文体旅融合
Search documents
国庆中秋假期文旅市场热度攀升 多元体验激发消费新增量
Yang Shi Wang· 2025-10-07 09:07
Core Insights - The recent National Day and Mid-Autumn Festival holidays have seen a surge in "reverse tourism," with rural areas and cultural events attracting significant visitor numbers, thereby boosting the tourism market [1][3]. Group 1: Reverse Tourism and Cultural Events - A cultural feast in Nanning, Guangxi, featuring local customs, food, and intangible cultural heritage, has drawn large crowds, showcasing the vibrancy of county-level tourism [3]. - The "New Grand Market" concept has revitalized local tourism, enhancing engagement and participation in traditional festivities [1]. Group 2: Night Economy and Rural Homestays - The night economy has gained momentum, with night tours and cultural performances, such as the Huai Opera in Jiangsu, contributing to increased consumer spending [4][6]. - Rural homestays have become increasingly popular, particularly in scenic areas like Dandong, Liaoning, where new highways have facilitated self-driving tourism [6]. Group 3: Technological Integration in Tourism - The integration of technology, such as drones and modern light effects, has enhanced the visitor experience, particularly in Jinan, Shandong, where cultural and natural attractions are combined [8]. - The use of immersive experiences in scenic spots has successfully transformed visitor traffic into consumer spending [6]. Group 4: Sports and Cultural Integration - Various events, such as the "China Open Carnival" in Beijing and the first Tri-Nation Pickleball Invitational in Yunnan, have promoted the deep integration of sports and cultural tourism, enhancing the overall holiday experience [10][11].
传统与新潮碰撞
Liao Ning Ri Bao· 2025-10-03 01:20
Group 1 - The core event is the "National Day Ancient Style Hundred Drama Festival" held in Huludao Ancient Town, which combines traditional folk customs with modern technology, attracting significant tourist interest [1][2] - On October 1, the scenic area received over 9,000 visitors, primarily from local and nearby cities, making it a popular short-distance travel destination in the Liao West region [1] - The festival features various performances, including traditional Sichuan opera face-changing and lion dance, enhancing the cultural atmosphere with vibrant decorations and red banners [1] Group 2 - The "Kirin Mecha Fireworks Night" event showcased the Kirin Mecha performance, which drew large crowds and included a variety of cultural displays such as traditional firework shows and non-heritage performances [2] - The scenic area aims to enrich cultural tourism products by blending traditional heritage with modern experiences, offering over 80 performances throughout the holiday [2] - The event emphasizes the importance of engaging visitors with the roots of Guandong culture through lively and interactive experiences [2]
芙蓉区假期文旅消费热力迸发,多元体验激活消费活力
Sou Hu Cai Jing· 2025-10-02 14:54
长沙晚报掌上长沙10月2日讯(全媒体记者 陈焕明 通讯员 李泠萱)10月2日傍晚,位于芙蓉区的白果园 旅游休闲街区内,大红灯笼沿着青石板路次第亮起,斑驳的砖墙与新潮的文创店招牌相映,来自武汉的 游客李女士放慢脚步,不时驻足打量巷内景致,手中的相机定格下老长沙的街巷韵味。 假期首日,芙蓉区图书馆的创客课堂成为亲子家庭聚集地。5岁的乐乐举着刚完成的3D泡泡器,向母亲 展示成果。"平时少有时间陪孩子动手,这类课程能让孩子在玩中学习。"乐乐母亲说。当日,泡泡制造 器、超级挖掘机手工课及非遗拓印课堂均满员,寓教于乐的活动形式受家长青睐。 与此同时,八路军驻湘通讯处旧址开展"湘江潮涌共月明"红色活动,讲解员讲述抗战故事,让参与市民 在节日中感悟历史、厚植爱国情怀。湖南和平解放史事陈列馆参与的《文物里的抗战故事》主题联展, 以80件(套)反映抗战峥嵘岁月的文物为主体,串联起80个感人至深的抗战故事,吸引省内外游客驻足 观看。 今年国庆中秋长假,东茅街茶馆每天都会推出不同主题活动,10月1日上演西汉有戏展演,2日举办"茶 叙家国"红色光影会,怀旧与新潮结合的体验吸引不少游客。2日,正在边喝茶边观影的王先生说:"在 茶馆里看红 ...
