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“动物园+”延长产业链撬动消费新活力 花式揽客、限定美景“破圈”圈粉
Yang Shi Wang· 2025-05-15 03:50
Group 1 - The article highlights the trend of off-peak travel in the Yangtze River Delta, with various zoos offering engaging activities to attract visitors [1][5] - In Jiangsu Nantong, a wildlife park allows close interactions between visitors and animal cubs, enhancing the visitor experience [1][3] - The popularity of "deep travel" is increasing, with visitors spending more than a day at zoos, leading to significant growth in hotel, dining, and cultural product consumption [7][8] Group 2 - In Zhejiang Anji, a zoo features a lion-themed hotel designed in the style of the Colosseum, allowing guests to view lions from their rooms [11] - Over half of the visitors to the scenic area choose to stay overnight, with high occupancy rates for the four themed hotels, and a 60% booking rate for the upcoming Dragon Boat Festival [13] - The wildlife park in Jiangsu Nantong offers themed hotel rooms priced between 1,000 to 3,000 yuan per night, with high demand leading to full bookings for the Dragon Boat Festival [16] Group 3 - The demand for animal-themed cultural products is rising, with a notable sales increase during the recent holiday period, including a panda pendant selling 10,000 units in April [18] - The industry is witnessing a shift from single sightseeing to a comprehensive model that includes accommodation, activities, and shopping, driven by the growing demand from family travelers [19]
五一假期旅游市场观察:从爆单数据看消费新趋势
Sou Hu Cai Jing· 2025-05-06 14:44
Group 1 - The core observation of this year's May Day holiday is the significant increase in travel activity, reminiscent of pre-pandemic times, but with notable changes in consumer behavior [1] - Long-distance travel has surged, with routes over 1200 kilometers accounting for nearly 70% of bookings, a 3 percentage point increase from last year, indicating a shift towards longer trips [2] - The average price of air tickets has decreased by 11% year-on-year, contributing to a more value-conscious consumer approach to travel spending [2] Group 2 - There has been a dramatic increase in homestay bookings, with a 138% year-on-year growth, suggesting that accommodation is now a key part of the travel experience rather than just a place to sleep [3] - The trend of "homestay as a destination" is driving operators to invest more in unique experiences and aesthetics, as seen in various successful examples [3] Group 3 - The restaurant industry is innovating with new concepts, such as themed hotpot restaurants that cater to families, indicating a shift towards experiential dining [5][6] - The rise of family dining needs is evident, with significant demand for restaurants that offer child-friendly environments and family meal packages [11] Group 4 - There is a growing preference for in-depth travel experiences over traditional sightseeing, with a notable increase in interest for activities that require longer stays, such as cultural workshops [10] - The tourism market is evolving, with consumers increasingly willing to pay for unique and authentic experiences, suggesting a maturation of the market [12]