文体旅融合
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“赛场即景点、观赛即旅游”激发文体旅消费热潮 “体育+”释放粤港澳协同发展新动能
Yang Shi Wang· 2025-11-17 02:12
Group 1 - The 15th National Games is promoting widespread participation in sports across Guangdong, Hong Kong, and Macau through the "Sports+" initiative, stimulating cultural and tourism consumption, and releasing new momentum for regional collaborative development [1] - In Shenzhen, a 1.6 km smart running track equipped with intelligent recognition poles and cameras captures runners' information, helping them track their performance metrics such as duration, cadence, and energy expenditure [4] - The integration of technology and sports in Shenzhen is enhancing fitness experiences for the public, with over 100 outdoor smart gyms and numerous parks featuring smart running tracks [5][7] Group 2 - Hong Kong is promoting the "All City Sports" slogan, with fancy rope skipping being a popular activity among youth, fostering communication between Hong Kong and mainland China [10][12] - The 15th National Games is driving tourism and consumption in Macau, with the government organizing large-scale events like the Macau Grand Prix and food festivals to create a diverse cultural and sports tourism experience [15] - During the National Games, Macau's tourism department anticipates an average of 100,000 visitors daily, highlighting the event's impact on the local tourism market [15]
“不止于运动”!十五运会释放多元消费热潮 “体育+”燃动港澳“赛事经济”热力
Yang Shi Wang· 2025-11-16 08:36
Group 1 - The 15th National Games is currently being held in the Guangdong-Hong Kong-Macao Greater Bay Area, with expectations of attracting over 100,000 visitors to Hong Kong, boosting consumption in dining, accommodation, and retail sectors [1] - Hotels in Hong Kong have seen a significant increase in occupancy rates since early October, indicating a strong demand during the National Games period, even in a typically off-peak month like November [3] - The general manager of a hotel in Hong Kong noted that the demand during the National Games is at a very considerable level, signaling a positive performance for the tourism industry and strong signals for economic recovery and growth in Hong Kong [5] Group 2 - The National Games is viewed as an opportunity to upgrade and develop the tourism industry, showcasing a new "Sports + Tourism" model that demonstrates vibrant potential [7] - Local travel agencies in Hong Kong have launched various packages combining event tickets with local attractions, offering customized services to enhance visitor experiences and drive industry upgrades [9] - National Committee member Cai Rongxing highlighted the increased foot traffic benefiting the tourism, hotel, and dining sectors, emphasizing the synergistic effect of "Sports + Tourism" and creating more collaboration opportunities for the Greater Bay Area [11] Group 3 - In Macao, the "event economy" has similarly boosted cultural and tourism consumption, creating new integrated experiences for spectators and tourists [11] - The Macao competition area has developed new integrated experience scenarios, aligning with the goal of "event-driven tourism transformation" [13] - The director of the Macao Museum introduced cultural exhibits during the National Games, promoting Macao's intangible cultural heritage and offering city cultural tours to participants [17] Group 4 - The Macao competition area promotes a model where "the venue is a tourist attraction, and watching the event is tourism," providing a comfortable and professional experience for all participants [19] - The Macao government has organized large-scale events like the Macao Grand Prix and food festivals to create a diverse "cultural, sports, and tourism" experience for citizens and visitors [20] - The atmosphere during the National Games has been lively, attracting significant crowds to Macao, including sports enthusiasts and participating delegations, contributing to a positive sentiment among the public [20]
跟着全运去广东:21城掘金文体旅融合,打造“留客型”消费
2 1 Shi Ji Jing Ji Bao Dao· 2025-11-15 12:13
