Workflow
文旅融合
icon
Search documents
三亚丝路欢乐世界国庆主题活动收官 创文旅融合新范式
Zheng Quan Ri Bao Wang· 2025-10-10 11:21
Core Insights - The "Silk Road Adventure: Autumn Fantasy" National Day themed event in Sanya successfully showcased a new paradigm of "cultural tourism integration, technological empowerment, and industrial linkage" [1][2] - The event attracted a significant young audience, with 68% of visitors aged between 18 and 35, indicating a shift towards a younger demographic in cultural tourism [2] Group 1: Event Highlights - The event lasted for 8 days and became a prominent cultural tourism symbol in the Hainan Free Trade Port development [1] - The "Dunhuang Flying Apsaras meets Hainan Li Brocade" theme area was the most popular cultural spot during the National Day celebrations [1] - The Silk Road Sound Girl Group made a notable debut during the event, utilizing 8K ultra-high-definition projection technology in the "When Chang'an Meets Sanya" digital experience area [1] Group 2: Innovative Experiences - The Maritime Silk Road Market introduced an interactive "Taste Exploration" experience, allowing visitors to sample international delicacies such as Spanish ham and Thai mango rice [1] - The market area was decorated with Silk Road-themed decorations for the Mid-Autumn Festival, creating a festive atmosphere [1] - The event emphasized a "tastable cultural experience" through food, facilitating a dialogue between civilizations across time [1] Group 3: Future Paradigm - The integration of innovative formats like electronic music remixes of traditional songs and national comic IP tours has attracted a new generation to traditional culture [2] - Technological immersive experiences, such as 8K projection and AR treasure hunts, have become key drivers of visitor engagement [2] - Sanya Silk Road Happy World has evolved from merely a tourist attraction to a platform for cultural confidence, technological aesthetics, and youthful vitality, representing the future paradigm of the cultural tourism industry in the free trade port [2]
额济纳旗:金秋北疆引爆文旅热潮
Yang Shi Wang· 2025-10-10 11:16
这个秋天,额济纳旗的胡杨林再次点亮北疆的金色天际,十月的风里,四十余万亩胡杨林渐次铺展成摇曳的 金色画卷;而这座城市以生态为纸、以创新为笔,更在这幅画卷中,绘就了文旅融合的生动实践篇章。 "文旅+"融合创新,赋能传统资源新活力 额济纳的走红,并非仅依靠天赋的自然资源。近年来,当地紧紧围绕胡杨IP,持续推进"文旅+"融合发展战 略。通过举办北疆文化系列活动之2025年第二十六届额济纳金秋胡杨生态文化旅游节,推出"1+6+N"系列活动体 系,包括创下吉尼斯纪录的"千年胡杨·百年姻缘"集体婚礼、电音狂欢季、胡杨林越野赛等,不断丰富游客体验维 度。 同时,额济纳5A胡杨林旅游区环线观光轨道小火车、额济纳胡杨林光影夜游轨道小火车、《再现居延—黑水 城遗址探秘・文物解码居延历史文化数字沉浸大展》、大型体验式音舞诗画剧《邂逅·额济纳》等创新业态,也从 游览方式、科技融合与文化表达等层面实现系统升级,构建出"白+黑、动+静、自然+人文"的全域旅游新格局, 让传统的胡杨观赏从单一视觉体验,蜕变为一场集生态、历史、艺术与互动于一体的深度旅程。 从"一时火热"到"持续精彩",额济纳描画北疆文旅新样本 频频"出圈"的背后,是额济纳旗 ...
