Group 1 - The core initiative is to create new consumption scenarios by integrating consumer elements from Hangzhou, Xi'an, and Kunming, focusing on food consumption, particularly wild mushrooms [2][4]. - The event aims to stimulate consumer potential and confidence through a model of "government guidance + enterprise participation + market operation," promoting sustained growth in the consumption market and supporting high-quality economic development in Kunming [2][4]. - The "Three Cities Linkage: Revitalizing Consumption" event is part of a series, with the first held in Hangzhou on May 16, and the next scheduled for September in Xi'an [2]. Group 2 - The event features a promotional campaign centered around Yunnan's wild mushrooms, including the release of a themed promotional video and participation from various media and influencers [4]. - A total of 10 old brand enterprises from Hangzhou and Xi'an, along with 15 local old brand enterprises from Kunming, participated in showcasing a variety of culinary offerings during the event [8]. - The event includes cultural performances and promotional activities related to tourism and local cuisine, enhancing the visibility and appeal of Kunming as a summer destination [10].

Core Insights - The three cities of Kunming, Hangzhou, and Xi'an have launched a joint initiative to boost consumption, leveraging their respective advantages and resources for shared development [1][6] - Kunming's unique resource endowments and innovative practices have led to a vibrant consumer market with diverse consumption scenarios and business formats [3] Consumption Market Developments - Kunming's Shuncheng Shopping Center has introduced the first LEGO flagship store in Southwest China, attracting young consumers from surrounding provinces [4] - Ski resorts like Jiaozi Mountain and Hot Snow Miracle have become popular destinations for tourists from South Asia and Southeast Asia, enhancing Kunming's appeal as a year-round travel destination [4] - The Dounan Flower Market, Asia's largest fresh-cut flower trading market, recorded a trading volume of 14.176 billion stems and a transaction value of 11.574 billion yuan in 2024, showcasing a unique consumption scene [4] Innovation in Consumption Scenarios - The 46 key villages along Dianchi Lake have developed 137 scenic business formats and 874 consumption formats, attracting over 10 million visitors in 2024 and generating revenue of 540 million yuan [5] - The first phase of the Dianchi Greenway, opened during the 2025 Spring Festival, connects various attractions and aims to position Kunming as a world-class leisure and vacation destination [6] Collaborative Consumption Initiatives - The joint initiative emphasizes nine key areas for collaboration, including policy empowerment, gourmet food, exquisite shopping, classic tourism, and more, forming a comprehensive "1+9" linkage system [6] - Kunming aims to enhance communication and cooperation with Hangzhou and Xi'an to provide consumers with richer and more diverse experiences while supporting businesses and improving trade cooperation [8]