Core Insights - The Chinese sports economy is accelerating towards a scale of over 7 trillion yuan by 2030, driven by supportive policies and the integration of sports events into tourism and local economies [3][4]. Policy Development - The ice and snow industry in China is projected to exceed 1 trillion yuan by 2025, supported by government policies aimed at enhancing the entire ice and snow industry chain [2]. - The State Council has issued several opinions to stimulate sports consumption and promote the development of the ice and snow economy, including the "Special Action Plan to Boost Consumption" [2][3]. Sports Event Economy - Despite the absence of major international events in 2025, the domestic sports event economy is thriving, with initiatives like "Sports Events into Scenic Areas" and "Travel with Events" driving consumer engagement [4][5]. - The Wuxi Marathon attracted 391,000 spectators, generating an economic benefit of 505 million yuan, reflecting a 78.2% year-on-year increase [5]. Industry Development Platforms - The outdoor sports industry is emerging as a new growth point, with over 335,000 related enterprises in China by mid-2025, and participation exceeding 400 million people [6]. - The China Outdoor Sports Industry Conference aims to integrate resources and foster new products and services within the industry [6].

Group 1 - The core viewpoint is that the ice and snow economy is transforming from a seasonal niche into a year-round economic driver, requiring continuous efforts in industry chain extension, service upgrades, and innovative business models to achieve "four-season prosperity" [1][2] - The ice and snow economy's growth is driven by synchronized policies and market demand, with regions like Jilin and Xinjiang implementing "snow holidays" for students, leading to a 13% increase in scenic spot ticket bookings and over 40% growth in flight bookings from Urumqi and Altay [1][2] - The dual-directional consumer flow, with northern tourists heading south and southern tourists heading north, is revitalizing the economy and breaking traditional seasonal tourism barriers [1] Group 2 - Many regions face the challenge of "busy winters and quiet summers," with ski resorts crowded in winter but empty in summer, necessitating a shift towards "ice and snow +" cross-industry integration [2] - Technological innovations, such as a ski service app with over 10 million registered users and smart photography technology in ski resorts, are enhancing the appeal of ice and snow experiences, promoting repeat consumption [2] - The ice and snow economy encompasses a comprehensive industrial ecosystem, including equipment manufacturing, event operations, cultural creativity, and educational training, with the industry expected to exceed 1 trillion yuan this year [3] Group 3 - To achieve sustainable development, there is a need to strengthen ice and snow equipment research and development, and improve supporting services, including specialized transportation and training bases for professional talent [3] - The value of the ice and snow economy extends beyond winter consumption, providing new pathways for regional coordinated development and industrial transformation [3] - Innovative approaches and quality improvements in consumer experiences are essential for the ice and snow economy to become a significant force in driving high-quality economic development [3]

中新网黑龙江新闻12月24日电(记者 王琳)冬雪初积迎嘉客，江湖情深待君来。12月23日，"冰雪江湖 遇 见鸡西 2025-2026鸡西冬季冰雪旅游推介会(哈尔滨站)"在哈尔滨盛大举行。本次推介会通过沉浸式展 示、特色表演、区县推介、互动抽奖等丰富环节，全方位呈现鸡西冬季文旅的独特魅力与发展活力。黑 龙江省文化和旅游厅副厅长钟华、鸡西市人民政府副市长周诚、中国冰雪旅游推广联盟执行秘书长李洪 光、哈尔滨市文旅局相关领导等，以及文旅行业代表、媒体记者、文旅达人齐聚一堂，共赴这场跨越古 今的冬日文旅之约。 黑龙江省文旅厅副厅长钟华在致辞中表示，当前黑龙江冰雪盛景绽放、文旅热潮涌动，"冰雪之冠 大美 龙江"品牌影响力持续提升，冰雪经济发展成效显著。他指出，鸡西作为明年全省第八届旅发大会承办 地，正稳步推进筹备工作，肩负着展示龙江冰雪风采、擦亮文旅品牌的重要使命，期待与各方携手推动 鸡西文旅发展，共筑冰雪旅游新篇。 鸡西市人民政府副市长周诚的致辞情感真挚。周市长表示，鸡西为大家准备了匠心独具的冰雪世界，冰 雪项目一应俱全、配套设施价格合理、服务保障贴心全面。冰雪季到鸡西，对于游客来说，尤其是黑龙 江省内或周边的游客来说 ...

