随着市场环境日益复杂，传统的二手资料已难以满足深度市场研究的需求。单纯的数据汇编与报表分 析正让位于一线信息的深度挖掘。 而 遍布全球的调研网络、严谨的方法论与深度访谈的融合，使 QYResearch 能够穿透数据表面，捕捉到那些隐藏在报表与数字背后的行业真相。 研究演进：从二手资料到一线声音 市场研究行业正站在变革的十字路口。过去，行业分析大多依赖各类数据库、统计年鉴和公开财 报，这些二手资料构成了研究的基石。然而，纯粹依赖二手资料的研究存在明显局限：信息同质化、 数据滞后性、以及无法捕捉未公开的行业细节。 QYResearch 很早就意识到，那些真正洞察行业未来 的信息，往往隐藏在企业决策者、研发人员和市场一线人员的口中。 QYResearch 分析师表示： " 我们要求研究员不仅要找到数据，更要理解数据背后的商业逻辑。 而这，只能从与行业人士的深度交流中获得。 " 全球网络：深度访谈的地基建设 要实施高质量的深度访谈，首先需要解决一个基本问题：如何触达遍布全球各行业的专业人士？ QYResearch 采取的是 " 本地化 + 专业化 " 的双轨策略。公司在全球各地建立当地化支持据点， 包括美国、中国、日 ...

Core Viewpoint - The long video industry is under significant pressure due to the rise of micro-short dramas, advancements in AI technology, and increasing abandonment rates of long dramas, leading to a need for accurate industry assessments and strategic adaptations [1][6][20]. Group 1: Strategic Insights - Tencent Video's leadership emphasizes a focus on professionalism and long-termism as essential strategies to navigate industry challenges [3][22]. - The core decision-making team at Tencent Video has articulated a comprehensive approach to address the industry's uncertainties, highlighting the importance of survival, production, and growth [8][24]. - The company aims to maintain a balance between long-form and short-form content, recognizing the evolving preferences of viewers and the need for innovative content strategies [12][30]. Group 2: Content Production and Innovation - Tencent Video's Chief Content Officer advocates for a "zero-based thinking" approach, encouraging fresh perspectives in content creation to avoid complacency [10][28]. - The platform is committed to supporting creators with adequate time and resources, emphasizing the importance of high-quality storytelling and audience alignment [10][14]. - The classification of content into horizontal and vertical formats reflects a deeper understanding of user behavior and content consumption patterns, aiming to enhance viewer engagement [12][14]. Group 3: Financial and Operational Strategies - Tencent Video prioritizes metrics such as completion rates, popularity, and return on investment to evaluate content performance, ensuring transparency in its assessment processes [16][22]. - The company has reaffirmed its commitment to investing in long-form content while maintaining fair and transparent payment practices for creators [16][22]. - The strategic focus on both premium and niche content aims to create a robust ecosystem that supports diverse viewer preferences and enhances overall market competitiveness [26][30]. Group 4: Future Outlook and Industry Trends - The long video industry is experiencing a transformative phase driven by technological advancements and changing viewer habits, with Tencent Video positioning itself to adapt and thrive amidst these shifts [20][30]. - The rise of AI technology and micro-short dramas presents both challenges and opportunities, prompting Tencent Video to explore innovative content creation methods and distribution strategies [28][30]. - The leadership at Tencent Video remains optimistic about the future, believing that a commitment to quality content and professional integrity will ultimately lead to sustained success in the evolving landscape [20][30].