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赋能乡村!全国首个省级“媒体+”乡村运营中心成立
Nan Fang Nong Cun Bao· 2025-08-02 03:35
Core Viewpoint - The establishment of the "Media+ Southern Rural Operation Empowerment Center" marks a significant step in enhancing rural development in Guangdong, focusing on resource integration and sustainable growth [2][11][30]. Group 1: Center Establishment and Objectives - The "Media+ Southern Rural Operation Empowerment Center" was inaugurated in Guangzhou on August 1, becoming the first provincial-level comprehensive service platform for rural operations in China [2][3]. - The center aims to provide a "one-stop" solution for rural operations through six core functions: resource connection, industry services, brand incubation, communication and traffic generation, talent cultivation, and digital empowerment [4][26]. - The initiative is aligned with Guangdong's goal of becoming an agricultural powerhouse and supports the "Hundred-Thousand-Ten Thousand Project" for high-quality development in agriculture, culture, and tourism [5][6][8]. Group 2: Key Features and Support Platforms - The center will focus on four major support platforms: the Guangdong Rural Operation Alliance, the Guangdong Rural Resource Platform, the Rural Operation Talent Growth Camp, and the Qingyun Plan Innovation Center [21][22][23]. - These platforms aim to link government, enterprises, and social forces, integrate quality resources, cultivate professional rural operators, and support youth entrepreneurship [21][22][23]. - The center's comprehensive approach is designed to address challenges in rural operations, such as resource dispersion, talent shortages, and weak branding [12][14][26]. Group 3: Strategic Importance and Future Goals - The establishment of the center is part of a broader transformation within the Southern Media Group, aiming to shift the media's role from merely documenting rural issues to actively participating in rural development [16][18]. - The center will leverage the media group's influence and resources to foster market-competitive rural IPs and products, ultimately transforming local resources into market value [30][31]. - The initiative is expected to create a model for comprehensive rural revitalization and serve as a new engine for high-quality county-level development [9][11].
光伏生金、文旅出彩!探秘鹤山新晋“网红村”
Nan Fang Nong Cun Bao· 2025-08-01 10:33
Core Viewpoint - The article highlights the transformation of Qingwen Village in Longkou Town into a "net celebrity village" through innovative practices in rural revitalization, focusing on the integration of photovoltaic power generation and cultural tourism to enhance the local economy and living environment [1][8][75]. Group 1: Economic Development - Qingwen Village has increased its collective income to over 500,000 yuan, with an annual growth rate exceeding 5% [31][16]. - The village has diversified its income sources by developing a logistics park and commercial street, attracting five new businesses and nearly 100 stalls, resulting in a 30% increase in rental income from the "night economy" [20][19]. - The implementation of the "Photovoltaic + Agricultural Housing" project has led to the establishment of 30 photovoltaic facilities, expected to generate an additional 100,000 yuan in collective income annually [28][29]. Group 2: Infrastructure Improvement - Qingwen Village has invested over 1 million yuan in infrastructure, including the construction of a logistics center and the upgrading of 3,200 meters of roads, significantly reducing commuting time for residents [53][54]. - The village has completed the renovation of 100 residential facades and planted 13,000 trees to enhance the living environment [41][42]. Group 3: Community Engagement and Governance - The village has implemented a points-based "red and black list" system to encourage community participation, rewarding 2,832 individuals for their contributions to cleanliness and maintenance [35][36]. - A volunteer team of 450 members has been formed to conduct 30 cleaning campaigns, fostering a sense of community responsibility [35][36]. Group 4: Cultural and Environmental Initiatives - Qingwen Village has integrated local natural scenery and cultural heritage into its beautification efforts, creating 27 artistic mural spots that reflect the region's history and culture [43][44]. - The village has developed a "red education + ecological leisure" cultural belt by restoring historical sites, enhancing both educational and recreational opportunities for residents [56][57].
