习近平总书记指出，"冰雪产业是一个大产业，也是一个朝阳产业"。 从哈尔滨冰雪大世界的AI光影秀到南方城市的智能室内雪场，从航天级材料打造的超轻雪板到大数据 驱动的智慧运营体系……高科技的赋能，让冰雪经济从"一季一景"的"冷资源"发展成为"全年可享、全 链繁荣"的"热产业"。 出 品丨中央广播电视总台央视网 [ 责编：徐皓 ] 监 制丨王敬东 视 频丨张紫曦 视 觉丨陈腾 校 对丨孙洁 孟利铮 宋春燕 李英卓 任佳 毛长志 2025年，我国冰雪产业规模预计突破万亿元大关，真正践行了总书记强调的"把发展冰雪经济作为新增 长点""推动冰雪运动、冰雪文化、冰雪装备、冰雪旅游全产业链发展"的殷殷嘱托。 总监制丨骆红秉 魏驱虎 ...

Group 1 - The winter sports market is thriving across China, with a variety of ice and snow activities and the emergence of "ice and snow +" new scenarios, driven by technological empowerment and equipment upgrades [1] - Jilin Changchun has opened a new urban skiing venue, allowing skiing enthusiasts to enjoy the sport closer to home, significantly reducing the barriers to entry for ice and snow sports [4] - The newly established urban snow track in Changchun, measuring 5.7 kilometers, is the first of its kind in the country, enhancing accessibility for participants [2][4] Group 2 - Technological innovation is becoming a key driver for upgrading the ice and snow equipment industry, with local companies utilizing advanced materials like carbon fiber to improve product quality [6] - Jilin's ice and snow equipment manufacturers are expanding their reach internationally, with a sports equipment company in Changchun operating at full capacity to fulfill orders from over 20 countries and regions [8] - The production of carbon fiber ski boards has resulted in a weight reduction of over 20% compared to traditional ski boards, enhancing precision for users [9]

Core Insights - Jiangsu province is transforming its ice and snow economy, traditionally associated with northern regions, into a vibrant sector that attracts significant consumer interest and participation [1][2][11] Group 1: Economic Impact - The ice and snow economy in Jiangsu has become a new engine for consumption, with over 63.7 million participants in 69 large-scale ice and snow events during the New Year period, marking a year-on-year increase of 23.2% [2][11] - The Taicang Alps Snow World has received over 300,000 visitors in just two years, generating more than 5 billion yuan in revenue, with a peak daily visitor count exceeding 5,000 [1][5] - The Xuzhou ski resorts collectively attracted over 123,000 visitors during the New Year holiday, generating a total tourism revenue of approximately 43.07 million yuan, reflecting a 48% increase year-on-year [3][5] Group 2: Infrastructure Development - Jiangsu is accelerating the construction of ice and snow facilities, with plans to build three large outdoor ski resorts and five large indoor ski resorts by 2025, positioning itself among the top provinces in China for such facilities [6][9] - The province is leveraging existing resources by repurposing old factories and warehouses for ice and snow venue development, thus lowering investment barriers for businesses [9][14] Group 3: Policy and Market Dynamics - National policies are promoting the development of the ice and snow economy as a new growth point, with Jiangsu's local government actively implementing measures to support this initiative [6][12] - The province's high disposable income and strong consumer demand are driving a shift from traditional sightseeing to experiential consumption, making ice and snow activities increasingly popular [11][12] Group 4: Cultural Integration and Innovation - Jiangsu is integrating cultural elements with ice and snow activities, creating unique experiences such as ice sculpture exhibitions and traditional cultural events, enhancing the appeal of the ice and snow economy [11][12] - The collaboration between educational institutions and the industry is fostering talent development in ice and snow sports, addressing the shortage of skilled professionals [11][14] Group 5: Challenges and Future Directions - Despite rapid growth, Jiangsu faces challenges such as high operational costs due to reliance on artificial snow and a relatively short natural snow season, which may hinder sustainable development [12][13] - Experts suggest a differentiated approach to ice and snow economic development, focusing on urban indoor complexes in southern Jiangsu and large outdoor parks in northern regions to optimize resource allocation [13][14]

