文体旅融合

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浙BA观察②:一场赛事,何以催生文旅消费新场景
Sou Hu Cai Jing· 2025-09-02 05:31
Core Insights - The Zhejiang BA City Championship has sparked a surge in local cultural and tourism consumption, creating new consumer hubs around the event [1] - The event has successfully integrated local specialties and cultural elements, enhancing the overall experience for attendees and promoting local brands [8][14] Group 1: Event Impact on Local Economy - The championship has led to the establishment of various consumer markets, including food stalls and cultural performances, significantly boosting local economic activity [9][11] - On August 15, the opening match attracted 1.524 million visitors to Hangzhou, a 2.5% increase year-on-year, with hotel occupancy rates rising to 74.9% [11][13] - The event has generated approximately 4.5 billion in cultural and tourism consumption, with 27 matches held and 91 cultural markets set up, resulting in sales of 14.07 million [13] Group 2: Local Brand Promotion - Local brands have leveraged the event for marketing, such as the distribution of local delicacies like the "Wade Feng" marinated goose to engage fans [7][15] - The gifting of local products during matches has created buzz on social media, enhancing brand visibility and consumer interest [2][8] - The integration of AI technology in product design, as seen with Wan Shili Silk, showcases innovation in local branding efforts [3] Group 3: Cultural and Tourism Integration - The championship has transformed match days into city-wide celebrations, with various cultural activities and promotions aimed at enhancing visitor experience [9][11] - Local governments have implemented over 100 tourism discounts for visitors from competing cities, further encouraging cross-city engagement [11][13] - The event serves as a platform for cities to showcase their unique cultural identities, contributing to regional branding efforts [14][17]
“尔滨”+马拉松,“顶流”相遇会带来什么?
Xin Hua Wang· 2025-08-31 11:31
Core Viewpoint - The Harbin Marathon serves as a platform for self-challenge and a vivid practice of cultural and sports integration in Harbin's post-Winter Olympics era, attracting 35,000 runners from around the world [1] Group 1: Event Highlights - The marathon features a scenic route with historical buildings, riverside views, and live performances, enhancing the running experience [2] - The event includes 52 performance and support points, showcasing the city's musical charm and local cuisine, contributing to a unique "music track" experience [2][4] - The marathon has been upgraded to a World Athletics Gold Label event, achieving a record number of participants and attracting top-ranked runners [4] Group 2: Economic and Cultural Impact - The event promotes high-quality urban development through the "Sports+" initiative, integrating sports with culture, tourism, and commerce [4][5] - The first Harbin Cultural, Sports, and Tourism Industry Expo was held alongside the marathon, enhancing brand visibility for local products and businesses [4] - Hotel and restaurant searches in Harbin saw significant increases, with searches for hotels near key locations rising by up to 332% year-on-year [4] Group 3: Innovations and Services - The introduction of the "Sun Island Glow Night Run" attracted 9,000 participants, boosting the night economy and aligning with national health initiatives [7] - Participants received personalized training guidance and recovery services, enhancing their overall experience and connection to the city [7] - The marathon aims to create a new city image and brand, linking winter sports with summer events, thereby increasing Harbin's recognition as a "treasure city" [7]
排球之乡江门:打出文体旅融合“好球”
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-26 06:43
