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初心不改:QYResearch为何始终专注于市场研究这一件事?
QYResearch· 2025-12-08 06:19
Core Viewpoint - QYResearch emphasizes the importance of in-depth interviews and real insights over mere data compilation, aiming to uncover hidden industry dynamics and maintain a strong influence in a rapidly changing market [2][4][6]. Group 1: Research Methodology - The traditional reliance on secondary sources like databases and yearbooks is limited due to their lagging nature and inability to capture nuanced market changes [4]. - QYResearch shifts its focus from "data compilation" to "real voices," establishing in-depth interviews as the core of its research system to extract "dark knowledge" not available in public data [4][5]. - A stable and extensive global network is crucial for QYResearch, with localized teams in countries like the US, China, Japan, and India, allowing for more accurate and contextually relevant research [4][5]. Group 2: Interview Process - In-depth interviews are a highly professional research process, requiring analysts to prepare thoroughly on various aspects such as company background, product technology, and competitive landscape [5]. - The company emphasizes the importance of understanding information rather than just collecting it, with experienced analysts able to identify market turning points and risks from subtle cues [5]. - QYResearch adheres to a "triangular verification" principle, ensuring that information is corroborated through multiple sources and logical reasoning before being included in research conclusions [5]. Group 3: Technology and Future Outlook - Despite advancements in AI and big data, QYResearch believes that the value of in-depth interviews will not diminish; rather, technology will enhance efficiency, allowing analysts to focus on deeper industry insights [6]. - The company prioritizes research quality over commercial scale, emphasizing a long-term commitment to uncovering industry truths through rigorous methodologies [6]. - QYResearch's consistent focus on real information and logical rigor has enabled it to thrive in a tumultuous market environment, reinforcing its commitment to providing clear insights for industry exploration [6].
不止于二手资料:QYResearch如何通过深度访谈获取一线信息?
QYResearch· 2025-11-25 02:49
Core Insights - The article emphasizes the shift from traditional secondary data to in-depth primary research for market analysis, highlighting the importance of capturing insights from industry professionals [3][4]. Research Evolution - The market research industry is at a transformative juncture, moving away from reliance on secondary data sources like databases and public reports, which have limitations such as information homogenization and data lag [4]. - QYResearch recognizes that valuable insights often lie in the experiences of decision-makers and frontline personnel [4]. Methodology - QYResearch employs a dual strategy of "localization + specialization" to access industry professionals globally, establishing local support teams in countries like the USA, China, Japan, India, and Germany [5]. - The company has developed a systematic methodology for conducting deep interviews, which includes extensive preparation, a balance of structured and unstructured questioning, and rigorous cross-validation of information [6][7][8][9]. Interview Techniques - Analysts are required to conduct "excessive preparation" before interviews, understanding the target company's background, product characteristics, and market positioning [7]. - The interview framework is semi-structured, allowing for both preset questions and flexibility to explore unexpected yet valuable information [8]. - QYResearch employs a "triangular verification method" to ensure the authenticity of information by cross-referencing multiple independent sources [9]. Thought Process - Analysts are encouraged to adopt a "zero-based thinking" approach during interviews, listening without preconceived notions and asking insightful questions [11]. - There is a focus on identifying "connection points" between various information, linking technological trends with market demands and corporate strategies [12]. - Analysts are motivated to delve deeply into key information, employing a "five-layer deep" questioning technique to uncover the essence of issues [14]. Case Studies - In a study of the chemical industry, QYResearch's interviews revealed that actual inventory levels were significantly higher than public data suggested, indicating a potential market adjustment [15]. - In the automotive electronics sector, insights from frontline engineers highlighted a critical trend of traditional automotive electronic architecture evolving towards a centralized model, providing clients with forward-looking market assessments [15]. Future Outlook - Despite advancements in AI and big data, QYResearch believes that technology will enhance rather than replace the value of deep interviews, exploring AI tools for background analysis, real-time semantic analysis during interviews, and structured content processing post-interview [16]. - The company aims to deepen its global research network, promoting the model of "local analysts studying local markets" [16]. Company Background - QYResearch, established in 2007 with headquarters in Los Angeles and Beijing, has evolved into a leading consulting firm providing detailed industry research services across various sectors, including high-tech industries, chemical materials, advanced materials, machinery manufacturing, and more [17].
X @去码头整点薯条
去码头整点薯条· 2025-07-17 09:24
Overview - The content discusses the "0xcult深度访谈" series, which aims to provide insights into the stories and core ideas of various individuals in the blockchain space [1] - The series features carefully selected guests who excel in different areas within the crypto industry [1] Community & Engagement - The "cult老师" column is praised and wished success [1] - The interviewee, 0xcult (@0xgangWhat), is described as talkative and interesting [1]