Group 1 - Ctrip Travel Network recently released the "2026 China 100 Destinations List," with Hohhot making the list due to its unique natural and cultural resources [1] - Hohhot's attractions, including the Old Niuwan Yellow River Grand Canyon and Inner Mongolia Museum, also featured on the "2025 Must-Visit List" by Dazhong Dianping, indicating the city's growing appeal to national tourists [1] - Hohhot offers diverse seasonal activities, such as spring flower viewing, summer grassland retreats, autumn leaf watching, and winter snow festivals, enhancing its attractiveness to visitors [1] Group 2 - Hohhot is leveraging its unique ice and snow resources to promote winter tourism, integrating ice and snow activities with local culture and festivals to create a diverse product matrix [2] - The upcoming second CBA Club Cup finals, scheduled for February 6-12, 2026, in Hohhot, is expected to attract basketball fans nationwide, boosting winter tourism and cultural engagement [2] - The city aims to provide richer experiences and higher quality services during the winter season, enhancing its appeal as a winter destination [2]

Core Viewpoint - The tourism sector is experiencing a downturn, with significant declines in stocks such as Nanjing Shanglv, Jinling Hotel, and Quanjude, impacting the overall performance of the tourism sector [1] Group 1: Market Performance - The tourism ETF (562510) fell nearly 1% during intraday trading and has declined for five consecutive days [1] - Yunnan Tourism, which had previously hit the daily limit, saw a drop of over 6% [1] Group 2: Travel Trends - According to Tongcheng Travel data, there has been a rapid increase in flight bookings from major cities like Shanghai and Guangzhou to popular winter destinations such as Harbin since November [1] - It is expected that from mid-November this year to around New Year's Day 2026, ticket prices for popular winter routes will steadily rise [1] Group 3: Destination Diversification - For the 2025-2026 snow season, there is a trend towards diversification in popular domestic winter travel destinations, with rising interest in places like Xinjiang and Inner Mongolia, in addition to traditional favorites like Harbin [1] - Southern destinations such as Lijiang and Chengdu have also entered the top twenty list of popular winter travel spots [1] Group 4: Future Outlook - The tourism ETF tracks the CSI Tourism Theme Index, which includes sectors such as scenic spots, civil aviation, duty-free, hotels, and catering [1] - Looking ahead, multiple catalysts such as winter tourism, outbound travel, visa-free policies, and the longest Spring Festival holiday may boost sentiment in the tourism sector [1]

Group 1 - The search popularity for "ice and snow routes" such as "Xi'an to Lhasa," "Chengdu to Urumqi," and "Guangzhou to Harbin" has been steadily increasing since November, with "Chengdu to Urumqi" seeing a 48% year-on-year growth in search volume [2] - The top 10 destinations for ice and snow tourism include Beijing, Zhangjiakou, Urumqi, Altay, Changchun, Baishan, Tianjin, Harbin, Shenyang, and Chengdu, indicating a nationwide trend in ice and snow tourism [2] Group 2 - The search volume for "Chongli ski tickets" has surged by 275%, reflecting a high demand for skiing experiences [3] - Popular flight routes to ski destinations are being offered at low prices, with flights from Beijing to Harbin starting at 300 yuan and from Shanghai to Changchun at 280 yuan [3] - Nearly half of the visitors to Zhangjiakou are post-95s, with Beijing contributing over 20% of the total visitor flow [3] Group 3 - Short-distance ice and snow tourism is gaining traction, with train ticket bookings to Changbai Mountain increasing by 167% [4] - The opening of the Shenyang-Baishan high-speed railway has significantly reduced travel time, facilitating weekend trips for urban workers [4] - Activities at Changbai Mountain extend beyond skiing, including natural hot springs and reindeer feeding, enhancing the overall tourist experience [4] Group 4 - The overall tourism booking volume in Beijing has increased by 15% since November, with a notable rise in interest for skiing in the region [5] - The search volume for "Beijing skiing" has surged by nearly 90%, indicating strong interest from tourists in nearby cities [5] - Cross-city ice and snow consumption is showing robust vitality, particularly from visitors in Tianjin, Shijiazhuang, and Shenzhen [5]