Core Insights - Guangdong is leveraging the 15th National Games and the Special Olympics to enhance its sports identity across 21 cities, creating new urban brands centered around distinctive sports projects [1][2] - The integration of sports, culture, and tourism is seen as a new opportunity for economic growth, with cities aiming to attract visitors through sports events [5][6] Group 1: City-Specific Developments - Guangzhou is transforming its urban landscape by renovating 30 venues and creating 17 refined districts, with a total area of 176.64 million square meters for venue upgrades and 366.21 million square meters for urban improvements [2] - Shantou, known for its surfing culture, is hosting multiple events as part of the 15th National Games, which is crucial for its development as a regional hub [3] - Zhaoqing is promoting its judo heritage, having produced Olympic champions and hosting various judo events during the games [3] - Qingyuan, recognized as the "Chinese Drift City," is enhancing its facilities and hosting high-level competitions, contributing to its reputation in outdoor sports [4] - Chaozhou is focusing on its Go culture, promoting youth engagement and hosting numerous Go competitions, positioning itself as a key venue for Go events [4] Group 2: Economic Impact and Strategies - Sports events are driving significant consumer spending, with hotel bookings in Guangzhou increasing by over 40% during major events [5] - The integration of sports into the local economy is being emphasized, with Shantou developing a comprehensive surfing industry that includes club operations, event economics, and youth education [5] - Cities are adopting strategies to enhance visitor experiences, such as Qingyuan's development of outdoor sports routes and Shantou's promotion of "surfing + tourism" packages [6][8] - The Guangdong provincial government is encouraging the creation of sports tourism destinations, with specific plans for unique offerings in various cities [8]
活力大湾区 同心向未来
Ren Min Ri Bao· 2025-11-08 23:34
Core Viewpoint - The 15th National Games serves as a platform for the integration and development of the Guangdong-Hong Kong-Macao Greater Bay Area, showcasing the region's collaborative spirit and cultural richness [1][2][17] Group 1: Event Overview - The event is jointly hosted by Guangdong, Hong Kong, and Macao, emphasizing the innovative practice of "one country, two systems" in sports [1] - The games are expected to attract over 9,000 participants, testing the efficiency of cross-border passage and organizational capabilities [5] Group 2: Cross-Border Collaboration - The cycling event features a 230-kilometer route that crosses three regions, highlighting seamless customs procedures with "zero delay" and "zero contact" [3] - Special customs measures have been implemented for transporting food supplies to the games, ensuring quick and safe passage [4] Group 3: Economic Impact - The event is expected to boost local tourism, with travel agencies reporting increased bookings related to the games, potentially attracting over 100,000 visitors to Hong Kong [6][8] - The integration of sports and tourism is creating new economic opportunities, with local businesses benefiting from increased consumer spending [6][9] Group 4: Cultural Exchange - The games promote cultural exchange among participants from Guangdong, Hong Kong, and Macao, fostering a sense of unity and shared identity [10][11] - The design of the torch for the games symbolizes the themes of integration and shared prosperity among the three regions [10] Group 5: Infrastructure Development - New transportation projects have been launched to enhance connectivity within the Greater Bay Area, facilitating easier access to the games [16] - Urban improvements related to the event are expected to leave a lasting impact on local communities, enhancing public spaces and facilities [14]
海南东方“村BA”火热开幕 文体旅融合点燃城市激情
Hai Nan Ri Bao· 2025-11-08 01:49
Core Points - The "Village BA" basketball league in Hainan Oriental officially opened on November 7, 2023, featuring a vibrant atmosphere and international participation [3][4] - The event aims to integrate sports with local culture and tourism, enhancing the region's cultural appeal [3][4] Event Details - The league will run for one month until December 7, 2023, with a total of 32 official matches scheduled [4] - New competitions include the "U Series Elite Tournament," a college "Special Forces" basketball match, and a women's basketball tournament, attracting 16 teams from across the province [4] - The event features a food market and live streaming, promoting local delicacies and creating a multi-faceted experience combining sports, culture, and industry [4] Economic Impact - Since its inception in 2023, the "Village BA" has evolved from a local event to a provincial sports brand, attracting over 460,000 spectators last year and generating a tourism revenue of 198 million yuan [4]
前三季度我市体育竞赛组织、博物馆营业收入分别增长24.8%和10.5%——
Nan Jing Ri Bao· 2025-11-05 02:27
