Group 1 - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Old Brand Cultural Expo will be held from September 12 to 14 at the Canton Fair Exhibition Hall, covering an area of 20,000 square meters and expected to attract over 400 exhibitors, including companies from Hong Kong and Macao, with anticipated visitor numbers exceeding 100,000 [2][4] - The Guangdong Province's action plan for promoting the innovative development of old brands aims to establish a protection and innovation system by 2025, enhancing the policy environment for sustainable development and increasing market competitiveness [3] - Guangdong is actively supporting old brand enterprises to explore international markets, with a recent trade delegation visiting Italy and the UK, resulting in two signed cooperation agreements and 21 cooperation intentions [3] Group 2 - The first batch of 281 old brands in Guangdong has been announced, with plans to launch two major initiatives: collecting "Top Ten Cases" of innovation and establishing a "Yue Hand Gift" brand to integrate various product categories [4] - The expo will feature five themed areas, including a Greater Bay Area theme zone, a national old brand comprehensive zone, an innovation achievement display zone, an interactive experience zone, and a specialty zone, with 110 old brand representatives from Guangdong participating [4]

Group 1 - Guangdong Province is promoting the "going global" strategy for its time-honored brands, with a series of trade promotion activities in Italy and the UK from May 7 to May 14, 2025 [1][3] - The trade promotion events included the Guangdong Time-Honored Brands Economic Promotion Conference in Milan and London, featuring 13 business matching activities, resulting in 2 signed cooperation agreements and 21 cooperation intentions [1][3] - Guangdong has 281 time-honored brands with an average age of 93 years, showcasing unique craftsmanship and cultural significance, which aligns with the brand heritage and innovation in Italy and the UK [3] Group 2 - The events attracted nearly 100 local enterprises, creating a vibrant atmosphere for interaction and sharing [5][7] - Notable speakers included representatives from the Italian Nexus Group, ZTE Italy, and UK Duelstone, who shared their experiences related to China [7] - The promotion featured an interactive experience area showcasing traditional products like Chenpi, steamed dumplings, and mooncakes, allowing participants to appreciate the blend of traditional craftsmanship and modern business [10]