中国供应链出海
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从made in China到“链”接全球,看Temu如何三年“再造一个拼多多”
Sou Hu Cai Jing· 2025-12-27 10:20
在近日举行的年度股东大会上,拼多多的新故事初见端倪。新任联席董事长赵佳臻宣布,未来三年,Temu重仓中国供应链,再造一个拼多多。 这是拼多多这家企业难得的高调时刻,却并非一个激进的目标。如何实现再造一个拼多多?核心在于All in中国供应链,带着中国供应链走全球。 Temu用3年走完了拼多多国内电商10年的路,成为主流电商平台之一,这也标志着中国供应链的出海势能已完成初步释放。站在这一新起点,"三年再造 一个拼多多"的核心命题,本质是从单一的商品输出,升级为带着中国供应链的核心能力链接全球,完成从"中国制造"到"中国供应链造"的价值跃迁。 国家电子商务示范城市专家李鸣涛表示,在赋能国内产业链的基础上,面向全球市场,Temu的快速扩张带动了海量的中小微制造企业低成本"走出去", 其通过全托管、半托管模式与智能物流网络,构建起"中国供应链-全球消费者"的高效链路,本质是线上全球统一大市场的实践探索。这种模式既让中国 制造的优质商品走向世界,也通过全球市场反馈反哺国内供应链升级,形成双向赋能的良性循环。 从拼多多爆款案例看强大的中国供应链 Temu喊出"在海外再造一个拼多多"的底气,来自国内的供应链实力。全网爆款的 ...
雷诺借中国供应链,在欧洲阻击中国车
晚点LatePost· 2025-12-09 10:42
Core Insights - Renault is leveraging Chinese supply chain efficiency to revive its Twingo model, which will be sold in Europe as an electric vehicle, despite having exited the Chinese market for passenger cars since 2020 [4][6][7] - The new electric Twingo has a starting price of under €20,000, comparable to BYD's Seagull in Europe, showcasing Renault's strategy to compete against Chinese EVs in the European market [4][6] - Renault's approach involves utilizing a significant portion (46%) of components sourced from Chinese suppliers, which has allowed for reduced development costs and faster production timelines [11][12] Group 1: Renault's Market Strategy - Renault has historically struggled in the Chinese market, with its joint ventures failing to gain significant traction, leading to a strategic withdrawal from the passenger vehicle segment [6][7] - The company has shifted focus to utilizing its Chinese supply chain to enhance competitiveness in Europe, indicating a strategic pivot towards leveraging cost advantages from China [8][12] - The decision to revive the Twingo model is based on its historical significance and brand recognition among European consumers, aiming to lower psychological barriers for new buyers [8][11] Group 2: Supply Chain and Development Efficiency - The development of the new Twingo was expedited by a collaborative effort between Renault's teams in France and China, achieving a prototype in just nine weeks and preparing for production in under 24 months [11][12] - Renault's procurement strategy emphasizes using mature modules and existing solutions from Chinese suppliers, resulting in significant cost savings (50% reduction in development costs and 40% in tooling costs) [11][12] - The collaboration with Chinese suppliers is seen as a model for other foreign automakers, allowing them to benefit from China's advanced manufacturing capabilities without the burdens of joint venture complexities [12][13] Group 3: Future Plans and Market Positioning - Renault plans to replicate the successful model of utilizing Chinese supply chains for other vehicle lines, including models from its Dacia brand and future Nissan vehicles [13] - The strategy reflects a broader trend among foreign automakers to tap into China's manufacturing prowess to enhance their global competitiveness, particularly in the EV sector [12][16] - The rise of Chinese suppliers in the global market is expected to elevate their profit margins and brand recognition, as they meet the stringent requirements of international automakers [14][15]
2025中国供应链出海十大趋势报告:数智化时代,全产业出海加速中
3 6 Ke· 2025-08-14 00:00
Core Insights - The article highlights the trends in China's supply chain going global, characterized by globalization, high-end development, intelligence, and localization, which are transforming product exports into a comprehensive industrial ecosystem abroad [2] - The report titled "Top Ten Trends of China's Supply Chain Going Global by 2025" aims to explore new market opportunities and business growth dynamics in the global industrial landscape [2] Group 1: Background of China's Supply Chain Going Global - China's supply chain has undergone several phases, from integration into the global trade system (2001-2008) to cost-driven migration (2009-2014), and from supply-side reforms to capacity overflow (2015-2018), culminating in trade protection and supply chain decentralization (2019-2023) [6] - The current phase (2024 onwards) is characterized by a shift from passive industrial transfer to a technology-ecosystem-led paradigm, with a focus on establishing a resilient global supply network [6] Group 2: Driving Factors of China's Supply Chain Going Global - The trade barriers have evolved from simple tariffs to a combination of rules, including localization rates and green standards, prompting companies to diversify their supply chains globally [8] - The global e-commerce market continues to grow, particularly in emerging markets like Southeast Asia, the Middle East, and Latin America, driving the momentum for China's supply chain to expand internationally [14] Group 3: Trends in China's Supply Chain Going Global - Chinese brands are focusing on high-end development, creating a new ecosystem for supply chain value upgrades through high-value products and technological advancements [20] - The transition from product export to industrial export is facilitated by leading enterprises driving upstream and