入冬以来，冰雪旅游热度攀升。新疆阿勒泰凭借天然资源，成为热门地。当地举办毛皮滑雪赛，传承古 老滑雪文化；增开航线、开行专列，打造滑雪友好型城市；还承办众多体育赛事与文体旅活动，丰富游 客体验。此外，新疆解锁空中漫游、雪原飞驰等5种"隐藏玩法"，打造全时段、多元化文旅场景。 在这类新兴业态与复杂体验项目背后，运营企业的安全记录与合规状况尤为重要。无论是游客选择服务 机构，还是地方政府引入投资运营方，通过查询企业的工商信息与天眼风险状况，可预先了解其经营稳 定性与是否存在行政处罚、法律纠纷等隐患，为冰雪旅游的安全与品质增添一道保障。 同时南方城市也不甘落后，浙江安吉依托山地资源建起多个滑雪场，雪道多样，适合不同水平滑雪者。 雪场将滑雪与国风结合，推出丰富活动和优惠。利用股权全景穿透图查询，能够清晰梳理项目背后的资 本方、关联企业及多层持股关系，有助于在招商引资、合作联营时全面评估项目的资本实力、潜在关联 交易及长期运营的可靠性。 冰雪热还带动周边消费，"滑雪+民宿""滑雪+美食"成热门选择。从北到南，冰雪经济正通过创新业态与 场景，持续释放活力，让"冷资源"变成"热产业"。 从区域分布来看，黑龙江省冰雪经济相关企 ...

活动同步推出G228锦州湾·中国最北海观冰走廊自驾游线路，整合冰雪游玩、温泉康养、美食光影 体验，为游客提供多层次沉浸式休闲选择。 副省长楚天运出席启动仪式。 1月24日，辽宁省第二届国际海洋冰雪季暨"锦州年 最东北"第九届全民冰雪运动季活动，在锦州凌 海东方华地海洋冰雪王国启幕。活动以"花式过冬·嗨游辽宁——冰封最北海·暖游锦州湾"为主题，融合 文旅体商农多元要素，助力冰雪经济发展。 开幕式上，"凌水归海·辽阔锦绣"主题雪舞台吸睛。曾创世界纪录的12米高巨型海参雪雕焕新亮 相，与"浪浪山小妖怪"系列雪雕、"英雄锦州"历史雪雕墙等，共同营造出极具氛围感的艺术冰雪场景。 本届冰雪季涵盖九大系列活动，包括冰上龙舟公开赛、大学生冰雪嘉年华、全国冰上帆船公开赛及"穿 凌过海"超燃挑战赛等，满足不同群体需求。"稻草艺术王国"等项目兼顾传统冰嬉与潮流玩法；"东方浪 花市集"30余个摊位汇聚非遗美食，特色铁锅宴与巨型百福饺子桌，烘托出浓浓年味。 ...

随着"尔滨"出圈，我省冬季旅游越发引人关注。面对冰雪经济高质量发展这道考题，相关部门和人员从 多个维度破题，时间是一个发力点。打破常规做法，预先存冰，能让海内外游客在下一个冬天提早一周 左右进入该景区赏冰戏雪。跨季存冰，体现了前瞻思维、务实精神、创新意识。以储存时间加快拓展建 设空间，生动诠释了冰建中的时空辩证法。 精彩并未到此为止。著名景区不仅是营业空间，更是城市名片。"大体量的存冰何以度过春夏秋三季而 不化？"这个问题刷屏时，瞬间激起广大网友的好奇心。而"古法技艺与现代材料相结合"的答案，既彰 显了城市深厚的冰雪文化底蕴，又宣传了城市坚实的物质技术支撑。一块冰神秘的"超长待机"，成 为"尔滨"城市叙事的新表达，新故事引来新流量，新形象圈了新粉丝。 转自：黑龙江日报 □樊金钢 正当第二十七届哈尔滨冰雪大世界游人如织之际，下一个冬天第二十八届哈尔滨冰雪大世界存冰采冰工 作已经早早开启。打提前量、下先手棋，储备数量足且质量高的独特建材——冰，有助于确保下一个冰 雪季冰体供应跟上建设速度。 （来源：黑龙江日报） 当前，哈尔滨冰雪大世界的冰建黄鹤楼成为热门打卡景观，那是用去年松花江的冰建造的。下一个冰雪 季，游客又 ...