加快推进实施“媒体+”行动,云浮云城区赴南方农村报社调研交流
Nan Fang Nong Cun Bao· 2025-08-01 03:06
Group 1 - The core idea of the article is the promotion of the "Media+" initiative to enhance the branding and market presence of Yunfu Yun District's agricultural products through collaboration with Southern Rural Newspaper [1][4][29] - The Yun District is focusing on developing its agricultural industry by leveraging unique products such as sweet potatoes, traditional Chinese medicine, and flowers to upgrade the entire supply chain from "field to table" [6][7] - There is a need for stronger support in expanding brand influence and market channels, which the district hopes to achieve by utilizing media resources from Southern Rural Newspaper [8][9] Group 2 - Southern Rural Newspaper has extensive experience in the agricultural sector and offers a multi-platform communication matrix, which includes print, online, and live streaming [10][11][12] - The newspaper aims to enhance the storytelling of Yun District's agricultural products, thereby increasing brand cultural impact and online visibility through short video platforms and live broadcast resources [20][21] - The year is significant for Guangdong as it marks the initial success of the "Hundred Million Project," with efforts to enhance brand value and user engagement through media integration [25][26][27]
南农晨读丨海上古堡
Nan Fang Nong Cun Bao· 2025-08-01 01:35
Group 1 - The article discusses the transformation of the "Sea Castle" located in Shantou's Honghai Bay, which was originally a tidal energy testing tower in the 1970s and has now been revitalized following the philosophy of "repairing the old as the old" [5] - The article highlights the efforts of Guangdong Province to accelerate the construction of a modern industrial system, with a focus on traditional industries and their integration with new technologies [7][8] - It mentions the experience of traditional enterprises in Guangdong, emphasizing three strategies for overcoming challenges and achieving breakthroughs [9] Group 2 - The article outlines the development of the Xiniu bamboo shoots industry in Qingyuan, which has transformed from a hidden resource into a modern agricultural benchmark with an output value exceeding 10 billion [30][33] - It describes the ecological town of Wenci in Chaozhou, showcasing its clean environment and modern infrastructure, which contribute to the success of the "Hundred Million Thousand Project" [36][39]
华南农业大学以“双百行动”赋能紫金县高质量发展
Nan Fang Nong Cun Bao· 2025-07-31 11:20
Core Insights - South China Agricultural University is leveraging the "Double Hundred Action" to enhance urban and rural planning, cultural tourism integration, and ecological construction in Zijin County, completing various planning projects covering over 500 square kilometers and exceeding 350 million yuan in project value [1][3][13] Group 1: Urban and Rural Planning - The university has formed 15 urban and rural planning design teams, conducting over 300 field surveys in towns and villages, integrating multiple disciplines to create tailored development paths [2] - A total of 31 planning results have been completed, providing scientific guidance for typical town and village construction, with significant improvements in urban aesthetics and infrastructure [3] Group 2: Beautiful Courtyard Demonstration - The design team has developed over 50 "Beautiful Courtyard" plans, with 25 completed, creating two contiguous demonstration areas that blend traditional culture with modern ecological concepts [6] - The "Beautiful Courtyard" initiative has received recognition, winning second place in a provincial competition and securing funding for further development [6] Group 3: Agricultural and Cultural Tourism Integration - The planning team has designed a comprehensive agricultural tourism project in Huanghua Village, combining tea culture and heritage experiences, projected to attract 55,000 visitors and generate 2.2 million yuan in income in 2024 [8] - In Fengan Town, the team has developed a myrtle ecological park expected to generate over 2 million yuan annually, creating numerous job opportunities [8] Group 4: Ecological Landscape and Environmental Quality - The university has initiated ecological landscape projects along the Qiu Xiang River, integrating various academic resources and mobilizing over 2 million yuan in donations for community development [10] - The projects include extensive planting and the establishment of recreational facilities, enhancing the ecological network and promoting environmental sustainability [10] Group 5: Future Directions - The university aims to deepen collaboration with Zijin County, focusing on agricultural technology transfer and contributing to coordinated regional development in Guangdong [13]
夏至大湖聚青春,逐梦乡村谱新篇!汕尾市青年大学生“百千万工程”突击队行动在海丰县大湖镇正式启动
Nan Fang Nong Cun Bao· 2025-07-31 11:06
Core Viewpoint - The event "Summer Solstice Dahu: Encountering Goodness and Beauty" serves as a practical implementation of the "Million Talents Gather in South Guangdong" action plan, promoting youth engagement in rural revitalization efforts in Shanwei City [1][4]. Group 1: Event Overview - The event was held in Dahu Town, Shanwei City, focusing on the collaboration between government, enterprises, and educational institutions to create a development blueprint for rural areas [1]. - The event achieved its expected outcomes, showcasing the effective organization by local authorities and the participation of various stakeholders [1]. Group 2: Youth Engagement - A significant highlight of the event was the signing of "Project Pairing Agreements" between representatives from six districts and teams from various universities, symbolizing a commitment to rural development [3]. - Youth representatives from the "Hundred Thousand Project" expressed their determination to contribute to rural revitalization, emphasizing their commitment to grassroots service [3]. Group 3: Achievements and Future Prospects - The Shanwei Youth League has successfully connected 111 universities and 644 student teams to address 978 grassroots project needs, demonstrating the effectiveness of their innovative approach [3]. - The event marks the beginning of a new chapter for youth involvement in rural areas, with expectations for more students to settle in Shanwei and contribute to its development [4]. Group 4: Local Development Initiatives - Dahu Town has attracted numerous young talents due to its favorable ecological environment, supported by initiatives from the Shenzhen aid team that focus on infrastructure improvement and resource linkage [5]. - The collaboration has led to the branding of local agricultural products and the enhancement of tourism routes, improving the living environment and public services in Dahu Town [5].