Core Viewpoint - The article emphasizes the integration of sports, culture, and tourism in Jiangmen, known as the "Hometown of Volleyball," highlighting how the upcoming 15th National Games and Special Olympics will drive economic development and enhance the city's profile through sports events [1][2]. Group 1: Volleyball's Cultural and Economic Impact - Volleyball has become deeply embedded in Jiangmen's culture, with a history dating back to its introduction by overseas Chinese in the early 20th century, leading to a vibrant local sports scene [2][3]. - The city has attracted 50 cultural and tourism projects in 2024, with a total investment of nearly 10 billion yuan, showcasing its commitment to leveraging volleyball as a means to enhance its cultural soft power [2]. - Approximately 350,000 residents in Taishan regularly participate in volleyball activities, indicating a strong community engagement with the sport [3]. Group 2: Infrastructure and Event Hosting - Jiangmen will host eight events during the upcoming National Games, marking the highest number of events the city has ever organized, which will test its event management capabilities [2][4]. - The city has been recognized as a training base by the China Volleyball Association, having hosted over 60 international and national events since 2018, enhancing its reputation in the sports community [6][14]. Group 3: Economic Growth and Tourism - The sports industry in Jiangmen comprises 70 key enterprises with a total revenue of approximately 27.2 billion yuan, reflecting a growing sports economy [10]. - In 2024, Jiangmen received 25.46 million tourists, generating tourism revenue of 29.31 billion yuan, with significant year-on-year growth of 12.5% and 17.2% respectively [11][12]. - Major events have directly boosted local consumption, such as the 2025 Chinese Fencing Club League, which brought in about 60 million yuan in direct spending [10]. Group 4: Future Development Strategies - Jiangmen aims to enhance its sports economy by focusing on three areas: optimizing event economics, boosting sports consumption, and strengthening the sports manufacturing sector [13]. - The city plans to create multi-layered cultural tourism experiences centered around sports events, integrating local culture and ecological tourism to attract visitors [14].
“雄鹰振翅”撬动常熟人文经济新支点
Xin Hua Ri Bao· 2025-08-21 23:51
Core Viewpoint - The "Eagle Line" outdoor event in Changshu has successfully transformed from a niche hiking trail into a popular outdoor brand, reflecting the city's cultural and economic development and meeting the evolving tourism demands for health and spiritual enjoyment [2][3][6]. Group 1: Event Impact and Participation - The "Eagle Line" is expected to attract approximately 2.35 million visitors in 2024, with over 60% being from outside the city [2]. - The event drew over 1,000 participants of various ages and skill levels, with more than 40% of elite runners scoring above 700 points for men and 650 points for women in the World Trail Running Association [2][3]. Group 2: Infrastructure and Service Enhancements - Changshu has improved safety and service facilities along the "Eagle Line," including adding protective barriers, emergency rescue stations, and rest areas, which have enhanced the overall experience for participants [3][4]. - The city has introduced differentiated hiking paths and unique experiences, such as night tours and themed products, enriching the offerings of the "Eagle Line" [3][4]. Group 3: Economic Benefits and Local Business Growth - The event has significantly boosted local businesses, with surrounding agritourism and cultural projects generating nearly 200 million yuan in revenue last year [4]. - Over 80% of out-of-town families participating in the event chose to stay overnight in Changshu, indicating a strong impact on local hospitality [4][5]. Group 4: Cultural and Economic Integration - The "Eagle Line" has been integrated with various cultural activities, enhancing the overall tourism experience and promoting local culture [4][5]. - Changshu's approach to tourism emphasizes a cycle of attracting visitors, accommodating them, and facilitating local consumption, establishing a model for county-level tourism development [5]. Group 5: Innovation and Future Development - Changshu is focusing on sustainable development by balancing ecological protection with cultural heritage, as seen in initiatives like the "retreating farmland to restore lakes" project [6][7]. - The city is also fostering innovation in the cultural and tourism sectors, with new projects like the Blue O2 Forest Sports Culture Industrial Park set to open, which will cater to the growing demand for sports-related tourism [7][8].
