【环球网财经报道 记者 冯超男】在今年，人身险行业发生了两件备受瞩目的大事：一是预定利率持续下调，造就如今低利率环境，分红险成为各大险企产 品转型重点；二是"报行合一"开始向个险渠道铺开，标志着行业全面告别"高费用驱动"的发展模式，转而迈向"费用透明化"的新阶段。 分红险遇上银保渠道，契合度藏着多少 " 惊喜 " ？ 对于后者而言，加之银保"一对三"合作限制放开，银保渠道的行业地位得到进一步提升。对于坐拥庞大代理人队伍的大型险企来说，个险增长后劲不足，让 其重新审视这一渠道的价值，同时将更多的资源向银保渠道倾斜。 如今，银保渠道在销售端的地位发生了质变。而这在上市险企2025年上半年财报所披露数据得到最直观的印证： 以中国人寿为例，报告期内，银保渠道总保费达724.44亿元，同比增长45.7%。再者，2025年上半年，新华保险在银保渠道保费收入合计461.92亿元，较上 年同期增长65.1%；太保寿险银保渠道保费规模达416.6亿元，同比增长82.6%；人保寿险银保渠道保费收入531.04亿元，同比增长24.1%。 相比之下，同期个险渠道的表现明显逊色不少。除人保寿险外，前述其他险企个险渠道保费收入均高于银保 ...

Core Viewpoint - The personal insurance industry is experiencing a divergence in the performance of individual insurance channels and bancassurance channels, with individual insurance declining and bancassurance growing [1] Group 1: Individual Insurance Channel - The individual insurance channel has been under pressure due to the ongoing pandemic, which has hindered offline sales and directly impacted policy sales [2] - Deep-rooted issues in the individual insurance channel have been highlighted, including high agent dropout rates and low professionalism, exacerbated by the pandemic [2][3] - Data shows that the individual insurance channel's premium income has been declining, with a 34% year-on-year drop in January for 52 insurance companies, and an 18% decline for the entire previous year [2] Group 2: Bancassurance Channel - The bancassurance channel saw a 5.1% year-on-year decrease in new premiums in January, but a significant 211% increase compared to the previous month [4] - Many insurance companies are prioritizing the bancassurance channel, with some considering it their main source of premium income, as seen with Bohai Life's significant growth in bancassurance premiums [4] - The bancassurance channel has shown potential for growth, with a 20.3% year-on-year increase in premiums last year, although it still lags behind the individual insurance channel in terms of total premium contribution [6] Group 3: Industry Trends and Future Outlook - The combined premium contribution of individual and bancassurance channels accounts for about 90% of the personal insurance market, with their respective shares fluctuating over time [5] - The bancassurance channel is expected to continue its upward trend, with industry experts suggesting that insurance companies should prepare for high-quality development in this area over the next 5 to 10 years [6] - Sustainable growth in the bancassurance sector will require optimizing product structures and addressing high channel costs to enhance its significance for insurance companies [6]