“全家福安”首届福乒赛开幕 世界冠军开球点亮“五福新城”
Zhong Guo Xin Wen Wang· 2025-10-02 01:56
10月1日 中新网宁德10月2日电 (记者 吕巧琴 叶茂)10月1日晚,福建省福安市奥体中心灯火璀璨、人声鼎沸,"全 家福安"首届福乒赛在此开幕。伴随着《家是福安》的暖场旋律,逾千名观众与嘉宾陆续入场,共同见 证这场融合体育激情与地域文化的盛会。 陈新华、郭跃华、陈子荷、刘国正、张继科、林忠仔等世界冠军参加开幕式。 来自宁德市的游客陈伟豪说,观赛事、赏文化、品美食,福安越来越有吸引力了,让他看到了体育和文 化的美妙结合。 福安是"中国按摩保健器具生产/出口基地",主办方在赛事期间同步推出"福乒主题嘉年华"系列促消费 活动。图为中新网记者体验眼部按摩仪。吕若萱 摄 晚,福建省福安市奥体中心灯火璀璨、人声鼎沸,"全家福安"首届福乒赛在此开幕。吕若萱 摄 "本届福乒赛是我们推动文体旅深度融合的一次创新实践和精彩演绎。"宁德市副市长刘笃凡表示,本届 赛事的成功举办,将为闽东全民健身活动注入新动力,为赛事经济发展增添新亮点,为城市形象提升打 造新IP。 开幕式现场,灯光秀《凤凰涅槃》点亮场馆,瞬间点燃现场气氛。随后,畲族民俗表演《火红的山哈》 以热情奔放的舞姿,展现福安市深厚的民族文化底蕴;少儿团体操配合福安原创歌曲《 ...
解码贵州“村字号”(文化中国行·视线)
Ren Min Ri Bao· 2025-10-01 22:11
Core Insights - The article highlights the emergence and popularity of "village-themed" cultural and sports activities in Guizhou, which have redefined rural development and integrated traditional culture with modern entertainment [8][10][19] Group 1: Overview of "Village-themed" Activities - The "Village BA" basketball competition and "Village Super" football league have gained national attention, with the finals set to take place in Guizhou [8] - The "Village Horse Racing" event has attracted over 2,000 horses, showcasing local traditions [8] - The "Village T" fashion show has successfully promoted Guizhou's ethnic costumes, with significant online engagement [14][19] Group 2: Cultural and Economic Impact - These activities are rooted in local traditions, such as football in Yongjiang dating back to the 1940s and horse racing as a longstanding custom in the water ethnic group [9][15] - The integration of sports with ethnic culture and tourism has transformed local economies, with the "Village Super" generating over 13 billion yuan in revenue [19] - The "Village T" initiative has attracted over 500,000 tourists, contributing 2.5 billion yuan to the local economy [14] Group 3: Community Involvement and Government Support - Community engagement is crucial, with local residents actively participating in organizing events and showcasing their culture [13][20] - Government support has been instrumental in facilitating these initiatives, ensuring safety and promoting long-term planning [13][19] - The success of these events has led to the creation of over 7,700 new business entities in the region [19] Group 4: Future Prospects - The "Village-themed" activities are expected to continue evolving, with plans to further integrate local industries and enhance cultural confidence [16][17] - The potential for these initiatives to expand beyond local borders is evident, as they have already gained international recognition [17][20]
“村超”“村马”“村T”等群众文体活动持续出圈 解码贵州“村字号”(文化中国行·视线)
Ren Min Ri Bao· 2025-10-01 21:59
Core Insights - The "Village Brand" activities in Guizhou, including "Village BA," "Village Super," "Village Horse," and "Village T," have gained significant popularity, showcasing local culture and sports while attracting tourism and economic growth [1][2][3] Group 1: Events and Activities - The 2025 "Village BA" national finals will be held in Taipan Village, Guizhou, while the "Village Super" finals concluded in Rongjiang, where a team from Zhaoqing, Guangdong, won the championship [1] - The "Village Horse" league has started in San Du County, attracting over 2,000 horses to participate [1] - The "Village T" fashion show promoting Guizhou's intangible cultural heritage was successfully held during China International Fashion Week [1] Group 2: Cultural Integration - The success of "Village Brand" events is rooted in deep traditional cultural practices, such as football in Rongjiang dating back to the 1940s and basketball in Taijiang linked to agricultural cycles [2][3] - The integration of sports, ethnic culture, and tourism has transformed traditional events into modern attractions, enhancing visitor experiences [3] Group 3: Communication and Promotion - The rise of "Village BA" was initially driven