehensive public opinion management system to enhance its ability to respond to various public opinions, protect investor rights, and mitigate impacts on stock prices and business reputation [1][2]. Group 1: General Principles - The public opinion management system aims to improve the company's response capabilities and establish a rapid response mechanism to handle public opinions effectively [1]. - Public opinion includes negative or false media reports, rumors, and any information that may affect investor sentiment and stock price fluctuations [1]. - Public opinion is categorized into major public opinion, which significantly impacts the company's image or operations, and general public opinion, which is less impactful [1]. Group 2: Organizational Structure and Responsibilities - The company has formed a public opinion handling leadership group, led by the chairman, to oversee and coordinate responses to public opinion [2]. - The public opinion working group is responsible for decision-making, assessing the impact of public opinion, and coordinating external communications [2][3]. - The securities department is tasked with collecting and analyzing public opinion information, monitoring stock price changes, and reporting to the board secretary [3]. Group 3: Principles and Measures for Handling Public Opinion - The company emphasizes quick response, coordinated communication, and proactive engagement when addressing public opinion [4]. - The reporting process for public opinion involves timely communication from relevant departments to the securities department and the board secretary [4][5]. - For general public opinion, the board secretary and securities department will handle the situation flexibly, while major public opinion requires a coordinated response from the working group [5]. Group 4: Accountability and Confidentiality - Employees and relevant personnel have a confidentiality obligation regarding public opinion information and may face penalties for breaches [6][7]. - The company reserves the right to pursue legal action against media that disseminate false or misleading information that harms its reputation [7]. Group 5: Additional Provisions - The public opinion management system will be executed in accordance with relevant laws and regulations, and any inconsistencies will be resolved in favor of national laws [7]. - The board of directors is responsible for the formulation and interpretation of this system, which takes effect upon approval [7].