1月24日，"冰雪秘境·乐游辉南"2026年吉林·辉南第七届椅山湖冬捕活动在辉南县小椅山水库盛大启幕。 此次活动深度融合传统渔猎文化与现代旅游体验，通过祭湖醒网、头鱼拍卖、冰雪娱乐、惠民消费等多 元板块，全面展现辉南县深厚的生态底蕴与文化魅力，成功打造了一场全民参与、文旅融合的冬季盛 典。 初审：夏宁 复审：付新宇 终审：谢刚 开幕式上，热情洋溢的文艺表演点燃现场氛围，"冬捕起网"环节将气氛推向高潮——渔民们身着传统服 饰协同作业，渔网收拢间无数鲜鱼跃出冰面，展现出一幅生机勃勃的渔猎画卷。现场设置的关东大集、 冰雪迷宫、免费品鱼区等特色板块吸引游客"沉浸式"体验，铁锅炖鱼、酸菜炖大鹅等本土美食香气四 溢，雪滑梯、冰陀螺等娱乐项目笑语不断，动静之间尽显冬日乡村的独特韵味。 以冬捕活动为纽带，辉南县实现了文化传承与产业创新的同频共振。一方面，当地深入挖掘冬捕文化内 涵，通过还原传统冬捕仪式、设置民俗体验区等方式，让渔猎文化在当代焕发新生，不断强化群众的文 化认同与文化自信；另一方面，创新采用"线上直播+线下展销"双轨模式，打通"捕完即售"的产销通 道，既让消费者品尝到新鲜地道的水产品，也有效拓宽了本地农产品的销路 ...

隆冬时节，辉南大地银装素裹，椅山湖面冰层如玉。1月24日，以"冰雪秘境·乐游辉南"为主题的辉南县 第七届椅山湖冬捕活动盛大启幕。这场延续关东古法冬捕的民俗盛典，不仅让冰封的湖面焕发生机，更 解锁了县域冬季经济高质量发展的"热密码"，在白山黑水间勾勒出"冷资源"变身"金山银山"的生动图 景。 文化铸魂 让传统民俗焕发时代光彩 作为辉南冬季文旅的核心IP，椅山湖冬捕始终坚守关东渔猎文化根脉。庄严的祭湖醒网仪式上，身着传 统服饰的渔民们循着祖辈流传的祈福纳祥、唤醒渔网，每一个动作都承载着对自然的敬畏与对丰收的期 盼。随着凿冰、下网、拉网等工序有条不紊推进，当万千鲜鱼冲破冰层、跃动冰面，银鳞闪烁间勾勒 出"冰湖腾鱼"的震撼图景。这一兼具力量感与生命力的壮观场景，引得现场游客纷纷驻足喝彩，手机快 门声此起彼伏，争相定格这份独属于冰雪秘境的冬日盛景与民俗温情。 多元赋能 让冰雪资源转化为消费动能 辉南县精心构建多元化冬季文旅产品矩阵，将"单向观赏"升级为"沉浸式体验"。活动现场，雪滑梯、冰 陀螺等冰雪游乐项目免费开放，雪人迷宫暗藏惊喜礼券，为亲子家庭与年轻游客打造了趣味盎然的冰雪 乐园；铁锅炖鱼、酸菜炖大鹅等本地特色美食 ...

Core Viewpoint - Beijing is actively promoting winter sports and creating diverse consumption experiences related to ice and snow, which is significantly contributing to the city's winter economy [6]. Group 1 - The winter atmosphere in Beijing is vibrant, with citizens and tourists engaging in various activities across shopping districts and parks to enjoy ice and snow experiences [1]. - The Ice and Snow Carnival at Taoranting Park features a variety of attractions such as skiing, ice games, interactive penguin experiences, and themed markets, drawing large crowds [3]. - Beijing has been focusing on popularizing winter sports among the public and enriching ice and snow consumption scenarios, leading to a new multi-faceted consumption model that combines sports experiences, themed markets, family entertainment, and trendy activities [6].

北方，冰雪资源得天独厚，吸引游客纷至沓来；南方，室内滑雪场如雨后春笋般涌现，同样人气高涨。全国冰雪 经济正持续升温，呈现一派南北呼应、热潮涌动的蓬勃景象。 编辑：韩睿 10年前，习近平总书记参加十二届全国人大四次会议黑龙江代表团审议时，首次提出"冰天雪地也是金山银山"。 10年来，"冰雪+"融合发展战略持续推进，"冰雪热"传遍大江南北，"冷资源"涌动着"热活力"，中国冰雪事业高质 量发展进入快车道。 ...