目前，上海市旅行社总数近2000家。5A级作为上海市旅行社等级划分中的最高等级，代表着旅行社在 经营规模、规范管理、服务品质、社会信誉及引领作用等方面均达到行业顶尖水平。此次评定后，上海 全市的5A级旅行社共17家，上航旅游集团旗下的"上航旅游"与"上航假期"属于上海市2012年首批获评 5A级的8家旅行社之列；"东航国旅"本次由4A级晋升为5A级，进一步体现了上航旅游集团在旅行社业 务板块的强劲整体实力，也为企业高质量发展持续夯实基础。 2026年是上航旅游集团成立四十周年。自1986年成立以来，集团深耕旅游服务领域，3次入选"中国旅游 集团20强"，6度蝉联"中国旅行社品牌20强"，并获评中国旅游研究院"2025中国旅游业先锋力量"企业， 已成为国内领先、具有航空特色的综合旅游运营商。 《中国民航报》、中国民航网 记者钱擘 报道：日前，经上海市旅行社等级划分与评定委员会的严格评 定与审核，上航旅游集团旗下的"上航旅游"、"上航假期"通过上海市旅行社等级复核，再度蝉联5A级， 原4A级的"东航国旅"则晋升5A级。由此，以"航空+文旅"为特色的上航旅游集团，共有3家旅行社获得 了上海市旅行社等级划分最高的5A ...

Core Insights - The Spring Festival has become a globally shared cultural event, with inbound tourist numbers to China doubling year-on-year and foreign tourist flight bookings increasing by over 400% compared to the previous year [1][2] Group 1: Inbound Tourism Growth - Inbound tourism has seen a significant increase due to the implementation of visa-free policies, improved consumer environment, and high cost-performance ratio compared to foreign markets [2] - During the Spring Festival holiday, China attracted tourists from over 160 countries and regions, covering more than 300 cities, with an average daily growth of 28.5% compared to last year [1][2] - Flight bookings for inbound tourism during the Spring Festival increased nearly tenfold, with data showing a 20% year-on-year growth in domestic flight bookings by foreign passport holders [3] Group 2: Regional Highlights - Shanxi's Dalian reported a staggering 735% growth in inbound tourism, ranking first in the nation, while Hohhot saw a 1.8 times increase in flight bookings [4] - Beijing received 142,000 inbound tourists during the Spring Festival, with spending reaching 1.48 billion yuan, both figures showing over 40% growth [3][4] - Guangdong province welcomed 6.54 million inbound tourists, a 34.8% increase, with foreign tourist numbers rising by 42.2% [3][4] Group 3: Economic Impact - The inbound tourism market is expected to significantly boost consumption, with the average spending per inbound tourist projected to exceed that of 2025 [2] - Hainan's duty-free shopping during the Spring Festival reached 2.72 billion yuan, a 30.8% increase from the previous year, indicating a dual growth in both duty-free shopping and inbound tourism [5] Group 4: Challenges and Recommendations - Despite the growth, there is a disparity between the increase in inbound tourists and the growth in international tourism revenue, indicating a need for improved convenience in communication, accommodation, and payment processes [6] - The tourism industry should enhance product offerings to focus on experiential value, as both inbound tourists and domestic travelers share similar preferences [6] - There is a significant talent gap in foreign language guides, which needs to be addressed to support the growing inbound tourism market [6]

本报（chinatimes.net.cn）记者王敬 北京报道 "在中国度过春节太不可思议了""彩灯真好看，非遗表演好有氛围""中国只有一种颜色，在这里代表好 运和喜庆的红色"……中国春节申遗成功后的第二个非遗春节，在各个社交平台掀起热潮，大量外国友 人来到中国过大年，沉浸式感受"中国年味"。 近期，展示中式生活的视频在全球社交平台走红，"China travel"逐渐向深度的"Becoming Chinese"（成 为中国人）转型。 2月24日，国家移民管理局发布的数据显示，今年春节假期全国边检机关共计查验1779.6万人次中外人 员出入境，日均197.7万人次，较去年春节假期日均增长10.1%。从中国游客的全球足迹来看，传统热门 目的地与新兴小众国家都受到关注，内地居民出入境951.4万人次，较去年假期日均增长10.2%；而在入 境游方面，随着免签"朋友圈"的持续扩容，共有131.3万人次外国人来华体验中国年，较去年假期日均 增长21.8%。其中，适用免签政策入境46万人次，较去年假期日均增长28.5%，形成了一股强劲的"双向 奔赴"潮。 基于春节出入境旅游"开门红"，中国城市发展研究院投资部副主任袁帅接受 ...

