Core Viewpoint - The article emphasizes the importance of rigorous data and the use of the triangulation method in consulting to enhance decision-making and management innovation for businesses [2][3]. Group 1: Triangulation Method - The triangulation method is a research approach that uses multiple data sources and methods to verify the authenticity and reliability of information, aiming to reflect the objective market situation [3][5]. - QYResearch employs a feedback mechanism involving clients, research subjects, and analyst teams to ensure accurate market insights through direct communication and field visits [3][4]. - The method helps eliminate uncertainties, improve consulting efficiency, and enhance decision-making processes by providing a comprehensive understanding of market conditions [4][6]. Group 2: Data Sources and Reliability - QYResearch's data sources are diverse, including public data, paid databases, proprietary databases, expert interviews, and firsthand surveys, which help reduce biases from single data sources [5][6]. - The reports generated by QYResearch are based on representative samples and factual information, avoiding decisions based on intuition or guesswork [6][7]. - The company aims to provide guiding opinions for the market through the integration of various information sources and public data [5][6]. Group 3: Professional Expertise - QYResearch emphasizes the importance of professional teams in consulting, as they can provide tailored advice based on close engagement with businesses [7][8]. - The analysts at QYResearch are specialized in specific industries, ensuring high-quality and systematic consulting services [7][8]. - The company is exploring advanced technologies like generative AI and big data to enhance its consulting services and predictive capabilities [7][8].

Core Insights - The article emphasizes the shift from traditional secondary data to in-depth primary research for market analysis, highlighting the importance of capturing insights from industry professionals [3][4]. Research Evolution - The market research industry is at a transformative juncture, moving away from reliance on secondary data sources like databases and public reports, which have limitations such as information homogenization and data lag [4]. - QYResearch recognizes that valuable insights often lie in the experiences of decision-makers and frontline personnel [4]. Methodology - QYResearch employs a dual strategy of "localization + specialization" to access industry professionals globally, establishing local support teams in countries like the USA, China, Japan, India, and Germany [5]. - The company has developed a systematic methodology for conducting deep interviews, which includes extensive preparation, a balance of structured and unstructured questioning, and rigorous cross-validation of information [6][7][8][9]. Interview Techniques - Analysts are required to conduct "excessive preparation" before interviews, understanding the target company's background, product characteristics, and market positioning [7]. - The interview framework is semi-structured, allowing for both preset questions and flexibility to explore unexpected yet valuable information [8]. - QYResearch employs a "triangular verification method" to ensure the authenticity of information by cross-referencing multiple independent sources [9]. Thought Process - Analysts are encouraged to adopt a "zero-based thinking" approach during interviews, listening without preconceived notions and asking insightful questions [11]. - There is a focus on identifying "connection points" between various information, linking technological trends with market demands and corporate strategies [12]. - Analysts are motivated to delve deeply into key information, employing a "five-layer deep" questioning technique to uncover the essence of issues [14]. Case Studies - In a study of the chemical industry, QYResearch's interviews revealed that actual inventory levels were significantly higher than public data suggested, indicating a potential market adjustment [15]. - In the automotive electronics sector, insights from frontline engineers highlighted a critical trend of traditional automotive electronic architecture evolving towards a centralized model, providing clients with forward-looking market assessments [15]. Future Outlook - Despite advancements in AI and big data, QYResearch believes that technology will enhance rather than replace the value of deep interviews, exploring AI tools for background analysis, real-time semantic analysis during interviews, and structured content processing post-interview [16]. - The company aims to deepen its global research network, promoting the model of "local analysts studying local markets" [16]. Company Background - QYResearch, established in 2007 with headquarters in Los Angeles and Beijing, has evolved into a leading consulting firm providing detailed industry research services across various sectors, including high-tech industries, chemical materials, advanced materials, machinery manufacturing, and more [17].