by audience-generated content shared online, leading to widespread visibility and engagement [4] - The local government has trained over 40,000 individuals in new media and e-commerce, resulting in over 12,000 new media accounts and a total online viewership exceeding 90 billion [4] Group 4: Community Involvement - The grassroots involvement of local communities in organizing events has been crucial, with over 116,800 participants in non-heritage performances and 885 cheerleading teams taking part in parades [5] - The government has played a supportive role, ensuring that community initiatives are well-coordinated and effectively executed [5][6] Group 5: Economic Impact - The "Village Brand" initiatives have significantly boosted local economies, with Rongjiang's tourism revenue reaching 2.5 billion in 2024, driven by events like "Village T" [6][11] - The introduction of professional teams for event management has enhanced the marketability of local traditions, as seen in the "Village Horse" events attracting 700,000 visitors and generating 4.73 billion in monthly tourism revenue [7][11] Group 6: Future Prospects - The "Village Brand" activities are paving the way for sustainable economic development, with plans to further integrate cultural and tourism sectors to create a robust economic engine for local communities [10][12] - The success of these initiatives has led to increased confidence among local residents, who are now more engaged in showcasing their cultural heritage and participating in economic activities [8][9]
盘锦文体旅融合按下“快进键”
Liao Ning Ri Bao· 2025-09-29 01:08
Group 1 - The 2025 Panjin Red Beach Marathon attracted 12,000 participants, showcasing the integration of sports activities with the cultural tourism industry, enhancing the region's ecological and cultural appeal while promoting tourism during the "Golden Week" [1] - Participants enjoyed local delicacies such as Panjin river crabs and traditional snacks at supply stations, and post-race, Panjin launched tourism packages that combine the marathon with travel experiences, creating a closed loop of "event-driven tourism consumption and brand promotion" [1] - Panjin City leverages its unique natural resources, including the "Red Beach Wonder" and "World's Largest Reed Marsh," to cultivate new tourism formats and consumption hotspots, aligning with provincial goals for comprehensive tourism development [1] Group 2 - The integration of culture and sports in Panjin has led to the development of immersive cultural experiences and significant sports events, such as the "Panjin China’s Northern Coast Ice Crossing Challenge" and the "Panjin Red Beach Marathon," which serve as key attractions for visitors [2] - The "Red Beach Wonder" has become a central element in attracting external tourist markets, with the Red Beach National Scenic Corridor recognized as a national sports tourism boutique scenic area [2] - In the first eight months of the year, Panjin received 53.1845 million visitors, with significant increases in both visitor numbers and tourism revenue, as the city prepares for the upcoming "Golden Week" [2]
苏州高新区发力“体育+”
Su Zhou Ri Bao· 2025-09-28 00:50
Core Insights - The "Suzhou Super Football Music Carnival" successfully integrated football, music, dance, and cultural elements, attracting over 200,000 citizens and fans, and generating significant consumer spending [1][6] - The event has created a multiplier effect on local businesses, with hotel occupancy rates increasing by over 30% and restaurant consumption rising by 40% in the Suzhou High-tech Zone [6] - The initiative aims to transform event traffic into sustained consumer engagement and industrial momentum through cultural empowerment and innovative experiences [1][6] Group 1: Event Overview - The carnival featured a full-day celebration combining sports and cultural activities, igniting enthusiasm