潮州文祠镇:“四个聚力”推动“百千万工程”结硕果
Nan Fang Nong Cun Bao· 2025-07-31 01:33
Core Viewpoint - The article highlights the significant transformation of Wenci Town in Chaozhou, driven by the "Hundred Million Project," which focuses on improving the town's environment, enhancing local industries, and boosting the quality of life for residents [9][32][61]. Group 1: Environmental Transformation - Wenci Town has undergone substantial changes in its environmental appearance, with improvements noted almost daily [4][13]. - The town has implemented a comprehensive cleanup initiative, removing over 5,600 illegal structures and clearing more than 12,000 tons of waste, significantly enhancing the living environment [31][32]. - Investments totaling 49 million yuan have been made to develop beautiful pathways, parks, and public spaces, contributing to the town's aesthetic appeal [34][36]. Group 2: Economic Development - The total output value of local specialty industries, including olives, cool fruits, and tea, has exceeded 600 million yuan [12][24]. - Wenci Town has focused on developing a modern agricultural industry centered around olives, enhancing production capabilities, and fostering partnerships with research institutions for innovation [15][18]. - The town has successfully hosted the Chaozhou Olive Cultural Festival for four consecutive years, increasing the visibility and market reach of local products [21][23]. Group 3: Infrastructure and Public Services - The town has prioritized the enhancement of public services, including healthcare, education, and community facilities, to improve the quality of life for residents [55][58]. - A comprehensive public service center has been established, providing a one-stop solution for various community needs, including medical and educational services [52][56]. - The town has also focused on beautifying public spaces, with initiatives to create green parks and recreational areas for community use [50][42]. Group 4: Community Engagement and Future Plans - The local government emphasizes community involvement in the development process, encouraging residents to participate actively in initiatives aimed at improving their living conditions [61][65]. - Future plans include leveraging special bond funds to further develop ethnic villages and enhance tourism, aiming to attract over 50,000 visitors annually [44][47].