拉动消费2300多万元!吉林省长春市总工会惠民生活节燃爆春城
Sou Hu Cai Jing· 2025-10-10 10:42
10月9日,记者从吉林省长春市总工会获悉,国庆黄金周期间,由市总工会联合长春城建集团、吉林农 商银行、九台农商银行等多家单位倾力打造的"幸福汇·水润春城"惠民生活节,以覆盖全年龄段、融合 水生态文化体验、引领惠民消费于一体的双节专场活动,累计吸引职工、市民、游客等20.3万人次参 与,日均入园人次增长220%,拉动消费约2356.8万元,交出了一份"工企联动、文旅融合、普惠共享"的 精彩答卷。 据介绍,本次活动以职工需求为导向,将服务触角延伸至生活细微处。惠民市集汇聚助农特产、老字号 美食等27个展位,发放惠民消费券251.5余万元。政策咨询区接待职工3000余人次,免费饮水点、休憩 区日均服务超5000人。"工会不仅送实惠,更送到了我们心坎上。"一汽职工王先生用惠民消费券购买月 饼后欣喜地说。 依托水园工业遗产与红色基因,长春市总以文化服务赋能,将思想引领融入沉浸式体验。《松花江上》 隐蔽战线展览日均参观量超2000人次,非遗漆扇、书法展等传统文化项目吸引近1.5万人次参与。长春 千行百业职工对祖国的深情告白铿锵有力,露天电影《志愿军·雄兵出击》所展现的英雄气概与壮阔情 怀震撼人心。南岭净水厂的红色历史通过 ...
热热热!为何这里的“2路公共汽车”带火一座城?
"停靠在八楼的2路汽车,带走了最后一片飘落的黄叶……"那一年,流行歌手刀郎原创的《2002年的第一场雪》传唱大江南北。一句"停靠在八 楼的2路汽车",让无数人对乌鲁木齐的"2路公共汽车"充满好感与好奇,也让新疆维吾尔自治区乌鲁木齐市美名远扬。 今年国庆假期,为了迎接海内外"刀迷"赶赴刀郎乌鲁木齐演唱会,当地更是将2路公共汽车当作城市"大使",不仅把有70多年历史的2路公共汽车当成了 机场、火车站的"刀迷"接站车,更是组织了数百辆2路汽车在刀郎演唱会的奥体中心外免费接送"刀迷"。而平日里,乘2路公共汽车1元游览乌鲁木齐更是无 数游客的"心头好"……距离《2002年的第一场雪》发行的23年后,"2路公共汽车"和"八楼站"不仅为蜂拥而至的游客留下深刻印象,也在各大视频平台上成 为"主角",再次让乌鲁木齐火出圈。 2路汽车是历史记忆 每一座城市都有属于自己的记忆,也有属于自己的标志物,"2路公共汽车"就是属于乌鲁木齐的美好回忆。 "下一站,八楼。"今年4月,在停运14年之后,2路公共汽车带着红白相间的经典涂装、以及"2路印记·城市畅游专线"身份正式回归,重新穿行在乌鲁木 齐市区的大街上,仿佛带着游客穿越时光,回到"2 ...
打破时空局限 新疆旅游“黄金季含金量”大增
Xin Hua She· 2025-10-10 03:34
Core Insights - Xinjiang's tourism has shown significant growth during the recent National Day and Mid-Autumn Festival holiday, with a total of 18.64 million visitors and a spending of 25.10 billion yuan, marking year-on-year increases of 11.26% and 11.71% respectively [2][4] Group 1: Seasonal and Regional Development - The region is transitioning from a seasonal tourism model to a year-round tourism approach, breaking the limitations of seasonal travel and enhancing the overall tourism experience [3][4] - New tourism trends include self-driving tours and immersive experiences, with an increasing number of visitors opting for longer stays and diverse activities [1][2] Group 2: Infrastructure and Travel Experience - Improved infrastructure, such as the Duku Highway, has made long-distance travel more accessible and comfortable, contributing to a better travel experience [4] - The combination of air travel and local car rentals has become the mainstream travel method in Xinjiang, with a notable 88% increase in car rental sales for the northern Xinjiang route during the holiday [4] Group 3: Cultural and Entertainment Integration - The integration of cultural events, such as the Dao Lang 2025 concert, has attracted visitors and enhanced their overall experience, with many enjoying discounts and free entry to various attractions [5] - The overall order volume in Urumqi increased by 26% during the holiday, with visitors staying an average of 2.1 nights, indicating a shift in Urumqi's role from a transit hub to a key tourist destination [5]
接待游客超389万人次!中山“双节”文旅成绩单出炉
Nan Fang Du Shi Bao· 2025-10-10 03:23
