Core Insights - The article highlights the significant increase in travel bookings for the upcoming Spring Festival, with a notable rise in both domestic and international tourism, particularly among young travelers and families [3][5][6]. Group 1: Domestic Travel Trends - The trend of early travel for the Spring Festival is evident, with university students leading the charge, showing a nearly 30% increase in flight bookings from January 12 to 19, making up over 21% of total travelers [2]. - Family travel is becoming increasingly prominent, with over 30% of Spring Festival trips categorized as family-oriented, and more than half of domestic family travel bookings on platforms like Ctrip [2]. - Popular destinations include both winter sports locations like Harbin and warmer cities such as Fuzhou and Kunming, reflecting a dual interest in ice and warmth during the holiday [2]. Group 2: International Travel Trends - There is a notable increase in inbound tourism, with over a 20% year-on-year rise in bookings by non-Chinese passport holders during the Spring Festival, with cities like Shanghai and Beijing leading the way [5]. - Key source countries for inbound tourists include South Korea, Malaysia, and Russia, with Russian bookings surging by 471% due to visa-free policies [5]. - The outbound travel market is also thriving, particularly among young adults, with nearly 40% of first-time international travelers being university students, marking a 50% increase year-on-year [6][7]. Group 3: Emerging Destinations - New travel destinations are gaining popularity among Chinese tourists, with countries like Turkey seeing a 2.3 times increase in hotel bookings due to visa facilitation [7]. - Other countries such as Uzbekistan, Qatar, and several European nations are also experiencing significant growth in hotel reservations, indicating an expanding travel landscape for Chinese tourists [7].

Group 1 - The core viewpoint of the articles highlights a significant increase in travel bookings for the upcoming Spring Festival, particularly among young travelers and families, indicating a strong recovery in the tourism sector [2][3][4]. Group 2 - Data from Qunar shows that from January 12 to 19, the flight booking volume for students aged 18-22 increased by nearly 30% compared to the previous period, making them one of the fastest-growing demographics for early holiday travel [3]. - Family travel is becoming increasingly prominent, with over 30% of Spring Festival trips categorized as family-oriented, and domestic family travel bookings on Ctrip exceeding 50% [3]. - Popular destinations include both winter sports locations like Harbin and warmer cities such as Fuzhou and Kunming, reflecting a dual trend in travel preferences [3]. Group 3 - The inbound tourism sector is also experiencing growth, with a more than 20% year-on-year increase in domestic flight bookings using non-Chinese passports during the Spring Festival, and Changsha making it into the top 20 inbound travel destinations [4]. - Major source countries for inbound tourists include South Korea, Malaysia, Singapore, Japan, and Russia, with Russian bookings surging by 471% due to visa-free policies [4]. Group 4 - Among outbound travelers, students aged 18-22 represent nearly 40% of those purchasing their first international flight tickets, with a year-on-year growth rate exceeding 50% [5]. - Popular outbound destinations include Thailand, South Korea, Malaysia, and Hong Kong, driven by short travel times, cultural proximity, and favorable visa policies [5].

Group 1 - The core viewpoint of the articles highlights a significant increase in travel activity during the winter vacation and the upcoming Spring Festival, driven by a surge in student travel and family-oriented trips [1][2][3] Group 2 - Data from Qunar indicates that the travel volume for children and teenagers aged 0-17 has doubled compared to the previous weekend, with January 24-25 marking a peak travel period as students begin their winter break [1] - Popular destinations during the winter vacation show a clear "north-south" trend, with travelers heading north for snow activities and south for warmer vacation spots [1] - The top 10 cities for homestay bookings during the winter vacation include Harbin, Sanya, Beijing, Dali, Xishuangbanna, Chengdu, Yanbian, Xiamen, Kunming, and Guangzhou [1] - Hotel bookings in popular cities for the Spring Festival have increased by 70% year-on-year, with Hainan seeing a more than 1.5 times increase in hotel reservations during this period [1] - Specific cities in Hainan, such as Lingao, Haikou, and Wanning, have experienced hotel booking increases of 2.1 times, 1.8 times, and 1.6 times, respectively [1] Group 3 - Non-heritage small cities like Huangshan, Jingdezhen, Quanzhou, Foshan, and Zigong are seeing significant growth in hotel bookings, with Huangshan's bookings up 1.7 times year-on-year [2] - Family travel is a prominent trend during the Spring Festival, with over 30% of trips being family-oriented, and the 30-50 age group accounting for 45% of flight bookings [2] - The demand for larger, more private accommodation types, such as standalone villas, has surged, with bookings for these types increasing by 77% during the winter vacation [2] Group 4 - Chinese travelers are expanding their horizons, with hotel bookings in over 3,000 cities globally, an increase of 125 cities compared to last year [3] - The top 10 international destinations for hotel bookings during the Spring Festival include Thailand, South Korea, Malaysia, Hong Kong, Singapore, Russia, Vietnam, Macau, Australia, and Indonesia [3] - There is a notable increase in foreign tourists booking domestic flights during the Spring Festival, with bookings from Argentina increasing ninefold and European countries like the Netherlands, Spain, and the UK seeing over twofold growth [3]