Summary of Long White Mountain Conference Call Company and Industry Overview - The conference call discusses Long White Mountain Scenic Area, focusing on its tourism and hospitality performance in 2025, particularly in light of recent developments such as the opening of the Shenbai High-Speed Railway and seasonal visitor trends [2][4][6]. Key Points and Arguments Visitor Trends and Performance - In July, visitor numbers increased by 40% year-on-year, and in August, the growth was 13.9%, driven by summer tourism [2][4]. - The total number of visitors to the scenic area increased by approximately 10% year-on-year for the first three quarters of 2025 [4]. - The opening of the Shenbai High-Speed Railway in October reduced travel time from Shenyang to Long White Mountain to about 4 hours, leading to a nearly 20% increase in visitors from Liaoning province [6][7]. Financial Performance - The company experienced losses in the first half of the year due to an early end to the New Year holiday and extreme weather conditions [5]. - However, the summer season saw a recovery, with significant measures taken to enhance infrastructure and transportation capacity, resulting in improved performance [5]. - The hotel occupancy rate for the Long White Mountain Crowne Plaza increased by 0.31% year-on-year, although the average room rate decreased by 6.4% [10]. In the third quarter, occupancy and average room rates both rose, with revenue from room sales increasing by 10.45% [11]. Transportation and Infrastructure - The scenic area implemented strategies to manage ticket sales and visitor flow in response to sudden weather changes, including real-time adjustments to ticketing [8]. - The high-speed railway's impact is expected to be more pronounced in the coming months, enhancing visitor flexibility and increasing ticket sales uncertainty [7][16]. Seasonal Visitor Dynamics - During the autumn holiday, there was a notable increase in visitors from southern provinces, with Zhejiang province accounting for 16.73% of visitors and Guangdong province seeing a doubling in visitor numbers [9]. - The company anticipates a good increase in visitor numbers during the upcoming winter season, supported by early snowfall and the high-speed railway [14]. Business Segments - The charter bus and other transportation services reported a 26.47% year-on-year increase in revenue for the first nine months, with a 22.23% increase in charter bus revenue in the third quarter [12]. - The vacation service company saw a 44.74% increase in revenue year-on-year, with a 22.25% increase in net profit, driven significantly by the "Leap Long White Mountain" project [3][13]. Future Outlook - The company aims to meet a government-set target of 4 million visitors for the year, although achieving this remains challenging [14]. - The introduction of new transportation routes and improved connections between airports and the scenic area is expected to enhance visitor access and overall tourism growth [19][20][21]. Additional Important Insights - The scenic area is planning to enhance its capacity by expanding infrastructure and transportation options, including the procurement of additional vehicles and hiring external support for peak seasons [15]. - The company is also exploring the potential for winter tourism in the southern scenic area, which is currently underutilized due to transportation challenges [18]. - The overall efficiency of the scenic area has improved, with weekend and holiday travel becoming more accessible, thus increasing visitor numbers during off-peak times [17]. This summary encapsulates the key insights from the Long White Mountain conference call, highlighting the company's performance, visitor trends, and future strategies in the tourism industry.

Core Viewpoint - The Liaoning Provincial Cultural and Tourism Department has launched a series of initiatives for the 2025-2026 ice and snow season, aiming to enhance ice and snow tourism and achieve a 15% year-on-year increase in tourist numbers and a 13% increase in tourism revenue during this season [1][2]. Group 1: Initiatives and Activities - A variety of themed ice and snow activities will be organized, including the second Liaoning Marine Ice and Snow Festival and campaigns encouraging people to return to Liaoning for the New Year [1]. - The province will introduce premium ice and snow travel routes, combining ice activities with sightseeing, cultural experiences, and wellness tourism [2]. - The integration of local customs, intangible cultural heritage, and festivals into ice and snow activities will help cultivate distinctive regional ice and snow cultural brands [1][2]. Group 2: Product Development and Innovation - The province plans to innovate the "ice and snow +" business model, promoting the integration of ice tourism with sports events, marine tourism, wellness, and local cuisine [2]. - Development of interactive and experiential ice and snow tourism consumption scenarios in various public spaces will be supported, enhancing the overall visitor experience [2][3]. - The province will also focus on creating cross-regional premium travel routes that connect various ice and snow resources across Northeast China [3]. Group 3: Infrastructure and Service Enhancement - Efforts will be made to improve the service guarantee for ice and snow tourism, including enhancing inbound tourism convenience and transportation services [3]. - The establishment of small ice skating and skiing facilities in urban parks and community spaces will enrich local ice and snow recreational options [2][3].