Core Insights - The tourism market in Zhongshan is experiencing a strong recovery during the 2025 National Day and Mid-Autumn Festival holiday, with a total of 3.89 million visitors, a 13.89% increase compared to 2024 [1] - The city achieved a tourism revenue of 2.251 billion yuan, marking a 14.32% growth from the previous year [1] Tourism and Cultural Activities - Zhongshan's tourism strategy includes three core areas: Xiangshan Ancient City, Daya Red博城, and Zhongshan Film and Television City, creating a rich "3+N" cultural tourism activity system [1] - The "Qijiang Huancai" cultural tourism event at Xiangshan Ancient City featured various activities, making it a major cultural consumption hub in the Greater Bay Area [1] - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Music Week and the 17th China-Portuguese-speaking Countries Cultural Week were held at Xingzhong Square, featuring free entry and a mix of local and international performances [2] Sports and Community Engagement - The "Super Weekend·Zhongshan Town Super" football tournament was launched, combining sports with cultural tourism to stimulate holiday consumption [3] - Various community events, such as the "Cultural and Tourism Integration for Rural Revitalization" initiative, showcased local culture and modern art, attracting visitors to rural tourism [4] Non-Material Cultural Heritage - The Greater Bay Area Non-Material Cultural Heritage Carnival in Sanjiao Town featured traditional performances, promoting the integration of heritage with modern life [5] - Various food culture festivals and night markets across towns stimulated tourism consumption, emphasizing the importance of local culinary traditions [5] Public Cultural Services - Public cultural venues in Zhongshan provided high-quality cultural offerings during the holiday, including exhibitions and themed activities that attracted large audiences [6] - The Xiangshan Book House received 82,000 visitors during the holiday, highlighting its role as a popular leisure destination for residents [6]
鹏举仙邑 兰之猗猗 翁源兰花展在深圳启幕
Nan Fang Nong Cun Bao· 2025-10-10 03:02
Core Viewpoint - The "Pengju Xianyi Lan Zhi Yiyi" Orchid Exhibition has officially opened in Nanshan District, Shenzhen, aiming to blend natural beauty with industrial prosperity while promoting orchid culture [2][3][8]. Group 1: Event Overview - The exhibition lasts for six months, spanning the National Day and Spring Festival holidays, and is designed to attract both local residents and tourists [2][3]. - This event represents a significant collaboration between the Nanshan District Government of Shenzhen and the Wengyuan County Government, enhancing regional cooperation [5][6]. Group 2: Economic and Cultural Impact - The collaboration aims to implement a modern orchid industry development model, promoting the integration of cultural tourism between the Greater Bay Area and the northern Guangdong ecological region [7][8]. - Wengyuan County, known as the "first county of Chinese orchids," produces over 60% of the national supply of orchids, supported by a robust industry with 35,500 acres of cultivation and an annual output value exceeding 3.34 billion yuan [11][12]. Group 3: Exhibition Features - The exhibition is hosted at the Dutch Flower Town, a well-known cultural landmark in Shenzhen, covering approximately 60,000 square meters and featuring over 280 specialty shops, attracting millions of visitors annually [18][19]. - The event facilitates efficient market access for Wengyuan orchids, breaking traditional barriers in agricultural product distribution and providing a platform for appreciation, education, and premium selection [21][22].
