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国产冰雪装备缘何全球畅销(中国品牌圈粉海外)
Ren Min Ri Bao· 2026-02-02 06:46
吉林省一家企业生产车间里,工作人员在复查该公司自主研发生产的碳纤维滑雪板。 作为较早从事冰雪装备制造的企业之一,乾卯雪龙的成长轨迹见证着国产装备的成长之路。公司2000年 以进口滑雪器材销售起步,2002年便成功产出滑雪鞋和固定器。技术突破驱动产品上新,为公司拓展海 外市场奠定了基础。2023年以来,趁着黑龙江哈尔滨冰雪热,公司销量大幅增长,生产线持续满负荷运 转。乾卯雪龙依托半自动化生产线实现产能跃升,构建起覆盖初级到竞技级的全品类产品矩阵,年产滑 雪鞋、固定器各1万件。 乾卯雪龙展台上,一副印着五星红旗的竞技滑雪板引人注目。 新华社记者 颜麟蕴摄 数据来源:海关总署、国家体育总局 冰雪运动的热潮带火了冰雪装备产业。我国冰雪产业体系日益健全,产品供给能力持续增强,正逐步从 起步阶段迈向高质量发展阶段,海外市场竞争力与品牌影响力也在不断提升。 据海关统计,2025年下半年以来,我国对中东欧出口溜冰鞋、对北美市场出口滑雪服等冰雪运动产品的 增速超过两位数。中国冰雪装备缘何圈粉海外,日益受到海外消费者喜爱?中国冰雪产业如何快速响应 全球消费趋势?记者进行了采访。 ——编 者 "换了这款竞技款滑雪板后,转弯更灵活、 ...
【人民日报】国产冰雪装备缘何全球畅销(中国品牌圈粉海外)
Ren Min Ri Bao· 2026-02-02 00:46
吉林省一家企业生产车间里,工作人员在复查该公司自主研发生产的碳纤维滑雪板。新华社记者 颜麟 蕴摄 数据来源:海关总署、国家体育总局 冰雪运动的热潮带火了冰雪装备产业。我国冰雪产业体系日益健全,产品供给能力持续增强,正逐 步从起步阶段迈向高质量发展阶段,海外市场竞争力与品牌影响力也在不断提升。 据海关统计,2025年下半年以来,我国对中东欧出口溜冰鞋、对北美市场出口滑雪服等冰雪运动产 品的增速超过两位数。中国冰雪装备缘何圈粉海外,日益受到海外消费者喜爱?中国冰雪产业如何快速 响应全球消费趋势?记者进行了采访。 ——编 者 "换了这款竞技款滑雪板后,转弯更灵活、韧性也够强,体验完全不逊于其他国际品牌。"在2026哈 尔滨国际冰雪经济博览会上,白俄罗斯滑雪爱好者谢尔盖耶维奇在哈尔滨乾卯雪龙体育用品有限公司展 台前赞叹。 作为较早从事冰雪装备制造的企业之一,乾卯雪龙的成长轨迹见证着国产装备的成长之路。公司 2000年以进口滑雪器材销售起步,2002年便成功产出滑雪鞋和固定器。技术突破驱动产品上新,为公司 拓展海外市场奠定了基础。2023年以来,趁着黑龙江哈尔滨冰雪热,公司销量大幅增长,生产线持续满 负荷运转。乾卯雪龙 ...
