Core Insights - The overlapping of the National Day and Mid-Autumn Festival holidays in 2025 is expected to boost offline retail consumption, prompting increased festive spending [1] - The analysis will cover offline retail consumption data for September 2025 and the first ten days of October 2025, focusing on key consumption categories [1][2] Time Period and Category Overview - The observation period for the 2025 Mid-Autumn and National Day holiday spans from September 1, 2025, to October 10, 2025, covering 40 days [3] - The 2024 holiday period is similarly defined, allowing for a comparative analysis of consumption trends [4] Category Selection for Analysis - Three main consumption directions are identified for the analysis: festive ready-to-eat snacks and traditional foods, festive dairy products and beverages, and convenient ready-to-eat and frozen foods [5] - The selected categories aim to capture different consumer needs and scenarios during the festive period [5] Festive Snacks and Traditional Foods - Sales data indicates that most categories are experiencing a decline in both sales revenue and volume, except for mooncakes and traditional pastries, which show growth [6][8] - The decline in average prices for mooncakes and traditional pastries suggests a shift towards more affordable, larger quantity products [10] Dairy Products and Beverages - All selected categories in this segment are experiencing negative growth in both sales revenue and volume [15] - Notably, instant coffee shows a significant decline in sales revenue, while ready-to-drink juices are performing relatively better due to a shift towards higher-quality products [17] Convenient Ready-to-Eat and Frozen Foods - Sales revenue and volume for most categories in this segment are also declining, with frozen foods showing better performance compared to instant foods [23] - The average prices for instant foods and sausages have increased, indicating a potential shift in consumer preferences [22] Regional Performance Insights - Across various regions, snack categories are under pressure, with declines in sales revenue and volume attributed to market fragmentation and health trends [26] - Frozen foods are performing well in most regions, particularly in the Northwest and North China, where sales have increased significantly [30][33] - In contrast, the Southwest region shows severe declines in all categories, particularly in beer and ready-to-drink juices, likely influenced by weather conditions [41]

Core Insights - Meituan Flash Purchase has reported a significant increase in consumption trends for the upcoming Mid-Autumn Festival and National Day, with intercity orders growing by 47% year-on-year, reaching a new high in overall consumption scale [1] Sales Performance - The sales of mobile digital products have doubled compared to last year, while the sales of liquor have tripled and tea has seen over a twofold increase [1] - Orders and transaction volumes for gift flowers have shown steady growth [1] Consumer Spending Trends - The average spending amount for categories such as 3C home appliances and beauty skincare has significantly increased compared to the same period last year [1]