Core Viewpoint - The introduction of eSIM technology by China's three major telecom operators marks a significant advancement in mobile connectivity, offering enhanced user experiences and operational efficiencies [1][3]. Group 1: eSIM Launch and Adoption - China Unicom, China Mobile, and China Telecom have all received approval to conduct commercial trials for eSIM services, with users able to register for eSIM through respective apps and physical stores [3]. - The eSIM technology is now available for sale across 31 provinces and regions in China, indicating a nationwide rollout [3]. Group 2: eSIM Technology Overview - eSIM, or embedded SIM, is integrated directly into the device's chip, eliminating the need for a physical SIM card while maintaining the same functionalities as traditional SIM cards [5][6]. - The size of eSIM is only 10% of that of traditional SIM cards, which helps save space in devices and improves waterproof capabilities by removing the need for a SIM card slot [7]. Group 3: User Benefits and Convenience - eSIM allows for easier number changes and service provider switching through online applications, reducing the need for physical visits to stores and the hassle of SIM card delivery [7]. - Users can conveniently switch to local carriers while traveling, avoiding roaming charges and the need to purchase local SIM cards [7].

Core Insights - Apple's CEO Tim Cook visited China, announcing the launch of the iPhone Air, which will be available for pre-order on October 17 and officially released on October 22 [2][11] - The iPhone Air is described as the "thinnest iPhone ever," featuring a thickness of only 5.6 mm and utilizing eSIM technology exclusively, eliminating the need for a physical SIM card [4][5] - The launch of eSIM services by China's three major telecom operators coincides with the iPhone Air's release, allowing for broader adoption of this technology in the region [7] Product Launch - The iPhone Air will be available for pre-order starting at 9 AM on October 17, with sales commencing on October 22 [2] - The device's design focuses on extreme thinness, achieved through the use of eSIM technology, which allows for more internal space [4][5] - Apple's decision to eliminate the physical SIM card slot aligns with a global trend towards eSIM adoption, with predictions of approximately 1 billion eSIM-enabled smartphones by the end of 2025 [4] Market Strategy - Tim Cook's appearance in a Douyin (TikTok) live stream marks a strategic shift for Apple in engaging with Chinese consumers through e-commerce and live streaming [11][19] - This live stream is part of a broader strategy to enhance Apple's presence in the Chinese market, especially during major shopping events like "Double 11" [19] - Apple's revenue from the Greater China region showed a year-on-year increase of 4% in Q3 2025, indicating a positive trend in sales performance [19][22] eSIM Technology - eSIM technology is gaining traction, with over 500 global operators supporting it, including major Chinese telecom companies [7] - The introduction of eSIM services by Chinese telecom operators allows for the sale of the iPhone Air without restrictions, facilitating its market entry [7] - Apple's historical role in the development of eSIM technology dates back to 2011, with commercial implementation starting in 2014 [5]

本文来自微信公众号：爱范儿 （ID：ifanr），作者：马扶摇，原文标题：《这份目前最全的eSIM开卡攻略，请国行iPhone Air用户收好》，题 图来自：AI生成 正当我们以为iPhone Air会在十月的新机潮里慢慢销声匿迹、直到被人遗忘的时候，它突然水灵灵地就这样来了。 爱范儿昨晚（10月13日）获悉，国行iPhone Air将于本周五（10月17号）起接受预定，并于下周三（10月22号）正式发售。昨晚，苹果CEO蒂 姆·库克也在Apple Store抖音直播间中正式宣布了这个消息： 至此，iPhone Air成为了国内市场第一款正式发售的纯eSIM手机，也拉开了eSIM技术在国内手机市场落地的序幕。 想必各位国行iPhone Air意向消费者们更关心的，肯定还是新办eSIM、从实体卡切换到eSIM，以及换号、迁移号码的实际体验——就连编辑部 里面几位摩拳擦掌等着换Air的编辑，都很关心这些细节。 因此，在国行iPhone Air正式开售之前，我们和三大运营商参与iPhone Air发售/eSIM业务的相关工作人员进行了沟通，提出了大量的问题并试 图找到更加明晰的答案。我们整理了三大运营商目前已知的e ...