Core Insights - The article highlights the deep integration of ice and snow activities with various industries, leading to the emergence of new products, scenarios, and business models. The winter season is transforming into a broad classroom experience [1] Group 1: Industry Development - In Zhangjiakou, Hebei, the Taiwu Ski Resort has created a youth skiing winter camp, featuring dedicated ski slopes and coaching teams, with the "Skiing + Research" package gaining popularity [1] - The Qishan Ski Tourism Area in Laiyuan County, Hebei, is hosting a series of events, including the China Baoding (Laiyuan) Ice and Snow Outdoor Sports Conference, which features ice and snow carnivals and educational activities in schools [1] - The local government is focusing on building a winter-themed ice and snow tourism brand, with ice and snow research becoming a new trend in family consumption [1] Group 2: Economic Impact - The continuous emergence of innovative business models is leading to a diversified and differentiated development of the ice and snow tourism industry, providing visitors with a richer and more varied travel experience [1] - The ice and snow economy is becoming a new driving force for promoting high-quality economic development [1]

Core Viewpoint - The K7041 passenger train, themed around Northeast Chinese culture, has been launched by Harbin Railway Bureau, marking the first of its kind after the start of winter, aimed at enhancing cultural tourism experiences [1][7]. Group 1: Train Features and Experience - The themed train has upgraded its interactive experience compared to previous years, featuring customized modifications in sleeper and dining cars, including "Northeast big flower" themed bedding and simulated "red brick kang" backrest decorations [7]. - Passengers can engage in traditional activities such as window paper cutting and dumpling making, while the dining car transforms into a stage for Northeast folk performances, including Yangko and Ewenki ethnic songs and dances [12]. - The train offers local delicacies like frozen pears, frozen persimmons, and sticky rice dumplings, allowing travelers to savor authentic Northeast flavors [12]. Group 2: Tourism Strategy - This winter, the railway department plans to integrate high-quality ice and snow resources in Heilongjiang Province, promoting a "train + culture + experience" model to upgrade ice and snow tourism from a sightseeing approach to an immersive experience [14].

作为中央新闻网站记者代表，央广网时政要闻部记者郭佳丽在启动仪式上表示，自己将依托央媒平台优 势，践行"四力"要求，深入雪场、走进村寨，用短视频、直播、图文等多元形式，讲述有深度、有温度 的吉林冰雪故事，传递这片土地上冰雪带来的"向上力量"与"微笑温度"，为冰雪经济高质量发展贡献媒 体担当。 12月23日上午，"2025中国向上·冰雪微笑曲线"网络主题宣传活动在延边州龙井市正式启动。本次活动 由中央网信办网络传播局指导，吉林省委网信办联合北京、河北、内蒙古、辽宁、新疆等地党委网信办 共同开展。活动着眼于以正面宣传、主流价值、时代新风塑造网络空间，以促进冰雪经济高质量发展提 振信心，全面宣传中国向上的发展韧性与内生动力，全景展现吉林作为冰雪大省将"冷资源"转换为"热 经济"的生动实践。 活动启动仪式上，还同时发布了四大特色子活动，包括"寻找最美冰雪小村小镇"、"家乡的雪"短视频大 赛、"吉林一号瞰冰雪"、"AI雪景"创作大赛，旨在吸引广大网友、游客、摄影爱好者、自媒体创作者、 高校学子等群体通过网络积极参与，进一步促进冰雪旅游产业发展与省际文化交流，激发冰雪经济活 力，以更多创意作品丰富本次主活动的传播内容。 活 ...

Core Insights - The global demand for snow sports products, particularly from Yiwu, is surging, with a notable 40% year-on-year increase in ski goggles sales for 2024 [1][2] - Yiwu's snow sports products are primarily exported to foreign markets, with 90% of customers located abroad, mainly in Russia and Europe [2][3] - The overall export value of snow sports equipment from Yiwu has seen a dramatic increase, with ski goggles exports rising by 138% and overall winter sports equipment exports increasing by 120% in the 2025 winter season [2] Market Dynamics - The majority of foreign customers are large wholesalers who purchase in bulk and distribute to local retailers [2] - The ice and snow economy in China is projected to exceed 1 trillion yuan by 2025, with Yiwu contributing over 30% of the export share [2][3] - The logistics system in Yiwu is highly efficient, allowing for quick order fulfillment, with domestic orders taking about 7 days and international orders around 15 days [3] Industry Growth - The rise of the ice and snow industry in Yiwu is attributed to early market recognition by merchants, particularly following the Beijing Winter Olympics [3] - The production model in Yiwu is characterized by a "1-hour production circle," enabling rapid response to orders and cost reduction [3] - Merchants are increasingly focusing on product innovation, with features like anti-fog and UV protection being integrated into ski goggles [5] Future Outlook - Merchants plan to expand their product offerings to meet diverse customer needs, with a focus on professional sports markets [6] - The industry is transitioning from mass production to intelligent manufacturing, emphasizing quality and innovation [5] - Yiwu's integration of AI and trade data is expected to enhance market trend analysis and product design optimization for small and medium enterprises [5]

