12月1日至12月5日，新疆乌鲁木齐市、阿勒泰地区等开始试行首个"雪假"，加上前后两个周末，假期可 长达9天，而这将引发一场以冰雪为主题的消费热潮。 为充分承接这一政策红利，乌鲁木齐市文化广播电视和旅游局发布《冬季雪假嗨玩指南》，整合景区、 滑雪场、旅行社等多方资源，推出涵盖冰雪运动、非遗体验、文化研学等多个类型的文旅产品，并搭配 实施多重优惠。 同时，乌鲁木齐推出全方位的冰雪旅游服务。在滑雪运动上，丝绸之路山地度假区、白云滑雪场等六大 滑雪场面向全疆中小学生免票，并配套多项优惠。"雪假"期间，乌鲁木齐还将举办第23届丝绸之路冰雪 风情节、冰雪运动会、主题书画展、"冬韵芦草沟冰雪嘉年华"等系列活动。非遗体验也将同步开展，包 括非遗展、金石篆刻、雕版拓印等，让传统文化可触可感。 交通部门也同步响应，针对"雪假"期间探亲、研学等客流的显著增长，中国铁路乌鲁木齐局集团有限公 司计划加开119列临时旅客列车，覆盖伊宁、奎屯等8个方向，并增开普速列车。铁路部门专设人员对接 研学团体，提供专列、专属通道和候车区服务，持续推进"天山雪莲"服务品牌建设。 市场数据印证了"雪假"给冬季旅游市场带来的活力，美团平台数据显示，11 ...

Core Insights - The report indicates that China's ice and snow industry is expected to exceed 1 trillion yuan, reaching 10,053 billion yuan in 2023, highlighting the growing significance of the ice and snow economy [1] - The upcoming international skiing events in Beijing, including the qualification for the 2026 Milan Winter Olympics, will enhance brand exposure for sponsors like Changhong, showcasing their products and international development [1][2] - Changhong's sponsorship of top-tier events is part of a broader strategy to accelerate its brand internationalization and connect with global consumers through high-profile sports [2] Group 1: Brand Internationalization - Changhong is leveraging the international influence of ice and snow sports to enhance its global brand recognition and emotional connection with consumers [2] - The participation of top athletes from over 20 countries in the upcoming events will increase visibility in key overseas markets for Changhong [2] - The sponsorship aligns Changhong with the spirit of ice and snow sports, aiming to transform its identity from "Made in China" to "Global Partner" [2] Group 2: Consumer Trends - The collaboration with international skiing events has allowed Changhong to resonate its AI home appliances with the values of excellence and breaking limits associated with ice and snow sports [3] - Innovative products like the Q10Air AI TV and other appliances are designed to enhance the consumer experience during the ice and snow season, showcasing advanced technology [3][4] - The alignment with ice and snow culture is expected to boost short-term sales and drive product structure upgrades for Changhong [4] Group 3: Industry Synergy - The ice and snow economy is projected to become a new engine for economic growth, with the industry expected to exceed 187.5 billion yuan in consumption during the 2024-2025 season, reflecting a growth of over 25% [6] - Changhong's sponsorship is fostering the popularization of ice and snow sports while promoting deep integration between the home appliance industry and ice and snow scenarios [6] - The synergy between the ice and snow economy and Changhong's global strategy is enhancing the international presence of Chinese manufacturing and contributing to the overall growth of the ice and snow industry [6]

本报记者 梁傲男 12月1日至12月5日，新疆乌鲁木齐市、阿勒泰地区等地开始试行首个"雪假"，加上前后两个周末，假期可长达9天，一场 围绕冰雪主题的消费热潮正迅速展开。 为充分承接这一政策红利，乌鲁木齐市文化广播电视和旅游局发布《冬季雪假嗨玩指南》，整合景区、滑雪场、旅行社等 多方资源，推出涵盖冰雪运动、非遗体验、文化研学等多个类型的文旅产品，并搭配实施多重优惠。 同时，乌鲁木齐推出全方位的冰雪旅游服务。在滑雪运动上，丝绸之路山地度假区、白云滑雪场等六大滑雪场面向全疆中 小学生免票，并配套多项优惠。"雪假"期间，乌鲁木齐还将举办第23届丝绸之路冰雪风情节、冰雪运动会、主题书画展、"冬 韵芦草沟 冰雪嘉年华"等系列活动。非遗体验也将同步开展，包括非遗展、金石篆刻、雕版拓印等，让传统文化可触可感。 深圳市华美酒店管理顾问有限公司首席知识官、旅游酒店行业高级经济师赵焕焱对记者表示，"雪假"实践，是对国家"优 化学生假期安排"政策的有益探索，当地通过雪假等举措营造浓郁的冰雪运动氛围，以全民参与的方式传承当地的冰雪文化， 将为冰雪经济可持续发展提供重要的地方经验。 在朱克力看来，新疆和吉林的"以假促游"模式，具备向其他 ...