“双节”期间,南京多场展会精彩亮相
Nan Jing Ri Bao· 2025-10-10 02:29
Group 1: Event Overview - The "Double Festival" holiday period in Nanjing featured multiple large-scale exhibitions, including the first Zijin Mountain National Trend Comic Culture Carnival and the 2025 Nanjing International Auto Show and Nanjing RV Exhibition [1] - The exhibition industry serves as a barometer for the national economy and a booster for industrial development, attracting tens of thousands of visitors and driving urban marketing and consumption [1] Group 2: Youth Engagement and Consumer Trends - The comic exhibition has become a popular destination for young people, with over 50,000 attendees reported at a national comic-themed event held from October 2 to 5 [2] - Young attendees actively participated in cosplay and related activities, with costs for costumes and accessories ranging from 800 to 1,000 yuan [2] - The event extended consumer engagement beyond the exhibition, with attendees planning visits to local attractions and shopping centers, spending over 1,000 yuan on merchandise [3] Group 3: Automotive Exhibition Insights - The Nanjing Auto Show attracted approximately 208,000 visitors over six days, generating 8,526 vehicle orders worth 1.517 billion yuan, with both order volume and interest increasing compared to the previous year [5] - The exhibition showcased a high number of new vehicle launches, including electric vehicles, which accounted for over 80% of the models presented [6] - The event provided a comprehensive platform for consumers to compare and test drive vehicles, enhancing the efficiency of the car-buying process [6] Group 4: Economic Impact - The exhibitions contributed to the local economy by transforming foot traffic into actual spending across various sectors, including dining, accommodation, and transportation [6] - Exclusive offers and subsidies at the auto show incentivized purchases, with some buyers reporting savings of over 10,000 yuan compared to regular prices [6]
奋进的河南 决胜“十四五”·郑州篇丨 文旅深融合,催生几多新景
He Nan Ri Bao· 2025-10-10 02:10
Core Insights - Zhengzhou is enhancing its cultural tourism and aiming to become an international consumption center, with a target of receiving 170 million domestic and international tourists and achieving over 200 billion yuan in tourism revenue by 2024 [11] - The city is focusing on integrating culture and tourism, leveraging its historical significance and modern attractions to create a vibrant tourism ecosystem [19] Cultural Tourism Development - Zhengzhou has been recognized for its cultural tourism initiatives, including the establishment of national-level tourist attractions and the promotion of cultural events [11][12] - The city has developed a comprehensive exhibition system showcasing its rich cultural heritage, with 116 museums contributing to its identity as a "City of Museums" [12][13] Modern Attractions and Youth Engagement - New urban developments like the "Bohdu New Symbol" commercial district are designed to attract younger audiences, blending historical elements with modern consumer experiences [15][16] - The city is fostering a vibrant cultural scene with various theme parks and entertainment venues, enhancing its appeal to both domestic and international tourists [16][20] Integration of Technology and Culture - Zhengzhou is utilizing digital technologies in cultural presentations, such as the Dahu Village Archaeological Museum, which employs advanced techniques to create immersive experiences [12][13] - The rise of micro-dramas as a new form of cultural expression is being supported by local government initiatives, promoting the integration of storytelling with tourism [17][18] Performing Arts and Events - The city is positioning itself as a hub for performing arts, with numerous concerts and theatrical performances attracting large audiences and boosting local consumption [20][21] - Major events and performances, such as the "Only Henan: Drama Wonderland," are recognized as benchmarks for cultural tourism integration, drawing significant visitor numbers [21]
中国旅游研究院发布国庆中秋假期相关调研报告 夫子庙—秦淮风光带再夺全国第一
Nan Jing Ri Bao· 2025-10-10 02:04
戴斌还提到,文化成为推动旅游目的地高质量发展日渐增长的创新力量。如假日期间,南京红山森 林动物园举办"巨猩降临"大自然生活嘉年华,融文化、自然与摄影艺术于一园,吸引超过40万名游客到 访。更多文化体验新空间培育了旅游消费新场景。如南京南艺后街带来鼓楼水岸焕新季活动,用艺术市 集、音乐演出点亮水岸空间,假期接待市民游客约15万人次。 此次是夫子庙—秦淮风光带继今年春节假期和"五一"假期之后,在全国高等级旅游景区游客接待量 排名中,第三次位列第一。作为享誉海内外的经典旅游目的地,夫子庙—秦淮风光带近年来持续"圈 粉",以传统文化为内核,创新形式不断打造新玩法、新场景,让这座千年文化地标持续焕发新的生命 力。国庆中秋假期,夫子庙—秦淮风光带推出精彩纷呈的文旅大餐,让游客在品诗赏月之余,触摸秦淮 深厚的文化底蕴。如大成殿景区举办"明月映诚心,礼乐颂大成"主题游园会,集非遗展示、趣味互动与 沉浸式快闪表演于一体,沉浸式互动表演《繁锦盛韵·快闪秀》,汉唐古典舞《礼乐仁风》,"巧夹秋 月"趣味互动游戏等,吸引众多游客前来感受国风雅韵;南京中国科举博物馆推出的"金榜题名时 古今游 艺会"人气高涨,不少孩子在"小状元讲解员"的 ...