一张球票,撬动消费几何级增长
Xin Hua Ri Bao· 2025-08-18 21:53
Group 1 - The core idea of the articles revolves around the successful integration of sports, culture, and tourism in Suzhou through the "Super League" (苏超), which has significantly boosted local tourism and consumption [1][2][8] - The "Super League" has attracted a diverse range of visitors, with data showing that Jiangsu Province's leisure consumption orders have ranked first in East China since the league's inception, and Suzhou has become one of the top five cities for non-local tourist spending [2][3] - The league has led to a substantial increase in local tourism, with events drawing large crowds, such as 43,617 attendees for a match, 35% of whom were from outside the province, and a 40.2% increase in visitor numbers in the surrounding area [3][4] Group 2 - Suzhou has implemented various promotional strategies, such as offering free access to over 40 tourist attractions for ticket holders, enhancing the overall visitor experience and encouraging longer stays [4][5] - The integration of digital technology has improved tourism services, with platforms like "君到苏州" providing comprehensive travel information and services, making it easier for visitors to explore the city [7][8] - The city's commitment to maintaining a clean and welcoming environment, along with excellent customer service, has been crucial in converting transient visitors into repeat tourists [7][8]
2025环中国自驾游集结赛绵阳站开幕
Huan Qiu Wang· 2025-08-18 09:26
Group 1 - The 2025 China Self-Driving Tour Rally in Mianyang has officially commenced, with over 160 participants from various provinces [1][4] - The event aims to integrate cultural experiences, ecological sightseeing, and automotive sports, linking multiple cultural tourism resources in Mianyang [3][4] - Mianyang is leveraging the upcoming full connectivity of the Jiuwu Expressway to establish itself as a regional tourism hub and a significant tourist distribution center in the province [3][4] Group 2 - The rally's starting point is the "Two Bombs and One Star" scenic area, with the first stage covering approximately 60 kilometers through various cultural and historical sites [3] - Mianyang is focused on promoting the integration of culture and tourism through events, responding to the growing trend of self-driving tourism [4]
沈阳铁西:文体旅融合点燃老工业基地新活力
Zhong Guo Xin Wen Wang· 2025-08-18 02:33
Core Viewpoint - The transformation of Shenyang's Tiexi District from an old industrial area to a vibrant cultural and recreational hub is highlighted, showcasing the integration of historical industrial heritage with modern urban vitality [1][2]. Group 1: Cultural and Recreational Development - The Hongmei Cultural and Creative Park, transformed from the former Hongmei MSG factory, has become a popular venue for young people, featuring cafes, creative markets, and live music events, blending traditional industrial culture with modern artistic expressions [2][3]. - The Shenyang International Pump Track Park, opened on May 14, 2023, is the largest pump track park in the world, covering approximately 8,000 square meters and hosting various racing tracks. It aims to revitalize the ecological environment along the old industrial river and attract sports enthusiasts [2][6]. Group 2: Educational Infrastructure - The Shenyang No. 31 Middle School Sino-German Campus, completed on August 8, 2023, includes modern facilities such as classrooms, an auditorium, and a gymnasium. This school addresses the educational needs in the region and supports the overall improvement of livability in the old industrial area [4][7]. - The establishment of the school is part of a broader strategy to enhance educational resources, thereby attracting and retaining talent in the area, which is crucial for the district's transformation [4]. Group 3: Urban Renewal and Economic Vitality - The ongoing urban renewal efforts in Tiexi District are characterized by a combination of cultural, sports, and educational initiatives, which are revitalizing the area and enhancing its appeal to residents and visitors alike [5]. - The integration of industrial heritage with new recreational and cultural facilities is seen as a driving force for the organic renewal of the city, contributing to its economic vitality [5].
