Core Insights - The Chinese Atlantic salmon market is projected to reach 167,700 tons by 2025, indicating significant growth potential [1] - Norway has become the largest exporter of Atlantic salmon to China, with exports increasing by 120% year-on-year from January to August this year [1][8] - The market share of Norwegian salmon in China has surged from 39% at the beginning of the year to 71% by June, marking the highest level in 15 years [8] Market Growth - As of the first quarter of this year, China has become the sixth largest export market for Atlantic salmon globally, with the fastest growth among the top ten markets [1] - From January to June, China's imports of Atlantic salmon increased by 39%, reaching 77,166 tons, with expectations to hit 167,752 tons by the end of the year [1] - By the second quarter of 2025, China is expected to surpass Brazil and Spain, ranking as the sixth largest consumer of Atlantic salmon globally with 129,472 tons [1] Industry Dynamics - The demand for salmon is driven by the expansion of e-commerce and new retail channels, creating a hybrid consumption model that includes both offline and digital platforms [8] - New retail chains specializing in fresh salmon, such as Shanghai Jingzhe Catering Management Co., are experiencing explosive growth, with 50-80 new stores opening monthly [8] - The Norwegian Seafood Council plans to increase its investment strategy in China by 70%, focusing on digital platforms and collaboration with local industry partners [8]

Core Insights - Norway's seafood industry is actively promoting its products, including Atlantic salmon, Arctic sweet shrimp, Greenland halibut, and redfish, at the 19th Shanghai International Fisheries Expo, highlighting China's significance as a key export market [1][8] - The global production of Atlantic salmon is projected to reach 3.075 million tons by 2025, with Norway contributing 62% of this growth [2] - The Chinese salmon market is experiencing unprecedented potential due to the popularity of sushi and sashimi, with Norwegian salmon exports to China increasing by 122% in volume and 64% in value in the first half of 2025 [5][8] Market Dynamics - China has become the largest market for Atlantic salmon in Asia, with consumption levels approximately double that of Japan [6] - Despite the growth, there is significant room for development in per capita consumption in mainland China, which stands at 0.09 kg compared to 2.19 kg in Hong Kong [6] - The Norwegian Seafood Council expresses confidence in the Chinese market's growth potential, attributing it to changing consumer habits and diversified market channels [7] Export Performance - In the first half of 2025, Norway's salmon exports to China reached 52,100 tons, with a total export value of 4.673 billion Norwegian kroner [5] - China has emerged as the largest export market for Norwegian Arctic sweet shrimp and has seen significant growth in exports of Greenland halibut and redfish, with increases of 45% and 82% respectively [8] - In July 2025, Norway's seafood exports to China saw an 88% year-on-year increase, solidifying China's position as Norway's second-largest seafood export market globally [8]