Core Viewpoint - The recent approval of eSIM technology by China's three major telecom operators marks a significant step towards the commercialization of eSIM mobile services in the smartphone sector, transitioning from traditional SIM cards to electronic SIM cards [1][4][7]. Group 1: eSIM Technology Overview - eSIM is a virtual electronic SIM card that replaces physical SIM cards, allowing users to activate mobile services without inserting a physical card [6]. - The integration of eSIM within devices eliminates the need for a SIM card slot, enabling thinner devices and providing more internal space for other components [6]. Group 2: Operators' Support and Services - China Unicom, China Mobile, and China Telecom have all received approval to conduct commercial trials for eSIM services, although online processing is currently not available [4][5]. - China Unicom has adapted 75 devices for eSIM, serving millions of users, while China Mobile plans to support a full range of eSIM products across various device types [11]. Group 3: Benefits of eSIM - eSIM technology addresses issues associated with traditional SIM cards, such as damage and the need for physical replacements, enhancing reliability [10][12]. - The use of eSIM facilitates easier switching to local carriers when traveling, eliminating the need for roaming services or purchasing local SIM cards [12].

Core Points - eSIM technology has become a hot topic recently, with major Chinese telecom operators receiving approval for commercial trials [1][3] - eSIM allows users to activate mobile services without a physical SIM card, enabling thinner devices and more internal space [2] - The approval marks a new phase for eSIM technology in mobile phones, following its previous applications in IoT and wearables [2] Industry Developments - China Unicom, China Mobile, and China Telecom have all announced the approval for eSIM mobile service trials as of October 13 [3] - China Unicom has adapted 75 devices, serving millions of users, while China Mobile plans to support a full range of eSIM products across various devices [3] - China Telecom has confirmed the launch of eSIM mobile services across 31 provinces in China [3] Device Compatibility - Supported eSIM devices include models from Apple, Huawei, and OPPO, which will be available for sale soon [4]

最近一段时间，eSIM手机成了热点。大家知道，过去我们普遍使用的实体手机卡叫作SIM卡，而eSIM卡就是一张虚拟的电子化手机卡。目前，中国联通、 中国移动、中国电信等三大运营商都已获得工业和信息化部eSIM手机商用试验批复许可。 什么是eSIM？ eSIM手机通过电子化手机卡的数据文件替代物理卡片，用户无需插入实体卡就能开通使用移动电话通信网络服务。没有物理卡槽，可以让手机等终端设备 更轻薄，可扩展的内部空间也更大。 此前，eSIM技术在国内已经在物联网、智能穿戴等领域应用，此次获批意味着正式迈入手机端商用新阶段。 eSIM暂不开放线上办理 需到营业厅办理开通 据了解，中国联通、中国移动和中国电信都在昨晚（10月13日）宣布正式获得开展eSIM手机运营服务商用试验的批复。 中国联通表示，目前已累计适配终端75款（含手机、智能手表、平板电脑等），服务用户规模超过数百万。 中国移动表示将提供全体系eSIM产品支持，不仅涵盖手机，还会扩展至智能手表、平板电脑、车载设备等形态。 中国电信确认eSIM手机业务在国内31个省区市正式上市销售。 商用试验期间，三家企业暂不开放线上办理，用户可持eSIM手机到营业厅门店办理开 ...