“十五五”开好局起好步|从“本土造”到“全球俏” 吉林“智”造加速崛起
Core Insights - The article discusses the integration of ice and snow sports into urban life in Jilin, China, highlighting the development of new facilities and infrastructure that promote winter sports as a new consumption driver [2][12][22]. Group 1: Urban Ice and Snow Sports Development - The newly established urban night skiing track in Changchun allows residents to engage in winter sports conveniently, reducing the barriers to participation [8][12]. - The "no-threshold" approach to ice and snow sports is emphasized, with plans for over 50 new public ice rinks and the introduction of ice and snow courses in schools by 2026 [18][22]. - The local government aims to integrate ice and snow sports into daily life, boosting related industries such as equipment manufacturing, tourism, and dining [14][22]. Group 2: Transportation Infrastructure Enhancements - A comprehensive transportation network supports the winter tourism season, with upgrades to scenic area connections and increased high-speed rail services [23][33]. - The introduction of new high-speed rail lines significantly reduces travel time to popular destinations like Changbai Mountain, enhancing accessibility for tourists [33][39]. - The civil aviation sector has also improved, with an increase in direct flights to southern cities, facilitating easier travel for winter sports enthusiasts [37][39]. Group 3: Growth of Local Ice and Snow Equipment Industry - The demand for ice and snow sports has spurred the growth of local equipment manufacturing, with traditional companies diversifying into this sector [40][42]. - Innovations in product design, such as lighter and more precise ski equipment, are being developed by local firms, showcasing the region's manufacturing capabilities [42][46]. - Collaborative efforts between universities and industries are fostering research and development in ice and snow equipment, aiming to establish Jilin as a global hub for this market by 2030 [50][54].
“无门槛”冰雪运动激活“冰雪经济”新引擎 冰雪装备拼科技加速“走出去”
Yang Shi Wang· 2026-01-25 05:36
Group 1 - The winter sports market is thriving across China, with a variety of ice and snow activities and the emergence of "ice and snow +" new scenarios, driven by technological empowerment and equipment upgrades [1] - Jilin Changchun has opened a new urban skiing venue, allowing skiing enthusiasts to enjoy the sport closer to home, significantly reducing the barriers to entry for ice and snow sports [4] - The newly established urban snow track in Changchun, measuring 5.7 kilometers, is the first of its kind in the country, enhancing accessibility for participants [2][4] Group 2 - Technological innovation is becoming a key driver for upgrading the ice and snow equipment industry, with local companies utilizing advanced materials like carbon fiber to improve product quality [6] - Jilin's ice and snow equipment manufacturers are expanding their reach internationally, with a sports equipment company in Changchun operating at full capacity to fulfill orders from over 20 countries and regions [8] - The production of carbon fiber ski boards has resulted in a weight reduction of over 20% compared to traditional ski boards, enhancing precision for users [9]
中国大众滑雪30年
Core Insights - The development of China's skiing industry has evolved from a niche activity to a widespread public interest, significantly influenced by the Beijing 2022 Winter Olympics and supportive government policies [9][20][22] Industry Development - The first major ski resort aimed at the public, Yabuli Windmill Mountain Villa, opened in 1995, marking a milestone in China's skiing history [15] - The number of ski resorts has increased significantly since the early 2000s, with urban ski resorts becoming popular weekend destinations [16] - By 2024, the total consumption in ski resorts is projected to reach 78.613 billion yuan, with a 27.97% increase in spending within a two-kilometer radius of ski resorts [10] Infrastructure and Participation - As of 2024, there are 2,678 ice and snow sports venues in China, with a notable increase in facilities in southern regions [9][10] - The establishment of indoor ski resorts in cities like Shenzhen has made skiing accessible to a broader audience, catering to urban populations with high demand for ice and snow experiences [12] Economic Impact - The