【原标题】从"产品输出"迈向"生态输出"——"中国IP"群体崛起展现跨文化吸引力 文/本报记者 姚玉洁 王默玲 张梦洁 程思琪 辞旧迎新之际，美国纽约时报广场、法国卢浮宫的泡泡玛特门店依然大排长龙，老铺黄金在新加坡滨海 湾金沙的海外首店人气比肩爱马仕、香奈儿……这一派热热闹闹的景象清晰折射出当下"中国IP"在全球 舞台蓬勃发展的强劲态势。近期在北京发布的《中华文化国际传播研究报告(2025)》指出，在IP创新领 域，中华文化展现出强大的全球适配力。 面向未来，"中国IP"仍将以创新表达和多元形态，打造中国文化"出海"的新范式。它在"歪果仁"指尖滑 动的网文页面里、手机屏幕的短剧片段里、手柄操控的游戏世界里、满满当当的电商购物车里……既是 规模覆盖，更是价值共鸣。持续上新的"中国IP"正转化为系统的话语体系，在国际传播中展现一个更加 真实、立体、全面的中国。 从点到面席卷海外市场 近5米高的LABUBU毛绒气模打头阵，SKULLPANDA、MOLLY、DIMOO等一众高人气IP集结……2025 年11月，泡泡玛特亮相美国纽约梅西百货感恩节大游行，这也是百年来首个以原创潮玩IP形象登上花车 的中国品牌。 有人说， ...

Core Insights - MINISO successfully held its first global MINI TALK value story sharing conference in Guangzhou, focusing on the theme of "Faith, Belief, Confidence" [1][3] - The event showcased MINISO's commitment to corporate culture and its strong internal cohesion, reflecting the proactive exploration of Chinese brands in the globalization process [1][3] Group 1: Corporate Vision and Cultural Significance - The CEO of MINISO, Ye Guofu, emphasized the layered logic of "Faith, Belief, Confidence" and their deep impact on driving corporate development, stating these elements are the foundation of MINISO's growth [3] - Ye also aligned MINISO's vision with the national cultural strategy, aiming to become a leading global IP operation platform and promote Chinese IP in the global market [3][5] - The corporate culture is viewed as a shared belief among MINISO employees, which is crucial for uniting global efforts and supporting long-term development [3] Group 2: Leadership Insights and Brand Mission - Executives shared personal stories and insights to clarify the meanings of "Faith, Belief, Confidence," providing motivation for employees [5] - The brand mission has evolved to "Born for Happiness," focusing on the well-being of employees, consumers, and partners, while promoting Chinese IP globally [5][10] - The confidence of MINISO's team is rooted in its business model, globalization strategy, and core competitiveness, with a commitment to creating a warm and engaging global brand [10] Group 3: Globalization and Market Recognition - MINISO's belief in its globalization strategy is reflected in its expansion into over 100 countries, overcoming cultural differences and market barriers [7][8] - The company has received widespread market recognition, demonstrating the strength of its commitment to its direction and the courage to innovate [8] Group 4: Cultural Export and Future Aspirations - The MINI TALK competition attracted nearly 100 participants globally, with 14 finalists sharing authentic stories that embody the values of "Faith, Belief, Confidence" [12][13] - MINISO's mission of "Born for Happiness" continues to guide its product offerings, aiming to transition from "product export" to "cultural export" [19] - The company aspires to invigorate Chinese culture through its IP-centric approach, moving towards its vision of becoming a leading global IP operation platform [19]