五天"冰雪假期"也带动了吉林游客出省旅行的热情。旅游平台数据显示，"冰雪假期"官宣后，从长春出 发的机票预订量较前一周大幅上涨。假期从长春起飞，机票预订的前十热门目的地包括上海、三亚、广 州、长沙、南京、青岛、杭州、西安、深圳和成都。 此前，新疆乌鲁木齐、阿勒泰相继官宣12月初的雪假，算上前后周末，最长能连休九天。去哪儿旅行数 据显示，雪假带动两地出发的机票预订量环比增长都超过45%，尤其飞往南方温暖城市的航线更受欢 迎。 同程研究院首席研究员程超功对《金融时报》记者表示，与依赖游客发展冰雪产业的模式相比，多地正 在通过中小学生雪假等方式培育本地的冰雪运动文化，营造本地化的冰雪消费氛围，是一种内生型的发 展模式，从而将发展"冰雪经济"与传统冰雪文化的传承很好地结合起来。同时，本地居民的消费动力被 激发起来后，也能够有效调节淡旺季客流的波动。 近日，吉林省发布通知，明确吉林省今年的"冰雪假期"为12月3日—12月7日，不挤占寒暑假。义务教育 阶段学生全部放假。 根据《吉林省2025年"冰雪假期"专项工作方案》（以下简称《方案》），吉林省今年面向义务教育学生 设立"冰雪假期"，不挤占寒暑假时间。"冰雪假期"期间， ...

Core Insights - The winter snow season is experiencing a rapid increase in consumer interest, with significant growth in searches and bookings for snow-related travel and activities [1] Group 1: Snow Resorts Opening - Major ski resorts across China have commenced operations for the winter season, with notable openings in Xinjiang, Heilongjiang, and Jilin [3][4] - Xinjiang's Altay region has invested nearly 7 billion yuan to develop a comprehensive snow sports system, featuring 198 ski trails and 26 lifts [3] - The Yabuli Ski Resort has upgraded its facilities, offering 56 ski trails and improved service quality to cater to various skill levels [3][4] Group 2: Consumer Trends and Popular Destinations - Data from travel platforms indicates a surge in searches for "ice and snow routes," with significant increases in travel from cities like Chengdu to Urumqi, showing a 48% year-on-year growth [6] - The popularity of destinations in Northeast China remains strong, with over 50% of bookings for the winter season concentrated in cities like Harbin and Shenyang [6] - Emerging destinations for snow tourism include regions in Xinjiang and Inner Mongolia, with increased interest in southern cities like Chengdu and Lijiang [6][7] Group 3: New Attractions and Events - Harbin Ice and Snow World has expanded its area to 1.2 million square meters, marking it as the largest in history, with a total ice volume of 400,000 cubic meters [9] - Jilin province has introduced various initiatives, including 1 billion yuan in ice and snow consumption vouchers and over 800 cultural and sports events [9] - Inner Mongolia is hosting diverse winter activities, including international snowboarding competitions and local cultural events [10][11] Group 4: Local Engagement and Extended Stays - Indoor snow venues and artificial snow parks are gaining popularity in regions like Zhejiang and Guangdong, catering to local residents [7] - There is a trend of longer stays at ski resorts, with bookings for accommodations near ski areas in Zhangjiakou increasing by approximately 60% year-on-year [7]

Core Viewpoint - The "Ice and Snow Go Happy Festival" has been launched in Shenyang, Liaoning, aiming to transform cold ice and snow resources into a vibrant consumption economy through cross-regional financial collaboration and benefits for the public [1]. Group 1: Event Overview - The event connects seven cities with ice and snow resources, including Beijing, Harbin, Hohhot, Shenyang, Shijiazhuang, Changchun, and Urumqi, to create a service network that offers a new consumption experience characterized by "one place, one feature, full coverage" [3]. - The festival aims to enhance the ice and snow tourism experience by providing a comprehensive range of consumer benefits across the entire tourism chain [7]. Group 2: Financial Support and Consumer Benefits - The festival leverages cross-regional financial services to provide targeted support to both the upstream and downstream of the industry chain, facilitating a more robust economic environment for ice and snow tourism [7]. - China Everbright Bank is actively supporting small and micro enterprises within the industry by offering credit services, while also providing consumers with significant discounts and subsidies on various services, including flight bookings, hotel accommodations, ski resort tickets, and equipment purchases [9].

Group 1 - The core viewpoint of the articles highlights the rapid growth of winter tourism in China, particularly in regions like Heilongjiang and Xinjiang, driven by special train services and school holidays [1][3][9] - The first winter tourism train to Mohe, Heilongjiang, carried over 300 tourists, emphasizing a "slow travel, deep experience" approach, allowing visitors to enjoy the unique winter landscapes [3][5] - In Xinjiang, the introduction of the first "snow holiday" for students from December 1 to 5, combined with various discounts at ski resorts, is expected to boost local tourism and related economic activities [9][11] Group 2 - The transportation network in Mohe is expanding to meet the demands of the winter tourism peak, with additional train services and increased flight frequencies to connect with other tourist cities [9] - In Alatau, ski resorts are offering significant discounts for students, including free ski passes and reduced prices for rentals and dining, which is anticipated to attract more families and enhance local tourism [11][12] - The "Ice and Snow Go Crazy Festival" launched in Shenyang aims to transform cold resources into a vibrant economy through cross-regional financial collaboration and consumer incentives [13][15][17] Group 3 - The festival connects seven cities, creating a comprehensive service network to promote unique ice and snow experiences across different regions [15] - Financial services are being coordinated to support small and micro enterprises in the tourism sector, while also providing consumers with substantial discounts on travel-related expenses [19]

