在短视频流量红利持续释放的当下，企业数字化营销正在经历深刻变革。据QuestMobile数据显示，2023年快手平台月活用户已突破 6亿，日均使用时长超过120分钟，成为企业不可忽视的流量阵地。尤其是快手企业号，凭借精准的本地化推荐算法和丰富的商业工 具，正在帮助大量实体商家实现线上转型。这一趋势不仅改变了传统企业的获客方式，更为数字化服务从业者创造了全新的发展机 遇。 短视频平台重塑商业生态的底层逻辑 中，专业化的运营服务将发挥越来越重要的作用，帮助更多传统企业顺利完成数字化转型。 短视频商业化的快速发展，催生了对专业化运营人才的旺盛需求。这类岗位不仅要求熟悉平台规则和工具使用，更需要具备内容策 划、数据分析和商业转化的复合能力。从职业发展角度看，相关从业者既能积累丰富的行业案例，又能掌握最前沿的数字化技能。 特别值得注意的是，规范的平台合作机制为从业者提供了清晰的成长路径，包括官方培训体系、能力认证和资源支持，这为个人职 业转型提供了难得的机会。 合规运营的边界与原则 在参与企业号推广服务时，必须建立严格的合规意识。首要原则是确保所有宣传信息真实准确，杜绝任何夸大或误导性表述；其次 要尊重商家自主选择权， ...

在当今数字化浪潮席卷全球的背景下，企业品牌如何从信息洪流中脱颖而出？市场网络推广已成为连接 商业价值与用户认知的关键桥梁。当各类服务商如雨后春笋般涌现时，真正具备综合实力与创新思维的 公司方能引领行业风向。 值得注意的是，优秀服务商的价值不仅体现在数据提升上，更在于构建品牌长期发展的数字基建。从网 站架构的语义化设计，到社交媒体账号的矩阵布局，每个细节都在为品牌积累数字资产。驭胜信息团队 在app开发过程中展现的模块化思维，正是这种长远视角的生动体现——他们既解决当下痛点，又为未 来功能扩展预留空间。 专业机构最新调研显示，优质网络推广服务商通常具备三大核心特质：跨平台资源整合能力、数据驱动 的精准策略，以及持续迭代的创意输出。这些企业不仅深谙搜索引擎的算法逻辑，更能将社交媒体、短 视频平台的传播规律转化为品牌增长的动能。值得注意的是，部分区域性服务商凭借本地化服务优势， 正在打破地域限制创造令人瞩目的案例。 淄博驭胜信息技术有限公司便是这类企业的典型代表。这家简称"驭胜信息"的科技服务商，将营销策划 的宏观视野与程序开发的微观技术完美融合。其服务矩阵涵盖从响应式网站建设到海外社媒运营的完整 生态链，特别是将 ...

随着互联网的普及以及数字技术的广泛运用，中秋节这个承载了千年文化记忆的中国传统节日正发生前 所未有的变化。 中秋节是中华民族万家团圆的日子。社交APP、直播平台让"海内存知己，天涯若比邻"从心理上的亲 近，变成了听觉、视觉可感的瞬息可达。2016年，中国青年报社与北京新媒体集团联合举办中秋直播活 动，通过演播室，将"卢沟晓月"的盛景、船上"海上生明月"的风光进行直播，网友通过网络发来各地的 赏月视频，那些身处异乡的亲人、海外游子通过云端团圆，表达思乡之情，全球华人通过互联网实 现"天涯共此时"的情感联结。2024年，"湖南卫视芒果TV中秋之夜晚会"通过XR（扩展现实）技术，创 造出美轮美奂的"赛博月宫"，虚拟古代文人与当代歌手的互动表演，营造具有科技感、艺术感、时代感 的中秋体验，给观众带来强烈的愉悦感和满足感，极大激发了年轻人对传统中秋文化的兴趣。 元宇宙、区块链技术的运用，让月饼有了新的形式——NFT数字月饼。数字月饼并不是一种食物，而是 一种与月饼有关的数字藏品。国内多个元宇宙数字藏品平台都曾推出价位不等的数字月饼。传统月饼商 家参与其中，将实体月饼与数字月饼捆绑销售，消费者在买到实物月饼时可获得有专属 ...