出入境旅游也是双向火爆。泰国重回出境游榜首，冬奥会带动中国—意大利机票量增2倍；越来越多的外国朋友来体验中式"年味儿"，春节期 间使用非中国护照预订国内航班数量同比增长两成，足迹覆盖107个中国城市。 2月23日，"史上最长春节假期"结束。交通运输部数据显示，春节假期期间，全社会跨区域人员流动量累计超28亿人次，日均3.11亿人次，同 比增长8.2%，出行规模创历史新高。其中，全国铁路累计发送旅客1.21亿人次；民航累计发送旅客2205万人次。 文化和旅游部数据显示，春节假日9天，全国国内出游5.96亿人次，较2025年春节假日8天增加0.95亿人次；国内出游总花费8034.83亿元，较 2025年春节假日8天增加1264.81亿元。 假期多出1天，让2026年春节假期整体出游热度创历史新高。出外"旅游式过年"，与返乡"过年式旅游"双双爆火，全国不仅各大知名景区人从 众，"家门口旅游"也带火了县城里的景区，一批小城迎来了始料未及的"泼天流量"。更多返乡过年的城里人，也把新的生活方式带进了村里， 热门县城春节期间酒店预订量翻倍增长。 传统民俗是"大菜" 恰如南宁吴圩和揭阳潮汕机场勇夺全国客流量增速冠亚军，今年春 ...

为期9天的马年春节假期即将收官，多家平台数据显示，春节假期国内游订单量再创新高，传统年俗、冰雪游、出 入境游等成为今年春节旅游市场的核心亮点。 其中，传统年俗文化依然是春节旅游市场的"大菜"，追寻传统"年味儿"成为春节国内游主流，广东、福建等地举 办的各类迎新春年俗活动成为假日文旅消费的大热门，汕头等地旅游热度增幅领先，成为春节国内游"黑马"目的 地。 2月21日，英歌队在广东汕头潮阳区"2026年春节潮阳英歌嘉年华活动"中表演。春节期间，集戏剧、舞蹈、武术于 一体的"中华战舞"英歌舞持续火热。新华社发（姚军摄） 广东年俗游火爆，汕头领跑春节"黑马"目的地 今年春节，广东省以"请到广东过大年"为主题，主打非遗年俗+新潮体验，并同步启动文旅消费惠民补贴活动，吸 引大量游客前来感受岭南传统年味。同程旅行平台数据显示，汕头、福州、北京、赣州、苏州、九江、上海、泉 州、德宏、开封位列春节"年味儿游"热门目的地前十，其中广东汕头表现尤为抢眼，酒店预订热度同比增长超 80%，增幅位居全国前列。 潮汕地区浓郁的"年味儿"成为游客追捧的焦点。游神赛会、英歌锣鼓等传统年俗活动在汕头、潮州等地轮番上 演，为游客营造了沉浸式的年俗 ...

Core Insights - Shanghai's cultural and tourism market showed stable operation during the first day of the Spring Festival holiday, with a total of 2.5612 million visitors, representing a year-on-year increase of 38.97% compared to the same day in 2025 [1] Group 1: Visitor Statistics - The first day of the Spring Festival holiday in Shanghai welcomed 2.5612 million tourists, marking a 38.97% increase year-on-year [1] - Spring and Autumn Travel reported a significant increase in travel during the Spring Festival, with domestic travel up nearly 30% and outbound travel up nearly 20% compared to the previous year [3] - Inbound tourism saw a doubling in visitor numbers during the Spring Festival, with a focus on tourists from Greece, Slovenia, and Mexico [3] Group 2: Cultural Events and Activities - Shanghai organized a total of 2,570 unique activities during the Spring Festival, covering various sectors such as entertainment, sports, and technology [5] - The Yuyuan Lantern Festival showcased a blend of traditional culture and modern technology, presenting a visual feast themed "Dream as a Horse, Wilderness in Bloom" [5] - The Zhu Jia Jiao Ancient Town decorated key areas with festive themes, enhancing the New Year atmosphere for visitors [5]

Core Insights - The article discusses the increasing significance of service consumption in China, highlighting that by 2025, per capita service consumption expenditure will account for 46.1% of per capita consumption expenditure, indicating a need for quality upgrades in service consumption [1] Group 1: Changes in Supply and Demand - The demand for services is characterized by diversification, personalization, and quality, which drives supply innovation [1] - The supply side is innovating under policy guidance and technological empowerment, leading to new business models and enriched content in areas like cruise economy, inbound tourism, and winter sports consumption [1] - Service consumption is transitioning from a focus on goods to a balanced emphasis on both goods and services [1] Group 2: Key Areas of Service Consumption - Key service consumption areas include essential services like elderly care, childcare, and domestic services, which are in high demand [2] - Potential growth areas such as tourism, wellness, and entertainment are rapidly developing, especially during the nine-day Spring Festival holiday [2] - The nine key service areas identified by the State Council are crucial for service consumption and economic development, expected to become new growth points in the service economy [2] Group 3: Integration of Service Consumption and Livelihood - Service consumption in areas like elderly care, childcare, and domestic services is closely linked to daily life and is foundational to the service sector [4] - Policies should support and guide these sectors to expand supply while ensuring quality, which can stimulate enterprise engagement [4] - Companies can leverage big data to better understand consumer needs and provide more precise services [4]