Core Insights - The success of a startup often hinges on its ability to secure financing, making a well-structured financing plan crucial for survival and growth [1][2] - A financing plan serves not only as a tool to attract investors but also as a strategic framework for the company to align its internal vision and strategy [1] Group 1: Importance of Financing Plans - Startups face significant cash flow pressures from fixed expenses such as office rent, equipment purchases, team building, and initial marketing costs, necessitating a detailed financing plan to avoid project failure [2] - A comprehensive financing plan helps founders clarify their business model, market positioning, competitive advantages, and financial forecasts, transforming vague ideas into actionable strategies [2] Group 2: Key Components of a Financing Plan - A complete financing plan typically includes an executive summary, company introduction, market analysis, product and service descriptions, business model, marketing and sales strategies, management team details, financial forecasts, and funding requirements [5] - The executive summary is critical, capturing investor interest within two pages and highlighting the most compelling aspects of the business [5] - Financial forecasts must be realistic and withstand scrutiny, including profit and loss projections, cash flow statements, and balance sheet forecasts, with clear explanations of funding allocation [5] Group 3: Valuation and Funding Amounts - Determining a company's valuation and funding needs is challenging, especially for asset-light companies like marketing consultancies, requiring methods such as market comparables and discounted cash flow analysis [6] - Funding should meet operational needs for the next 12 to 18 months and support key milestones, avoiding over-funding that dilutes equity or under-funding that strains resources [6] Group 4: Finding Investors - Channels for finding investors include individual angel investors, angel investment firms, venture capital funds, and corporate investors, with a focus on angel rounds during the startup phase [8] - Effective networking and preparation are essential before meeting investors, including understanding their investment focus and showcasing industry insights [8] Group 5: Key Points for Pitching - The pitch, or roadshow, should focus on storytelling rather than merely reading from slides, clearly articulating the problem being solved, market size, and financial prospects [9] - Founders must be prepared to answer tough questions about competitive barriers, customer acquisition costs, team backgrounds, and financial assumptions [9] Group 6: Post-Funding Management - Efficient management and allocation of funds post-funding are critical, requiring strict financial management practices and regular updates to investors on business performance [10] - Funds should be concentrated on proven core business areas to accelerate growth while cautiously exploring new business avenues [10]

要深入推进城乡融合发展。持续推进"四好"农村路建设，补齐设施短板，完善公共服务功能，提升乡村 建设水平和生活品质。坚持以城带乡，推动城市基础设施、公共服务向乡村延伸。维护进城落户农民的 农村权益。缩小城乡差距、收入差距，推动实现共同富裕。 《实施方案》明确，要着眼动能转换，着力推进创新城市（300778）建设。具体而言，要激发城市发展 内生动力。因地制宜发展新质生产力，大力发展生产性和生活性服务业，积极发展首发经济、银发经 济、冰雪经济、低空经济、会展经济。推动装备制造等传统产业转型升级，发展壮大新能源等新兴产 业，加快布局具身智能等未来产业。打造"城市场景驱动+创新赋能"，建设氢能、第五代移动通信网络 （5G）街区等应用场景。丰富拓展"公园+"场景业态。扩大"吉字号"品牌影响力。推动装配式建筑及智 能建造装备产业化。 要激活城市存量资源潜力。建立城市更新专项规划与国土空间规划有机衔接机制。摸清城市房屋、设 施、土地等资产资源底数。通过年度国土变更调查和城市国土空间监测等工作，综合识别城市存量空 间。结合国土空间规划体检评估，明确城市存量空间盘活优化规划目标和重点，推动分层编制、调整详 细规划。加强规划和土地 ...

据悉，随着2025-2026雪季大幕拉开，全国多地各大滑雪场陆续开板，冰雪经济活力持续释放。在业态 升级、产业融合与政策赋能驱动下，冰雪经济正成为提振消费、推动区域高质量发展的重要引擎。《中 国冰雪产业发展研究报告(2025)》显示，我国冰雪产业规模从2015年的2700亿元增加到2024年的9800亿 元，预计今年突破万亿元大关。 消息面上，近日，寒潮的来袭让国内旅游市场呈现"冰火两重天"的态势。同程旅行数据显示，11月7日 (立冬)以来，"温泉"和"滑雪"关键词搜索热度上升显著，环比上月同期增长超过100%。滑雪场周边酒店 以及包含"温泉""私汤"标签的酒店和民宿预订热度较上月同期增长超2倍。 同程旅行(00780)午前涨超6%，截至发稿，涨5.84%，报23.2港元，成交额1.7亿港元。 ...