ice and snow economy has become a significant growth driver for local economies, with indoor ski resorts attracting over 70,000 visitors and generating over 10 million yuan in revenue during peak periods [12] - The number of companies in the ice and snow equipment manufacturing sector has grown from approximately 300 in 2015 to around 900 in 2023, with sales revenue increasing from less than 5 billion yuan to about 22 billion yuan [13] Cultural Shift - The perception of skiing has shifted from a risky hobby to a popular recreational activity, with increased participation and safety awareness among the public [9][10] - The integration of skiing into daily life reflects a broader cultural acceptance and enthusiasm for winter sports in China [14][20]
让冰天雪地成为金山银山
Xin Hua She· 2026-01-10 01:18
Core Insights - The article emphasizes the significance of the ice and snow economy in Heilongjiang, transforming the region's cold climate into a valuable resource for economic development [2][4][21] Group 1: Economic Development - Heilongjiang is leveraging its ice and snow resources to create a vibrant winter economy, turning previously quiet winter months into bustling seasons [4] - The province is hosting various ice and snow events, such as the Harbin Ice Festival and the Ice and Snow Carnival, which attract millions of tourists and enhance local economic activity [6][19][27] - The ice and snow economy is seen as a driver for high-quality development, with a focus on professional sports and community engagement in winter sports [4][8][12] Group 2: Cultural Integration - The integration of traditional culture with modern tourism is highlighted, showcasing the enduring appeal of ice and snow culture through innovative events and activities [15][20] - Events like the winter fishing festival and the international ice sculpture competition not only promote tourism but also preserve and showcase local heritage [17][28] Group 3: Infrastructure and Investment - The article notes the ongoing upgrades in tourism infrastructure, including the introduction of specialized tourism trains and enhanced visitor experiences [31] - The Heilongjiang International Ice and Snow Economy Expo aims to foster investment and collaboration in the ice and snow sector, showcasing technological advancements and market opportunities [22][24]
镜观·回响丨让冰天雪地成为金山银山
Core Viewpoint - The development of the ice and snow economy in Heilongjiang is transforming the region's winter season from a quiet period into a vibrant and economically active time, leveraging its cold climate as a resource for growth [2][3]. Group 1: Economic Development - Heilongjiang is utilizing its ice and snow resources to drive economic growth, turning the "shortcomings" of its harsh winter climate into "advantages" for development [3]. - The ice and snow economy is becoming a significant contributor to the local economy, with various events and activities attracting tourists and boosting local businesses [16][29]. Group 2: Events and Activities - The 2025 Harbin Ice and Snow Carnival features nearly 60 unique projects, providing diverse experiences for citizens and tourists [5]. - The first Heilongjiang Ice and Snow Sports Super League is set to take place from December 2025 to March 2026, focusing on community sports while promoting accessibility and competitiveness [7]. - The 26th China Harbin International Snow Sculpture Competition and the 35th China Harbin International Ice Sculpture Competition are attracting participants from around the world, showcasing the region's artistic capabilities [19]. Group 3: Cultural Integration - The integration of traditional culture with modern tourism is evident, as seen in events like the ethnic intangible cultural heritage train that allows travelers to experience local traditions [17]. - The ice and snow culture is being enriched through artistic expressions and community events, enhancing the region's cultural appeal [14]. Group 4: Infrastructure and Technology - The 2026 Harbin International Ice and Snow Economic Expo aims to showcase advancements in ice and snow technology, including automated ice sculpture building robots and winter sports equipment [22][20]. - The infrastructure for ice and snow tourism is continuously improving, with an emphasis on enhancing visitor experiences and expanding service offerings [29][31].
