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腾讯视频的“笨办法”,能否缓解行业的焦虑?
Sou Hu Cai Jing· 2025-06-23 22:42
Core Viewpoint - The long video industry is under significant pressure due to the rise of micro-short dramas, advancements in AI technology, and increasing abandonment rates of long dramas, leading to a need for accurate industry assessments and strategic adaptations [1][6][20]. Group 1: Strategic Insights - Tencent Video's leadership emphasizes a focus on professionalism and long-termism as essential strategies to navigate industry challenges [3][22]. - The core decision-making team at Tencent Video has articulated a comprehensive approach to address the industry's uncertainties, highlighting the importance of survival, production, and growth [8][24]. - The company aims to maintain a balance between long-form and short-form content, recognizing the evolving preferences of viewers and the need for innovative content strategies [12][30]. Group 2: Content Production and Innovation - Tencent Video's Chief Content Officer advocates for a "zero-based thinking" approach, encouraging fresh perspectives in content creation to avoid complacency [10][28]. - The platform is committed to supporting creators with adequate time and resources, emphasizing the importance of high-quality storytelling and audience alignment [10][14]. - The classification of content into horizontal and vertical formats reflects a deeper understanding of user behavior and content consumption patterns, aiming to enhance viewer engagement [12][14]. Group 3: Financial and Operational Strategies - Tencent Video prioritizes metrics such as completion rates, popularity, and return on investment to evaluate content performance, ensuring transparency in its assessment processes [16][22]. - The company has reaffirmed its commitment to investing in long-form content while maintaining fair and transparent payment practices for creators [16][22]. - The strategic focus on both premium and niche content aims to create a robust ecosystem that supports diverse viewer preferences and enhances overall market competitiveness [26][30]. Group 4: Future Outlook and Industry Trends - The long video industry is experiencing a transformative phase driven by technological advancements and changing viewer habits, with Tencent Video positioning itself to adapt and thrive amidst these shifts [20][30]. - The rise of AI technology and micro-short dramas presents both challenges and opportunities, prompting Tencent Video to explore innovative content creation methods and distribution strategies [28][30]. - The leadership at Tencent Video remains optimistic about the future, believing that a commitment to quality content and professional integrity will ultimately lead to sustained success in the evolving landscape [20][30].