上午9时，鼓楼前的太极表演拉开欢迎仪式序幕，刚柔并济的招式让澳洲游客纷纷驻足跟学，沉浸式感受 中华优秀传统文化的独特魅力。 北京市文旅局局长郭怀刚为澳洲游客送上新春祝福，他表示，钟鼓楼的千年钟鼓穿越时光，鸣响中澳友谊 的新乐章，北京正以最开放的姿态、最优质的服务，邀全球游客共赏中轴线的恢弘壮美，品味老北京胡同 的人间温情。 随后，市文旅局为游客送上福字中国结、中国灯笼、糖葫芦等饱含京味的新年礼物，还有寓意吉祥的"马 年新春大礼包"，内含马年春节北京入境游5大榜单、春节北京入境游10条精品线路、《住在北京》酒店手 册及离境退税指南，每份伴手礼都承载着北京的美好祝愿，让澳洲游客真切感受到首都北京的温暖与热 忱。 仪式过后，澳洲游客开启了鼓楼深度体验之旅，参观鼓楼时间展，在元明清三代的报时文化中探寻"北京 时间"的千年文脉，品尝鼓楼特色咖啡，选购中轴线主题文创产品。不少游客直言被北京的新年氛围和文 化魅力打动。 澳洲游客参观鼓楼时间展，了解元明清三代的报时文化。本报记者 程功摄 本报记者 邱伟 大年初四，北京中轴线北端的鼓楼红墙映福、鼓乐和鸣，北京市文化和旅游局在此举行2026年春节"澳洲 万人游北京首发团"欢迎仪 ...

Group 1 - The Beijing urban sub-center aims to become a world-class tourist destination with a goal of "one blockbuster per year" in its cultural tourism area [4][6] - The planning area for the cultural tourism zone is approximately 12 square kilometers, with projected tourist arrivals exceeding 26 million by 2025, reflecting a year-on-year growth of 12.5% [4][6] - The area is expected to develop a diverse ecosystem of cultural and tourism products, supported by the integration of various attractions and the upcoming Xiaotaihou River navigation system [5][6] Group 2 - By 2025, Beijing anticipates welcoming 5.48 million inbound tourists, generating tourism spending of 50.56 billion yuan, both figures expected to set new historical highs [6] - The urban sub-center's cultural tourism zone is projected to attract nearly 50 million visitors in the future, indicating significant growth potential [6] - The area will feature a complete ecosystem with attractions like Universal Studios, Bay Area, and upcoming projects such as the Peak Park and Haichang Ocean Park, enhancing the overall tourism experience [6]

Core Points - The event "Ancient Path Exploration: Intangible Cultural Heritage Experience Tour" aims to showcase Beijing's unique resources and service capabilities to the international tourism industry, positioning Beijing as a preferred destination for inbound tourism in China [1][3] - The tour route integrates scenic spots, high-end homestays, and cultural creative industry parks, providing an immersive cultural journey for visitors [3] - Beijing has launched the "Beijing Special Action for Optimizing Inbound Tourism Services" to create a new global tourism ecosystem, emphasizing the importance of attracting both nearby and distant tourists [3][4] Group 1 - The "Ancient Path Exploration: Intangible Cultural Heritage Experience Tour" is a premium tourism route developed by the Mentougou District's Culture and Tourism Bureau [3] - The event included activities such as walking through ancient cypress forests, tasting seasonal mountain ingredients, and visiting the Liuli Cultural Creative Industry in Longquan Town [3] - The Mentougou District has introduced a funding support program for innovative tourism routes that reflect regional cultural characteristics, with a maximum funding of 100,000 yuan for qualifying projects [3][4] Group 2 - Mentougou District plans to enhance its tourism service system by constructing micro-circulation roads, parking lots, viewing platforms, and restaurants [4] - The district aims to improve the quality of tourism infrastructure and services, enrich visitor experiences, and increase the duration of stays to boost secondary and overnight consumption [4] - The district's officials express commitment to optimizing product supply and enhancing service quality to attract more international tourists to discover the beauty of western Beijing [4]

4月15日，北京商报记者从北京市文旅局获悉，北京市一季度共接待入境游客89.1万人次，同比增长 61.3%。随着"免费北京半日游"项目、两卡融合产品方案的推出，吸引了越来越多的境外游客来京旅 游，支付便利性的显著提升，也为入境游客提供了更加优质的旅行体验。针对接下来入境游旺季，旅游 企业积极拓展境外销售渠道的同时，持续优化产品供给。在利好政策的不断加持之下，北京一季度入境 游市场迎来"开门红"，并将加速打造"中国入境旅游首选地"。 今年以来，利好政策与便利化措施的相继推出，进一步助力北京入境游市场快速恢复。年初，为推动入 境游，北京实施六大创新举措，其中包括全力提升外籍旅客通关体验、再推两款全国首创入境支付创新 产品、推出首个针对国际中转旅客的"免费北京半日游"项目、启动文旅服务专区、开展"欢乐春节"活动 以及安排1000万元入境游奖励资金。 在便利化措施方面，北京入境支付便利性再次提升。3月初，"北京中轴线无障碍支付服务旅游示范 区"启动仪式在北京劝业场举行，活动上正式对外发布"畅游通"和"幂方卡"两卡融合产品方案，进一步 解决入境游客小额支付困难、跨境漫游通信服务费用较高等问题。北京实施的一系列创新举措， ...