downstream collaboration, forming regional supply chain centers [22] - Companies are adopting a dual-track approach of globalization and localization, integrating local production and regional supply chains to build complete industrial ecosystems in target markets [22][25] Group 4: Technology and Logistics Transformation - The supply chain is experiencing a systematic upgrade from "capacity output" to "ecosystem empowerment," reducing barriers for SMEs to participate in global trade and enhancing China's dominant position in the global supply chain [29] - Cross-border logistics and warehousing are evolving with automation and operational model changes, driven by the growth of cross-border e-commerce [33][35] - The share of third-party cross-border logistics is increasing, with overseas warehouses expected to become the mainstream model due to their cost-effectiveness and efficiency [35][39] Group 5: Local Market Demand and Procurement - Local market regulations, international trade barriers, and cost considerations are accelerating the localization of supply chains, with companies establishing local warehousing systems to enhance supply chain responsiveness [41][44]
朱啸虎也去投日本项目了
虎嗅APP· 2025-05-24 09:19
Core Viewpoint - The article discusses the recent A-round financing of Japanese cross-border e-commerce company "CAGUUU" (Kagu E-commerce), highlighting the notable investors involved, including prominent figures like Zhu Xiaohu and Japanese football star Keisuke Honda. The focus is on the potential of leveraging Chinese supply chains to penetrate the Japanese furniture market, while also addressing the challenges that come with it. Group 1: Financing and Investment - CAGUUU recently completed A-round financing amounting to 650 million yen (approximately 30 million RMB), with Zhu Xiaohu and Honda's X&KSK fund as lead investors [1][2]. - The company has raised a total of 950 million yen (approximately 44 million RMB) across two rounds of financing since its inception [6]. Group 2: Market Strategy and Challenges - CAGUUU aims to integrate Chinese supply chain resources to sell high-cost performance furniture products in Japan, but faces significant challenges due to the established presence of competitors like NITORI and IKEA [6][7]. - The furniture industry has higher logistical and after-sales service demands compared to fast-moving consumer goods, necessitating a shift in market strategy for CAGUUU [2][6]. Group 3: Role of Investors - Keisuke Honda's involvement is expected to enhance the brand's visibility and credibility in Japan, as he will serve as a brand ambassador for CAGUUU [11][12]. - Honda's X&KSK fund has raised approximately 15.5 billion yen, targeting investments in around 30 Japanese startups, indicating a strategic focus on fostering local entrepreneurship [10][11]. Group 4: Market Dynamics - The Japanese market is described as closed and challenging for foreign companies, with a need for products that resonate with local culture and consumer preferences [3][4]. - CAGUUU's strategy includes offering a wide range of products, with over 2,500 items listed on its platform, aiming to establish a competitive edge through product variety and cost efficiency [7].
朱啸虎也去投日本项目了
投中网· 2025-05-24 03:42
Core Viewpoint - The investment logic of Chinese VC in Japan is fundamentally an investment in China, leveraging the potential of Chinese supply chains to penetrate the Japanese market [12]. Group 1: Investment Highlights - The recent A-round financing of Japanese furniture cross-border e-commerce platform "CAGUUU" (卡谷电商) raised 650 million yen (approximately 30 million RMB), with notable investors including Zhu Xiaohu and Japanese football star Keisuke Honda [2][7]. - CAGUUU aims to integrate Chinese supply chain resources with Japanese branding to tap into the Japanese furniture market, a strategy led by founder Liu Sanyong, who previously expanded SHEIN in Japan [2][6]. Group 2: Market Challenges - The furniture industry presents higher barriers compared to the fashion sector, including logistics, after-sales service, and brand trust, necessitating a strategic adjustment for CAGUUU [3][7]. - Established competitors like NITORI and IKEA dominate the Japanese market, requiring CAGUUU to find a precise market positioning to succeed [3][7]. Group 3: Operational Strategy - CAGUUU's business model focuses on selling high-cost performance furniture products through cross-border e-commerce, with over 2,500 products listed and nearly 30,000 SKUs covering various furniture categories [8]. - The company plans to utilize the recent funding for service upgrades, recognizing the importance of establishing an efficient local warehousing and after-sales network in Japan [8]. Group 4: Celebrity Influence - Keisuke Honda's involvement as a brand ambassador for CAGUUU is expected to enhance brand visibility, although the effectiveness of celebrity endorsements in the Japanese market remains uncertain [12]. - Honda's X&KSK fund, which raised approximately 15.5 billion yen, aims to support Japanese startups, indicating a growing interest in fostering local entrepreneurial ventures [11].