文体旅破壁共生,“小票根”成激活市场“金钥匙”
Xin Hua Wang· 2025-08-14 23:51
Core Insights - The integration of sports, culture, and tourism is driving a new wave of consumption, with events and performances becoming key economic engines for the tourism sector [1][2][5] - The ticketing economy is emerging as a vital lever for stimulating consumption across various sectors, including travel, accommodation, and local cultural experiences [6][7] Group 1: Event and Performance Impact - The summer season has seen a surge in demand for performances and events, with terms like "sold out" and "crowded" highlighting the vibrant market [2] - Events such as concerts and sports competitions are not only attracting large audiences but also significantly boosting local economies through increased consumer spending [3][5] - For instance, a concert in Linyi attracted 120,000 fans, generating direct consumption of 320 million yuan and overall consumption of 460 million yuan [3] Group 2: Consumer Behavior and Preferences - Consumers are increasingly seeking multi-dimensional experiences, with travel plans often revolving around attending performances or events [6] - The trend of "traveling to watch a show" is gaining traction, as cities develop travel packages that combine local attractions with performances [3][4] - The rise of smaller, unique music festivals and events is catering to short-distance travelers, providing clear destination points [4] Group 3: Economic Growth and Opportunities - The integration of sports and cultural events is creating new business opportunities and growth potential within the tourism industry [5][7] - Data indicates that tourism bookings in Jiangsu province have increased nearly 200% since July, driven by sports events [5] - The market for immersive performances is expanding, with a growing demand for high-quality theatrical productions that enhance overall consumer experiences [7]
鞍山:文体旅深度融合 经济活力持续释放
Liao Ning Ri Bao· 2025-08-13 01:06
在项目布局上,鞍山市围绕闲置资产盘活、工业旅游升级、冰雪经济拓展等领域,谋划项目154 个,总投资达498.14亿元,其中招商引资项目占比超八成,为产业融合注入强劲动能。 同时,鞍山市积极以科技创新为驱动,赋能文体旅融合发展提质增效。全市积极构建智慧文旅平 台,集成预约购票、智能导览、人流监控等功能,提升服务便捷度;打造沉浸式光影秀、数字文旅IP等 新业态,以5G、AI技术构建"线上引流—线下体验—云端反馈"闭环。在鞍钢博物馆,VR技术还原的"钢 铁是怎样炼成的"场景,让历史与现代碰撞出独特魅力,吸引众多年轻游客打卡。 奥体中心的钢琴演奏会虽已落幕,但鞍山市文体旅融合正奏响新的乐章。这座钢铁之城,正以文化 为笔、产业为墨,在高质量发展的画卷上续写精彩。 年初以来,鞍山市以文体旅经济为依托,持续释放消费潜力。今年前7个月,全市接待游客量同比 增长17.36%,旅游综合收入增长16.53%,文体旅经济正成为拉动内需的"绿色引擎"。 从高雅艺术演出到群众性体育赛事,从工业遗产游到冰雪主题体验,鞍山文体旅活动精彩纷呈,多 元业态加速融合。作为东北老工业基地,鞍山市深挖"钢都"文化、温泉养生、岫岩玉雕等特色资源,推 动 ...
暑期经济观察丨特色赛事释放城乡魅力 文体旅融合激发消费热情
Xin Hua Wang· 2025-08-12 06:03
今年暑假期间,全国多地开展极具特色的体育赛事,游客们不仅能在赛事现场感受运动的激情与活力,还通过丰富的文旅活动,深入感受当 地文化魅力。这种"赛事+"模式有效延长赛事经济链条,实现体育产业与文旅相关产业的共赢。 2025江苏省城市足球联赛第六轮比赛,常州队球迷为球队加油助威。新华社发(刘臻睿摄) ■在浙江,"浙BA"(浙江省城市篮球联赛)各区赛程持续推进。赛场外,浙江各地抓住赛事热度,推出了特色集市、凭球票享文旅优惠等活 动,借势推广当地文化,拉动旅游经济发展。 7月19日,浙江省城市篮球联赛(浙"BA")绍兴市预选赛决赛现场。新华社发(郭斌 摄) ■在云南罗平,2025云南省乡村摩托嘉年华罗平站比赛,吸引来自全国各地的600余名摩托车运动爱好者相聚于此。116公里的赛道串联起罗 平县内多个景点和特色地貌区域,让车手在比赛中既能感受体育竞技的魅力,又能领略美丽的田园风光。 7月20日,内蒙古自治区第十一届少数民族传统体育运动会在内蒙古赤峰市开幕。赛事期间,各项活动的累计观演人数突破10万人次。新华社 发(康文魁摄) 7月19日,龙舟队伍在镇远县㵲阳河上比赛。新华社发(龙建睿摄) ■8月初,"苏超"(江苏省城市 ...