中新社北京10月3日电 题：中国文化如何海外"觅知音"？ ——专访加拿大华人青年学者李季 中新社记者 凌云 科技已经深入影响人们生活的方方面面，包括文化传播领域。中新社"东西问"日前就此专访华人青年学者李季(Chelsea Li)。她在中国出生，后移居加拿 大，长期致力于中西文化交流研究与实践，对跨文化交流有着独到见解。随着全球化深入发展，中西文化交流面临新的机遇与挑战，她从自身成长视角， 讲述华人在跨文化领域及科技变革背景下中国文化海外传播的思考。 2024年4月15日，海南海口，第四届中国国际消费品博览会上，身着汉服的参观者与"柔美人形智能服务机器人"互动。中新社记者 骆云飞 摄 从外婆书房走出来的华人女孩 "无论是定居海外的华侨华人，还是出生在海外的华裔，都有热爱中国文化的基因，只是看如何激发。"李季介绍，小时候外婆的书房是她最喜欢去的地 方。《红楼梦》《二十四史》等，都给予她文化启蒙。"外婆是1911年出生的人，中国近代史的故事她会讲给我听。我是从外婆书房走出来的华人女孩。" 李季在中国出生，后移居加拿大。"初到加拿大，老师曾夸奖我文章写得非常优美。这其实与我从小的中文思维训练息息相关。" "加拿大是 ...

Core Viewpoint - The recent global popularity of the rap song "Da Zhan Hong Tu" exemplifies the successful overseas dissemination of Chinese culture, highlighting the balance between profound cultural works and more relatable, popular cultural products [2][3] Group 1: Cultural Dissemination - The success of "Da Zhan Hong Tu" is part of a broader trend where Chinese culture is increasingly welcomed by global audiences, with various forms of media such as music, film, and games gaining traction [2][3] - Recent cultural exports demonstrate a diverse creativity in Chinese culture, appealing particularly to younger audiences and transforming sporadic highlights into a continuous and expansive presence [2][3][4] Group 2: Dual Approach to Cultural Promotion - Cultural dissemination should adopt a dual approach: showcasing profound works that represent Chinese civilization while also promoting relatable and popular cultural products that resonate with the public [3][4] - The interplay between high culture and popular culture enhances the overall cultural image, with each serving distinct roles in attracting and engaging audiences [4] Group 3: Factors Supporting Cultural Export - Effective media and technology empower creators to produce innovative works, facilitating smoother and broader cultural dissemination through internet platforms [4][5] - The development of the cultural industry supports new cultural types, such as micro-dramas, which thrive on diverse content and audience validation, enabling easier success in overseas markets [5] - New platforms play a crucial role in showcasing cultural products, allowing for a more tailored approach that resonates with local audiences and enhances market resilience [5][6] Group 4: Future Prospects - Building cultural influence and brand recognition globally requires ongoing efforts in market competitiveness, product appeal, and audience engagement, while embracing global contexts [6]

Core Viewpoint - The article discusses the rising popularity of "ancestor money" (冥币) in overseas markets, highlighting how it has transformed from a traditional funerary item into a cross-cultural phenomenon that attracts interest and engagement from foreign audiences [10][45][47]. Group 1: Cultural Phenomenon - The trend of burning ancestor money began in 2014, when a foreign blogger introduced it as a form of "Eastern mystical power," leading to a surge in interest on overseas video platforms [10]. - Many foreign social media users believe that sending ancestor money to their ancestors can bring them good luck, with numerous testimonials claiming life-changing experiences after participating in this practice [2][4][5][8]. - The practice has evolved into a form of performance art, with various creative interpretations and rituals being adopted by foreigners, such as using tarot cards and creating elaborate altars [11][16][20]. Group 2: Market Dynamics - The village of Mibeizhuang in Hebei Province has become a significant hub for the production of ancestor money, reportedly supplying 90% of the global market [35][40]. - Mibeizhuang's residents have adapted to market demands by diversifying their product offerings, including modern items like smartphones and luxury goods, and have embraced e-commerce to reach international customers [38][41]. - The pricing of ancestor money has significantly increased in foreign markets, with prices ranging from $7 to $20, translating to a substantial markup compared to domestic prices [20][24]. Group 3: Cultural Exchange - The popularity of ancestor money abroad is attributed to the intersection of Chinese and foreign cultures, where the unfamiliar practice evokes curiosity and fascination among Western audiences [45]. - As foreign audiences gain a deeper understanding of the cultural significance behind ancestor money, they express genuine emotional connections to the practice, often using it as a means to honor and remember loved ones [46]. - The article emphasizes that the phenomenon of ancestor money's popularity abroad illustrates the unique ways in which cultural expressions can evolve and resonate across different societies [47][48].