近年来，上海着力培育具有全球竞争力的多元文化主体，聚焦重点领域、强化品牌建设、创新传播机 制，为讲好中国故事、传播中国价值、推动文明交流互鉴、构建人类命运共同体，提供可借鉴可推广 的"上海样本"。 培育多元文化主体，构建出海矩阵 文化主体的国际化是文化出海的核心支撑。上海已拥有一批具备国际布局能力的文化头部企业，如东方 明珠、上影集团、阅文集团、米哈游等。这些企业正从"内容出海""版权输出"向"生态输出"升级，从单 纯的文化输出迈向文化共鸣。头部企业主导或参与制定国际文化行业标准，提升"上海标准"的全球话语 权。 在全球化与数字化交织的背景下，文化传播已从"广撒网"转向"精准滴灌"，从"单向灌输"转向"双向共 鸣"。作为国际文化大都市，上海需依托技术创新、场景重构与用户共创，构建"数据驱动+场景适配 +情感连接"的新型传播机制，实现文化内容的"精准触达"与"深度互动"。推动"文化+"跨界融合传播， 与旅游、商贸（老字号出海）、体育、科技等领域深度联动，拓展文化品牌的接触点和影响力，通过跨 界"场景设计"激发用户的参与欲、表达欲与传播欲，打造"体验—参与—分享"的良性深度互动。 进一步提升上海国际电影节、中国上 ...

Core Viewpoint - The "Shanghai Fair" is a significant international exhibition platform aimed at cross-border procurement, business negotiations, and brand promotion, showcasing Shanghai's products and services in Japan for the first time [1][2]. Group 1: Event Details - The "Shanghai Fair" will take place on May 8-9, 2025, at Osaka INTEX HALL1, marking it as one of the largest regional overseas exhibitions organized by Shanghai in recent years [2]. - The event is organized by the Shanghai Economic Association, Shanghai Modern Service Industry Association, and Shanghai Public Diplomacy Association, with support from various Japanese organizations [2]. Group 2: Exhibition Scope - The exhibition will cover a wide range of sectors, including BtoC areas such as clothing, electronics, watches, toys, cosmetics, and food and beverages, as well as BtoB sectors like chemical raw materials, new materials, agricultural products, metals, new energy, semiconductors, biomedical and medical devices, and robotics [1][2]. - Over 170 companies and organizations are expected to participate, providing opportunities for attendees to engage with exhibitors [1].