家电巨头"扎堆"去泰国建厂，实际上背靠国产家电在泰国的强势市场地位。海尔已经连续四年 稳坐泰国空调"榜一"之位，美的的冰箱和微波炉在泰国是数一数二的存在，TCL已是泰国电视 市占率的第二大品牌。 以前泰国人的生活，基本是被日韩品牌填满的，但现在他们反而越来越离不开中国家电，以前 许多人以为"性价比"就是家电出海的最大利器，但在泰国实地调研、对话家电行业的工厂、销 售端负责人之后，会发现国产家电的核心竞争力有着丰富的维度：它是更具科技感也更懂本地 需求的产品设计，能让一台洗衣机在泰国卖出8万泰铢（约合1.8万人民币）的高单价；它是依 靠供应链和数字工厂高效运转带来的成本管理优势；它是细致到考究产品标语如何贴、TikTok 短视频转化率的极致营销方法论…… 记者丨赖镇桃 编辑丨和佳 这几年，中国家电企业纷纷在泰国落点"最大"工厂。 2025年7月，海信集团海外最大生产基地——泰国HHA智能制造工业园奠基仪式举行。去年9 月，海尔泰国春武里空调工业园正式投产，这是中国品牌在东南亚地区规模最大的空调制造基 地。去年10月，TCL旗下的奥马冰箱得到泰国投资促进委员会（BOI）的批准在泰国建生产基 地，还有2022年已正 ...

Group 1 - Chinese home appliance companies are establishing significant manufacturing bases in Thailand, with major players like Hisense, Haier, TCL, and Midea leading the charge [1] - Hisense's HHA smart manufacturing industrial park is set to be the largest overseas production base for the company, while Haier's air conditioning industrial park in Thailand is the largest for Chinese brands in Southeast Asia [1] - The construction of these factories is characterized by rapid development, with Haier's facility being completed in just nine months, showcasing industry-leading construction speed [1] Group 2 - Chinese home appliances are increasingly preferred in Thailand, previously dominated by Japanese and Korean brands, due to their competitive pricing and advanced technology [2] - The core competitive advantages of Chinese appliances include tailored product designs that meet local needs, efficient cost management through supply chain optimization, and innovative marketing strategies [2] - Thailand serves as a key observation point for how Chinese home appliance companies can successfully establish a strong market presence in foreign territories [2]