Core Viewpoint - The article emphasizes the importance of using short video live streaming to effectively tell China's story overseas, highlighting the success of Kwai in Brazil as a platform that integrates local culture and technology to enhance international communication [1]. Group 1: Unique Advantages of Short Video Live Streaming - Short video live streaming addresses challenges in storytelling by providing a more interactive and engaging medium compared to traditional media, which often lacks depth and resonance with foreign audiences [2]. - The characteristics of short video live streaming include low creative barriers, flexible narratives, high information efficiency, strong economic benefits, and broad technological applications [2]. Group 2: Practical Applications of Short Video Live Streaming - Kwai leverages technology to create a cross-national communication platform, operate cultural symbol accounts, and organize brand activities to promote Chinese elements on overseas social media [3]. - The platform utilizes AI technology to enhance content production, with its AI model, 可灵AI, achieving significant global user engagement and content generation [3][4]. - Chinese cities like Chongqing and Shenzhen use short video live streaming to showcase their cultural and technological innovations, contributing to a global understanding of modern China [4]. - The integration of traditional cultural symbols with modern expressions has led to significant engagement on Kwai, with billions of views and user-generated content [4]. - Kwai supports international communication agencies in establishing overseas accounts, enhancing the visibility of Chinese culture [4]. Group 3: Promoting Cultural Exchange - Short video live streaming facilitates cross-cultural communication through international events and creative exchange platforms, exemplified by the "中拉·天涯若比邻" short video competition, which garnered extensive participation and viewership [5]. - The competition not only encouraged content creation but also fostered deeper understanding through on-ground experiences in China for foreign creators [5]. Group 4: Developing Local Short Drama Ecosystems - Kwai has established a comprehensive ecosystem for short dramas in Brazil, with over 40 million users and 200 billion total views, significantly enhancing local content production capabilities [6]. - The platform has innovated advertising models that integrate brand storytelling with short drama content, achieving recognition in international awards [6]. - Brazil has become the second-largest overseas short drama market, providing a model for Chinese companies to expand into Latin America [6]. Group 5: Strategic Recommendations - The article suggests enhancing the integration of traditional media with short video live streaming to diversify storytelling methods and improve outreach [7]. - It advocates for the activation of various stakeholders, including MCN organizations and academic institutions, to enrich content creation and dissemination [8]. - Emphasizing respect for local cultures while promoting Chinese elements can foster better engagement and understanding [9]. - The need for a replicable industry model is highlighted, focusing on technological advancements and a structured approach to content production and market entry [10].

Group 1 - The "My Story with China" short video competition was held in Amman, showcasing over 30 video entries that reflect personal stories and experiences with China, highlighting the deep friendship between the people of Jordan and China [1][3] - Chinese Ambassador to Jordan, Chen Chuan Dong, emphasized that the competition serves as a bridge connecting the hearts of the people from both countries, showcasing genuine emotions and unique perspectives [3][6] - The event featured cultural performances, including an original play titled "Hi Hi, Shanghai," which humorously depicted the experiences of Jordanian tourists in China [9] Group 2 - The cultural counselor of the Chinese Embassy in Jordan, Shi Wei, noted that short videos are a youthful and impactful medium for showcasing cultural charm and telling Chinese stories [5] - Influential Chinese travel bloggers, Zhang Yaoyang and his wife, attended the event to share their travel experiences and encouraged local youth to capture their stories with China through creative video content [6]