Core Viewpoint - The snowmaking operations at the National Alpine Skiing Center "Xue Fei Yan" in the Yanqing Olympic Park have commenced, with a large-scale snow production plan in place to prepare for the upcoming skiing season [1] Group 1: Snowmaking Operations - The snowmaking work has started with a total of 44 fixed snow machines and 54 mobile snow machines being deployed [1] - The first phase of snow production will cover an area of 125,000 square meters [1] - The targeted areas for snowmaking include the Haidao Crossing competition section, Yunshan, Forest, and various snow trails [1] Group 2: Timeline and Expectations - The "opening board first slide" is expected to take place in mid to late November [1]

Core Points - The National Alpine Skiing Center "Snow Flying Swallow" in Beijing Yanqing Olympic Park has initiated snowmaking as temperatures drop, with plans to open 13 professional ski trails for various skill levels by the 2025-2026 snow season [1] - A total of 44 fixed snow machines and 54 mobile snow machines have been launched, covering an area of 125,000 square meters in the first phase, with the first skiing expected in mid to late November [1] - This snow season, the Yanqing Olympic Park will establish a comprehensive commercial service system that includes sports retail, dining services, and equipment rentals, along with special celebration events and cost-effective accommodation packages to enhance the overall ice and snow tourism experience [1]

Core Insights - The search popularity for "ice and snow routes" such as "Xi'an to Lhasa," "Chengdu to Urumqi," and "Guangzhou to Harbin" has been steadily increasing since November [1] - The search volume for the "Chengdu to Urumqi" route has seen a year-on-year increase of 48% [1] - Major popular "ice and snow routes" include "Shanghai to Harbin," "Shenzhen to Beijing," and "Guangzhou to Harbin" [1] Travel Trends - The top 10 destinations for ice and snow tourism include Beijing, Zhangjiakou, Urumqi, Altay region, Changchun, Baishan, Tianjin, Harbin, Shenyang, and Chengdu [1] - There is a noticeable trend of increased tourism activity across both northern and southern regions, indicating a nationwide rise in interest for ice and snow travel [1]

Group 1 - The core viewpoint of the articles highlights a significant increase in interest and bookings for winter tourism, particularly for "ice and snow routes" in China, with notable growth in searches and reservations for specific routes and destinations [1][2] Group 2 - The search volume for the "Chengdu to Urumqi" route has increased by 48% year-on-year, while popular routes include "Shanghai to Harbin," "Shenzhen to Beijing," and "Guangzhou to Harbin" [1] - The top 10 destinations for winter tourism include Beijing, Zhangjiakou, Urumqi, Altay, Changchun, Baishan, Tianjin, Harbin, Shenyang, and Chengdu, indicating a trend of increased interest across various regions [1] - In Beijing, the overall tourism booking volume has increased by 15% since November, with a nearly 90% surge in searches related to "Beijing skiing" [1] - Zhangjiakou has experienced a surge in visitor numbers, with a 275% increase in daily search volume for "Chongli ski tickets," and hotel and accommodation bookings have risen by 12% [2] - Nearly half of the visitors to Zhangjiakou are from the post-95 generation, with Beijing tourists contributing over 20% of the total visitor flow [2] - Some popular ski routes are currently offering low prices, with tickets from Beijing to Harbin starting at 300 yuan, Shanghai to Changchun at 280 yuan, and Sanya to Beijing at 370 yuan [2]

Core Viewpoint - The "China Snow Town" scenic area in Mudanjiang, Heilongjiang Province officially opened for the winter season, offering over 30 unique cultural and tourism activities to create an immersive ice and snow experience for visitors [1][2] Group 1: Scenic Area Overview - The scenic area experienced its first snowfall of the autumn on October 17, six days earlier than last year, with a snowfall period lasting up to seven months and snow depth reaching up to 2 meters [1] - The "China Snow Town" is located at the intersection of Zhangguangcai Ridge and Laoye Ridge in the Changbai Mountain range, characterized by a unique microclimate that features long winters and abundant snowfall [1] - Last winter season, the scenic area received a record 1.452 million visitors, marking a historical high for tourist attendance [1] Group 2: Visitor Experience Enhancements - To ensure a high-quality visitor experience this winter, the scenic area has strengthened safety measures, including 24-hour patrols by a security team and the presence of "Little Red Hat" volunteers for visitor assistance [2] - Free luggage transportation services are provided through "volunteer sleds" at key locations, along with "warm stations" offering free ginger tea, hot water, and charging services to enhance visitor comfort [2] - The winter activities will blend traditional Northeast folk customs with modern innovative elements, designed to provide unique enjoyment for visitors at any time [2]