Core Insights - The article emphasizes the shift from traditional secondary data to in-depth primary research for market analysis, highlighting the importance of capturing insights from industry professionals [3][4]. Research Evolution - The market research industry is at a transformative juncture, moving away from reliance on secondary data sources like databases and public reports, which have limitations such as information homogenization and data lag [4]. - QYResearch recognizes that valuable insights often lie in the experiences of decision-makers and frontline personnel [4]. Methodology - QYResearch employs a dual strategy of "localization + specialization" to access industry professionals globally, establishing local support teams in countries like the USA, China, Japan, India, and Germany [5]. - The company has developed a systematic methodology for conducting deep interviews, which includes extensive preparation, a balance of structured and unstructured questioning, and rigorous cross-validation of information [6][7][8][9]. Interview Techniques - Analysts are required to conduct "excessive preparation" before interviews, understanding the target company's background, product characteristics, and market positioning [7]. - The interview framework is semi-structured, allowing for both preset questions and flexibility to explore unexpected yet valuable information [8]. - QYResearch employs a "triangular verification method" to ensure the authenticity of information by cross-referencing multiple independent sources [9]. Thought Process - Analysts are encouraged to adopt a "zero-based thinking" approach during interviews, listening without preconceived notions and asking insightful questions [11]. - There is a focus on identifying "connection points" between various information, linking technological trends with market demands and corporate strategies [12]. - Analysts are motivated to delve deeply into key information, employing a "five-layer deep" questioning technique to uncover the essence of issues [14]. Case Studies - In a study of the chemical industry, QYResearch's interviews revealed that actual inventory levels were significantly higher than public data suggested, indicating a potential market adjustment [15]. - In the automotive electronics sector, insights from frontline engineers highlighted a critical trend of traditional automotive electronic architecture evolving towards a centralized model, providing clients with forward-looking market assessments [15]. Future Outlook - Despite advancements in AI and big data, QYResearch believes that technology will enhance rather than replace the value of deep interviews, exploring AI tools for background analysis, real-time semantic analysis during interviews, and structured content processing post-interview [16]. - The company aims to deepen its global research network, promoting the model of "local analysts studying local markets" [16]. Company Background - QYResearch, established in 2007 with headquarters in Los Angeles and Beijing, has evolved into a leading consulting firm providing detailed industry research services across various sectors, including high-tech industries, chemical materials, advanced materials, machinery manufacturing, and more [17].

Core Viewpoint - The long video industry is under significant pressure due to the rise of micro-short dramas, advancements in AI technology, and increasing abandonment rates of long dramas, leading to a need for accurate industry assessments and strategic adaptations [1][6][20]. Group 1: Strategic Insights - Tencent Video's leadership emphasizes a focus on professionalism and long-termism as essential strategies to navigate industry challenges [3][22]. - The core decision-making team at Tencent Video has articulated a comprehensive approach to address the industry's uncertainties, highlighting the importance of survival, production, and growth [8][24]. - The company aims to maintain a balance between long-form and short-form content, recognizing the evolving preferences of viewers and the need for innovative content strategies [12][30]. Group 2: Content Production and Innovation - Tencent Video's Chief Content Officer advocates for a "zero-based thinking" approach, encouraging fresh perspectives in content creation to avoid complacency [10][28]. - The platform is committed to supporting creators with adequate time and resources, emphasizing the importance of high-quality storytelling and audience alignment [10][14]. - The classification of content into horizontal and vertical formats reflects a deeper understanding of user behavior and content consumption patterns, aiming to enhance viewer engagement [12][14]. Group 3: Financial and Operational Strategies - Tencent Video prioritizes metrics such as completion rates, popularity, and return on investment to evaluate content performance, ensuring transparency in its assessment processes [16][22]. - The company has reaffirmed its commitment to investing in long-form content while maintaining fair and transparent payment practices for creators [16][22]. - The strategic focus on both premium and niche content aims to create a robust ecosystem that supports diverse viewer preferences and enhances overall market competitiveness [26][30]. Group 4: Future Outlook and Industry Trends - The long video industry is experiencing a transformative phase driven by technological advancements and changing viewer habits, with Tencent Video positioning itself to adapt and thrive amidst these shifts [20][30]. - The rise of AI technology and micro-short dramas presents both challenges and opportunities, prompting Tencent Video to explore innovative content creation methods and distribution strategies [28][30]. - The leadership at Tencent Video remains optimistic about the future, believing that a commitment to quality content and professional integrity will ultimately lead to sustained success in the evolving landscape [20][30].