Core Viewpoint - The service consumption in China is expected to reach 46.1% of per capita consumption expenditure by 2025, indicating a significant shift towards service-oriented spending, particularly during the upcoming Spring Festival holiday [1]. Group 1: Changes in Supply Side - The demand for services is characterized by diversification, personalization, and quality, which drives continuous innovation in supply [1][2]. - New technologies and smart solutions are enhancing service offerings, particularly in areas like cruise economy, inbound tourism, and winter sports consumption, thereby improving consumer experience [1]. Group 2: Focus Areas of Service Consumption - Service consumption has shifted from being product-centric to a balanced focus on both goods and services, with strong demand in essential areas like elderly care, childcare, and domestic services [2]. - Potential growth areas include tourism, wellness, and entertainment, which are expected to see rapid development, especially during the nine-day Spring Festival holiday [2]. Group 3: Key Growth Areas - The nine key service sectors identified in the government's plan are crucial for the growth of service consumption and the overall service economy [3]. - Understanding service consumption is essential, as it fulfills both functional and emotional needs, enhancing consumer satisfaction through experiences like travel and leisure [3][4]. Group 4: Integration with Livelihood - Service sectors such as elderly care, childcare, and domestic services are closely linked to daily life and are foundational to service consumption [5]. - Policies aimed at supporting and regulating these sectors are necessary to expand supply while ensuring quality, which in turn can stimulate enterprise engagement and better meet consumer needs through data-driven insights [5].

Investment Rating - The report assigns an "Accumulate" rating for the company, marking its first coverage [4][6][9]. Core Insights - Lingnan Holdings is a comprehensive tourism company with a national and diversified business development strategy, focusing on travel agency operations, hotel management, and related tourism industry services [5][11]. - The tourism market is showing strong recovery, with domestic travel expected to reach 5.62 billion trips in 2024, a year-on-year increase of 14.8% [26][30]. - The company has completed a nationwide layout for its travel agency business, with over 200 stores across China, and is expanding its hotel business with new projects and rooms [5][40]. Summary by Sections Company Overview - Lingnan Holdings operates as a major tourism industry platform, integrating travel, accommodation, and other tourism-related services, with a focus on innovation and capital management [5][15]. - The company is controlled by the Guangzhou State-owned Assets Supervision and Administration Commission, ensuring a stable shareholding structure [16]. Business Performance - The company expects revenues of 4.967 billion, 5.602 billion, and 6.277 billion RMB for 2025, 2026, and 2027 respectively, with year-on-year growth rates of 15.26%, 12.80%, and 12.03% [9][10]. - The travel agency segment is projected to contribute over 70% of the company's revenue, with significant growth anticipated in both domestic and outbound tourism [40][49]. Market Trends - The inbound tourism market is recovering rapidly, with inbound visitors expected to reach 131.9 million in 2024, a 60.8% increase year-on-year [30][33]. - The company is actively leveraging new policies to boost inbound tourism, including tax refund policies and visa exemptions [50]. Financial Projections - The report forecasts a net profit of 135 million, 182 million, and 235 million RMB for 2025, 2026, and 2027, with growth rates of -10.22%, 35.04%, and 28.90% respectively [9][10]. - The current price-to-earnings (P/E) ratios are projected at 65.18, 48.27, and 37.45 for the next three years [9][10]. Strategic Initiatives - The company is expanding its hotel management and operation business, with a focus on brand development and strategic partnerships to enhance its market presence [55][70]. - Lingnan Holdings is diversifying its tourism offerings, including technology integration in travel services and expanding into duty-free operations [68][72].

随着寒假及2026年春节假期的临近，旅游市场持续升温。假期红利与新春年味交织，点燃了文旅市场的 消费热情，入境游、年味体验等元素成为市场亮点。 春节文旅市场的热度，既是经济活力的生动写照，也是民生幸福的直观体现。各地唯有持续在供给创新 上做"加法"、在环境优化上做"减法"、在惠民服务上做"乘法"，才能让文旅消费真正成为拉动春节经济 的强劲引擎，让这个春节既有文化韵味又有消费活力，在辞旧迎新中传递发展温度与民生福祉。 据某旅游平台数据显示，热门城市酒店预订量同比涨七成，入境游机票预订量翻倍，行程中带有非遗手 作等体验的旅游商品预订量同比增长超四成......各地唯有以丰富供给为核心、以优化环境为保障、以惠 民政策为纽带，才能让春节文旅消费既有"流量"更有"留量"，既旺市场更暖人心。 （文章来源：人民网） 让文旅产品有"年味"更有"新意"。如今，饺子、春联、舞龙等传统元素成为跨越国界的文化语言，春节 已不再是"中国人的节日"，而是世界多元文化交流的重要载体。当前，从中央到地方不断优化文旅消费 环境，各地深挖春节"非遗"文化内涵，举办庙会、醒狮、英歌舞、龙舞等年俗活动吸引游客。非遗小城 酒店预订量激增、冰雪游与避寒 ...