Core Viewpoint - Zhangjiakou is emerging as a significant hub for winter sports and tourism, leveraging its legacy from the Beijing Winter Olympics and enhancing its ice and snow economy through various initiatives and infrastructure developments [6][9]. Group 1: Infrastructure and Services - The railway department has introduced services like "Snow Equipment Convenience" and luggage transportation to facilitate travel for skiing enthusiasts, ensuring seamless connections from home to ski resorts [1]. - Zhangjiakou has developed two major research and manufacturing clusters for ice and snow sports equipment, aiming to create a comprehensive industrial chain from high-end to entry-level products [8]. Group 2: Tourism and Visitor Engagement - The Chongli District in Zhangjiakou is home to nine ski resorts, with an expected visitor count exceeding 5.2 million during the 2024-2025 snow season, indicating a robust growth in winter tourism [3]. - The local ice and snow town has seen a surge in popularity, with activities such as snow appreciation, sports, and cultural experiences attracting tourists [4]. Group 3: Economic Development and Events - Zhangjiakou is actively promoting the integration of sports, culture, and tourism, with initiatives like the "Ice and Snow Caravan" and various mass participation events, averaging over 600 ice and snow competitions annually [7]. - The city has invested over 1.7 billion yuan in transforming and upgrading Olympic venues, enhancing their functionality for diverse events and activities [8]. Group 4: Future Plans - Zhangjiakou aims to continue developing the Beijing-Zhangjiakou Sports and Cultural Tourism Belt, fostering a complete ecosystem for the ice and snow economy, and creating a highland for ice sports and cultural tourism [9].

Core Insights - The ice and snow economy in China is experiencing significant growth, driven by increased consumer demand and diverse lifestyle changes, particularly following the successful hosting of the Beijing Winter Olympics [1][2] - The government is actively supporting the development of the ice and snow economy, with a target to reach a total scale of 1.2 trillion yuan by 2027 [1][2] Group 1: Market Trends - The number of visitors to ski resorts in Beijing has increased significantly, with expectations for further growth during the New Year holiday [1] - Harbin Ice Snow World opened to 45,000 visitors on its first day, indicating strong interest in ice tourism [1] - Zhangjiakou's Chongli District has received over 500,000 visitors since the start of the snow season, with ski resorts like Wanlong and Fulong seeing order increases of 257% and 210% respectively [1] Group 2: Economic Impact - The ice and snow economy is becoming a new growth point for China's economy, contributing to local economic transformation and enhancing public satisfaction [2] - The ice and snow industry is projected to exceed 1 trillion yuan by 2025, with ski resort spending reaching 78.61 billion yuan during the 2024-2025 season [2] - The growth of the ice and snow economy is creating new jobs and driving the development of related industries such as retail, transportation, and dining [2][3] Group 3: Policy and Infrastructure - Continuous policy support is crucial for the development of the ice and snow economy, with the State Council outlining plans for high-quality development in this sector [1][2] - The integration of technology and policy is enhancing the convenience and richness of ice and snow experiences, further promoting economic growth [1][3] Group 4: Future Outlook - The ice and snow economy is expected to evolve into a sustainable trillion-yuan industry, characterized by intelligent equipment, personalized experiences, and refined services [3] - The sector is seen as a vital tool for economic structure optimization and resilience, with potential for regional development and green transformation [3]

据悉，元旦、春节期间园区还将推出主题DIY、焰火表演等活动。作为连续举办五年的品牌项目，本 届"稻田雪国"规划16大主题分区、50余种冰雪项目，实行"一票畅玩"。 近年来，晋源区以冰雪经济激活消费新引擎，"稻田雪国"项目通过持续升级体验、丰富文化内涵，为市 民提供冬季休闲新选择，也为区域文旅融合高质量发展注入新活力。(完)(杨润德梁月仙) 中新网山西新闻12月23日电 近日，太原市晋源区康培稻田公园"稻田雪国"正式开园，昔日金黄稻田变 身冰雪童话世界，欢声笑语洋溢园区。 升级后的雪山滑行区设置初级、中级及S型弯道，满足不同游客需求，冰面碰碰车、雪地旋转木马等新 项目人气高涨，雪地摩托、雪地坦克等动力项目前也排起体验长队。园区特别打造互动体验区，游客可 亲手烤制棉花糖、玉米粒、面包片等雪地美食，新增的温暖帐篷既是休憩补给站，也售卖稻田主题文创 产品，让游客把"稻田记忆"带回家。此外，萌雪部落、骑行乐园等儿童专属区域，成为孩子们的玩乐天 堂。 ...