中新网北京10月14日电(记者 吴涛)随着近日工信部对部分运营商eSIM手机商用试验批复许可，三大运 营商手机eSIM业务正式在国内上线。它带来哪些便利，消费者使用时又该注意什么？ 三大运营商均可办理 虽然eSIM可以轻松实现多卡多待，同一台eSIM手机最多可开通2个国内运营商的eSIM号码。 办理eSIM号码也需符合"一证五号"规定，即同一证件名下最多可办理5个号码，这里面包含eSIM号码。 另外，在销户时，消费者自行删除eSIM数据不等于销户，需要通过运营商来进行销户。再者，eSIM芯 片为焊接式，私自拆卸可能导致设备损坏或信息泄露。 苹果官网也进行了更新：中国移动、中国电信和中国联通将为iPhone Air提供 eSIM 支持，具体时间依 监管部门审批情况而定。这意味着三大运营商均支持iPhone Air的eSIM服务。 值得注意的是，多家运营商提供全体系eSIM产品支持，不仅涵盖手机这一核心通信设备，还扩展至智 能手表、平板电脑、车载设备等多种形态，实现了跨终端、跨场景的无缝连接与协同工作。 eSIM手机业务是一种将实体SIM卡功能集成到手机芯片中的技术，用户无需插入和更换实体SIM卡即可 办入网、换 ...

本文来自微信公众号：IT时报 （ID：vittimes），作者：钱立富，编辑：孙妍，原文标题：《运营商集体上线eSIM手机业务，待iPhone Air下周上市，华 为OV跟进》，题图来自：AI生成 eSIM手机业务终于来了！ 昨日（10月13日）晚间，三家电信运营商不约而同发布消息称，已获得工信部eSIM手机商用试验批复许可。 同样是在10月13日晚间，苹果方面正式宣布，中国大陆用户可于10月17日早9点起预购iPhone Air，10月22日起正式发售。 10月14日，《IT时报》记者走访了三家电信运营商营业厅。工作人员称，当前可进行预约，等到苹果iPhone Air发售后，用户可携机在营业厅办理eSIM手 机业务。 集体官宣靴子落地 9月10日，苹果在秋季发布会上推出了轻薄手机iPhone Air，在全球范围内统一采用仅支持eSIM的设计，且可激活两个eSIM，没有配备实体卡槽。苹果中 国官网当时称，中国联通是唯一受支持的iPhone eSIM运营商。 一个月后，"靴子"终于落地。 但在9月12日iPhone 17系列预售当天，iPhone Air缺席。同日苹果中国官网更新消息称："中国移动、中国电信和中 ...

Group 1 - The introduction of eSIM mobile services by major Chinese telecom operators marks a significant shift from traditional SIM cards to a more lightweight and multi-modal eSIM model, enhancing user experience with features like card-free activation and seamless global roaming [2][3] - China Unicom, China Mobile, and China Telecom have all received approval for eSIM mobile services, with China Unicom having initiated eSIM technology research as early as 2015, indicating a well-established service capability [2] - The launch of the iPhone Air, which exclusively supports eSIM, is set for pre-order on October 17, following a promotional live stream by Apple CEO Tim Cook, highlighting the product's lightweight design [3][4] Group 2 - Apple's iPhone shipments in the Chinese market are projected to decline by 17% in 2024, reaching 42.9 million units, making it the largest drop among the top five manufacturers [4] - To counteract declining sales, Apple is expanding its online presence through platforms like Douyin and Xiaohongshu, aiming to reach consumers through social e-commerce channels [4] - The updated product information for the iPhone Air on Apple's Chinese website confirms eSIM support from all three major telecom operators, dispelling previous rumors about contract-based sales [4]

Core Points - Apple announced that customers in mainland China can pre-order the iPhone Air starting from 9 AM on October 17, with official sales beginning on October 22 [1] - The iPhone Air will be available in four colors: deep space black, cloud white, light gold, and sky blue, with storage options of 256GB starting at 7999 yuan, 512GB at 9999 yuan, and 1TB at 11999 yuan [1] - The device features a 6.5-inch 120Hz ProMotion display, a 48MP rear camera, and is powered by the A19 Pro processor, which offers three times the peak GPU performance of the A18 Pro [5] eSIM Support - All three major Chinese telecom operators—China Mobile, China Unicom, and China Telecom—will provide eSIM support for the iPhone Air [1] - eSIM technology allows for remote configuration of carrier information without a physical SIM card, offering advantages such as flexibility, security, and space-saving [5] - China Unicom, China Mobile, and China Telecom have all received approval for commercial trials of eSIM services, marking significant progress in the eSIM field [6]