in the autumn season [1] - The event was designed as an immersive experience, with live commentary and interactive activities enhancing audience engagement [4][5] Group 2: Economic Impact - The "Suzhou Super Night Market" recorded total consumption exceeding 5 million yuan across four home games, showcasing the economic benefits of the event [6] - The integration of sports and tourism is seen as a new growth driver for the local economy, with ongoing efforts to deepen the connection between event branding and industry chains [6] Group 3: Youth Development in Sports - The Suzhou High-tech Zone has prioritized the development of campus football, with Wu County Middle School producing numerous talented young athletes [3] - The success of young players like Kou Cheng highlights the importance of grassroots football in promoting the sport's growth in the region [2][3]
在最美的季节 骑上单车重新认识杭州
Hang Zhou Ri Bao· 2025-09-26 01:54
Group 1 - The core idea of the news is the launch of the "2025 Follow the Event Tour Hangzhou: Riding on Hangzhou 2.0 Cycling Routes," which presents a new cultural and sports tourism product for the upcoming National Day and Mid-Autumn Festival holiday [2] - The newly released 10 cycling routes offer diverse options for cycling enthusiasts, integrating local natural and cultural resources, and are designed for the pleasant autumn season [2] - The selection process for the cycling routes involved a six-month field study and online voting from over 6,000 participants, showcasing community engagement in the development of these routes [2] Group 2 - In 2024, the "Riding on Hangzhou 1.0" program had already launched 21 cycling routes and utilized digital posters to enhance promotion and navigation for cyclists [3] - The city has established over 5,000 kilometers of greenways, with a density of 1.2 kilometers per square kilometer in urban areas, promoting cycling as a sustainable mode of transportation [3] - The "Riding on Hangzhou" initiative aims to deepen the interaction between citizens and the city, transforming greenways into shared ecological sports spaces [3]
辽宁超千场文旅活动打造缤纷假期
Liao Ning Ri Bao· 2025-09-24 01:02
Core Viewpoint - The article highlights the extensive cultural, sports, and tourism activities planned in Liaoning province during the extended National Day and Mid-Autumn Festival holiday, aiming to boost local consumption and enhance visitor experiences through diverse events and promotions [1][2][3][4] Group 1: Cultural and Tourism Activities - Over 1,000 cultural and tourism events will be organized under the theme "Enjoy Autumn in Liaoning," featuring cultural experiences, audiovisual performances, and autumn sightseeing [1] - Five major red tourism routes will be launched, alongside various themed activities such as "Following the Hero's Path" and non-heritage food tourism routes [2] - A total of 400 performances, including music festivals and operas, will take place, with notable events like the Liaoning Ballet Troupe's tour and the "Mid-Autumn Song Festival" in Shenyang [2] Group 2: Sports Events - Nearly 80 sports events will be held, including the Shenyang International Flying Conference and the first Northern Sea Dragon Boat Race in Dalian [3] - Various innovative consumption models will be introduced, such as "Event + City Exhibition + Cultural Market," to enhance visitor engagement and spending [3] Group 3: Consumer Promotions - More than 300 large-scale promotional activities will be launched under the theme "Shopping in Liaoning," with events in major cities like Shenyang and Dalian [4] - Local businesses will participate in extensive promotional campaigns, including live broadcasts and unique night market experiences [4] - Transportation services will be enhanced to accommodate increased travel demand, including the installation of mobile charging stations for electric vehicles [4]