“三亿人上冰雪”孕育产业蓝海——从哈尔滨冰博会看冰雪装备新趋势
Xin Hua She· 2026-01-09 11:35
Group 1 - The first Harbin International Ice and Snow Economy Expo attracted over 300 enterprises from more than 20 countries and regions, showcasing a blend of ice and snow art with advanced technologies like unmanned snow removal machines and solid-state batteries [1] - The expo highlighted China's goal of engaging 300 million people in ice and snow sports, indicating a shift from cultural tourism consumption to manufacturing strength in the supply chain [1] - The event featured 80 ice and snow technology transformation achievements from 29 local universities and research institutions, demonstrating the integration of technology into the ice and snow economy [2][4] Group 2 - The Chinese ice and snow sports participation reached 264 million people, with over 385 million people engaging in ice and snow leisure tourism, indicating a strong grassroots foundation for the industry [4] - The Chinese government aims for the ice and snow economy to reach a total scale of 1.5 trillion yuan by 2030, with local authorities in Heilongjiang and Harbin developing specialized plans to cultivate five key industrial chains [3] - Domestic brands are rising, with companies utilizing aerospace materials to innovate products like carbon fiber ski helmets, showcasing a collaborative approach between academia and industry [4] Group 3 - Foreign enterprises are shifting from merely selling products in China to establishing R&D and production facilities within the country, indicating a trend towards localization [6] - Global ice and snow giants are planning to set up significant manufacturing centers in China, which will not only support local ice and snow sports development but also extend their reach to Southeast Asia and Japan [6] - The successful hosting of the Beijing Winter Olympics and the Harbin Asian Winter Games has positioned China as a historical opportunity for the ice and snow equipment manufacturing industry [7]
哈尔滨举办首届冰博会展示冰雪经济新发展
Xin Hua Wang· 2026-01-06 08:36
Core Points - The 2026 Harbin International Ice and Snow Economic Expo opened on January 6, 2023, showcasing the integration of ice and snow sports, culture, equipment, and tourism [1] - The expo covers an area of over 20,000 square meters, featuring one central exhibition area and six themed exhibition areas, with participation from representatives of over 20 countries and regions [1] - The event aims to demonstrate the fusion of "ice and snow + economy" and "ice and snow + technology," providing market opportunities for global investors [1] Group 1 - The expo is themed "Ice Chain World, Snow Dance Future - New Momentum, New Link, New Ecology" [1] - Eight ice and snow economic-related institutions were inaugurated during the opening ceremony, indicating a deep integration of government, industry, academia, research, and application [1] - Seven key projects were successfully signed on-site, covering various fields including financial credit and equipment research and development [1] Group 2 - The expo features advanced ice and snow products such as industrial-grade snow removal drones, snowmobiles, carbon fiber skis, and outdoor ice and snow clothing, highlighting the deep integration of technology and green concepts [1]
述评:体育之窗展现中国式现代化万千气象
Xin Hua Wang· 2026-01-02 01:25
Core Viewpoint - The article highlights the vibrant development of China's sports sector as a reflection of Chinese-style modernization, showcasing unity, inclusiveness, and innovation in sports activities and events [3][5][12]. Group 1: Sports Events and Achievements - The 2025 National Games, co-hosted by Guangdong, Hong Kong, and Macau, marked a significant milestone as the first cross-border competition in the event's history, emphasizing collaboration under the "One Country, Two Systems" principle [5]. - The successful hosting of international events, such as the Harbin Asian Winter Games and Chengdu World Games, has set new benchmarks for sports organization and fostered international friendships [5][6]. - The "Su Super" football league attracted over 2.43 million spectators, with a record attendance of 62,329 at the finals, demonstrating the grassroots appeal of local sports events [6][8]. Group 2: Economic Impact and Development - The integration of sports with tourism and commerce has led to the rise of "event economy" and "ticket economy," significantly enriching the cultural and economic landscape [6]. - The ice and snow industry is projected to generate 1 trillion yuan by 2025, transforming cold resources into a hot economy and fostering new consumption scenarios and regional development [6]. - The State Council's policy aims to cultivate influential sports enterprises and events, targeting a sports industry scale exceeding 7 trillion yuan by 2030, contributing to high-quality economic development [6]. Group 3: Technological Innovation in Sports - Advances in embodied intelligence technology have enabled the emergence of robot athletes, showcasing China's innovative capabilities in integrating technology with sports [10][12]. - The development of domestic sports equipment is advancing in materials, design, and intelligence, enhancing both competitive sports and public fitness experiences [10][12]. Group 4: Institutional Innovation and Future Outlook - The exploration of a more market-oriented "new national sports system" and the integration of education and sports are aimed at creating a sustainable sports development ecosystem [12]. - The article emphasizes that a strong sports sector is integral to national strength and prosperity, with a call for continued contributions to the nation's development and rejuvenation [12].