南农晨读丨稻浪翻滚
Nan Fang Nong Cun Bao· 2025-07-31 01:33
Group 1 - Guangdong Province has launched a training program for 1,000 "rural internet celebrities" to enhance their skills in account operation, live streaming, and short video creation [4][5][6] - The "Hundred Million Project" aims to develop two trillion-level industrial clusters, focusing on modern rural industry systems and the integration of primary, secondary, and tertiary industries [7][9][10] - The green low-carbon industry in Guangdong has reached a scale of 1.1 trillion yuan, playing a significant role in the province's high-quality development and supporting carbon neutrality goals [20][21][23][25] Group 2 - The "Sweet Connection" promotional event for Maoming longan and other local products was held in Shanghai to enhance agricultural cooperation between Guangdong and Shanghai [28][31] - The "Drought-resistant Rice" initiative in Huaiji County has achieved a yield of over 600 kg per mu, showcasing advancements in agricultural technology and practices [32][34] - The establishment of the first "Media+" alliance in Guangdong aims to support the "Hundred Million Project" and enhance the role of mainstream media in rural revitalization efforts [36][38][40]
打造2个万亿级产业集群!广东加力提速推进“百千万工程”
Nan Fang Nong Cun Bao· 2025-07-30 09:31
Core Viewpoint - Guangdong Province is accelerating the "Hundred Million Thousand Project" to develop two trillion-level industrial clusters, focusing on modern marine ranching and deep processing of agricultural products, along with ten billion-level and twenty hundred-billion-level industrial clusters [7][8]. Group 1: Project Overview - The Guangdong Provincial Government has reported significant achievements in advancing the "Hundred Million Thousand Project," although there are still challenges in resource exploitation, the strength of operating entities, and the overall development level of industrial chains [4][5]. - The government aims to enhance the agricultural sector by integrating all elements, increasing value across the entire chain, and promoting industrial convergence [6]. Group 2: Strategic Initiatives - The government will initiate comprehensive planning, including the "Strong Agriculture Province" plan and the "Fifteen Five" modernization plan, to guide future development paths and improve support policies in finance, technology, land use, and talent [11][12][13]. - Emphasis will be placed on stabilizing production and supply, ensuring food security, and enhancing agricultural productivity through modern facilities and ecological practices [14][15][16][18]. Group 3: Marine Ranching Development - The construction of modern marine ranches will focus on ecological development and advanced technologies, including deep-sea farming bases and innovative aquaculture equipment [20][21][22][23]. - The establishment of a national high-tech industrial innovation zone for fisheries is planned to promote smart and automated marine ranching [24][25]. Group 4: Strengthening Operational Entities - The government plans to cultivate 1,500 key agricultural enterprises and create a database of agricultural technology companies to enhance the capabilities of new agricultural operating entities [27][28][29][30]. - Initiatives will include the development of model family farms and cooperatives to support smallholder farmers [31]. Group 5: New Business Models in Rural Industries - The focus will be on improving product quality and safety, enhancing cold chain logistics, and leveraging media and e-commerce to boost agricultural product marketing [32][34][36][37][39]. - The integration of agriculture with cultural and tourism sectors will be explored to maximize rural value [39]. Group 6: Support for Industry Development - The government will promote technological advancements in agriculture and create a comprehensive financial support framework involving banks, insurance, and guarantees [41][42]. - Efforts will be made to address land use challenges and cultivate a skilled workforce to support rural industry development [43][44][45].
阳西、新兴竞推“媒体+”,高要、潮安、东源乡村运营“出新”|“百千万”周周见
Nan Fang Nong Cun Bao· 2025-07-30 09:31
Core Insights - Guangdong Province is focusing on building a modern rural industrial system and deepening the integration of primary, secondary, and tertiary industries, aiming to cultivate two trillion-level, ten hundred-billion-level, and twenty billion-level agricultural industry clusters [4][16]. Group 1: Rural Development Initiatives - Multiple counties in Guangdong are innovating new paths for rural operations and promoting the "Media+" initiative to empower the "Hundred Million" project [5][6]. - The first "Little Red Village" cultivation plan in Guangdong was launched in Zhaoqing, while Chaozhou's Chao'an unveiled the province's first county-level rural operation empowerment center [6][73]. - The first "Rural Maker Community" construction local standard was released in Heyuan, marking a significant step in rural revitalization efforts [84][88]. Group 2: Investment and Economic Impact - Over 200 billion yuan in private investment projects were mobilized to support the "Hundred Million" project in Yangjiang, with 74 projects totaling 209.4 billion yuan initiated [37][39]. - The "Chao Food Fair" in Chaozhou generated over 153.5 billion yuan in intended orders, significantly boosting the local economy and supporting the vision of making Anbu a "world-renowned candy town" [31][35]. Group 3: Media and Technology Integration - The establishment of Guangdong's first "Media+" alliance in Yunfu aims to enhance agricultural efficiency, rural vitality, and farmer income by integrating media resources [42][46]. - Yangxi County has included "Media+" work funding in its fiscal budget to support the development of a comprehensive agricultural market system [50][52]. Group 4: Educational Advancements - Nanhai District in Foshan is collaborating with Tencent Cloud to build the nation's first vocational education AI model application demonstration center, marking a significant advancement in the integration of AI and education [100][102].