来源：市场资讯 （来源：国金证券研究所） 摘要 公司简介 携程集团（代码: 9961.HK/TCOM）创立于1999年，是中国领先的一站式旅行服务平台，集团目前通 过"携程"和"去哪儿"在中国市场占据龙头地位；旗下Trip.com侧重海外市场、"Skyscanner-天巡"为全球 机票比价直连平台；目前公司业务覆盖全球200+个国家，已成为全球市值第三大的在线旅游企业。 1） 国内旅游业务是基本盘，市占率领先&业务稳固。在当下酒店供给增加的背景下，OTA渠道价值进 一步凸显。携程前端具备流量优势，据QuestMobile数据，2025年5月携程&去哪儿APP自有流量位列行 业Top2。携程后端供应链基础扎实，积累覆盖国内600多个城市的75万+酒店资源。 2） 出境业务：具备"重服务+供应链资源丰富"的优势。携程2023年至今出境游恢复率持续快于行业， 且据Fastdata数据2024年7月携程出境游人次市占率达48.3%，我们认为其出境游优势主要来源于：①客 服沟通、界面操作等方面更符合国人操作习惯，重服务模式有效解决国人出境游痛点，携程拥有世界最 大的旅游业呼叫中心提供7*24小时中文服务；②出境资源布局 ...

Group 1 - The opening of the Fliggy Travel store at Urumqi Tianshan International Airport marks a significant step in enhancing travel services for tourists visiting Xinjiang, offering a comprehensive range of travel-related services including flight tickets, hotels, car rentals, and guided tours [3][4] - The store features a professional travel consultant system, providing customized services based on travelers' itineraries, preferences, and group sizes, which aims to reduce the decision-making costs associated with traveling in Xinjiang [3] - Fliggy's collaboration with Xinjiang Airport Group includes plans for future innovations such as integrated transportation options and bundled travel products, enhancing the overall travel experience for visitors [4] Group 2 - The Fliggy Travel store is strategically located in the new terminal of Urumqi Airport, covering over 160 square meters and offering specialized areas for travel consultation, car rental services, and equipment rentals [3] - The efficiency of service delivery has improved significantly, with travelers saving over 50% of the time typically spent on car rentals compared to traditional airport rental services [4] - The store's face-to-face service approach has led to higher conversion rates, with many customers returning for additional travel inquiries even after their trips [4]

Group 1 - The core idea of the news is the launch of the "Jingjiao Yima Tong" tourism mini-program in Qiaozi Town, Huairou District, Beijing, aimed at enhancing the travel experience for visitors during the upcoming May Day holiday [1] - The mini-program integrates various tourism resources including scenic spots, hotels, restaurants, and transportation, providing a one-stop service for tourists [1] - Features of the mini-program include personalized recommendations based on big data analysis of user behavior, digital map navigation, and easy access to public service facilities [1] Group 2 - To ensure effective promotion and usage of the mini-program, the Qiaozi Town Tourism Office has collaborated with local tourism businesses to conduct promotional activities and training [2] - Promotional materials such as display boards and QR codes have been set up in high-traffic areas like scenic spots, hotels, and transportation hubs to guide tourists [2] - Qiaozi Town is the largest plain town in Huairou District, characterized by diverse geographical features and a forest coverage rate of 46.64% [2]