Core Insights - The article highlights the surge in tourism in Shanghai during the National Day and Mid-Autumn Festival, with nearly 3.6 million visitors on the first day, showcasing the popularity of immersive VR experiences in cultural tourism [2] Group 1: Immersive VR Experiences - Immersive large-scale VR shows are emerging as a new trend in China's cultural tourism sector, with approximately 300 VR projects expected to debut nationwide by 2025, becoming standard features in popular cultural landmarks and exhibitions [4] - The rapid application of artificial intelligence has significantly reduced the production cycle and costs of VR shows, leading to an influx of new VR content in the cultural tourism market [4] - The Shanghai Museum's exhibition "The Pyramid's Summit: Ancient Egyptian Civilization" has generated significant interest, complemented by the VR show "The Vanishing Pharaoh," which has become highly sought after [5] Group 2: Audience Engagement and Market Potential - Despite the growing popularity of VR shows, the current audience primarily consists of niche groups seeking unique experiences, indicating a need for broader market acceptance and habitual engagement with VR content [7] - The domestic first VR feature film "The Legend of the Gods: Prequel" has garnered attention for its high production standards and immersive storytelling, showcasing the potential for VR to redefine cinematic experiences [9] - The integration of VR technology in various sectors, including gaming, performances, and education, suggests a promising future for immersive experiences, with the potential for the next blockbuster to emerge from the film industry [7][9]

Core Viewpoint - The article discusses the impressive returns generated by A16z, a prominent venture capital firm, highlighting its ability to create significant profits for its limited partners (LPs) despite the inherent volatility and risks associated with venture capital investments [2][3]. Group 1: A16z's Financial Performance - Since its inception in 2011, A16z has generated net returns of $25 billion (approximately 178 billion RMB) for its LPs, with total cash earnings reaching $37 billion (approximately 263 billion RMB) [2][3]. - A16z's management scale is $44 billion, with significant fundraising efforts including a $20 billion early-stage fund in 2023 and a $3.75 billion growth fund in 2024 [3][4]. - In 2021, A16z achieved a record exit scale of $15.143 billion (approximately 107.8 billion RMB), contributing to its outstanding performance compared to the broader VC/PE industry [7][10]. Group 2: Market Conditions and Investment Strategy - The article attributes A16z's success in part to the unprecedented influx of capital during 2021, driven by extremely loose monetary policies, which led to record highs in venture capital activity [10]. - A16z has invested in 56 unicorns, with 31 investments made before the B round, showcasing its early-stage investment strategy [12]. - The firm is focusing its next fund on artificial intelligence (AI), anticipating significant market opportunities and faster growth cycles for AI startups [18][22]. Group 3: Critiques and Observations - Despite its successes, there are criticisms regarding A16z's ability to navigate market cycles, with concerns that its performance may be overly reliant on a few standout deals, such as Coinbase [15]. - The article suggests that A16z's investment strategy may be more about capital speculation rather than solid business fundamentals, as evidenced by the decline in value of some investments like Instacart [15]. - A16z's media presence and content creation capabilities are highlighted as part of its strategy to enhance its brand and attract investments [16].

Core Viewpoint - The "Civilization for Ten Thousand Years: Intelligent Society Experience Hall" has become a significant attraction in Wuhan, showcasing AI and VR technology to engage visitors in historical experiences [1][2]. Group 1: Experience Hall Overview - The experience hall, developed by Peking University Wuhan Artificial Intelligence Research Institute over three years, is the first original IP metaverse experience space in Central China, attracting over 100,000 visitors since its opening in November last year [1]. - The hall serves as a key science popularization project under the National Intelligent Social Governance Experimental Comprehensive Base, featuring eight major chapters of civilization from hunting societies to the metaverse [1]. Group 2: Technological Integration - The experience utilizes AI and VR technology to transform visitors from "bystanders" to "participants," allowing them to engage in immersive historical scenarios [1]. - The first chapter, focusing on the hunting society, has received accolades, including the "2025 Global World Heritage Education Innovation Case Award - Future Star" from UNESCO [1]. Group 3: Cultural Significance and Expansion - The recently launched second chapter, centered on the agricultural society, incorporates large models and spatial positioning technology, enabling visitors to experience activities from the Song Dynasty [2]. - The "Civilization for Ten Thousand Years" series is becoming a vital medium for telling Chinese stories and promoting cultural outreach, with plans for expansion into over ten cities in China and collaborations with countries in Europe, the Middle East, and Southeast Asia [2].

在全球人才流动格局深刻变革的今天，海外精英归国创业正迎来一场前所未有的"系统性机遇"。从硬科 技、AI大模型到算力芯片，顶尖人才因何加速回流？新一代创业者的画像与核心诉求又发生了怎样的演 变？面对"水土不服"的经典难题，投资机构又如何超越资金，为其提供关键的赋能支持？ 2025年9月24-25日，创业邦（第十九届）DEMO CHINA在杭州拱墅举行。 会上，藕舫天使投资合伙人胡 昊，三七互娱投资副总裁刘雨，钧山资本合伙人王萌，侨创未来人才科创事务所主任、爱杭私募股权投 资基金合伙人陈伯超，力中投资合伙人姚中彬，杭州海外高层次人才创业促进会执行秘书长、杭州捷思 股权投资合伙人李婕 就《从"世界舞台"到"中国赛场"》议题展开焦点对话，现场金句频出： "最稀缺的不是技术，而是企业家精神。""一流的创始人、二流的团队、三流的项目可能有机会，但反之 绝对不行。""创业门槛已从单一要素转向多维能力，同质化竞争要求创业者具备更高阶、更综合的能 力。""创业成功是'天时、地利、人和'共同作用的结果。"" 对海归人才的特别建议：适应中国速度，发扬 All in精神，培养狼性文化。""赋能是为高质量项目乘上生态的平方，实现能量的 ...

