Core Viewpoint - The Shanghai municipal government has approved measures to promote the high-quality development of the cosmetics industry, positioning it as one of the six key industries for development in the city, aiming to enhance the global competitiveness of "Shanghai-made" cosmetics [1][2]. Group 1: Policy Measures and Industry Impact - The newly introduced measures address critical gaps in the domestic cosmetics industry, with local brands holding 22 out of the top 50 but only capturing 39.98% of total retail sales [2]. - The measures emphasize multi-dimensional development paths, including market opportunity capture, product variety enhancement, quality improvement, and brand creation [2]. - The focus on technological empowerment and innovation aims to integrate traditional and modern cultural elements into "national trend products" [2][3]. Group 2: Local Company Initiatives - Shanghai Jahwa United Co., Ltd. is leveraging the new policies to enhance its brand "Herborist," which has successfully entered international markets, including flagship stores in Europe [2]. - On the other hand, Shanghai-based company Shiseido's Smart Manufacturing initiative is set to launch a smart factory with an investment of 300 million yuan, featuring AI-driven production capabilities [3]. Group 3: Industry Cluster Advantages - The "Oriental Beauty Valley" in Fengxian District hosts over one-third of Shanghai's cosmetics companies, contributing to a nearly 100 billion yuan industry scale and serving as the largest cosmetics import-export port in China [4]. - The Fengxian Customs has implemented measures to enhance efficiency in customs processes, with cosmetics import-export value reaching 905 million yuan in the first half of the year, a 7.18% increase year-on-year [4]. - The industry benefits from a combination of cluster advantages, innovation in research and development, and access to international resources, which are essential for enhancing global brand influence [4].

Core Viewpoint - The National Medical Products Administration (NMPA) has released a draft opinion aimed at deepening cosmetic regulation reform to promote high-quality development in the industry, encouraging the launch of new cosmetic products in China and aligning with international trade standards [1][2]. Group 1: Overall Requirements - The reform is guided by Xi Jinping's thoughts and aims to enhance the regulatory framework, ensuring safety and quality while fostering innovation in the cosmetic industry [3]. - By 2030, the regulatory legal system for cosmetics is expected to be more complete, with improved standards and enhanced risk prevention capabilities [3]. Group 2: Innovation Support - The draft encourages the establishment of a registration channel for new efficacy cosmetics, allowing for immediate review upon application [4]. - It promotes the launch of innovative international cosmetic products in China, exempting them from providing proof of prior sales in their home countries if they meet local registration requirements [5]. Group 3: Registration and Management Efficiency - The draft proposes improvements in the registration and filing process, allowing similar products to share safety data to streamline approvals [6]. - It aims to enhance the efficiency of technical reviews by establishing a collaborative review mechanism between national and provincial regulatory bodies [6]. Group 4: Production and Operation Supervision - The draft suggests a risk-based classification system for cosmetic production and operation, optimizing resource allocation for regulatory oversight [8]. - It emphasizes the need for improved quality management systems within cosmetic companies to ensure product safety [8]. Group 5: International Alignment - The draft highlights the importance of international cooperation in cosmetic regulation, aiming to align domestic standards with international norms [12]. - It encourages the reduction of animal testing in cosmetics, promoting alternative testing methods [12].