Group 1: Company Overview - The company is a comprehensive tourism group integrating business travel, accommodation, and related tourism services, aiming to become a modern comprehensive cultural tourism brand operator with international competitiveness [1][2] - The core enterprise for business travel is Guangzhou Guangzhilv International Travel Agency, a leading domestic travel agency focusing on mid-to-high-end markets [1][2] Group 2: Business Segments Business Travel - Guangzhilv has established a national strategic layout with multiple operational centers across China, enhancing its service and product supply capabilities [2] - The company operates a network covering various markets and departure ports, creating a "national buy, national sell" tourism service ecosystem [2] Accommodation - The accommodation segment includes hotel management and operation, focusing on brand development and capital operation [3][4] - The core enterprise is Guangzhou Lingnan International Hotel Management, ranked 14th among China's top 60 hotel groups [3] Related Industries - The company has diversified into several related businesses, including: - **Catering**: Promoting Lingnan culture through unique cuisine and banquet standards [4] - **Scenic Area Management**: Managing several scenic spots, including 5A and 4A level attractions [4] - **Event Services**: Successfully organizing various exhibitions and events [5] - **Transportation**: Operating a fleet of vehicles for passenger transport and ticket sales for over 120 domestic and international airlines [6] - **Technology**: Focusing on digital empowerment to innovate business models and upgrade traditional industries [6] Group 3: Recent Developments - The company has established a joint venture for duty-free operations in Guangzhou, with a registered capital of RMB 45 million, in which the company holds a 19.5% stake [7][8] - A significant acquisition plan involves the purchase of a 70% stake in Urban Hotel, enhancing the company's hotel management capabilities [8][9]

Core Viewpoint - The inbound tourism market in China is entering a favorable development period, with the gradual increase of visa-free countries benefiting its growth [1] Group 1: Inbound Tourism Recovery - Inbound tourism has recovered to 70%-80% of pre-pandemic levels, with Southeast Asia showing rapid growth in visitor numbers [1] - Shanghai has experienced the fastest growth in inbound tourism locations, while traditional western cities in China are gaining visibility on social media [1] - The overall trend indicates a multi-point explosion in inbound tourism [1] Group 2: Future Opportunities - There is a need to enhance small language services in the inbound tourism market to attract more international visitors [1] - The aim is to host more international conferences, IP performances, and events in China to draw in additional inbound tourists [1] - Northern regions like Heilongjiang can attract inbound tourists for winter sports tourism experiences [1] - Future inbound tourism is estimated to have an incremental opportunity of $100 billion to $200 billion [1]

Core Viewpoint - The tourism market during the "May Day" holiday showed a vibrant recovery, with significant increases in various segments such as family travel, self-driving tours, and cruise trips, alongside a notable rise in inbound tourism orders due to favorable tax policies [1][11]. Group 1: Tourism Trends - The "May Day" holiday saw a surge in family and self-driving travel, with some travel platforms reporting a 120% year-on-year increase in bookings [1]. - The trend of "reverse tourism" gained traction, with 1,230 counties welcoming tourists seeking less crowded destinations, leading to a 30% increase in hotel bookings in these areas [9]. - Early bird and staggered travel became popular, with nearly 19% of travelers starting their trips before the holiday, particularly among the younger demographic [4]. Group 2: Booking and Spending Patterns - The peak travel days were concentrated in the first two days of the holiday, accounting for 27% and 21% of total travel, respectively [5]. - Average spending per traveler increased significantly compared to last year, with domestic cruise orders from Shanghai rising over 150% [5]. - High-star hotels outperformed lower-star accommodations, with four-star and five-star hotel bookings increasing by 54% and 28%, respectively [6]. Group 3: Cultural and Inbound Tourism - The integration of culture and tourism became a trend, with over 60 concerts taking place during the holiday, significantly boosting hotel bookings in various cities [10]. - Inbound tourism orders surged by 130% during the holiday, with cities like Shanghai and Shenzhen seeing increases of 138% and 188% in orders, respectively [11]. - The introduction of tax refund policies and visa exemptions contributed to the rise in foreign tourists engaging in shopping and travel in China [11][12].

Group 1 - The inbound tourism market in China is expected to experience a significant surge during the upcoming "May Day" holiday, with daily cross-border movement projected at 2.15 million people, surpassing pre-pandemic levels [1] - Inbound travel orders have seen a remarkable year-on-year increase of 173% during the "May Day" holiday, with Japan and China experiencing a notable reciprocal travel trend [2] - Major airports such as Shanghai Pudong, Guangzhou Baiyun, Beijing Capital, and Chengdu Tianfu are expected to see daily inbound and outbound passenger numbers exceeding 10,000 [1][2] Group 2 - The trend of "reverse tourism" is gaining traction, with younger consumers opting for vacations in smaller cities, leading to a consumption upgrade in county-level tourism markets [3][4] - Data indicates that tourism in lower-tier cities is growing at a faster rate than in higher-tier cities, with a 25% increase in market heat for four-tier cities and below, outpacing higher-tier cities by 11 percentage points [3] - Hotel bookings in county-level cities have expanded significantly, with a 30% year-on-year increase in high-star hotel reservations during the "May Day" holiday [3]