动物园运营
Search documents
为年轻人打造“走心”的旅游精品|文化中国行
Zhong Guo Qing Nian Bao· 2025-10-25 07:46
Core Insights - The tourism industry is shifting from "eye-catching" experiences to "soulful" and meaningful engagements, reflecting a growing demand for emotional and spiritual fulfillment among young travelers [2][3] Group 1: Emerging Trends in Tourism - Young travelers are increasingly seeking deep personal connections and emotional resonance during their journeys, moving away from superficial sightseeing [2][3] - The concept of "slow travel" is gaining popularity, emphasizing a more relaxed pace that allows for genuine appreciation of cultural and historical contexts [3][4] Group 2: Successful Case Studies - The Kunming Railway Bureau and Jianshui County government have successfully implemented a "state-owned railway + local operation" model for the Jianshui Ancient Town small train project, creating a 12.82 km cultural corridor that enhances the tourist experience [3] - The immersive performance "Jiao Jiao Da Qin" in Xi'an has attracted a significant young audience, with 75% of attendees aged 20-40, showcasing the effectiveness of emotional storytelling and innovative staging [6] Group 3: Visitor Engagement and Experience - The Jianshui small train project is projected to receive 190,000 visitors in 2024, indicating a steady growth trend despite nearing capacity [4] - The "Jiao Jiao Da Qin" performance has achieved a 96% occupancy rate over 500 shows, highlighting its appeal and the successful integration of technology and narrative [6] Group 4: Emotional and Value-Based Marketing - The Red Mountain Forest Zoo in Nanjing has successfully connected with younger audiences by emphasizing animal welfare and environmental sustainability, resonating with their values [8][9] - The zoo's approach to marketing focuses on value-based strategies rather than just emotional marketing, fostering a deeper connection with visitors [9] Group 5: Consumer Behavior Insights - The Z generation is characterized by a desire for autonomy and meaningful experiences, leading to a shift in how "premium" products are defined and marketed [9][10] - The importance of community and emotional connections in consumer behavior is emphasized, suggesting that ongoing engagement is crucial for sustained growth in the tourism sector [9]
“吃撑倒地”的羊驼一点也不萌
Guang Zhou Ri Bao· 2025-10-14 11:14
Core Viewpoint - Excessive feeding of animals by visitors can lead to serious health issues, as evidenced by the recent incident at a wildlife park in Jiangsu where several alpacas collapsed due to overfeeding [1][5]. Group 1: Incident Overview - Multiple alpacas at the Nantong Forest Wildlife Park were reported to have collapsed after being overfed by visitors, leading to a concerning situation [1][5]. - Staff at the park claimed that they monitor the animals and that they stop eating when full, but this does not address the underlying issue of overfeeding [1]. Group 2: Broader Implications - The incident reflects a larger problem where animals suffer due to well-meaning but misguided human actions, as seen in other cases like the death of a gorilla in Shanghai due to similar reasons [5]. - The practice of selling feeding items at high prices while simultaneously prohibiting feeding creates a conflict of interest, prioritizing profit over animal welfare [5]. Group 3: Proposed Solutions - To address the issue, three levels of intervention are suggested: 1. Educational initiatives to change visitor behavior, such as the "no feeding commitment" program in Shanghai [6]. 2. Stricter regulations to protect captive animals, including penalties for those who violate feeding rules [6]. 3. Innovative management strategies, like using AR technology to simulate feeding experiences without harming animals [6].
冰城迎萌主 大熊猫“芝士”“芝麻”正式营业啦
Yang Shi Wang· 2025-08-23 16:45
Group 1 - The Harbin Sun Island Panda Pavilion officially opened on the 23rd, showcasing the twin pandas "Cheese" and "Sesame" to the public [1][2] - "Cheese" and "Sesame" are 8 years old, representing the "young adult" stage of giant pandas, with distinct physical characteristics [2][4] - The pandas are lively and enjoy climbing trees and playing in water, indicating their active nature [4] Group 2 - To address the local bamboo supply issue, the Sun Island Scenic Area established a stable air transport supply chain for bamboo shoots and incorporated additional food according to the Chengdu base's formula [6] - A professional team, including dedicated caretakers and veterinarians, has been formed to oversee the daily care and health of the pandas [6] - The Sun Island Panda Pavilion has been designed to simulate the pandas' natural habitat, ensuring a comfortable living environment [7][8] Group 3 - The pavilion incorporates a "habitat replication" design concept, taking into account Harbin's temperate continental monsoon climate to create a suitable environment for the pandas [8] - An air circulation and filtration system has been implemented to maintain air quality, while lighting conditions are controlled to mimic natural sunlight and moonlight, reducing stress on the pandas [10] - These measures have created a comprehensive environmental control system, verified by experts from the National Forestry and Grassland Administration, to ensure the pandas' comfort in Harbin's cold climate [10]
上海野生动物园成功繁育的两头非洲象宝宝与游客见面
Zhong Guo Xin Wen Wang· 2025-05-30 12:03
Core Viewpoint - Shanghai Wild Animal Park has successfully bred two African elephant calves, marking a significant achievement in the conservation of African elephants in East China [2][5]. Group 1: Breeding Success - The park has introduced 12 African elephants since 2016, and after nearly 10 years of efforts, it has achieved its first successful breeding of African elephants in East China [2]. - The calves are now on display for visitors, allowing them to learn about elephant nurturing and social behaviors [2][3]. Group 2: Conservation Efforts - The breeding of African elephants is a global conservation challenge, and the park has implemented innovative management practices to create a habitat similar to their natural environment [2]. - The care team has developed personalized nutrition plans and conducts regular health checks to ensure the well-being of the elephants [2]. Group 3: Calf Development - The first calf, named "Little White," was born weighing over 100 kilograms and has been closely monitored for health and development [5]. - The second calf, "Little Lulu," was born after a 22-month gestation period and weighed 135 kilograms at half a month old, showing good growth [5]. Group 4: Visitor Engagement - The park has created a larger outdoor area for the elephants to enhance their social interactions and provide a more engaging experience for visitors [6]. - The care team regularly monitors the elephants to ensure their psychological and physiological health, promoting diverse behaviors [6].
“动物园+”延长产业链撬动消费新活力 花式揽客、限定美景“破圈”圈粉
Yang Shi Wang· 2025-05-15 03:50
Group 1 - The article highlights the trend of off-peak travel in the Yangtze River Delta, with various zoos offering engaging activities to attract visitors [1][5] - In Jiangsu Nantong, a wildlife park allows close interactions between visitors and animal cubs, enhancing the visitor experience [1][3] - The popularity of "deep travel" is increasing, with visitors spending more than a day at zoos, leading to significant growth in hotel, dining, and cultural product consumption [7][8] Group 2 - In Zhejiang Anji, a zoo features a lion-themed hotel designed in the style of the Colosseum, allowing guests to view lions from their rooms [11] - Over half of the visitors to the scenic area choose to stay overnight, with high occupancy rates for the four themed hotels, and a 60% booking rate for the upcoming Dragon Boat Festival [13] - The wildlife park in Jiangsu Nantong offers themed hotel rooms priced between 1,000 to 3,000 yuan per night, with high demand leading to full bookings for the Dragon Boat Festival [16] Group 3 - The demand for animal-themed cultural products is rising, with a notable sales increase during the recent holiday period, including a panda pendant selling 10,000 units in April [18] - The industry is witnessing a shift from single sightseeing to a comprehensive model that includes accommodation, activities, and shopping, driven by the growing demand from family travelers [19]