咱再唠两个真事儿，都是这两年散户踩过的同款坑，比说大道理实在。前两年元宇宙火的时候，有家做传统印刷的公司，突然宣布要搞"元宇宙数字藏品平 台"，还发了个概念图，股价连着3天涨停，不少散户追进去，结果呢？三个月后再看，平台没上线，连个具体的技术合作方都没公布，股价慢慢跌回原点， 有人套了大半年才解套——这就是典型的"热点搭车"，主业跟新概念八竿子打不着，纯属拿个PPT讲故事。 还有个更坑的，是做机械零件的公司，去年说签了2个亿的新能源充电桩订单，公告里写得"板上钉钉"，不少人觉得"沾了新能源风口，稳了"。结果过了俩 月，有细心的散户翻公告发现，订单里写的"交货时间""付款比例"全是模糊的，再追问，公司才说"还在协商细节"，又过了俩月，直接说"对方资金没到 位，订单暂缓"——这跟海南华铁的37亿大单是不是一个路子？光画饼，不落地，等散户反应过来，早就被挂在高位了。 咱小散最容易栽的坑，其实就是"听故事、追热点"。海南华铁这公司，主业明明是租高空作业平台、叉车这些工程设备的，结果这两年跟踩了油门似的蹭热 点：前阵子赶算力的风口，接着发什么"黄蜂哥NFT"，说锁定就能当"推广大使"，拿股票分红收益，转头又搞个1000 ...

Core Insights - Nasdaq serves as a crucial financing platform for global technology companies, focusing on a closed-loop system of "value creation - value communication - value realization" in its market capitalization management [2] Group 1: Value Creation - The long-term anchor of market capitalization is the intrinsic value of the company, with Nasdaq emphasizing growth potential, profit quality, and sustainability as the foundation for value creation [2] - Key factors for business growth and market competitiveness include innovation capability, technological barriers, and ESG (Environmental, Social, and Governance) considerations [3] Group 2: Investor Relations Management - Efficient investor relations (IR) management is critical for value communication, with institutional investors making up over 70% of Nasdaq's investor base [3] - A layered communication strategy is necessary to address market misunderstandings and short-selling, including a rapid response mechanism for negative news [3][4] - Regular roadshows and clear communication of financial models and business catalysts are essential for engaging institutional investors [4] Group 3: Liquidity Management and Capital Operations - High liquidity in Nasdaq is a significant support for market capitalization, requiring companies to balance shareholder returns with long-term development through capital operations [5] - Strategies include maintaining stock liquidity, shareholder return policies, and strategic mergers and acquisitions [5][6] Group 4: Compliance and Transparency - Strict regulatory frameworks, such as the Sarbanes-Oxley Act and SEC rules, are fundamental to maintaining market capitalization, with violations leading to severe consequences [6] - Companies must ensure accurate financial disclosures, governance structures, and compliance with regulations to avoid risks [6][7] Group 5: Dynamic Market Monitoring - Market capitalization is influenced by macroeconomic conditions, industry cycles, and unexpected events, necessitating real-time monitoring and strategy adjustments [7] - Companies should track key valuation metrics and prepare for various macro scenarios to manage market fluctuations effectively [8]

每经记者｜杜蔚 毕媛媛 每经编辑｜段炼 魏官红 潘海福 9月30日的北京前门大街，3000平方米的北京杜莎夫人蜡像馆迎来最后的"告别"，但略显冷清：成龙、周杰伦、关晓彤等99尊名人蜡像静静矗立，只有些 许灯光划过，与2014年开业时游客争相合影的场景形成鲜明反差。 《每日经济新闻》记者历时一月余，走访北京、上海两地场馆，与默林娱乐、场馆员工及行业专家对话，独家获悉多项关键数据：中国五家馆仅蜡像制作 成本就或超6.3亿元，其中北京馆逾1.4亿元，该馆所处前门商圈年租金高达千万元，而门票从超200元腰斩至99元仍难挽客流，复购率低。更尴尬的是，姚 明、梅西等"顶流"蜡像关馆后何去何从？ 当拍照打卡被AI（人工智能）生成、虚拟直播瞬间替代，静态观赏的百年IP如何跑赢内容迭代？默林娱乐2024年亏损4.92亿英镑（约合人民币47.17亿 元），一边飞速关掉"重资产"蜡像馆，一边把重心转向乐高乐园。"弃蜡像投乐高"真能让资本市场重拾信心，还是换一条更卷的赛道？杜莎夫人蜡像馆退 场、初代外资网红景点衰落的背后，下一代文旅产品靠什么故事让投资人买单？ 这已是杜莎夫人蜡像馆今年在中国关闭的第二家场馆。4个月前，重庆馆悄然谢幕 ...