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阿里巴巴,剑指美团第二战场
财联社· 2025-09-10 05:54
以下文章来源于财联社AI daily ,作者徐赐豪 财联社AI daily . 财联社及科创板日报旗下产品——未来已来,AI前沿,独家、深度、专业! 昨日市场疯传的阿里重要业务,今日终于揭晓。 《科创板日报》记者获悉,阿里今日正式推出 "高德扫街榜" 这一全新业务。这一业务被视为阿里在本地生活服务领域向美团发起挑战的又 一关键举措,标志着双方竞争的第二战场正式拉开帷幕。 对标大众点评 高德扫街榜类似于美团旗下大众点评榜单,对商家进行综合评分、排名,涵盖美食、景点、酒店等多种业态。 《科创板日报》记者打开高德地图以杭州为例, 该榜单根据近一年4205万人的9.1亿次导航、181亿公里计算,通过用户多次反复前往的 118 万家店铺筛选,并结合芝麻信用计算的真实评价生成。 例如,在美食领域,用户在搜索附近餐厅时,高德扫街榜不仅会展示商家的基本信息、评分和评价,还能依据用户的出行轨迹和偏好,推送 符合其口味和消费习惯的餐厅。 这种基于出行场景的推荐方式,与传统点评平台形成差异化竞争, 有望吸引更多用户在出行过程中,便捷 地获取到优质商家信息,进而影响他们的消费决策。 据悉,与传统点评业务不同,高德扫街榜在评价体系构建 ...
美团高级副总裁李树斌:点评App会跟美团App越长越不同
3 6 Ke· 2025-06-27 02:31
Core Insights - Dazhong Dianping's "Must-Eat List" serves as a significant indicator in the dining sector, reflecting consumer preferences and trends in offline consumption [1][2] - The 2025 "Must-Eat List" was announced in Nanjing, featuring 3,091 restaurants across 144 cities, with 900 million food orders processed in the past year [2] - The integration of Dazhong Dianping into Meituan's core local business marks a new phase, emphasizing competition and collaboration within the industry [2][4] Business Integration and Strategy - The merger with Meituan enhances Dazhong Dianping's operational capabilities, leveraging Meituan's extensive infrastructure and business development resources [4][22] - Dazhong Dianping maintains its independence as a business unit, focusing on user experience and information density rather than aggressive commercialization [4][25] - The platform aims to balance being a tool for users while also serving as a content platform, emphasizing the importance of relevant information [9][10] Competition and Market Position - The competitive landscape has shifted towards a normalized state, with Dazhong Dianping focusing on its unique strengths in providing authentic user reviews and structured information [2][8] - The platform's commitment to maintaining high information density is seen as crucial for user engagement and satisfaction [3][10] - Dazhong Dianping's "Must-Eat List" is based on genuine user evaluations, with strict measures in place to prevent manipulation of ratings [11][15] Consumer Trends and Insights - There is a noticeable shift in consumer preferences from efficiency to experience, with a growing interest in local and unique dining options [12][13] - The platform has expanded its reach, exploring more cities and regions, thus uncovering hidden gems in the dining landscape [12][20] - Dazhong Dianping's focus on helping users discover local treasures aligns with its mission to enhance the dining experience [20][22] Future Directions - The company plans to enhance its offerings with new initiatives like "Must-Stay List" and "Must-Play List," further integrating dining with travel and leisure experiences [18][19] - Dazhong Dianping is exploring the use of AI to improve user experience in finding restaurants, indicating a forward-looking approach to technology integration [27] - The platform's future strategy will continue to emphasize its unique identity within the Meituan ecosystem, focusing on user needs and local experiences [24][26]