Core Insights - The 2025 "Super League" final in Nanjing not only showcased sports enthusiasm but also significantly boosted the city's cultural and tourism sectors, illustrating the integration of sports and cultural tourism [1][2][3] Economic Impact - The event attracted over 62329 spectators, breaking attendance records and contributing to a total of over 390,000 attendees across eight matches held in Nanjing from May to October [2] - Nanjing's cultural, sports, and entertainment industry revenue grew by 7.3% year-on-year in the first half of the year, with sports revenue increasing by 19.3% due to the "Super League" [2] - Approximately 40 sponsors were signed for the event, generating a total sponsorship amount of 15.41 million yuan, with plans for further sponsorship for the 2026 "Super League" [2] Consumer Engagement - The event created a vibrant atmosphere across the city, with around 80 secondary viewing locations set up, leading to a 20% increase in sales compared to the previous year and generating over 6 billion yuan in transactions for retail, dining, and accommodation sectors [3] - Special promotions were introduced for ticket holders, allowing them to enjoy discounts at various cultural sites, which encouraged longer stays and deeper engagement with the city [5][6] Cultural Integration - The "Super League" served as a catalyst for cultural engagement, with museums offering free or discounted entry to ticket holders, effectively turning match tickets into cultural access passes [6][7] - Innovative collaborations between sports and cultural institutions, such as themed merchandise and events, attracted younger audiences and enhanced the cultural experience [7][8] Future Prospects - The integration of sports and cultural tourism is expected to continue driving economic growth in Nanjing, positioning the sports industry as a key growth driver for high-quality urban development [3][8]
“青奥赋能,文旅融合” 2025南京体育产业 高质量发展大会在宁举办
Yang Zi Wan Bao Wang· 2025-10-31 07:39
Group 1 - The conference "Empowering Youth Olympic Games, Integrating Culture and Tourism" aims to promote high-quality development of the sports industry in Nanjing, with participation from international sports organizations and local industry representatives [1] - Nanjing has leveraged the influence of the Youth Olympic brand to attract and cultivate high-level sports events, which serve as a key driver for the integration of culture, sports, and tourism [3] - In the first half of the year, the cultural, sports, and entertainment industry in Nanjing saw a revenue growth of 7.3%, with the sports sector experiencing a significant increase of 19.3% driven by the "Super League" events [3] Group 2 - The 2025 Jiangsu Urban Football League has gained significant public attention and social impact, showcasing Jiangsu's football strength and cultural appeal [5] - The conference included a sponsorship award ceremony for the 2025 Jiangsu Urban Football League, marking a collaborative effort to enhance local football events and brand value [5] - Discussions at the conference focused on how the Youth Olympic legacy can continue to empower city branding and the role of events in driving the integration of culture, sports, and tourism [5][6] Group 3 - A keynote speech by a professor from Beijing Sport University provided insights into sports industry policies and the latest developments in high-quality outdoor sports destinations [6] - The conference featured presentations on various projects related to the integration of sports and tourism, highlighting the achievements of Nanjing Sports Industry Group in promoting sports events and community engagement [6] - Nanjing is actively utilizing events to stimulate regional development, exemplifying the sustainable use of the Youth Olympic legacy [6]
稳坐“浙江第一” 杭州余杭三季度经济数据出炉
Sou Hu Cai Jing· 2025-10-27 07:10
