Workflow
牛肉焖饭
icon
Search documents
西贝从舆论靶心到餐桌回暖,年内将开8家新店
Zhong Guo Shi Pin Wang· 2025-11-13 09:42
"舆情前10天客流下滑是最明显的,差不多有40%的堂食客流下降。目前门店的客流相比10月有一定下 滑,但基本恢复到西贝风波之前的客流水平。 "一位西贝店长对时代周报记者透露:"我们的门店周末 带娃吃饭的会更多,客流基本是工作日的一倍。" 和社交媒体上流传的退卡潮、关店潮不同,西贝并没有倒下。它选择闭嘴、让利、动手调改:创始人清 空社交媒体账号,从公众视野退场;厨房从中央预制回到明档操作,油品、食材、工艺全面调改;核心 菜品平均降价两成,客单均价跌破90元;部分门店收缩的同时,新店仍在开出。 一场危机,让西贝从热搜回到厨房,从流量回到锅铲。 预制菜、价格贵、退卡潮,三重争议叠加,一度让这家连续运营37年的老牌餐饮品牌信任接近坍塌。短 短十天,堂食客流急剧下滑,全国门店连夜应对。西贝创始人兼CEO贾国龙被推上舆论中心,品牌形象 从中式正餐标杆跌至舆论靶心。 但两个月后,风向悄然转变。在北京三里屯、上海虹桥商务中心、武汉群光城等商圈,餐厅门口重新排 起长队。家庭客群、儿童套餐、现炒菜香,再次回到熟悉的日常节奏。 风波没让它坍塌,却逼它脱壳。 先稳住锅 "那十天,所有人都在等一个指令,不知道下一步要怎么做。"一位店长 ...
消费就送百元代金券的西贝直击:有门店客流量下滑50% 羊肉串羊排现烤、西兰花承诺1个月内用完
Di Yi Cai Jing· 2025-09-27 01:57
Core Insights - The company West B is shifting its focus from speed to quality in response to recent challenges in the prepared food sector, leading to a decline in customer traffic and sales [1][7]. Group 1: Business Operations - West B's restaurant occupancy rate is currently around 30%-40%, with a noticeable reduction in kitchen activity due to average business performance [1]. - The company has eliminated its famous "hourglass" timer that promised all dishes would be served within 25 minutes, indicating a shift in operational strategy [3]. - To regain lost customers, West B is distributing 100 yuan vouchers to diners, valid from October 1 to October 31, 2023 [3]. Group 2: Product Adjustments - A public notice indicates that the shelf life of organic broccoli will be reduced to one month, despite its original two-year shelf life, reflecting a commitment to freshness [5]. - The company has implemented several changes to its menu, including switching to non-GMO soybean oil, using fresh ingredients for certain dishes, and ensuring that items like lamb skewers and pork dishes are prepared on-site rather than pre-cooked [5][6]. - The company has acknowledged that the previous reliance on pre-prepared ingredients did not meet customer expectations, prompting a shift towards more on-site cooking [7]. Group 3: Market Response - Following a public dispute involving a notable figure, West B experienced a significant drop in sales, with reports indicating a 50% decrease in revenue [7]. - The company has issued an apology, recognizing the gap between its production methods and customer expectations, and is adjusting its operations to enhance customer satisfaction [7].