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直击风波后的西贝:25分钟计时沙漏取消,羊肉串羊排现烤、西兰花承诺1个月内用完
第一财经· 2025-09-27 03:08
Core Viewpoint - The company Xibei is shifting its focus from speed to quality in response to recent challenges, including a decline in customer trust and sales due to the pre-prepared food controversy [3][10]. Summary by Sections Customer Experience and Sales - Xibei's restaurant occupancy rate is currently around 30%-40%, with a noticeable decline in business activity [3]. - The company is issuing 100 yuan vouchers to customers to regain their trust and encourage repeat visits, valid from September 25 to October 31 [5][8]. Changes in Food Preparation - Xibei has eliminated its previous "timed hourglass" promise for serving food within 25 minutes, indicating a shift in operational priorities [5]. - The company has committed to making significant changes to its food preparation processes, moving from centralized kitchen operations to on-site cooking to better meet customer expectations [10][12]. - Specific changes include: - Switching to non-GMO soybean oil for all dishes [10][12]. - Introducing fresh ingredients, such as fresh pumpkin slices in oatmeal millet porridge and freshly cut lamb skewers [7][10]. - Ensuring that all meat products, including pork and beef, are prepared fresh on-site rather than pre-cooked and frozen [10][12][13]. Company Response and Future Outlook - Xibei issued an apology letter acknowledging the gap between its production methods and customer expectations, promising to improve transparency and food safety [11][12]. - The company aims to enhance its operational efficiency while maintaining food quality, reflecting a broader trend in the restaurant industry towards balancing speed and quality [10][12].
消费就送百元代金券的西贝直击:有门店客流量下滑50% 羊肉串羊排现烤、西兰花承诺1个月内用完
Di Yi Cai Jing· 2025-09-27 01:57
Core Insights - The company West B is shifting its focus from speed to quality in response to recent challenges in the prepared food sector, leading to a decline in customer traffic and sales [1][7]. Group 1: Business Operations - West B's restaurant occupancy rate is currently around 30%-40%, with a noticeable reduction in kitchen activity due to average business performance [1]. - The company has eliminated its famous "hourglass" timer that promised all dishes would be served within 25 minutes, indicating a shift in operational strategy [3]. - To regain lost customers, West B is distributing 100 yuan vouchers to diners, valid from October 1 to October 31, 2023 [3]. Group 2: Product Adjustments - A public notice indicates that the shelf life of organic broccoli will be reduced to one month, despite its original two-year shelf life, reflecting a commitment to freshness [5]. - The company has implemented several changes to its menu, including switching to non-GMO soybean oil, using fresh ingredients for certain dishes, and ensuring that items like lamb skewers and pork dishes are prepared on-site rather than pre-cooked [5][6]. - The company has acknowledged that the previous reliance on pre-prepared ingredients did not meet customer expectations, prompting a shift towards more on-site cooking [7]. Group 3: Market Response - Following a public dispute involving a notable figure, West B experienced a significant drop in sales, with reports indicating a 50% decrease in revenue [7]. - The company has issued an apology, recognizing the gap between its production methods and customer expectations, and is adjusting its operations to enhance customer satisfaction [7].
消费就送百元代金券的西贝直击:有门店客流量下滑50%,羊肉串羊排现烤、西兰花承诺1个月内用完
Di Yi Cai Jing· 2025-09-27 01:45
Core Viewpoint - Xibei is undergoing significant operational changes in response to customer feedback and declining sales, moving away from pre-prepared dishes to freshly made items in an effort to restore customer trust and improve dining experience [8][10][12] Group 1: Operational Changes - Xibei has eliminated the use of pre-prepared dishes, with the staff confirming that all necessary changes have been made, although some items like steamed buns are still delivered pre-cooked [1][5] - The restaurant has transitioned to using non-GMO soybean oil for all dishes, effective from September 14 [5][10] - Fresh ingredients are now being used in various dishes, including the addition of fresh pumpkin slices to oatmeal millet porridge starting September 20, and the preparation of lamb skewers and pork dishes on-site from September 25 and 27 respectively [5][10][12] Group 2: Customer Engagement and Compensation - To regain customer loyalty, Xibei is distributing 100 yuan vouchers to diners, valid until October 31, as a gesture to compensate for previous service issues [3][6] - The company has acknowledged a significant drop in sales, estimating a 50% decrease in revenue following public controversies [8] Group 3: Commitment to Quality and Transparency - Xibei has publicly committed to improving its food preparation processes by moving more operations from central kitchens to on-site cooking, aiming to align production methods with customer expectations [10][12] - The company has expressed a willingness to continue receiving customer feedback and suggestions for further improvements, emphasizing a commitment to transparency and quality [10][12]