Economic Performance - In the first three quarters, Yuhang District achieved a GDP of 271.32 billion yuan, with a year-on-year growth of 7.0% [1] - The total fiscal revenue reached 68.11 billion yuan, and general public budget revenue was 35.91 billion yuan, maintaining the top position in Zhejiang Province [1] Technological Innovation - Yuhang District has enhanced its technological innovation capabilities by focusing on "large scientific devices + major scientific plans + key laboratories + new R&D institutions" [2] - The core equipment of the supergravity centrifuge simulation and experimental device has been officially launched, providing critical technical support for major engineering and cutting-edge research [2] - The world's first brain-like computer with over 2 billion neurons has been successfully developed in the district, showcasing its advantages in the intersection of brain science and artificial intelligence [2] Technology Transfer and Service Industry - The district has accelerated the pace of technology transfer, with 120 technology transfer projects established this year [4] - The service industry, centered on information software, saw a value-added growth of 7.3%, ranking first in Hangzhou [4] - From January to August, the revenue of the above-scale service industry grew by 12.4% [4] - A total of 55,600 new market entities were registered this year, a year-on-year increase of 26.25%, leading in both total and incremental numbers in Hangzhou [4] Foreign Trade - Yuhang District's foreign trade demonstrated strong resilience, with total imports and exports growing by 15.1% in the first three quarters [5] - Exports increased by 11.2%, while imports surged by 70.2% [5] - Notable performances include Saturn Power's all-terrain vehicle, which attracted significant overseas interest, and Tanglian's dashcam products leading sales on Amazon in multiple countries [5] Industrial Development - The industrial sector maintained steady growth, with above-scale industrial value-added increasing by 6.3% [6] - Strategic emerging industries saw an 8.9% increase in value-added, while equipment manufacturing grew by 7.4% [6] Cultural and Tourism Integration - The Liangzhu 5000+ Art Creation Park has become a popular destination, featuring over 200 domestic and international cultural institutions and brands [7] - The district has promoted deep integration of culture, sports, and tourism, issuing 5 million yuan in consumption vouchers to stimulate related consumption [7] - Social retail sales increased by 11.0% year-on-year, with policies like trade-in programs driving over 12 billion yuan in related consumption [7] Cultural Industry Support - New support policies have been introduced to enhance cultural exports and the gaming and e-sports sectors, facilitating the deep integration of cultural industries with the digital economy [9] - Yuhang District is actively expanding new growth areas while stabilizing the service industry, laying a solid foundation for achieving annual economic and social development goals [9]
风光美景“玩”出新花样!“美景+赛事”“观赛+旅游”点燃文旅消费热引擎
Yang Shi Wang· 2025-10-26 05:23
Group 1 - The first Huangguoshu Waterfall International Kayak Extreme Race was held in Guizhou, attracting participants from over ten countries and regions [1][9] - The race took place at the famous Huangguoshu Waterfall, known as the largest waterfall in Asia, providing a unique natural backdrop for the event [3] - The competition featured two main events: wild water kayaking and long-distance wild water racing, utilizing a completely natural watercourse without artificial intervention [7] Group 2 - The racecourse included three distinct steps, each presenting different challenges for the competitors, such as strong currents and varying drop heights [8] - The event not only showcased extreme sports but also aimed to integrate tourism and cultural experiences, reflecting a new direction for sports tourism in Guizhou [11] - The Inner Mongolia Super League concluded on the same day, demonstrating the synergy between sports events and local tourism, with significant increases in hotel bookings and economic benefits [12][20]
共享职业赛道 感受壮乡风情
Ren Min Ri Bao· 2025-10-22 22:21
Group 1 - The core event of the 2025 Guangxi Road Cycling World Tour concluded in Nanning, featuring a mass challenge that attracted over 1,600 participants, highlighting the growing popularity of cycling in China [1][2] - The mass challenge included a total competition distance of 327.9 kilometers, connecting six cities in Guangxi, and was designed to allow amateur cyclists to experience a professional racing environment [1] - Participants expressed satisfaction with the event organization and the scenic routes, indicating a positive impact on local tourism and community engagement [1] Group 2 - The organizing committee introduced artificial intelligence technology to enhance event organization and spectator experience, allowing users to create personalized event posters [2] - A new sports consumption festival was launched alongside the event, promoting cultural and tourism integration through activities like e-commerce live streaming and collaborative cultural products [2]