Group 1 - The enthusiasm for travel among citizens in Xiuzhou has surged ahead of the Spring Festival, particularly due to the convenience of the newly opened Jiaxing Nanhu Airport, which has led many to plan trips from their doorstep [1][2] - Travel agencies in Xiuzhou report a significant increase in inquiries and bookings for Spring Festival travel, with a notable rise in demand for long-distance domestic travel, ice and snow tourism, and family-oriented trips [1] - Popular destinations include traditional favorites like Beijing, Hainan, and Yunnan, as well as the newly added city of Changchun, which has seen a rapid increase in consultation volume as families seek unique experiences in the snowy Northeast [1][2] Group 2 - The upgraded transportation conditions have not only ignited citizens' travel enthusiasm but also prompted a shift towards higher quality tourism services, with travel agencies enhancing their offerings to meet the demand for premium travel experiences [2] - The long Spring Festival holiday of nine days is expected to boost the popularity of longer trips, with high inquiry volumes for destinations such as Beijing, Guangzhou, Chengdu, and various provinces accessible directly from Jiaxing Nanhu Airport [2] - There is also growing interest in personalized and in-depth travel products, including international destinations in Europe, reflecting a trend towards customized travel experiences among citizens [2]

从客源地看，预订国内机票的外国游客主要来自亚洲国家与大洋洲国家，韩国、新加坡、澳大利 亚、越南、泰国位列入境游客护照来源国前五。来自欧洲、非洲、北美洲的游客显著增长，其中西班牙 游客预订国内机票量激增8倍，意大利增长超4倍，南非、加拿大等国增幅也均超过两倍。 与此同时，越来越多的辽宁游客选择用出境游的方式过春节。春节9天长假，不少游客选择"分段出 行"，形成节前与节中两波出境高峰。不少辽宁游客外出选择腊月二十九出发、正月初四返回的"晚去早 回"方式，享受性价比更高的旅程。在热门出境目的地中，泰国、韩国、马来西亚因签证便利、性价比 高而广受青睐；也有不少人选择向北，前往挪威追寻极光，或向南，飞赴新西兰感受南半球的夏天，带 动两地酒店预订量分别增长1.5倍和2倍。 据"去哪儿旅行"平台最新的统计数据，2026年春节期间，使用非中国护照预订国内机票的数量同比 大幅攀升七成，而大连在入境游热度上升最快的城市榜单中，以2.4倍的增长幅度高居全国第三。美丽 滨海城市大连，吸引着越来越多国际面孔前来感受中国年味。 ...

Core Insights - The 2026 Spring Festival holiday will last for 9 days, marking the longest Spring Festival in history, leading to a surge in outbound travel compared to 2025 [1] - Data from Qunar indicates that outbound flight and hotel bookings have already peaked, with hotel reservations for popular destinations increasing by over 100% [1][11] - Travelers are opting for segmented trips, with two peaks in outbound travel occurring before and during the holiday [3] Outbound Travel Trends - Outbound flight bookings began to rise sharply one week before the holiday, reaching a peak on February 14, 2026 [3] - The second peak in outbound travel occurred from the first to the third day of the Lunar New Year, with February 15 seeing a significant increase in flight bookings [3] - Compared to 2025, the peak for outbound travel before the holiday in 2026 arrived later but lasted longer during the holiday period [3] Pricing Dynamics - Outbound flight prices are directly correlated with the number of travelers, peaking on February 13 and 14, then dropping significantly after [6] - The most cost-effective travel times are identified as departing on February 16 and returning on February 20, with prices nearly 20% lower than peak prices [6] - Early travelers can benefit from lower prices, with flights to Thailand priced at 901 yuan on February 9, compared to 1944 yuan on February 14 [6] Popular Destinations - Thailand, South Korea, and Malaysia are the most popular and cost-effective outbound destinations for the Spring Festival [1][11] - Long-distance travel is also on the rise, with hotel bookings in Egypt increasing by 3.3 times, and other long-haul destinations like Spain and Australia seeing over 200% growth [13] - Low-cost destinations include Vietnam, South Korea, and Indonesia, with flights under 1500 yuan, while countries like Australia and the USA are more expensive [9] Demographics of Travelers - The age group of 23-40 years old constitutes over 55% of outbound travelers during the 2026 Spring Festival, with the 31-40 age group showing a 90% increase in bookings [15] - The younger demographic of 23-30 years is the fastest-growing segment, with a booking increase of over 120% [15] - Families with children and teenagers account for 15% of travelers, indicating a strong trend towards family-oriented travel [15] Inbound Travel Trends - There is a 70% increase in foreign travelers booking domestic flights in China during the Spring Festival, with significant growth from countries like Spain and Italy [19] - The top inbound travel destinations in China include major cities such as Shanghai, Beijing, and Guangzhou, with notable increases in bookings for cities like Dalian and Haikou [19]